Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. ” On the other hand, storytelling conveys meaning through a sequence of events that reveals a character’s true self.

Storytelling 50

Storytelling Enterprise Management Brand Identity Branding 50

The ROI Guy

JULY 9, 2013

To kick off 2013, Gartner predicted that the reigns on worldwide IT spending would loosen, forecasting an increase of 4.2% 2013 Challenges for IT Solution Providers Revenue growth is extremely important for IT solution providers, as this growth is required to sustain high valuation multiples and shareholder equity. by mid-year).

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Vidyard

MAY 14, 2014

So, in the interest of getting the inside scoop on how marketers can make better visual stories, I asked Montreal director Hervé Demers to share his insight on the industry and the craft of video storytelling. When you consider the money that went into their production, it’s a real shame. Benefits require investments.

Storytelling 51

Storytelling Paid Search Agency Video Marketing Ads 51

The ROI Guy

NOVEMBER 1, 2012

This year revealed further changes in IT Buyers and Mobility, with important implications for IT Sales and Marketing strategies in 2013 and beyond. trillion in 2013, a 3.8 IT Spending Growth Remains Challenge Worldwide IT spending is estimated to surpass $3.7 percent increase from 2012 projected spending of $3.6

Gartner 40

Gartner Allocation Storytelling Spending 40

Marketing Insider Group

DECEMBER 19, 2014

In a 2013 interview with Forbes.com, Vaynerchuk stressed the importance of distributing content on social media sites. Dove joined forces with VaynerMedia’s micro-content branch in February to promote its products on Instagram. In the fall of 2013, GrapeStory put out a Flavorsplash campaign for Aquafina on Vine.

Trends 100

Trends Content Marketing Content Paid Search Agency 100

Content Marketing Today

APRIL 2, 2013

[caption id="attachment_3393" align="alignright" width="202"] Kristina Halvorson Opening Confab 2013[/caption] Content strategists from all over the world gathered for two frosty March days in London to learn from some of the brightest minds in the content universe. Their products match that worldview beautifully. Never via email.

Marketing & Strategy 40

Marketing & Strategy Content Curation Storytelling 40

The ROI Guy

JANUARY 8, 2013

Although I too am more optimistic about 2013 compared to last, there are clear and immediate challenges that deserve action regardless. 2013 Challenges for IT Solution Providers Revenue growth is extremely important for IT solution providers, as this growth is required to sustain high valuation multiples. Click here to learn more.

Gartner 40

Gartner Spending Marketing Proposals Terms and Conditions 40

Contently

JANUARY 10, 2020

I first joined Contently as editor-in-chief in 2013. Failing at media in 2013 was easy but avoidable; in 2019, it feels inevitable. We have a responsibility to educate our audience, not plug products. The past year brought massive layoffs at Gannett, BuzzFeed, AOL, HuffPost, Spin, The Toronto Star, and countless others.

Content Marketing 128

Content Marketing Media Content Paid Search Agency 128

Brightedge

MAY 16, 2021

There are very few good books on product marketing that make the discipline more clear without burying you in too much theory or too many worksheets, but Stone does an excellent job detailing it. He identified the top two dozen products and interviewed each company to populate the first section of the book.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

SocialPilot

MARCH 12, 2024

In 2018, The New York Times published a simple video demonstrating the clarity of news production in its office. Key Takeaways Focus on the experience, product features can follow later Minimize straightforward messaging, create as much enigma as possible Prioritize visual storytelling 6.

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

SocialPilot

FEBRUARY 9, 2024

She posts on productivity hacks, content marketing, brand building and will convince you to deploy an influencer marketing plan. After scrolling down through his new fiction novel tweets, you will get to see many industry-related talks, content marketing predictions, his recent reads, and personal anecdotes of marketing his own product.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Convince & Convert

APRIL 2, 2015

In their haste to produce marketing messages that demonstrate the value of their products and services, many companies default to the text-heavy, jargon-loaded, spec-focused content they relied on in the analog days. It’s brand storytelling at its best because it captures not only the company’s expertise, but also its passion.

B2B Marketing 150

B2B Marketing Paid Search Agency B2B Advertising Agencies 150

ANNUITAS

MARCH 26, 2013

If you trying to build a relationship with consumers, one in which they value you for more than just your products or services, great content is the next best thing. Over the past few years, marketers have stopped asking “why” content marketing and are actively organizing their marketing around storytelling.

Enterprise Management 100

Enterprise Management Content Marketing Advertising Agencies Work Management 100

ClickZ

FEBRUARY 21, 2020

Most recently, for over two years now, Scott has been serving as VP of Platform Ecosystems at HubSpot, the developer and marketer of software products for inbound marketing and sales. Jay has been a driving force of Spotify’s monetization strategy since joining the company in 2013. Tamara McCleary (Thulium). Des Cahill (Oracle CX).

Enterprise Management 144

Enterprise Management Work Management Marketing Management Advertising Agencies 144

Convince & Convert

OCTOBER 29, 2013

Tim Washer , Senior Marketing Manager in Social Media at Cisco , joins the Social Pros Podcast this week to discuss the value in making your customers laugh, how to spend less and storytell more, and bringing ridiculousness to big corporations. And from Expion , a free report on the top 50 retail brands’ social media use in 2013.

Social Media 137

Social Media Skype Paid Search Agency Storytelling 137

ClearVoice

SEPTEMBER 20, 2021

Facebook began allowing (or shall I say embracing) hashtags in 2013, and it appeared to be a great struggle for them to take off. In addition to the hashtags, they tag (when privacy settings allow) products in their posts through Facebook Catalog and maintain a subtle yet effective call-to-action. The history of Facebook hashtags.

Facebook 98

Facebook Practices Best Practices Privacy 98

Biznology

JANUARY 15, 2016

The ease of learning more about ingredients of personal care and food products, for example, has led consumers to realize that retailers’ own-label products are basically the same as more prominent brands, only much cheaper. The demand for natural ingredients is surging, especially among Millennials. Like this post?

Brand Identity 80

Brand Identity Branding Advertising Agencies Trust Marketing 80

Contently

APRIL 19, 2016

In 2013, a media corporation told the story of a fearless optimist who treks through an icy winter to free the kingdom trapped under her sister’s powers. In both cases, creating a storytelling program to nurture a high-value audience enhances brand engagement and creates a lasting exchange. Content production is not a democracy.

Sales Qualified Leads 74

Sales Qualified Leads Top of Funnel Lead Scoring Lead Ranking 74

Marketing Insider Group

DECEMBER 22, 2014

My 2012 Marketing predictions included CMOs struggling with talent (right), marketing increased focus on supporting sales (dead wrong), I also talked about Content Marketing delivered via social (right), augmented reality marketing (dead wrong) and also predicted a rise in video production from brands (right).

Paid Search Agency 100

Paid Search Agency Budget Programs Mobile Advertising Banner Ads 100

Contently

MAY 10, 2016

In 2013, a media corporation told the story of a fearless optimist who treks through an icy winter to free the kingdom trapped under her sister’s powers. In both cases, creating a storytelling program to nurture a high-value audience enhances brand engagement and creates a lasting exchange. Content production is not a democracy.

Sales Qualified Leads 60

Sales Qualified Leads Top of Funnel Lead Scoring Lead Ranking 60

Contently

MAY 10, 2016

In 2013, a media corporation told the story of a fearless optimist who treks through an icy winter to free the kingdom trapped under her sister’s powers. In both cases, creating a storytelling program to nurture a high-value audience enhances brand engagement and creates a lasting exchange. Content production is not a democracy.

Sales Qualified Leads 60

Sales Qualified Leads Top of Funnel Lead Scoring Lead Ranking 60

Marketing Insider Group

MARCH 5, 2014

I think anyone who studies the latest trends in content production and looks into who reads what, when and where will see that we can’t just create short form content, tweets and vines. My guidance would be that all content production should invest some percentage of time and effort in long form content. Content Marketing'

Content 100

Content Gartner Barriers Paid Search Agency 100

Marketing Insider Group

OCTOBER 21, 2015

In 2014, CBinsights noted that $292M had been invested in content marketing platforms (including ours) from Q2 2013 to Q1 2014, noting that there was a 125% increase in investment money as well as a 47% bump in deal activity from the prior year. https://www.crunchbase.com/product/voraka. $0. https://www.crunchbase.com/product/stipso.

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

Content Standard

APRIL 12, 2019

Back in 2013, Netflix shocked the entertainment industry by committing $100 million to make two seasons of its first original show, House of Cards. Instead, they rely on the intuition of a few marketing leaders and the industry experience of talented storytellers. Spotting Trends and Storytelling Opportunities. Like Amtrak, U.S.

Enterprise Management 84

Enterprise Management Content Marketing Brand Identity Branding 84

Moz

OCTOBER 23, 2018

However, they are still being used daily and gaining amazing placements and links for their creators — and the data shows, they are already more popular in 2018 than they were in 2013. However, if there’s one format you want to be working with, use surveys. Infographics vs Interactives. Infographics vs Photography. Infographics vs Surveys.

Ad Building 56

Ad Building Domain Link Building Lead Scoring 56

Marketing Insider Group

DECEMBER 18, 2012

They even identified storytelling as a key marketing skill for today’s hyper-social and mobile-connected world. I believe the forces of Content Marketing and Social Business have made great strides in 2012 and will continue to move forward in 2013. Stories are important because they help us connect. Effective stories draw us in.

Content Marketing 100

Content Marketing Content Advertising Agencies Work Management 100

The ROI Guy

APRIL 8, 2014

increase from 2013 spending levels (and a 0.1% Examining their 2013 predictions, Gartner indicated IT spending would grow 4.2% When the dust settled on 2013, the IT spending growth was a mere 0.4%. . #2 To empower sales professionals to engage with powerful value storytelling and “back of the napkin” value quantification.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Marketing Insider Group

FEBRUARY 26, 2014

In the Rise of Visual Storytelling I said that we need to become “voracious consumers and students” of great content. God Made A Farmer – Dodge Superbowl Commercial 2013. Is Innovation Leading to a New Age of Productivity in the U.S.? ~ Jean-Claude Van Damme’s Epic Split for Volvo – just awesome!

Examples 100

Examples Peer-to-peer Content Hubspot 100

KoMarketing Associates

FEBRUARY 9, 2016

Embodies good storytelling principles. It’s an asset in PR kits developed to promote new product launches. It is an ideal vehicle for demonstrating product capabilities, especially to dispersed audiences who can’t easily experience the product in person. New Product Introduction. Informative. Entertaining.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Heinz Marketing

SEPTEMBER 17, 2019

As John Linkner said in an article for Forbes in 2013, “The business version of placemaking has to do with the physical experience you create for your team members, customers, and suppliers.” This breaks down into two things, place branding and story-doing. .

Planning 54

Planning Brand Identity Branding Trade Show 54

Content4Demand

MARCH 24, 2020

Business professionals are around 50% more likely to buy a product or service that demonstrates personal value through emotional appeals,” says Nick Hague, Head of Growth at B2B market research company B2B International. She lays out the differences between the B2B and B2C buyers’ journeys in “Why B2B Marketing Needs Emotional Storytelling.”

B2B 55

B2B Psychographics Content Ad Exchange 55

Content Marketing Institute

NOVEMBER 12, 2017

The key phrases behind content-writing robots you’ll see a lot – intelligent narratives, natural language generation (NLG), and automated storytelling technology. In 2013, it raised another $11.5 For instance, data-rich content production like trend reports and market summaries can now be done by the data-driven writing software.

Marketing AI 110

Marketing AI Examples Work Management Marketing Management 110

Content Standard

DECEMBER 9, 2015

Knowing that trust and transparency is important in content marketing tactics, it’s also important to remember one of the best ways of being transparent is through storytelling. The following three brands became great storytellers at moments when they needed to be completely honest with their customer base. ” <!–

Transparency 40

Transparency Tactics Brand Identity Branding 40

Content Standard

DECEMBER 9, 2015

Knowing that trust and transparency is important in content marketing tactics, it’s also important to remember one of the best ways of being transparent is through storytelling. The following three brands became great storytellers at moments when they needed to be completely honest with their customer base. ” <!–

Transparency 40

Transparency Tactics Brand Identity Branding 40

Content Standard

MAY 22, 2016

Whether developing an advertising campaign for the web or creating a new commercial for broadcast TV, brands are quick to use any channel available to put their product and message in front of the biggest audience possible. In the first half of the decade, US advertising was still ramping up to meet the demand of new products.

Enterprise Management 62

Enterprise Management Banner Ads Television marketing Banners 62

SmartBug Media

MARCH 19, 2020

Video marketing is one of the strongest ways to give a visual introduction or demonstration of your products or services—and it allows you to capture the attention of your buyer personas at the right stage of the Buyer’s Journey. Your videos can be shot simply with your phone or elaborate productions by an outside vendor. Magnet Media.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Outbrain

AUGUST 14, 2021

The global crisis has driven technology and innovation, from online healthcare to e-commerce, as well as the social media platforms and video communication products that now shape our world and keep us busy, sharing, and connecting. The days of slapping a green sticker on a product are gone. Vertical Mobile Advertising.

Advertising Agencies 59

Advertising Agencies Creativity Marketing AI Advertisements 59