Valasys

APRIL 13, 2021

Viral Bajaria, CTO and Co-Founder of 6sense terms modern digital-first customers to be more tech-savvy than ever. According to David Brutman, Chief Product Officer and Co-founder of Folloze, marketing teams must step up and take greater ownership of the lead-to-revenue cycle. About 6sense.

Advertising Agencies 52

Advertising Agencies Marketing AI Account Based Marketing Digital Transformation 52

Convince & Convert

MAY 17, 2013

Jonah Berger , Marketing Professor at the Wharton School , joins the Social Pros Podcast this week to discuss his bestseller Contagious: Why Things Catch on , the science behind those viral marketing hits, and the importance of setting realistic and helpful goals with a viral marketing campaign. Please Support Our Sponsors. .

Social Media 161

Social Media Media Viral Marketing Skype 161

6sense

JANUARY 7, 2022

We believe that our position in this 2022 Magic Quadrant report, coupled with our leadership position in multiple Forrester Wave and New Wave reports and G2 Grid reports , validates what we already hear from customers: that 6sense is the market leader in account-based sales and marketing,” said Viral Bajaria, 6sense CTO and Co-Founder.

Account Based Marketing 62

Account Based Marketing Gartner Peer-to-peer Lead Ranking 62

Content Standard

SEPTEMBER 10, 2021

One of the most famous examples of newsjacking dates back to 2013, when a sudden power outage during Super Bowl XLVII temporarily suspended the championship game. This might come in the form of content designed support a specific marketing campaign, the release of new research, or a product launch.

Ad Building 140

Ad Building Brand Identity Branding Thought Leadership 140

Marketing Insider Group

OCTOBER 21, 2015

In 2014, CBinsights noted that $292M had been invested in content marketing platforms (including ours) from Q2 2013 to Q1 2014, noting that there was a 125% increase in investment money as well as a 47% bump in deal activity from the prior year. https://www.crunchbase.com/product/voraka. $0. https://www.crunchbase.com/product/stipso.

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

KoMarketing Associates

JUNE 12, 2018

Ryan Charles , Marketing Director of Hire a Helper, shared his insights about newsjacking, aka taking advantage of news stories to promote a product or brand. Chris cites Dollar Shave Club’s viral product launch video , which changed how brands think about video content: Video became a key marketing element.

Paid Content 138

Paid Content Top of Funnel Lead Ranking Paid Search Agency 138

Martech Advisor

MARCH 6, 2020

If you’re a Millennial, you may remember Vine—the platform that started it all in 2013. The TikTok Viral. Data from the Deloitte Digital study found that consumers who frequently watch short video clips are more receptive to advertising and more likely to purchase certain products like subscriptions.

Video Marketing 71

Video Marketing Mobile Advertising Emarketing Youtube 71

Biznology

NOVEMBER 17, 2014

. • Millennials identify with brands more personally and emotionally versus older generations, preferring brands that mirror who they are and their values (59% say the brands they buy reflect their style and personality) – source: Boston Consulting Group 2013 survey. • One of their most important values is social responsibility.

Trends 80

Trends Brand Identity Branding Planning 80

Brightedge

MAY 16, 2021

There are very few good books on product marketing that make the discipline more clear without burying you in too much theory or too many worksheets, but Stone does an excellent job detailing it. He identified the top two dozen products and interviewed each company to populate the first section of the book.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Marketing Insider Group

NOVEMBER 21, 2013

Who created content that didn’t just pitch their products. Thanks to Amanda Maksymiw , Joe Pulizzi , Ann Handley , Tim Washer , Todd Wheatland , Joe Chernov , Rob Yoegel and Jesse Noyes for sending me their ideas on the top content of 2013. And recognize the success of those brands who got it right.

Video Marketing 100

Video Marketing Brand Identity Branding Training 100

Belkins

MAY 28, 2020

For example, even though the risk of viral transmission via cash exchange has not yet been scientifically proven , consumers will be more prone to using bank cards instead of cash. As 3D-printing devices become more affordable, they can be used for making supply chains safer, production faster, and less dependent on human contact.

Enterprise Management 98

Enterprise Management Work Management B2B Sales Marketing Management 98

Content Marketing Institute

DECEMBER 12, 2017

Brands will continue to invest in content, as they have been over the last few years; but that investment will shift from mostly writing services and paid distribution/promotion to a whole host of services – production, more animation and video-related graphics, voice talent, etc. Predictions2018 Click To Tweet.

Marketing AI 111

Marketing AI Content Marketing Paid Search Agency Content 111

Biznology

JANUARY 26, 2015

As in, an Apple product instead of a BlackBerry smartphone. Through a lack of attention to detail, it became apparent that the company’s social media manager was using their competitors product. Mashable reports that in 2013, brand ambassador Alicia Keys also sent a Tweet on behalf of BlackBerry from an iPhone. Not Necessarily.

Social Media 80

Social Media Twitter Peer-to-peer Media 80

Digilant

JANUARY 22, 2019

The unofficial national holiday includes music, lots and lots of food, what has become an internationally famous halftime concert (after the wardrobe incident that went viral), and what some might regard as the most important and most iconic television advertisements of the year.

Paid Search Agency 45

Paid Search Agency Advertising Agencies Television marketing Marketing Budget Creation 45

Oktopost

MARCH 5, 2019

What about Oreo’s social media team capturing the moment when the lights went out during the 2013 Super Bowl? This is the same tactic that made the ice bucket challenge go viral. Use specific “callouts” to make your RTM campaign go viral, one person (and their followers) at a time.

Marketing & Strategy 125

Marketing & Strategy Marketing Strategy Webinar Metrics Paid Search Agency 125

Chris Koch

MAY 19, 2014

MakerBot , a manufacturer of desktop 3D printers priced at the level of a decent laptop, is the best known of companies producing a product that has already been raised to PC-level stature in terms of its potential impact on business and society. Viral How-Tos. Not that Pettis was a bad teacher. Bringing Playfulness to Schools.

Conference 100

Conference Education Viral Marketing Class 100

Convince & Convert

MAY 1, 2015

Karlijn has seen great success with things like Facebook’s advanced targeting and the viral Sherlock, the lost and found dog video by embracing the fact that mistakes will be made. They are constantly selling out of their limited-edition products and are the #1 yo-yo company on social media. Karlijn1903 Tweet This.

Social Media 158

Social Media CMS Development Media Thought Leadership 158

Hubspot

APRIL 12, 2018

D2C brands manufacture, market, and distribute their own products without using middlemen, which enables them to reduce costs, interact directly with consumers, and provide a seamless start-to-finish buyer’s experience. Direct-to-consumer ecommerce companies manufacture, market, and distribute their products without the help of middlemen.

eCommerce 74

eCommerce Brand Identity Branding Advertising Agencies 74

Hubspot

NOVEMBER 11, 2015

One of the wisest things I've ever read about product marketing came from the writer of a children's book. "If The goal in crafting a perfect product video is not far off. The goal in crafting a perfect product video is not far off. If you want your video to resonate, it should be about more than just the product.

Marketing Budget 28

Marketing Budget Promotion Video Marketing Buy 28

ConvertKit

SEPTEMBER 14, 2020

He wrote about all the ups and downs he was facing trying to build something from scratch on the internet in 2013 and people connected to the raw and unfiltered way he wrote about his struggles and his ideas about art. He hired an editor, asked a friend to design a book cover, and self-published The Art of Being Unmistakable in 2013.

Opinions 77

Opinions Communities Creativity Television marketing 77

KoMarketing Associates

SEPTEMBER 18, 2012

While the report does not delve into specifics, B2B marketers are leveraging social media for customer service, product marketing, hiring and recruiting, and traffic and lead acquisition. Paid search can be used for regional targeting and specific product/market interest. Greater Budgets Mean Greater Scrutiny.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

Vidyard

OCTOBER 19, 2016

As a freshman in film school, he started his YouTube channel where he started posting his film projects, such as Jedi Kittens , which quickly went viral generating millions of views. In September 2013, he opened a Vine account and challenged himself to create one Vine video a day for one month.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Vidyard

OCTOBER 19, 2016

As a freshman in film school, he started his YouTube channel where he started posting his film projects, such as Jedi Kittens , which quickly went viral generating millions of views. In September 2013, he opened a Vine account and challenged himself to create one Vine video a day for one month.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Content Standard

OCTOBER 8, 2016

A well-crafted Tweet can do that, although it takes skill, smart planning, and a little luck to make it go viral. In 2013, an unexpected blackout during the Super Bowl brought the year’s biggest sporting event to a sudden halt. There are exceptions, though.

Promotion 88

Promotion Twitter Marketing & Strategy Marketing Strategy 88

Magisto

JANUARY 13, 2020

The story format emerged on Snapchat in 2013. The key to content marketing, is to publish a lot of content, hoping that this content will find an audience, and having people consuming your content regularly so that they understand your expertise and will instantly think of you (or your product) as a solution to their problems.

Trends 84

Trends Planning Lead Scoring Lead Ranking 84

SnapApp

MAY 12, 2015

By now, you’ve probably heard some insane success stories about quizzes and assessments that have gone viral. One oft-cited example is a quiz from The New York Times , which was the newspaper’s most shared article in all of 2013. could work as a mid-funnel offer, and “Which product is right for you?” Content loading.

Top of Funnel 59

Top of Funnel Work Management Marketing Automation Services Marketing Management 59

Hubspot

DECEMBER 17, 2015

From scarcity marketing to viral marketing, there are a ton of different options for businesses to explore. ConAgra’s award-winning "Unleash the Joy" campaign was the 2013 predecessor to 2015’s "Share the Joy." Does your product or service bring joy? 4) Reddi-wip: Unleash the Joy. 5) West Jet: Christmas Miracle Campaign.

Examples 28

Examples Campaigns Planning Paid Search Agency 28

Scoop.it

OCTOBER 29, 2020

We have all been on the internet for most of our lives, and inevitably we had to ask ourselves a question – why is this viral and this is not. Virality is like alchemy. Most of the viral videos appeared randomly, creators were not expecting them to be so successful. You can not treat it like a science. Be Genuine.

Viral Marketing 86

Viral Marketing Tips Curation Paid Search Agency 86

Content Standard

JUNE 17, 2015

The brand’s video marketing strategy is effortless, using their product to create entertainment for viewers. This video evokes real, raw emotions when you watch it; not only are they selling their products, but they are also sending a message to women to be feel comfortable in their own skin.

Video Marketing 40

Video Marketing Campaigns Brand Identity Branding 40

Content Standard

APRIL 8, 2015

Often, when an event goes big on social media, brands deploy real-time marketing tactics designed to take advantage of the action, and call attention to their own products. Denny’s viral tweet racked up twice as many retweets and favorites as Apple’s, and media outlets like NPR hailed the stunt as a marketing win.

Tactics 40

Tactics Planning Paid Search Agency Viral Marketing 40

Content Standard

MAY 12, 2015

As with all new technology and products, there are growing pains as both consumers and producers learn how to best shape the space for their own benefit. In 2013, Duke Law student Andrew Katbi was killed in a car crash weeks before his graduation. Look no further than student loan service, Sallie Mae.

Social Media 40

Social Media Media Opinions Twitter 40

Adobe Experience Cloud Blog

JANUARY 8, 2015

It was actually 2013′s most popular story on NYTimes.com, despite being posted less than two weeks before the end of the year. When you create a quiz, be sure that the end product will educate and/or entertain your audience, or it will remain in content purgatory where no one will see it. Quizzes Are Constantly Going Viral.

B2B Thought Leadership 48

B2B Thought Leadership Viral Marketing Thought Leadership Broadcasting 48

Vidyard

MAY 14, 2014

When you consider the money that went into their production, it’s a real shame. When my latest fashion film ‘Winds of Autumn’ got staff picked on Vimeo in 2013 and became viral afterwards, we instantly reached hundreds of thousands of people that were related to the fashion industry.

Storytelling 51

Storytelling Paid Search Agency Video Marketing Ads 51

Adobe Experience Cloud Blog

MARCH 10, 2015

Trending hashtags, viral videos, SnapChat—all of these provide ways for people to relay information within seconds. If marketing used to be an assembly line, with marketers coming in at the end to figure out how to sell a product, they are now in a trading room, he explained. We have entered into a real-time marketing environment.

Rules 48

Rules Planning B2B Thought Leadership First-Mover Advantage 48

Hubspot

FEBRUARY 6, 2014

In 2013, 3 million people from 214 countries and territories (and all seven continents) pledged $480 million to Kickstarter projects. While we could have funded production ourselves, there was a risk that we were just dropping in money without certainty that there is a real market and without enough feedback to make the product appealing.

Campaigns 28

Campaigns Outreach Press Communities 28

Hubspot

AUGUST 29, 2013

I used to work at a hearing aid center that carried very niche products, for example. This obsession lead me to become an inbound evangelist, recently presenting at INBOUND 2013 on the topic, "Making Boring Industry Content Work for Your Business.". Helpful beats viral in the marketing long run. Jay Baer calls this Youtility.

Work Management 28

Work Management Buyer Personas Marketing Management Cross-Selling 28

LeadSquared

OCTOBER 23, 2016

For more insights on viral video marketing, watch this webinar.). Get people who use your product, to talk about your brand. Our designer, Rajat, talks about what worked best for him and how he made his content viral, in this post.). You can also try Facebook depending on your audience. Use hashtags that are relevant.

Webinar Metrics 52

Webinar Metrics Paid Content FAQ Social Media 52