Trending Sources

Cost Per Click Reduction Strategy in Google AdWords

NuSpark

If your products and services aren’t on page 1 or 2 of the organic results, then paid search ads via Google AdWords are considered so that you can generate bottom funnel leads; targeting prospects using a search engine to find an answer to their business problemsThe problem is; for very competitive keywords in a competitive industry, the cost of a click in many industries can be quite high.

Online Ad Metrics & the Google Activate Initiative

Puzzle Marketer

The advertiser that only pays if they get a customer uses the CPA (cost per action / acquisition) model and is popular for affiliate marketing where publishers are willing to drive traffic to high quality brands and only expect payment when an action is completed. On the opposite side of the spectrum is the CPM (cost per impression / view) model.

Failing at Paid Search? Maybe You’re Just Measuring It Wrong.

The Point

Google, for example, provides basic tracking services – impressions, clicks, cost per click – automatically and at no charge as part of their default set-up. how much each desired action is costing in the aggregate, and. which precise keywords are generating those actions at the lowest cost. For a free copy, click here. It’s easy to see why.

B2B Marketing Experience: The Case For and Against Gated Content

bizible

We can now accurately look beyond just the clicks generated from gated content compared to ungated. We found that gated content has a lower click-through-rate (CTR) and a cost-per-click (CPC) more than double that of ungated content. The click-to-lead ratio was much greater for gated content. Right? So why are we taking a look at this now? Conclusion.

Case 91

5 Simple PPC Landing Page Changes that May Improve Your Quality Score

The Point

Every keyword in a campaign receives a quality score, ranked on a scale from 1-10, that, in combination with other factors – not all of which Google discloses – helps determine your cost per click (CPC), ad position, and other variables that contribute significantly to the success and cost-effectiveness of your PPC campaign. Providing ease of navigation.

Useful B2B Digital Marketing Benchmarks [Infographic]

Puzzle Marketer

If it was an email campaign, you’re naturally looking at open and click rates. If you launch a paid search ad, you need to know your average click-thru-rate (CTR) and cost-per-click (CPC). When planning upcoming marketing campaigns it helps to take a look back at your historical metrics to determine if your tactics were successful or not. Download as PDF.

How Do Your Google AdWords Metrics Compare to Industry Averages? [New Benchmark Data]

Hubspot

The study reveals a ton of helpful industry-specific benchmarks for both search and display ads, including average clickthrough rate (CTR), average cost-per-click (CPC), average conversion rate (CVR), and average cost-per-action (CPA). Clickthrough rate reveals how often people who view your ad end up actually clicking it. Average Cost-per-Click (CPC).

CPA 37

Baidu Limits PPC Ad Space: What This Means for B2B Marketers

KoMarketing Associates

With a dramatic decrease in ad space, advertising space is now at a premium and the cost per click could increase. Earlier this year, Google eliminated the right hand sidebar ads and while it initially impacted the cost-per-click, the market stabilized as more was understood (and data became available) on the effect of the changes. Final Thoughts.

PPC 78

How to Make Money Blogging:Yes – You Can Still Make Money Blogging!

Writing on the Web

Targeted Contextual Advertising – Depending on the number of your page views, click through rates, and keywords in your posts (from $.10 10 to $100/click), Cost per Click (CPC), or CPC advertising like AdSense can be a money maker. cost per click or cost per acquisition), and 2% on hybrids of impression and performance methods.

CPC 69

3 Reasons You Need Dynamic Landing Pages

Captora

LOWER COST-PER-CLICK. Personalization and multi-variate testing can mean expensive technology and developer resources. But with recent advances in technology for marketers, those traditional roadblocks are no longer stopping marketers from revisiting all the ways they can super-charge Paid channel performance to maximize ROI. via dynamic content. BOOST QUALITY SCORES.

The Definition of Quality Score [In Under 100 Words]

Hubspot

Quality Score is a metric Google uses to determine your page ranking and how much you pay per click in a particular Google AdWords campaign. Higher Quality Scores tend to lead to lower costs-per-click (CPC), which translate into lower costs per conversion. In other words, optimizing for Quality Score also helps you optimize for costs and ROI.

CPC 19

5 Best Paid Distribution Methods And When to Use Them

B2B Marketing Insider

For the self-service solution, there is no minimum cost, but rather a cost per impression. Every marketer knows the first click will only get you so far. 36M impressions per minute. Up to 172M uniques per month. This solution is the most affordable since it has a cost-per-click price model, with a $10 daily minimum. The numbers.

An Industry Breakdown of Google's $100 Million Per Day Advertising Revenue [INFOGRAPHIC]

Hubspot

$100 million per day ? And if you want to hear something promising, when you compare these Q3 numbers to Q2, it turns out cost-per-click has gone down, and clicks and impressions are way up -- great news for marketers who are investing in Google advertising. Click infographic to enlarge.). That's a whole lotta moola. It's worth checking out.

FAQ 48

This Week in Content Marketing: Deep Content Insights after Three Years of Podcasting

Junta 42

Noosh: Each year we cull through thousands of content marketing projects to gather useful insights about costs, collaboration, vendor management, and more. We’ve analyzed more than 175,000 projects from companies around the world to summarize things like the average cost of a project, number of team members, time to complete, etc. Click To Tweet. Click To Tweet.

How To Illustrate Popular B2B PPC Performance Metrics

KoMarketing Associates

METRIC 1: CLICKS. Clicks to site measure how many visitors paid search drove to the client’s landing page. While clicks (and other activity metrics) are generally not the best performance indicator they give advertisers an idea of the extent of the reach and awareness being generated through their PPC program. METRIC 3: CLICK THROUGH RATE. METRIC 2: CONVERSIONS.

PPC 93

The Most Common Demand Generation Mistakes That Sabotage Your Success

Modern B2B Marketing

When it comes to specific marketing tactics, biases can be very costly if you don’t keep them in check. cost per click, cost per acquisition, etc.), Taking the negative bias of social media as an example, when analyzing your data, you may find that you have a high cost per acquisition on your paid social media campaigns. Pre-Existing Biases.

LinkedIn Sponsored Updates: The Best B2B Social Advertising Option Yet?

Digital B2B Marketing

To protect the user experience, I understand LinkedIn will limit Sponsored Updates to one per page, and they will not be placed in the first position. Cost per click or interaction has become the norm in the social advertising space. If shares drive additional clicks, there isn’t an additional cost. Social Advertising, With LinkedIn Targeting.

5 PPC Philosophies That Companies Should Utilize

Captora

Barbara is the CEO of 360 Partners, an online marketing agency focused exclusively on pay-per-click (PPC), search engine marketing (SEM), and search engine optimization (SEO) services. Google uses it to determine your cost-per-click and position. Your brand terms will normally provide the highest conversion at the lowest cost. Focus on “Quality Score”.

PPC 78

How Google’s New Search Results Layout Impacts SEO

NuSpark

Potential Cost Per Click Impacts. With only seven spots on any given search results page instead of 11, the cost-per-click may rise. After all, the reduced number of spots will boost competition for those positions, particularly as visibility and click-through rates for any given ad may also increase. Advertising Pay-Per-Click Search Marketing

What Does Success Look Like On LinkedIn Ads? A Close Look At Our Best And Worst Performing LinkedIn Ads

bizible

clicks, CTR), to some deeper funnel metrics including revenue and ROI. Compared to the performance of our other highly successful ads, this ad produced relatively low volume metrics across the board -- clicks, leads, and opps generated were all under average. For example, the cost per click (CPC) of this ad was about a dollar cheaper than the higher performing ad.

CPL 74

Pinterest Announces 2 New Businesses Tools: DIY Promoted Pins & Analytics

Vertical Response

So how much will these DIY Promoted Pins cost you? Pins will be on a CPC (cost-per-click) basis, so you’ll only pay when people click through to your website. Do-it-Yourself Promoted Pins. Promoted Pins were announced back in the fall of 2013 , but were only available to larger businesses with the big budgets to match. Sign up for access when they are here.

The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

Pricing: $70 to $550 per month. Sample review: “For identifying new keywords for your organization, there’s no better place to start than Google’s Keyword Tool…you can identify monthly searches of various keywords, discover new variations of long-tail keywords and for your PPC efforts, estimated CPC costs to help determine your future campaign spend.” 1) SEMrush.

The Death of Pay Per Click Advertising (PPC)

Tomorrow People

For something that’s been around for just a few years, PayPer Click advertising , or PPC has become an established part of online marketing for many companies. It is sometimes referred to as CPC (cost-per-click) or PPC (pay-per-click) marketing, because most search ads are sold on a CPC / PPC basis.” Making Pay Per Click really pay.

Click 87

Paid Advertising 101: Understanding Search and Display Advertising

Synecore

In other words, the more relevant your ads and landing pages are to the user, the more likely it is that you will earn a higher Quality Score and thus reap the benefits of a stronger Ad Rank, which include higher page positioning and lower cost-per-click, or CPC (i.e. the price you pay every time someone clicks on your ad). billion in online ad revenues in the US, up 22.5%

Will Your SEO Strategy Be Impacted By Google’s Removal of Right-Hand-Side Ads on SERPs?

Content Standard

Think your AdWords clicks are expensive? Get ready for them to start costing a whole lot more. Clicks Are about to Get a Whole Lot More Expensive. With less room on SERPs for ads, brands are likely to start battling it out over the top 3-4 ad spots on SERPs, competing over keywords and driving up the cost per click. Let’s get right to them. Oh yeah.

SERP 45

The Top 3 Ways to Use User-Generated Content in Ecommerce

Hubspot

Yotpo data shows user-generated content increases click-through rates for Facebook ads by 300% and leads to a 50% drop in both cost-per-click and cost-per-acquisition. Social proof is essential to any marketing strategy. This is where UGC comes in. 2) Increase Effectiveness of Social Ads. 3) Boost Visibility in Search Engine Marketing. Takeaways.

5 Little-Known Tips for Improving the Performance of Your Campaigns [Infographic]

Hubspot

With a search term to keyword discrepancy ratio of 132:1, it can be challenging to continually improve your clickthrough rates and lower your cost-per-click averages. Decreases your cost-per-click. Here’s an example of how on the surface, you would think Keyword #1 is converting better: Keyword #1 has a lower cost-per-conversion. Button Click.

Terminus Offers Targeted Display Ads for B2B

Customer Experience Matrix

Like most real time bidding systems, it typically aims to optimize click through rate or cost per click. reporting: the system shows spend, reach, impressions, and clicks for each account, giving marketers a precise view of how each account has been treated. Terminus charges a fixed platform fee and passes through the advertising expenses at cost. pricing.

Top Ways to Combat Rising CPC from Google Enhanced Campaigns

Fathom

Early results are in from the Google AdWords Enhanced Campaign migration; Google’s revenue was up 18% year-on-year and soon we expect a hefty increase in advertisers’ cost-per-click (CPC) due to Google Enhanced Campaigns. Increased CPCs = Increased Costs = Lower Return on Ad Spend. Why’s this so important?

CPC 17

How To Measure Paid Media ROI (ROAS)

bizible

But as any paid media practitioner knows, getting the right people to click on your ads is no easy task, especially at a cost effective rate. Moreover, creating ads and getting clicks is one thing; effectively measuring it is a completely different beast. Cost Per Lead (CPL). How do you get the most clicks per dollar spent? Revenue Per Lead.

ROAS 59

An SEO’s Guide to Bottom-of-Funnel Keywords

Act-On

Comparisons, cost, and pricing terms. Lastly, examine Cost-Per-Click (CPC) if you’re using a system that shares that information. Career training cost. If I had a penny for every time a client asked our agency to focus only on the most searched, highest volume keywords in their industry I’d be a very rich woman by now. Not likely. Top of Funnel: Awareness. Buy +.

Customer Lifecycle Metrics, Part 2: Capture Interest, Gather Insight

Act-On

Cost per click (CPC) and cost per form fill: If you are using online advertising tactics like pay-per-click (PPC), these metrics are relevant to calculating the cost of each lead. Landing pages: Views, click-throughs, and number of conversions. Lead capture forms: Cost per lead. This is part two in a series of five blog posts that examines the metrics you should measure throughout the five stages of the customer lifecycle: attract , capture, nurture, convert, and expand. Capture Metrics.

42 B2B Marketing Acronyms and Abbreviations

Digital B2B Marketing

PPC : Pay Per Click. UX : User Experience Online Marketing Acronyms CTR : Click Through Rate or Click Rate. Calculated as clicks divided by impressions. CPC : Cost per Click. Generally used for paid media programs and calculated media cost divided by clicks. CPM : Cost per 1,000 Impressions. CPN : Cost per Name.

SME 103
SME CPM CPC CPL 103

Video ads: Facebook or YouTube?

Vidyard

The downside is that as more and more companies wise up to the good deal that AdWords provides, certain keywords now cost hundreds of dollars to advertise on. Video ads, however, are still pretty advantageous cost-wise. With TrueView, not only do you benefit from a very advantageous 6 cent per click average , you leverage Google’s very large reach. Source: google.com.

Top 3 Chinese Search Engines: What B2B Marketers Need to Know

KoMarketing Associates

This gives advertisers an opportunity to avoid the tense competition on Baidu and grab niche traffic at a much lower cost-per-click. With 688 million Internet users and growing, China has become a compelling market for Western companies looking to expand globally. In fact, most marketers have no idea where to start. A Great User Base and a Broad Business Adoption. Baidu has 54.3

Rethinking CRO: How Remarketing Can Unlock Higher Conversion Rates

Hubspot

Before I get started, if you''d like to learn in detail about some of the most impactful CRO hacks out there, then click here to register for a webinar this Thursday, April 9, 2015 as part of HubSpot''s #CRODay celebrations. You can reach about 84% of the people you tag, 10-18 times per month. CRO isn''t just about making small adjustments to a landing page to get 5% more conversions.

Are CMOs Putting Too Many Eggs in One Media Basket?

Webbiquity

First, as the IAB research also notes, increased competition for limited ad space has led to “higher prices in the cost per click for ads.” Editor’s note: this post was originally published on the MeasureMyBrand blog. According to recent research , U.S. As the economy improves and marketing budgets increase, the dollars are flowing disproportionately to online ads.