Trending Sources

The Right Way to Reduce Your Churn Rate

Hubspot

To prevent more customers from leaving, you need to ask yourself tough questions: How did your churned customer get to that point? Recently, I was on the other end of the churn process -- and it got me thinking about those tough questions. Some customers are past saving. They’ve made their decision to leave, and they'll be out just as soon as they can find the “cancel” button.

How To Use Unstructured Data to Understand Customer Language (with Cary Fulbright, Attensity’s Chief Strategy Officer)

Crimson Marketing

Cary Fulbright, Chief Strategy Officer at natural language processing software company Attensity, joins Moneyball for Marketing to give us a peek into the developing world of natural language analytics for such unstructured data, and how it can improve customer relations, reduce churn rate and help achieve other marketing objectives.

How to (effectively) analyze Marketing ROI using Churn Rate

Opentopic

Opentopic blog >> opentopic.com You know all the standard marketing KPIs. Tracking traffic, leads, and conversions are all important. But they don’t tell you the true ROI of your marketing efforts. What happens after the conversion to paying customer? Just like any other team, marketing’s goal is to build and scale a sustainable business, and this requires loyal customers —. Marketing ROI Cmo marketing roi

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How to (effectively) analyze Marketing ROI using Churn Rate

Opentopic

Opentopic blog >> opentopic.com You know all the standard marketing KPIs. Tracking traffic, leads, and conversions are all important. But they don’t tell you the true ROI of your marketing efforts. What happens after the conversion to paying customer? Just like any other team, marketing’s goal is to build and scale a sustainable business, and this requires loyal customers —. Marketing ROI Cmo marketing roi

CMO 0

What Is Churn? [In Under 100 Words]

Hubspot

Churn (aka cancellation rate) is the percentage of customers or subscribers who cancel or select not to renew their subscriptions during a given time period. So, for instance, if you have 5 customers cancel and you originally signed 200 customers, your churn rate would be 2.5%. 5/200 =.025 025 (2.5%). marketing data

5 Steps to Market to a New Vertical

Modern B2B Marketing

What is the churn rate of the customers in this vertical vs. your overall churn rate, and what factors might contribute to that? It is important to compare this metric with “closed lost” in order to ascertain the win rate. Author: Vyoma Kapur Financial services. Healthcare. Higher education. Manufacturing. Marketing to a new vertical is no easy feat.

8 Data Points about the Importance of Customer Experience

Paul Gillin

Gartner estimated last year that by 2014 “ failure to respond via social channels can lead to up to a 15% increase in churn rate for existing customers.” A July, 2013 Lloyd’s survey of 588 C-suite executives found that customer loss was their second biggest concern , exceeded only by worries about high tax rates. rating on a 1-to-10 scale (see chart below).

Integrated MKTG Master Class: Practical Advice for Digital Marketing Professionals (ft. Al Campa, RingCentral CMO)

Crimson Marketing

Al talks about his lead generation engine, martech stack, acquisition cost, lifetime value, culture of testing, prediction analytics, data management, metrics tracking, KPI, churn rates, attribution, display re-targeting, SEM, trade shows, sports sponsorships and the balance between the creative and analytics. It’s a whopper of a podcast. Blog Digital Marketing

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How Much Are Your Customers Worth? [Infographic]

Hubspot

While some types of customers may cost more budget to acquire, they can be more beneficial to your company in the long run if they have lower churn rates and higher LTV. The moral of the story: delighting your customers will boost your retention rate and, in turn, your customers’ LTV to your company. How to Boost LTV. Segment Your Customers. Delight Your Customers.

Getting Out of the B2B Lead Generation Trap

Digital B2B Marketing

Why is our conversion rate so low? Why isn’t our churn rate lower? Most B2B marketing organizations miss the biggest opportunities to impact their business because they have not identified the right goals. Why isn’t business coming out of your ears? It is easier said than done. It makes sense, it is logical and it can be difficult to question. Ask Why. Your Turn.

6 Things to Consider When Creating Your 2017 Marketing Plan

Act-On

Did your company experience a high churn rate? If your company is entering into a high-growth initiative or wants to cut back on customer churn, these things should influence what you’re planning as a marketing team as well. For example: Key Goal: Develop deeper relationships with our customers to reduce customer churn and increase customer lifetime value. But before churning out a bunch of content, take a look at what you already have. If you’re like me, you woke up yesterday unable (or unwilling) to believe that it was already December. your budget) .

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7 SaaS KPIs You Need to Track in 2017

Hubspot

Even the poorest segment is projected to see a compound annual growth rate of 19.7 3) Lead-to-Customer Rate. Consider the importance of lead-to-customer rates. Lead-to-customer rate is easy to calculate. For example, five customers in a month with 500 leads would result in a 1 percent lead-to-customer rate. 4) Churn. percent through 2019. Conclusion.

Want to Grow Your SaaS Company? Track These 12 Marketing Metrics

Hubspot

6) Qualified Lead to Customer Rate. If you’re interested in “growth hacking,” there’s no better place to start than trying to improve the rate at which you convert qualified leads into paying customers. 7) Unique Visitor to Qualified Lead Rate. Once you know this number, you can use A/B testing software to run experiments that can influence your conversion rate.

10 Things You Need to Know About Account-Based Marketing

Act-On

New customer acquisition is expensive, and if not done right, can lead to high churn rates (“sloppy growth”). However, according to one study, organizations with tightly aligned sales and marketing functions experience 36% higher customer retention rates and 38% higher sales win rates. Account-based marketing (ABM) is a big deal. ABM = Increased ROI.

15 Best Practices for Email Unsubscribes – With Examples

Act-On

The marketers whose lists are staying the same are just keeping up with list growth at the same rate their subscribers are falling off. It’s called “list churn” or “attrition.” Or sometimes just “churn” or “churn rate.” Depending on which expert you ask, email list churn can be anywhere from 25-30% a year. But that’s not necessarily so. Hardly. Sorry, (X).

4 Steps to Get Started with Marketing Automation

Act-On

To lower your churn rate. Maybe your goal would be to get more conversions (a number), or to have traffic convert at a higher rate (a percentage) Try creating really good landing pages that offer something a visitor would be willing to trade their contact information. Or maybe your goal is to get your retention rate up by 5%. We understand your pain. SET YOUR GOALS.

Telecoms: Top 100 Influencers and Brands

Onalytica B2B

High subscriber churn rates as a result of network congestion, increased competition, and a shift towards WiFi calling are all playing a role in driving these challenges. Communications technology and the telecoms industry have evolved dramatically over the past 10 years, due to growth in the mobile phone industry and advancement in internet communications. TOP 100 INDIVIDUALS. 88.59.

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Why Making the Sale is Like a Wedding – But You Need to Think About the Marriage

Act-On

What’s your retention rate? Is your customer list growing at a higher percentage rate than your churn rate? What would your net profit look like if you could cut your churn rate? Editor’s note: four or five years ago, it was trendy to talk about how attracting qualified leads was like wooing a potential date. (We It’s wedding season. Me, too. Hear me out.

Customer Lifecycle Metrics, Part 5: Retention and Expansion

Act-On

Open and click-through rates of customer campaigns: Select the campaigns that target current customers and track the response statistics. Churn rate: Number of customers lost in the period, divided by customer count at the beginning of the period. Examples are impressions, response rate and cost per lead. Examples include lead-to-sales conversion rates and total revenue. Once your prospect converts and becomes a customer, your job as a B2B marketer isn’t done – in fact, the most significant part is just beginning. Expansion Metrics.

Clarity on Customer Analytics for Marketing: A Q&A with Lynn Tsoflias

CMO Essentials

CMO Essentials: Aberdeen research shows that companies using customer engagement analytics grow their revenue year-over-year at a rate 184% higher than companies without customer analytics (10.5% Is the churn rate higher when compared to other prospects? vs. 3.7%). Lynn Tsoflias: Obviously, just collecting customer analytics has no value if you don’t use the data.

Marketing’s Battle: How Big Data and Marketing Technology Helps Win The Game

Crimson Marketing

As a result of anticipating customer needs, Paychex’s churn rate has dropped from 25 percent to under 7 percent. The best marketers are those who can quickly build a three-dimensional picture of markets and buyers. We often call that intuition, instinct, or “gut feel,” and it holds a mystical place in the minds of marketers. companies with fewer than 100 employees.

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Metrics to Help You Track Brand, Demand, and Expand

Act-On

Win rate. Win rate sourced from marketing. According to a survey conducted by SaaS metrics company Preact, 23 percent of customers churn due to poor onboarding. Here’s an example of a company that used content and metrics to significantly decrease churn and expand their growth. Customers churning were spending much longer to complete tasks than the average customer.

Prove Your Worth:10 KPIs for Marketers

Modern B2B Marketing

What is your churn rate? And what are you doing to prevent churn? You need to know your churn rate and actively do things to reduce churn. To prevent churn, you need 360-degree view of your customer , and to constantly be monitoring customer satisfaction and usage of your product. Form Conversion Rates. What numbers would you give them?

6 Awesome Sales Call Conversation Starters

Vidyard

If you focus on what their problems are rather than just selling your solution and trying to make it ‘fit’, you’ll create happy customers instead of raising your company’s churn rates after selling products to companies who didn’t actually need them. One of my favorite things about my team is that we are constantly focused on helping each other do better. What does that lead to?

The Ultimate Smarketing Glossary: 62 Common Sales Terms Explained for Marketers

Hubspot

" Churn Rate. To calculate churn rate, take the number of customers you lost during a certain time frame, and divide that by the total number of customers you had at the very beginning of that time frame. Churn rate is a significant metric primarily for recurring revenue companies. Conversion Rate. 62 Definitions of Common Sales Terms. Benefit.

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7 Marketing Automation Mistakes You Can't Afford to Make

Hubspot

Additionally, purchased email lists have generally high churn rates -- because the leads are often unqualified -- meaning your database won’t have the long-term growth that you’re looking for. As a result, your leads are churning because your emails aren’t useful to them. I have money in my savings account because my bank has a built-in auto-deposit process. billion per year.

3 Ways for Marketers to Take on the Growing Subscription-Based Economy

Modern B2B Marketing

Customer retention/churn rates. Author: Anne Janzer The growing subscription economy is shaking the foundations of marketing strategy by shifting revenues and customer expectations. If you’re not adapting to these changes yet, it’s time to start! They are entering industries ranging from transportation to retail, industrial chemicals to underwear (yes, you can subscribe to underwear.)

5 Tips to Improve Your Nonprofit's Email Strategy

Hubspot

According to the M+R Benchmark 2016 report , email lists for nonprofits grew by an average of 14% in 2015, outpacing their average churn rate of 11.4%. The same benchmark report also found that email action metrics, like open and click through rates are all down. Low conversion rates. Is the member application rate return on a cold list ever worth the squeeze?

Tetris for Small Business: Stopping the Slow-Death Cycle

Sales Intelligence View

A business with zero churn can easily be 60% more profitable than a business with a churn rate of 2.5% (source: For Entrepreneurs ). The ‘Too-Many-Hats’ Problem. At launch, sustaining an influx of leads is is a B2B small business owner’s top priority — and by extension, engaging with current customers is priority 1.5. After all, we know customer advocates pay the bills.

How BuzzSumo Achieved $2.5m Annual Revenue in its First Year: Case Study in SaaS Growth

BuzzSumo

At the end of 2015, our first full financial year, we had over 160,000 freemium subscribers but more importantly 2,000 paying customers and an annual revenue run rate of over $2.5m. The key is maintaining a good monthly growth rate as you get bigger; we have managed to keep our growth at over 10% a month. Churn is a killer, make the product sticky. A bit of history. Mentors.

The Cost of Customer Acquisition vs. Customer Retention

Kapost

Retention, specifically low churn rates and recurring revenue, can increase the lifetime value of your customer and balance out the CAC. Whether you’re a startup gearing to accelerate growth or a mature corporation looking to gain market share, one stat still matters… It costs 7x more to obtain a new customer than to keep an existing one. Why the crazy difference between these costs? Because the barrier to entry is much higher for top-of-funnel prospects. And here’s the cold hard truth— customers don’t buy from brands they don’t trust. Takeaways.

Three Myths and Misconceptions About Email Automation

Act-On

Also, part of managing a campaign means continuously optimizing your approach by weighing out traditional core metrics and paying attention to details such as user feedback and churn rates. Your email payoff is less likely to be saved time, and more likely to be higher response rates and conversions. Are you effectively using automation in your email campaigns? Why not?

Statistics That Indicate the Future of Marketing

Client Bridge

Failure to respond via social channels can lead to up to a 15% increase in churn rate. Personalized emails improve click-through rates by 14%, and conversion rates by 10%. Marketing is undergoing a powerful transformation, largely driven by the popularity of social media and smartphones. From the Hubspot Blog, here are some of the 33 statistics they list that indicate what marketers want to do their jobs, and where the marketing industry is headed. Social Media and Social Lead Nurturing Stats. 75% of B2B companies do not measure or quantify social media engagement.

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Habits of Customer-Centric Marketers: Q&A with Julie Carey

Cintell

We know we’re customer-centric by looking at our churn rate. In a recent study we read, the role of marketing is changing to become the chief advocate for customers. In fact, the #1 priority of B2B marketers in 2016 will be “understanding buyers,” according to a recent survey from the IT Sales and Marketing Association. Customer-centricity is a competitive advantage! Forever.

Spring Forward: Jumpstart Your SMS Marketing Campaign

Modern B2B Marketing

Track the following metrics and repeat periodically to continue to enhance your campaign: Calculate your churn rate. Determine your redemption rate. Take the cost of each SMS message and divide it by the redemption rate (calculated above). Author: Brit Tammeorg Businesses large or small can benefit immensely from mobile marketing. Comply with the Laws. In the U.S.,

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

9) Bounce Rate. Website bounce rate: The percentage of people who land on a page on your website and then leave without clicking on anything else or navigating to any other pages on your site. Email bounce rate: The rate at which an email was unable to be delivered to a recipient's inbox. 14) Churn Rate. 15) Clickthrough Rate (CTR). 1) A/B Testing.

How to Create Content for Every Stage of the Buyer's Journey

Hubspot

If you convince customers to buy who aren't a good fit for your business in the long run, you could be shooting yourself in the foot in the form of high churn rate later.). Companies with refined middle-of-the-funnel engagement and lead management strategy see a 4–10 times higher response rate compared to generic email blasts and outreach. Defining the Buyer's Journey.