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Click Fraud, Data, and PrivACY: How to Avoid PPC Fraud and Protect Your Data

B2B Digital Marketer

When it comes to click fraud , data, and privacy, most B2B companies may not put a lot of thought on what happens to it. In this episode, Navah Hopkins shares her expertise on data, privacy, ppc, click fraud, and how B2B companies can implement these in their organizations. This puts a lot of organizations at risk. Ask the PPC: [link].

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Technology PR Sessions at 2008 PRSA Conference

WriteSpark

» Technology PR Sessions at 2008 PRSA Conference.   Several sessions at the 2008 PRSA conference, scheduled for October 25-28 in Detroit, look particularly relevant for those of us involved in PR for technology products and services: "Word of mouth" marketing and many social media sessions.

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Improved Email Click-Through Tracking Using Query Strings

Anything Goes Marketing

If you have a call to action that is directed at the same landing page more then one time in your email, what is the best way to track which link received the most unique clicks? hp.com/campaigns/2008/events/poweritdown/index.php ?link=2. Let's back up and review why this topic is important for marketers. Well it is.

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B2B Demand Generation Predictions for 2021

The Point

B2B Demand Generation Predictions for 2021 Click To Tweet. If your 2021 lead generation and content marketing plan/budget doesn’t include video, I’d advise getting creative about how to do this or risk being left out in the cold.” – Koka, VP Client Services. – Ben, Creative Director.

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Video Tech Company Leverages SEM to Drive Enterprise Leads

The Point

Started in 2008 as the world’s first open source video player, JW Player pioneered video on the Web and today has customers in 193 countries, ranging from Fortune 500 companies to individual bloggers. Increasing the number of negative keywords to reduce consumer impressions and unqualified clicks. billion unique monthly views.

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Integral AI: 10+ Expert Insights On GenAI’s Ascent in B2B Influencer Marketing in 2024

Top Rank Marketing

Yet, it's vital to prioritize human creativity, protect intellectual property, and ensure AI transparency.” — @JanineWegner Click To Tweet AI Insight #5 — Paul Dobson Paul Dobson Head of Digital Services Cloud Software Group @svengelsk AI personas may emerge as future influencers, especially with specialized LLMs.

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9 Things That Can Dramatically Improve Site Accessibility

Marketing Insider Group

They updated them twice since then, in 2008 and 2018. Image: Click-Away Pound. Unfortunately, there is still a considerable amount of “click here” for links. Most of these laws base compliance on the Web Content Accessibility Guidelines (WCAG). These are standards from the World Wide Web Consortium (W3C).