Trending Sources

Why CPO’s Get Upset Watching The News

Buyer Insights

What you own you control, but big corporations no longer own large chunks of their production process, or supply chain. They are increasingly dependent on outside actors for their success and are vulnerable to a new array of risks as a result. Resilience and Risk Management Global supply chains mean that organizations are dependent on [.].

How To Measure Paid Media ROI (ROAS)


Cost Per Opportunity (CPO). Even though it generated fewer clicks and fewer leads, it generated twice as many sales opportunities, and therefore, had half as high of a cost per opportunity ($200 CPO compared to $400 CPO). Paid Media - whether it’s search, social, display, etc. - is a critical component of every B2B marketing plan. Cost Per Lead (CPL). Revenue Per Lead.


Facebook May Have Just Ushered in a New Era for Mobile Video


Sheryl Sandberg, COO; Chris Cox, CPO; and Mark Zuckerberg, cofounder and CEO, have all flatly said that Facebook is a tech company. For years, Facebook has denied that it’s a media company. But over the last few years, that position has become less tenable. In December, Zuckerberg made some telling remarks in a video chat with Sandberg: Facebook is a new kind of platform. companies.

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5 Ways to Optimize B2B Social Media…And Get Results!


The Aberdeen Group’s Chief Procurement Officer (CPO)  Summit in Boston last week was an insightful learning experience—learning that I will enjoy sharing with you over the next few pieces on my blog. In the online world, the term ‘optimization’ is most commonly used in the context of search engines and the results are measured by your online properties’ search ranking. Click to Tweet this….

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The ROI of Events: What You Should be Measuring

Modern B2B Marketing

Of the people who attended your show, you ideally want to determine how many opportunities were created, how much pipeline, how many were closed/won and for how much bookings, and cost per opportunity (CPO). by Dayna Rothman Too many marketers think of event ROI measurement as a pass/fail exercise, i.e., was the event good or not, or did it achieve more than X? Is the topic compelling?

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The 2011 #Nifty50 Top Twitter Men Reprise


Past adventures CPO @Klout, CEO at Talkingpoint, president @MarketWatch, founder/chairman/CEO at BigCharts Philip’s. Note: This post, a joint effort between Cheryl Burgess and me, originally appeared on the Blue Focus Marketing Blog last month. These men are indeed using Twitter to rewire and reorient the Web. But, by no means, is this list complete. According to Tom Grant , Ph.D,

@fearlesscomp congratulates the Nifty 50 Men of Twitter

Fearless Competitor

Past adventures CPO @Klout, CEO at Talkingpoint, president @MarketWatch, founder/chairman/CEO at BigCharts Philip’s. The Nifty50 Men of Twitter. Congratulations to each of those men. In addition, I’m honored, flattered and humbled that Tom and Cheryl both said I am an “Honorable Mention&# for this prestigious award. Cheryl Burgess May 25, 2011 at 11:39 pm. Cheryl. Ranked No.

2011 #Nifty50 Top Twitter Men

Blue Focus Marketing

Past adventures CPO @Klout, CEO at Talkingpoint, president @MarketWatch, founder/chairman/CEO at BigCharts Philip’s. Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 )  present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list.  Adam L.

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