There are three tools I like to use for this: SWOT Analysis with Action Items; Industry Competitive Positioning Analysis; and Customer Surveys. You can view the SWOT with Actions on one page. The challenge with a SWOT analysis is being honest and open – transparent – about what is good and bad about your business. MORE >>

A SWOT analysis for Pete’s sake? One of my strategic partners bought me one of these Cisco umi devices. It’s kind of like high-definition Skype for a big screen TV.  He thought it would be useful for our long distance collaboration. It was also priced too high, and then you had to subscribe to a pricey monthly service plan.  MORE >>

SWOT analysis is one helpful tool to develop killer topics for blog posts. One of the primary reasons most blogs are abandoned is that it takes time to build an audience. How can you avoid that fate and build an audience more quickly? It can be done. Blog Traffic After Launch - Webbiquity vs. WMC. Publicize the blog through offline channels. MORE >>

Analyze competitive information, and develop a SWOT (strengths, weaknesses, opportunities, threats) Improve relevance of sales tools and marketing materials with sales input. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. don’t know about you but I’m fed up with the same old story. MORE >>

One structured way to do this assessment is to perform a SWOT analysis. You can read more about this in my post, “ Time to SWOT Your Competitor.”. As the New Year approaches, it’s a good time to take a step back and ask a fundamental question, “Who am I?” It’s important to understand this from a business perspective. Budgets change. MORE >>