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How to Use SWOT Analyses for Smarter Content Strategies


One way to analyze both internal and market conditions is through a content SWOT analysis. In this post, I''ll walk you through the basics of a content SWOT analysis and show you how you can use one in next year''s planning process. How to Do a Content SWOT Analysis. Once you have completed your SWOT analysis, you can then use that information to create an actionable plan.


SWOT Analysis: Is Instagram Right for Your Media Brand?


If you’re on the fence about whether to take the jump and develop an Instagram presence, the following SWOT analysis will help. Seemingly out of nowhere, Instagram took the world by storm and became a social media hub for hundreds of millions of people. As of October 2015 , there are 400M+ daily active users, 80M+ photos per day, and 3.5B daily likes. The reason? Let’s get to it. Strengths.


1-Page SWOT Analysis with Action Items

B2B Marketing Traction

SWOT Analysis may have a simple presentation, but the analysis is the hard part. My clients have really appreciated this 1-page SWOT (Strengths, Weaknesses, Opportunities and Threats) Analysis with Action items. At regular intervals, survey (either formally or informally) your SWOT Analysis participants to see if you’ve made progress with your planned actions. Tweet.


3 of My Favorite Strategic Marketing Models

B2B Marketing Traction

SWOT Analysis – know thyself. SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis is well known and easy to understand.  The SWOT analysis I use incorporates action items with the analysis, making the tool more action-oriented. See my previous blog entry, 1-Page SWOT Analysis with Action Items , for more information about this tool. 3. Tweet.

Gap Analysis: Fill the Holes in Your Clients’ Marketing Programs

Marketing Action

Perform a SWOT analysis to compare how your client’s company is performing against their competitors. Agency agency gap analysis marketing agency marketing programs swot analysisOr maybe they lack the resources to implement and execute marketing automation. Here’s what they all have in common – each could benefit from a gap analysis.  . GAP ANALYSIS. What It Is. Why It Matters.

Preparing Your Marketing Strategy for 2016


This should include an analysis of your current financial position (revenue, expenses, etc.), as well as your brand’s strengths, weaknesses, opportunities, and threats (SWOT). mentioned SWOT above; to be honest, this is a very good opportunity to employ a SWOT analysis. For those who don’t know or fully understand what that is, a SWOT analysis enables an organization to identify both internal and external influences that directly and indirectly impact its bottom line. As we begin to wrap up the year 2015, now's the time to start planning and strategizing for 2016.


B2B Lead Generation Blog: SWOT Team: Adding webinars to the marketing pool

B2B Lead Generation Blog

« Seven lead generation tips | Main | Lead generation for the complex sale (book update) » SWOT Team: Adding webinars to the marketing pool I just heard that my comments on webinars were picked up by the SWOT Team , Hank Stroll and Meryl K. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.

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Oracle Selected as Strong Leader Among Digital Marketing Platforms

It's All About Revenue

The Ovum Decision Matrix further reviews each vendor with a radar diagram and a SWOT Assessment. Recently, Ovum, a leading market research firm, released their latest report: Ovum Decision Matrix: Selecting a Digital Marketing Platform, 2015-16. And, we are pleased to share that Oracle is recognized as a Strong Leader. ” (Page 8). ” (Page 9). This is a key differentiator.

The Most Untapped Leverage Point For B2B Growth


In the race to grow your company, defeat your competition, and dominate the marketplace, it can sometimes feel like the most important parts of the SWOT analysis lie in the externally-focused quadrants: Opportunities and Threats. So next time you’re doing that SWOT analysis, how about making sure “data” belongs in the Strength quadrant? Marketing: Better Leads, Higher ROI.


True Story: Without a marketing plan, he planned to fail!


First there is an assessment of the strengths and weaknesses, opportunities and threats (SWOT). The SWOT was completed in about five hours; the goals, objectives, strategies, and tactics followed in another 4-5 hours. My point is this: if you haven’t done a SWOT analysis in a few years, do one. As Casey Stengel said, “If you don’t know where you’re going, you’ll end up someplace else.” For this company ‘someplace else’ had been growth, but at low margins, with chaos in the sales ranks, and a poorly installed CRM system…all because of a marketing plan that wasn’t a plan.


The #1 Step To Take To Create B2B Marketing Goals

The Forward Observer

You might have noticed that the last four items are the classic SWOT categories. Doing a SWOT analysis is a good way to get a deeper understanding of your company''s place in your industry. Artillery B2B Marketing Blog > The Forward Observer What is the most elusive part of setting B2B marketing goals? The answer is anchoring them into the company and its business goals.


The Marketer's Guide to Developing a Strong Corporate and Brand Identity


The familiar SWOT analysis can help, actually. When you do a SWOT analysis, you should involve everyone in your company, as well as some of your best (and worst -- yes, your worst!) This can be done with a simple survey that asks questions that get at the four points in the SWOT analysis. You can also download our SWOT analysis template. Why's that? customers. Say, what?


7 Steps to Brilliant B2B Marketing [Part 1]


To gain a competitive edge, make sure that you have a clear target audience, develop a detailed SWOT analysis of your current marketing, build a business case using sales funnel and LTV models. B2B marketing is a machine with different moving parts. brilliant B2B marketing strategy is a holistic one that includes some different approaches. Let’s take a look! Step 1: Develop a B2B Strategy.

Delivering the ‘Marketing’ in Marketing Automation


Starting with a SWOT Analysis. Creating a marketing automation strategy can get complicated. There are a variety of tools and features available that you can utilize within each platform. But before you rush full speed ahead, make sure you look back at your notes from ‘Marketing 101’ and lay down the groundwork. Marketing Automation/Email Marketing marketing automation marketing strategy


How to Find Killer Topics for Blog Posts


One method is to use strength-weakness-opportunity-treat (SWOT) analysis. The SWOT model , developed at Stanford University back in the 1970s, is commonly used in strategic business planning; but it can also be valuable for developing blog post topics. But the most powerful blog posts are those that answer questions your readers have. What kind of question? Share this on

Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors


What About SWOT Analysis? Historically, companies of all sizes have relied heavily on SWOT for competitive marketing analysis, an acronym which stands for strengths, weaknesses, opportunities, and threats. The big problem with SWOT analysis? The small business landscape is arguably tougher than ever before. As Expert Stacy Poehler points out, “nothing happens in a vacuum.”


B2B prospecting data just keeps getting better


Company SWOT analysis (OneSource). (Photo credit: Wikipedia). The most reliable and scalable approach to finding new B2B customers is outbound communications–whether one is using mail, phone, or email, or using rented or purchased lists.  B2B marketers typically select targets from prospecting lists based on such traditional variables as industry, company size, and  job role/title.

32 Resolutions to Prepare for Your 2012 B2B Lead Generation Program


Do a SWOT analysis.  Everybody does list-format blog posts this time of year.  Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond.  Consider these as the stepping stones for optimal business growth by aligning marketing & sales, and developing a content strategy designed to generate leads and nurture them into sales. Process: Set your lead generation campaign goals. How many qualified leads. Cost-per-lead. Inquiry-to-lead conversion rate. 

5 Ways to Create Added Value for Customers

Vertical Response

For small and medium businesses, the Four Cs model , Brand Essence Wheel , and SWOT Analysis tool will help you develop your brand’s value statement, define your unique selling point, and even forecast customer demands based on market trends. 4. Don’t know where to start? Here are five ways to create added value that can be easily implemented into your business plan today: 1.

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4 Uncommon Ways to Help New Customers Discover Your Business

Vertical Response

Incorporate useful marketing theory tools such as SWOT Analysis and The Brand Wheel in your initial analysis to gain a stronger understanding of where the essence of your brand is now and where it should go. 4. A growing customer base is critical to any thriving business. Industry research points out multiple elements to include in your overall marketing strategy to reach these gains.


The Strategic Planning Checklist for Content Marketers


Do a basic SWOT analysis, then use tools such as Buzzsumo  and Moz to validate your qualitative research. 5. The next time you take that beloved crossbow outside and aim for a tree, try closing your eyes before firing. Can you guess where the arrow will land? Nowhere close to the mark. Content marketing without a solid plan has the exact same results. You can do so much better! More sales?

Marketing Students: Education vs. Application


SWOT Analysis. The educational elements of marketing I’ve shared above are important to the development of future marketing professionals. I am not suggesting that we cease to place focus on the 4 P’s of Marketing, SWOT analyses, and other general principles of marketing. Not many things frustrate me more than the current curriculum taught to marketing students around the nation.

The Ultimate Collection of Free Content Marketing Templates


These templates will help you complete a SWOT analysis on your content marketing efforts (and develop a plan to improve them), define the right objectives and KPIs for that plan, brainstorm content ideas and map these across your funnel, and create a timeline for your content plans. I joined HubSpot in September 2011 as a blogger. Flash forward to today. Let's take a look at what's inside.

Google & Social: A Cautionary Tale

Vertical Response

If you are going after a market with firmly established leaders, identify some of the pain points that users are facing (using SWOT analysis , BCG or McKinsey matrices…) and launch a product that serves unmet needs in order to carve out unique market share. But it was the first significant one in a while that didn’t involve launching a product of their own. All rights reserved.

B2B Prospecting Data Just Keeps Getting Better


Company SWOT analysis (OneSource). The most reliable and scalable approach to finding new B2B customers is outbound communications, whether by mail, phone or email, to potential prospects, using rented or purchased lists. B2B marketers typically select targets from prospecting lists based on such traditional variables as industry, company size and job role, or title. Stevens.


Are You an Accidental B2B Marketer?

B2B Marketing Traction

Blue Ocean Strategy, SWOT, Voice of the Customer, Marketing Personas are all strategic marketing tools that can get you out of accidental and into strategic mode when it comes to your marketing plan. At New Incite, our tagline is “ Don’t Leave Your Marketing to Chance.” ac·ci·den·tal/ aksi-den-tl/. Adjective: Occurring unexpectedly, unintentionally, or by chance.


Rethink Podcast Episode #10 – What Risks Marketers Should Consider with the Internet of Things (IoT)


This should be nothing new; just a good reminder to consider all the business table stakes when developing a product (SWOT analysis, first/second/thirds, scenario planning and so forth). When marketers consider the Internet of Things, they’re likely to see a ton of opportunities (and the cash rewards those may bring). By some estimates, there will be more than 24 billion Internet of Things (IoT) devices installed by 2020 (and according to other reports as many as 200 billion connected); and more than $6 trillion invested in IoT solutions over the next five years. presidential election.


Discover Where Your Competitors Are Beating You Online


Every company has competitors. In fact, a competitive marketplace is a critical component of our free enterprise system, driving our economy, innovation and the continuous cycle of ever improving quality of products and services. But do you really know how your company compares to your competitors? Little awareness or recognition is given to their online competitors. Why is this so important?


The Importance Of Goal-Directed Behaviors To Buyer Personas

B2B Marketing Insider

This comparable options perspective spawned comparable competitive analysis on product criteria, buying criteria, SWOT analysis, Key Performance Indicators, Key Success Factors, Win/Loss analysis, Objections Handling, and more. In nearly every walk of life, goals are a major influence on what we do, think, feel, and the actions we take on a daily basis. For example, we may decide to skip the fudge brownie desert in light of health goals we are pursuing. One of the largest influences on the conceptual development of personas has been the body of work and research on goals.

The end of marketing as we know it

grow - Practical Marketing Solutions

Market testing and planning?  A SWOT analysis for Pete’s sake? I’d like your views on this but it seems that there are a few factors at play here: The short product development cycle and rapid rate of product obsolescence forces companies to take shortcuts on research and market planning expenditures. One of my strategic partners bought me one of these Cisco umi devices.

A Primer on Sales Competitive Battle Cards

The Effective Marketer

Some people like to do SWOT analysis that show for each competitor strength how you should respond, for each weakness how to exploit, etc. Competitive Battle Cards (BTW I’ve seen them spelled together, battlecards, and separate – battle cards) are a staple of product marketing. If My process is the following: 1. Structure. 2. Data Collection. 3. Analysis. 4. Framing. 5. Presentation.


How Savvy Marketers Harness Social Data for Product Development


Another method is to analyze competitor moves and offerings in the context of a traditional strength, weakness, opportunity, and threat analysis (SWOT). Just a refresher on a SWOT analyses: Strengths: What internal assets or behaviors give your business an advantage in the marketplace? Traditional SWOT Analysis. That objective is the focus of your SWOT analysis.


Book Review: Marketing in the Round


Although the book is excellent overall, one could raise a few minor quibbles with it: The explanation of strength-weakness-opportunity-threat (SWOT) analysis in section one is presented a bit lightly; this is a critical exercise to get right, and getting it right requires a fairly significant research effort. Becoming a social business means change, which is never easy.

Growth Strategy for Professional Services Firms

Hinge Marketing

There’s the conference room, the flip chart, the SWOT analysis, a spate of brainstorming, and a working lunch. We’ve all been to this strategic planning retreat. Sound familiar? At the end of the day, the group has negotiated a growth strategy that keeps everyone happy. Sure, it’s more of a feel-good strategy than an effective one. But everyone wins. Except the firm. Let’s get started!

Webinar Recap: 5 Steps to Build Your 2014 Marketing Plan

Hinge Marketing

Conduct a SWOT analysis, set clear goals, look at your current strengths and capabilities, and determine potential growth areas. This week’s webinar tackled the topic of marketing planning. If you missed it, you can download the recording and slides. Here are some of the questions we received. How can we have a compelling and distinct message that is also 'true'?


Crticial B2B Marketing Actions for the New Normal

B2B Marketing Traction

There are three tools I like to use for this: SWOT Analysis with Action Items; Industry Competitive Positioning Analysis; and Customer Surveys. You can view the SWOT with Actions on one page. The challenge with a SWOT analysis is being honest and open – transparent – about what is good and bad about your business. Tweet. Track, measure and analyze results.

Crticial B2B Marketing Actions for the New Normal

B2B Marketing Traction

There are three tools I like to use for this: SWOT Analysis with Action Items; Industry Competitive Positioning Analysis; and Customer Surveys. You can view the SWOT with Actions on one page. The challenge with a SWOT analysis is being honest and open – transparent – about what is good and bad about your business. Tweet. Track, measure and analyze results.