markempa

FEBRUARY 25, 2013

This is probably why doing a better job of acting on data to improve marketing performance is the goal of 66% of the 1,260 marketers surveyed as part of MarketingSherpa’s 2013 Marketing Analytics Benchmark Report. Check out the report’s free excerpt.). The Internet has closed down old-school marketing. A return to true marketing.

Planning 120

Planning Work Management Clickthrough Internet Marketing 120

Convince & Convert

MARCH 29, 2013

Matt Thomson , VP of Business Development at Klout , joins the Social Pros Podcast this week to discuss the “Warren Buffett problem” his company faces, those fancy analytics at work behind the Klout algorithms, and expanding to offer brands a whole new product. Please Support Our Sponsors. That’s right.

Television marketing 129

Television marketing Curation Social Media RSS 129

Digilant

JANUARY 22, 2019

The unofficial national holiday includes music, lots and lots of food, what has become an internationally famous halftime concert (after the wardrobe incident that went viral), and what some might regard as the most important and most iconic television advertisements of the year. Advertisements become more memorable and elaborate each year.

Paid Search Agency 45

Paid Search Agency Advertising Agencies Television marketing Marketing Budget Creation 45

Contently

OCTOBER 6, 2016

When Jeff Bezos bought The Washington Post in 2013 for $250 million, people were shocked. Its Talent Network product, which I wrote about last year, was built to help editors quickly find and pay freelancers, a recurring problem in the newsroom. Previously the head of commercial product at RebelMouse, and head of product at Time Inc.

Paid Search Agency 148

Paid Search Agency Ads Advertising Agencies Mobile Advertising 148

Digilant

DECEMBER 19, 2018

Google released their voice technology in 2012, Microsoft released Cortana in 2013, and Amazon released Alexa and the Amazon Echo in 2014. Incorporation of screens : As voice assistants products became more popular, companies had to differentiate themselves.

Paid Search Agency 56

Paid Search Agency Amazon Mobile Advertising Lock-In 56

Convince & Convert

OCTOBER 12, 2013

2013 data from the Pew Internet project finds 72% of American adults who are online use social networking sites. To further put this into context, about 70% of American households had satellite or cable television, circa 2011. Myth 9: Your content marketing should be about your products and services.

Social Media 167

Social Media Social Marketing Top of Funnel Work Management 167

KoMarketing Associates

FEBRUARY 9, 2016

It’s an asset in PR kits developed to promote new product launches. It is an ideal vehicle for demonstrating product capabilities, especially to dispersed audiences who can’t easily experience the product in person. The prospective buyer has no trouble visualizing themselves in a scenario with the product.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Content Standard

MAY 22, 2016

The 1950s in the United States saw dramatic economic growth, widespread adoption of television and advertising; of moving to the suburbs and owning multiple cars; of buying for excess and dumping what felt old fashioned. The Rise of Television as Part of American Culture. The Backstory. But let’s start at the beginning.

Enterprise Management 62

Enterprise Management Banner Ads Television marketing Banners 62

Sprout Social

MAY 10, 2019

According to a 2017 YouTube Earnings Call , users watched more than 100 million hours of YouTube by way of their living room television, up 70% from the year prior. Past studies from the International Data Group state that 46% of B2B tech buyers purchase products after viewing videos. In 2018, video on YouTube generated around $3.36

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Outbrain

AUGUST 14, 2021

The global crisis has driven technology and innovation, from online healthcare to e-commerce, as well as the social media platforms and video communication products that now shape our world and keep us busy, sharing, and connecting. The days of slapping a green sticker on a product are gone. AI and Programmatic Advertising.

Advertising Agencies 59

Advertising Agencies Creativity Marketing AI Advertisements 59

Convince & Convert

DECEMBER 6, 2013

Kevin Hunt , Corporate Social Media Manager at General Mills , joins the Social Pros Podcast this week to discuss bringing social power back in-house, managing multiple brand stories at once, and figuring out how to capture the excitement that already surrounds a brand and its products. Please Support Our Sponsors. Listen Now.

Public Relations 123

Public Relations Paid Search Agency Social Media RSS 123

Content Standard

OCTOBER 25, 2014

Marriott International is the latest brand to rev up its content marketing efforts with a new creative studio devoted to content development, production, and distribution. Marriott’s global content studio will share digital and filmed content across film, television, online, digital, and print platforms, according to a press release.

Microsite 40

Microsite Television marketing Content Social Networks 40

Contently

JUNE 15, 2016

Hashtags and trending topics allow anyone on Twitter to contribute to a global conversation about everything from breaking news to television shows to hobbies. The tweets have a clear audience and cleverly reference Arby’s products without distracting from the original story. Self-deprecating humor. R/GA (@RGA) May 27, 2016.

Twitter 60

Twitter Brand Identity Branding Best Practices 60

ConvertKit

SEPTEMBER 14, 2020

He wrote about all the ups and downs he was facing trying to build something from scratch on the internet in 2013 and people connected to the raw and unfiltered way he wrote about his struggles and his ideas about art. He hired an editor, asked a friend to design a book cover, and self-published The Art of Being Unmistakable in 2013.

Opinions 77

Opinions Communities Creativity Television marketing 77

Content Standard

MAY 22, 2016

The 1950s in the United States saw dramatic economic growth, widespread adoption of television and advertising; of moving to the suburbs and owning multiple cars; of buying for excess and dumping what felt old fashioned. The Rise of Television as Part of American Culture. The Backstory. But let’s start at the beginning.

Enterprise Management 42

Enterprise Management Marketing Strategy Marketing & Strategy Paid Search Agency 42

Oktopost

MARCH 5, 2019

What about Oreo’s social media team capturing the moment when the lights went out during the 2013 Super Bowl? Obviously, marketing consumer products with real time marketing can be highly effective. It wouldn’t make any sense for a B2B software company to buy network television ads. Know Where the Conversation Is.

Marketing & Strategy 125

Marketing & Strategy Marketing Strategy Webinar Metrics Paid Search Agency 125

Integrated B2B

JULY 24, 2018

As the number of international visitors to Japan increases (it almost tripled between 2013 and 2017**), so too, has its export and business opportunities. In 2016, Japanese export was valued at $688 billion – but it’s not all about exporting high-quality products to the world’s consumers.

Advertising Agencies 40

Advertising Agencies Paid Search Agency Ad Agencies B2B 40

Content Standard

APRIL 12, 2019

Back in 2013, Netflix shocked the entertainment industry by committing $100 million to make two seasons of its first original show, House of Cards. Once upon a time, the creation of new television shows and movies relied almost entirely on the instincts of a few producers and executives.

Enterprise Management 84

Enterprise Management Content Marketing Brand Identity Branding 84

Adobe Experience Cloud Blog

MAY 23, 2014

Despite all this, the airline had firmly established itself as a profitable player in European aviation, transporting over 81 million people in 2013. To facilitate this, the company has expanded their marketing team, launched a new website, established a social media presence, and produced new television advertisements to support the change.

Multi-Channel 48

Multi-Channel Cross-Selling Allocation Marketing Automation Services 48

Content Standard

SEPTEMBER 3, 2015

For brands accustomed to captive audiences in front of television screens, it’s a new challenge. Autoplay video has been around for a few years, but Facebook’s adoption of the feature in 2013 sealed the deal on the autoplay revolution. The Rise of Autoplay.

Facebook 40

Facebook Video Marketing Trends Television marketing 40

Content Standard

JUNE 15, 2015

In December 2013, Facebook started autoplaying videos that were uploaded directly to Facebook in the news feed. Coincidently, December 2013 was when my sense of time-shifting first started, only to be exacerbated during the great Facebook Video land grab of 2014. Videos started autoplaying over and over.

Facebook 40

Facebook Video Marketing Content Marketing Content 40

Vidyard

SEPTEMBER 26, 2013

Because the Internet is always serving up something awesome, I recently came across the rules television producers outlined when creating the show Bill Nye the Science Guy. As a social product of 90s television, I can attest to the power of Bill Nye and wanting to watch, and that’s the goal of content marketers today.

Top of Funnel 51

Top of Funnel Peer-to-peer Content Marketing Planning 51

ClearVoice

JULY 27, 2023

Then, the world receives them — and hopefully, they elevate public awareness of a brand or product in just a few powerful words. A slogan encapsulates how your brand or product differs from the rest and expresses your purpose. Slogan examples Take Miller Beer of the 1950s dubbing their product “ The Champagne of Bottled Beer.”

Paid Search Agency 52

Paid Search Agency Companies Work Management Marketing Management 52

Hubspot

DECEMBER 17, 2015

ConAgra’s award-winning "Unleash the Joy" campaign was the 2013 predecessor to 2015’s "Share the Joy." One look at WestJet’s 2013 “Christmas Miracle” campaign – which sees the airline hand out personalized Christmas gifts to unsuspecting flyers – proves the worth of joy marketing instantly. Does your product or service bring joy?

Examples 28

Examples Campaigns Planning Paid Search Agency 28

Hubspot

NOVEMBER 5, 2015

But it simply means we prepare for things -- known and unknown," explained Panteao Productions instructor, Kyle Harth. Naked & Afraid - 2013. Doomsday Castle - 2013. Lost Survivors - 2013. Marooned with Ed Stafford - 2013. Understanding the Core Motivations for Preparedness. Man vs. Wild - 2006. Alone - 2015.

Television marketing 28

Television marketing Education Training Class 28

Hubspot

MAY 16, 2014

3) How much money (in billions) was spent on product placement in 2012? 4) What 2013 blockbuster film holds the record for having the most product placement? ban the advertisement of cigarettes on television and radio? Bubba Gump Shrimp Co. from Forrest Gump. Man of Steel. 5) In what year did the U.S.

Banner Ads 28

Banner Ads Paid Search Agency Television marketing Forrester 28

Hubspot

APRIL 30, 2015

To be successful, you need to pick products that you’re passionate about and find an ecommerce model that resonates with your personality. Judges on the popular television show, Shark Tank, will hit you with tough questions and there is a lot to learn from the best of the best in the entrepreneurial industry. That was in 2013.

eCommerce 28

eCommerce Paid Search Agency Companies Television marketing 28

Content Standard

AUGUST 18, 2016

Gone are the days where content marketing simply meant posing a 300-word-long question, the answer to which was a particular product or brand. At that point, search engines were starting to respond to more conversational queries—or, in the words of a Search Engine Watch post circa 2013, “Google [was] becoming a person.”

Content Marketing 40

Content Marketing Advertorials Content Long Tail Marketing 40

Content Standard

JULY 13, 2016

Remember when we used to get news from a newspaper or a local television broadcast? Since 2013, three of eight networks included in the Pew study have logged increases in the proportion of users who get news on those platforms: Facebook, Instagram, and LinkedIn. Because Facebook is so huge, its reach is much larger.

Marketing & Strategy 40

Marketing & Strategy Thought Leadership Content Amazon 40

ClearVoice

APRIL 17, 2019

Then, the world receives them — and hopefully they elevate public awareness of a brand or product in just a few powerful words. A slogan encapsulates how your brand or product differs from the rest. Take Miller Beer of the 1950s dubbing their product “ The Champagne of Bottled Beer ” — did it necessarily deserve the title?

Paid Search Agency 86

Paid Search Agency Companies Work Management Mobile Advertising 86

Hubspot

APRIL 25, 2011

Statistics claim that by 2013 more people will be accessing websites via their cell phones as opposed to desktops and laptops. Retails chains can alert customers when certain products are discounted or available. Television shows like American Idol and America’s Got Talent already utilize this technology to rank contestants.

Mobile Marketing 28

Mobile Marketing Webinar Metrics SMS Mobile Advertising 28

Content Marketing Institute

DECEMBER 31, 2018

Did you know that, according to the Bureau of Labor Statistics , the average American still watches three hours of television per day? Great media and product brands that have loyal audiences start by doing one thing amazingly well to one audience … a newspaper, a podcast , a blog , a video series , Instagram , an email newsletter.

Planning 101

Planning Paid Search Agency Advertising Agencies Terms and Conditions 101

Hubspot

SEPTEMBER 26, 2014

This week, the CLIO Awards (which awards agencies for creative advertising in package design, print, radio, and television) announced the recipients of the Grand CLIO, giving the highest honors for innovation and excellence in advertising, design, and communications. The 26,000 low-cost products sold out within three days.

Advertising Agencies 28

Advertising Agencies Paid Search Agency Campaigns Mobile Advertising 28

Hubspot

JANUARY 4, 2013

And in 2013, I can only predict that more advertisement "blockers" will be purchased, used, and created than ever before. 2) Online Television. People are using online television to watch the shows they love online whenever they way. More tools are bought today than ever before to block out advertisements. No problem at all!

Paid Content 28

Paid Content Inbound Marketing Telemarketing Advertising Agencies 28

Hubspot

MAY 29, 2014

4) Internet use was up 9% in 2013 compared to 11% in 2012. 4) Internet use was up 9% in 2013 compared to 11% in 2012. Jerome McCarthy’s framework for marketing espoused the value of the four Ps: product, price, promotion, and place. 2) Google''s average revenue per user is 6X that of Facebook. 1) 3 Cs > 4 Ps.

Allocation 28

Allocation Trends Mobile Advertising Youtube 28

Hubspot

JUNE 5, 2014

In late 2013, the new Canadian Anti-Span Legislation (CASL) was passed. An active business relationship exists if you have sold something to the recipient within the past 2 years, or the recipient has made an inquiry about your products at any point within the 6 months before you sent the email in question.

Advertising Agencies 28

Advertising Agencies CAN-SPAM Marketing Agencies 1 Television marketing 28

Hubspot

APRIL 8, 2015

This type of spark is what many brands are looking for when they invest in celebrity marketing and product placement. More than 16 years ago, Fary was bringing apparel and accessories onto sets for television shows like Ally McBeal and Will & Grace. He''s also more careful with the types of products he selects.

Paid Search Agency 28

Paid Search Agency Press Advertising Agencies PR 28