article thumbnail

2013 in Review: Top Content Marketing Assets & Initiatives for the New Year

KoMarketing Associates

2013 was a successful year for KoMarketing. The beginning of 2013 saw us performing significant program work for clients in Europe. The beginning of 2013 saw us performing significant program work for clients in Europe. During the year 2013, we wrote. How Link Building Management Will Change in 2013 & Beyond.

article thumbnail

What the State of Social Media Today Means for 2013 Marketing Plans

Biznology

As you plan your digital media marketing strategy for 2013, you might want to consider some of these usage statistics. Think you’ve got a final digital marketing plan and budget for 2013? Well, if your plan isn’t focused on women, tablets, and mobile advertising, you may want to send it back to the draft stage.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

2013 New Year’s Resolutions for the B2B Marketing Department

NuSpark Consulting

It’s that time of year; a time to reflect, assess, and think about what can be optimized for inbound marketing in 2013. . Let’s get more granular, and review some internet marketing 2013 resolutions that you can optimize now: . . The future awaits, and it’s mobile. Let’s grow in 2013. Paid Search-Pay-per-Click.

article thumbnail

12 (of the) Best Content Marketing Infographics of 2013

Webbiquity

This outstanding infographic posted by Julia Borgini illustrates how to create content ideas for a new client (or new division, or product line, or…) by getting to know the client/situation, identifying goals for the content, sprinkling in selected emotional appeals, and measuring results to assure plans are on-target. . •

article thumbnail

10+ Examples of Awesome Integrated Marketing Campaigns

SocialPilot

Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Key Takeaways : Keep the campaign message simple Turn around your product’s limitations into a campaign 2.

article thumbnail

Leo Suarez, Toshiba’s SVP Marketing & Strategy: Omni-Channel Retailing—A New Paradigm of Product Marketing

Crimson Marketing

They compete with endless aisles and endless comparisons of products and prices online. Mobile in the Mix: Integrating mobile device usage with the in store retail experience is an opportunity to create a sense of intimacy in store, says Leo. Winner of International Design Awards in 2013, 2012, 2011 and 2010.

article thumbnail

4 Omnichannel Advertising Trends Set to Dominate the 2023 NFL Season

Digilant

million viewers per game, advertisers are wise to use in-game TV ads to reach fans. Ahead of the 2023/24 NFL season, we’re helping advertisers create a winning strategy by looking back at key trends and media habits in the 2022/23 season. After the 2022/23 season saw an average 16.7 Today’s fans are omnichannel viewers.