Choozle

MARCH 20, 2024

In this blog, we explore the practical realities of this evolving landscape, spotlighting the growth of Connected TV (CTV) and audio platforms for reaching the right audience. Essentially, viewers have the freedom to watch what they want, when they want. Video Streaming Market Just how big is the video streaming market?

Advertising Agencies 73

Advertising Agencies Advertisements Advertising Allocation 73

Sprout Social

FEBRUARY 6, 2023

As more people like, share and comment on your posts, it’s exposed to newer audiences who might be interested in what your brand offers. By engaging with your audience, you can understand what content resonates, your brand perception, plus discover common issues and features your customers want. And we agree!

Social Media 101

Social Media Features Media Curation 101

Martech

JULY 20, 2021

What makes the Teester platform so valuable is that no training is needed for our customers. “The problem we were facing was generating authentic content in order to humanize our brand and build trust/product reassurance. Said Collard, “We wanted to leverage user-generated content across our distribution channels and website.”.

User-Generated Content 114

User-Generated Content Video Marketing Generation Marketing Management 114

Webbiquity

JANUARY 25, 2021

It will also share the spotlight with an intense form of maximalism. Beautiful website design, regardless of the industry or current trends, will always adhere to certain golden rules of design relating to ease of use, inclusion of all information relevant to the user journey, and high-quality (original, if possible) imagery.

Design 293

Design Trends Marketing Websites Gartner 293

InsightSquared

AUGUST 23, 2019

The spotlight of each company lunch is the “recognition dart.” Winners of the recognition dart get to throw a dart at a board of balloons to reveal a surprise award hidden inside (what a way to celebrate!). You just have to be sure not to miss while the whole company is watching!

Work Management 120

Work Management Paid Search Agency Positioning Creativity 120

Litmus

APRIL 14, 2023

The Community Spotlight—a monthly blog series highlighting some of the amazing members of the email community —is back! Najee Bartley (she/her) Owner of Jaimee An, LLC—A multiplatform CRM consultancy Follow Najee on LinkedIn and Twitter What did the beginning of your time in email marketing look like? What kind of work were you doing?

Communities 74

Communities Class Deliverability Paid Search Agency 74

ClickDimensions

MARCH 16, 2022

What’s next? Shining the spotlight on top advocates in Slack, the company newsletter, or an annual award ceremony are all popular options. Spark some friendly competition by gamifying the program with a leaderboard and watch participation levels take off. Offer incentives. Share engagement data.

B2B Sales 98

B2B Sales Newsletter Tactics Social Marketing 98

Sprout Social

APRIL 1, 2021

Their target audience may be broad, but sharing in these moments and leveraging them in their content strategy shows an understanding for what’s important to their followers, culturally. What’s your go-to song for good coffee sipping vibes? Congratulations to the entire @SchittsCreek family! We need to know: who will Moira be wearing?

Correlation 126

Correlation Curation Communities Opinions 126

Sprout Social

AUGUST 22, 2022

When you want to explore a new hobby or learn something new, where do you go? The answer is probably “YouTube.” The second-most popular social platform has come a long way since the “Charlie bit my finger” days. And new YouTube features are making it even more beneficial to marketers and creators—YouTube Shorts topped 1.5 YouTube search features.

Youtube 73

Youtube Features Social Media Ad Exchange 73

Martech

JULY 27, 2023

It was what we were already doing, but we learned there was a word for it — because we were helping marketing teams, sales teams, service teams, all across the customer journey. Jen Bergren has been breaking down HubSpot releases for us since May 2022. We spoke to her about her martech journey. A: Yes, my first career was graphic design.

Marketing Automation Services 89

Marketing Automation Services Advertising Agencies Work Management Hubspot 89

Litmus

DECEMBER 23, 2020

Each month, we’re interviewing different Litmus folks to learn more about what they do at Litmus and why, how Litmus empowers them to do their best work, and what they enjoy outside of the world of email marketing, starting with our Senior Financial Systems Analyst, Diane DiFraia. Email marketing is a team effort.

Youtube 64

Youtube Training Webinar Metrics Linkedin 64

Sprout Social

AUGUST 2, 2022

So what’s hot on YouTube in 2022? In 2020, 70% of people watched an event live on YouTube. More than half of consumers anticipate using YouTube in the coming year , trailing only Facebook, according to the latest Sprout Social Index™. It’s also the second-most visited website globally , behind Google. Social commerce.

Youtube 139

Youtube Trends Marketing & Strategy Content 139

Martech

APRIL 1, 2022

This week’s news about the purchase of TV-ratings giant Nielsen is spotlighting ongoing problems with its products and raising questions about the company’s value. What happened. The share of Americans who say they watch television via cable or satellite has plunged from 76% in 2015 to 56% last year, according to a Pew survey.

Purchase 102

Purchase Work Management Product Television marketing 102

Sprout Social

NOVEMBER 29, 2022

And it works; when brands use social media to spotlight their personality, 45% of consumers say they feel more connected to them. So we asked a few members of Team Sprout: what brands are you watching for inspiration right now? Read what they had to say. Brands we’re watching. Wendy’s buzz-worthy sarcasm?

Social Media 92

Social Media Media Brand Identity Branding 92

Webbiquity

NOVEMBER 28, 2023

What is B2B Sales Experience? What are the Biggest Challenges in B2B Sales? Image credit: Mikael Blomkvist on Pexels On one hand, there’s a sales quota you need to fulfill within a short span of time. On the other, there’s pressure to build positive, engaging relationships with prospects, without being pushy about lead generation.

B2B Sales 180

B2B Sales Webinar Metrics B2B Peer-to-peer 180

Brandpoint

MARCH 3, 2022

TikTok’s role in promoting the games TikTok has been a crucial avenue for the Olympics to get some spotlight coverage from external sources, like athletes. All in all, this is a very tumultuous time to be a brand sponsoring the Olympics. Brands sponsoring the games have had to make tough decisions on the angle to take on the Olympics.

Advertisements 127

Advertisements Advertising Paid Search Agency Ethics 127

Sprout Social

FEBRUARY 23, 2021

If you’re seeking a shining example of what inclusive branding looks like on social, few brands do it better than Universal Standard. Every post stands alone as a statement as they continually spotlight the different bodies and minds that embody their products. — Universal Standard (@universalstand) April 27, 2020.

Content 83

Content Intent Demographics Social Marketing 83

Scoop.it

FEBRUARY 22, 2024

Do that, and watch retention, recruitment, and advocacy shoot up while satisfied employees proudly become influencers who rep your brand and share content across their social channels. But with so much competition and noise out there, it takes work to stand out. That’s where strategic content marketing comes in.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Unbounce

MARCH 12, 2020

So when Kelsey found out Love Child Organics was interested in selling some of their baby food products online, she knew what they had to do: start building a stronger email marketing list. You can watch the video below to hear from Kelsey herself about how they did it, or keep reading to get the full scoop.

Cost per Acquisition 144

Cost per Acquisition CPA Landing Pages Brand Identity 144

Brandpoint

APRIL 26, 2021

With that said… I have spent the better part of the last month and a half marathon-watching all six seasons of The Sopranos. Speak the right language One of the most fun parts of watching The Sopranos has been adding a few new vocabulary words to my regular rotation. How does this relate to marketing, you might ask? Let me explain.

Top of Funnel 133

Top of Funnel Planning Work Management Paid Search Agency 133

Sprout Social

AUGUST 12, 2020

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy.

Advertising Agencies 134

Advertising Agencies Youtube User-Generated Content Storytelling 134

Litmus

JUNE 20, 2023

It all starts with a spreadsheet As with many projects, creating the agenda started with me staring at a blank spreadsheet and wondering what I was doing. In this blog post, you’ll discover how we went about creating our Litmus Live 2023 agenda and selecting our (if I may say so myself) magnificent speaker lineup.

Conference 81

Conference Communities Planning Design 81

illumin

JULY 15, 2019

The 15-second ad spotlights shows how consumers researching movie times can find what they’re looking for with a little help from Google — like movie times and locations to see what Woody and the gang are up to for the new Toy Story 4. WATCH NOW. WATCH NOW. WATCH NOW. WATCH NOW. WATCH NOW.

Ads 68

Ads Google Video Marketing Class 68

Litmus

AUGUST 28, 2020

You want to learn how to optimize your emails, so you attend conferences, watch webinars, and read a bunch of resources. Still on the fence and not sure what to expect? So no worries if you don’t like the spotlight. Learning is one thing, but putting it into practice is another. Radu Neag (@RaduNeag) August 20, 2019.

Optimization 105

Optimization Peer-to-peer Copywriting Conference 105

Zoominfo

APRIL 24, 2019

As a result, Search Engine Optimization (SEO) has stepped into the spotlight as a vital digital marketing tactic. Effective SEO requires businesses to understand and tailor their website to their audience, what that audience is looking for, and the different ways in which they search for it. Let’s get into it! Keyword stuffing.

Tactics 189

Tactics Cost SEO Lead Scoring 189

Martech

AUGUST 10, 2023

Q: What kind of magic did you do? And I can have a crowd of people around me, all watching me, and amaze and entertain them for a brief time. She’s seen it so many times that as soon as I start to say the words, she walks away because she knows what’s coming. Q: What kind of technology and software did you work on?

Web 2.0 90

Web 2.0 Work Management Mobile Advertising Youtube 90

Vidyard

SEPTEMBER 27, 2022

Their singular focus is to anticipate the needs of sellers so they can do what they do best: close deals. In this article, I’ll define the function of sales enablement—what we do and why we do it—and how to help your sellers succeed. What Is Sales Enablement? Get it Free Contents 1. Trends in Video Engagement and Retention 3.1

Top of Funnel 109

Top of Funnel Practices Curation Best Practices 109

ClearVoice

AUGUST 8, 2022

Not sure what it is or how to start using it? What is user-generated content? It’s a fact. People look to other consumers for purchase inspiration and recommendations. They read reviews and look at customer photos to decide if they should buy something. This is why user-generated content has such a big impact on your bottom line.

User-Generated Content 59

User-Generated Content Campaigns Generation Brand Identity 59

Litmus

MARCH 13, 2023

The Community Spotlight—a monthly blog series highlighting some of the amazing members of the email community —is back! Samar Owais (she/her) Email Conversion Strategist and Founder at Emails Done Right Follow Samar on LinkedIn and Twitter What did the beginning of your time in email marketing look like? Non-stop learning.

Communities 66

Communities VALS Copywriting eCommerce 66

Salesforce Marketing Cloud

DECEMBER 14, 2023

What you’ll learn: What is sales route planning? What are the benefits of sales route planning? What sales route planning software features do I need? Watch the demo What is sales route planning? What are the benefits of sales route planning? This can be a complex process.

Planning 59

Planning Marketing Management Allocation Sales Qualified Leads 59

Salesforce Marketing Cloud

JUNE 21, 2022

The first step is to list out the goals for your event: why are you doing it, who is your audience, how do you reach them, and what do you hope they take away. If you’ve ever been to a Salesforce event, you probably know that we take our fun pretty seriously over here. They account for more than half of our inbound leads each year.

Planning 98

Planning Lead Scoring Lead Ranking Business 98

Zoominfo

JANUARY 21, 2019

What will change, however, is this: Marketers who fail to adapt to the changing B2B landscape will fall behind. What will change, however, is this: Marketers who fail to adapt to the changing B2B landscape will fall behind. Consider these statistics ( source ): Over a billion hours of video content is watched on YouTube every day.

Planning 164

Planning Work Management Zoominfo Storytelling 164

Litmus

JUNE 20, 2023

It all starts with a spreadsheet As with many projects, creating the agenda started with me staring at a blank spreadsheet and wondering what I was doing. In this blog post, you’ll discover how we went about creating our Litmus Live 2023 agenda and selecting our (if I may say so myself) magnificent speaker lineup.

Conference 73

Conference Communities Planning Design 73

Circle Studio

NOVEMBER 23, 2021

So what macro trends will likely have the biggest impact on firms in the coming year? Here’s a list of five macro B2B marketing trends to watch in 2022. Data is not just about what happened in the past, but now it can help predict what will happen in the future. An Elevation of Strategy. SWOT analysis on steroids.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

Optinmonster

DECEMBER 20, 2023

Here’s how I do it: Launch Semrush’s Keyword Gap tool, enter your domain, and watch as your competitors line up for a showdown. Enter this seed keyword into Semrush’s Keyword Magic Tool and watch the magic happen. Social media hashtags are essential keywords, so see what people use when sharing your content.

Keywords 93

Keywords Paid Content SEO Lead Scoring 93

Valasys

APRIL 9, 2024

Cash Flow Clarity Diving into the essence of your business’s vitality, let’s spotlight cash flow—the lifeblood of your business. Cash Flow Clarity Diving into the essence of your business’s vitality, let’s spotlight cash flow—the lifeblood of your business. Accounting, really? Yup, really. This sets the stage for sustainable growth.

eCommerce 40

eCommerce Efficiency Planning Work Management 40

Sprout Social

JUNE 10, 2020

We want what is promised to all of us. The systemic inequality in the spotlight right now isn’t new. “We want our lives to be valued. We want protection. Our inalienable right to life and equality.”. Black@Sprout Employee Resource Group, June 2020. Black lives matter. Sprout Social’s commitment to diversity, equity and inclusion.

Communities 122

Communities Education Validation Act-On 122