Media has very restrictive rules for demographic breakdowns and targeting: you’re a 35 year old, white, female or whatever. This ultimately means that the basic breakdown of gender in terms of demographics may become obsolete… Uncategorized Advertising/PR demographics joanna blakely Media social media MORE >>

Advanced Lead Scoring – Beyond Behavior and Demographics was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Maria Pergolino When speaking to our customers, I often find that lead scoring has helped their organization considerably. But it can go even further than that. MORE >>

Need to know what the latest video craze is for a certain demographic or geographic segment? Wondering what’s hot on YouTube? YouTube provides this information with their YouTube Trends Dashboard and lets you compare one segment to another (both by most shared and most viewed). Have you used either YouTube Trends or the Dashboard? MORE >>

Demographics Demographics – like [.]. Social Media b2b facebook demographicsYou don’t hear them that much anymore today, but there are still people (marketers too) that think using Facebook for serious B2B marketing purposes is nonsense. Facebook – and other social platforms – is for kids, they say. MORE >>

The fastest-growing demographic group on Facebook is no longer women over 55 years old–it’s now users under 18. goldmine of social media trivia, e.g.: Classmates.com has the oldest demographic of any major social network. How are consumers and b2b decision makers using social media in their buying processes? And much more. MORE >>