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iOS 15 is out, but marketers can shake off the loss of email open rates

Martech

I can remember how people were taken aback by Loren McDonald’s open-rate rant from way back in 2008, Why the Open Rate Must Die. That was when AOL was still dial-up, you had to code AOL HTML and normal HTML separately, and the open rate was the intent signal we longed for and didn’t get with plain-text email.

Open Rate 139
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How Visualizing Intent Data Can Improve Win-Rate Percentages

Aberdeen

When the billion-dollar-blockbuster Avengers: Endgame premiered in April 2019, it was the 22 nd movie in a complex series that started all the way back in 2008. Being able to cut through all that noise and truly understand real-time intent signals is the key to improving your win-rate percentage.

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How B2B Marketers can Attract Gen Z to Improve Their Brand Value

Valasys

While millennials had a pretty hard time acknowledging that they have grown-up & most of them till this date get nostalgic about their childhood, Gen Zers saw the financial crunch & the inflation in the year 2008. They witnessed their parents losing their jobs & a state of anarchy imposed by the fiscal crunch.

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Delivering on the M&A Growth Promise: A CDP Can Help You Beat the Odds

Leadspace

As a viable growth strategy, there’s often an uptick in M&A after events like the 2008 recession. AI models sort through intent signals, historical data, install base information, and other inputs to determine which accounts are the best fit for your company so efforts can be focused in the right direction.

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Delivering on the M&A Growth Promise: A CDP Can Help You Beat the Odds

Leadspace

As a viable growth strategy, there’s often an uptick in M&A after events like the 2008 recession. AI models sort through intent signals, historical data, install base information, and other inputs to determine which accounts are the best fit for your company so efforts can be focused in the right direction.