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Marketers Need to Focus on Prospects' Behaviors, Not Demographics

It's All About Revenue

We use demographic data, but we don't always look at our prospects' behaviors that indicate their intent. Marketing is often about treating the largest groups of prospects and customers the same. This is how we scale. We aggregate data. This is one of the ways to become a modern marketer. Paying attention to prospect intent is key to that transformation. That is an analyst's job.

Infographic: The Inevitable Shift of Snapchat Demographics


For more about Snapchat’s morphing demographics, check out the infographic below. The post Infographic: The Inevitable Shift of Snapchat Demographics appeared first on The Content Strategist. Don’t be surprised if you see your mom on Snapchat using that (somewhat terrifying) bumblebee filter. In fact, 50 percent of new users are 25 or older. Social Infographic Snapchat

Marketing 2016: Intent-Based Marketing Goes Beyond Demographics

B2B Marketing Insider

The post Marketing 2016: Intent-Based Marketing Goes Beyond Demographics appeared first on Marketing Insider Group. In 2016, marketing will become age-agnostic. Great brands will start engaging consumers with content focused on their passions and values, according to the latest Communications Trends Report Hotwire PR released last month. Age Is Just A Number Age may have played a central role in the marketing campaigns of old. This required a lot of […]. Content Marketing

The Power of Detailed Demographic Targeting

B2B Lead Blog

When was the last time you saw a billboard or television commercial? More More likely than not, you saw a billboard the last time you were driving and definitely a commercial while you were watching television…but can you actually remember what they were advertising? Probably not, and this is because they were non-targeted advertising to a wide […]. Marketing Tips data driven marketing marketing

B2B Marketing Trends for 2016

demographic segments, and they are appealing more to the motivations that influence. understand the demographic profile of individual contacts and automatically segment. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. know which half." Everything is now measurable. Look for.

10 Questions to Ask In Your Business Demographics Survey

Vertical Response

business demographic survey is a great tool to unearth and collect this kind of insight. When looking to understand your market, use a business demographics survey. These business demographic survey questions and tips should get you on your way to collecting the information you need to grow your business. The reasoning behind this is logical. Choosing the Right Questions.

Demographics and Behaviors of Chinese Social Media Users

WindMill Networking

Every year, for the last few years, we are social has been producing a Global Digital Statistics report that covers social media users’ demographics and behaviors. Demographics and Behaviors of Chinese Social Media Users by Miguel Roberg - Maximize Social Business. Below is their report for 2014, in the report there is a section on Asia Pacific and on China. Social, Digital & Mobile Around The World (January 2014) from We … Continue Reading. Related Stories How to Maximize Your WeChat Marketing Campaigns The Future of Weibo for Marketers after IPO.

B2B Display Ads with Demographic Targeting: Why Doesn’t Google Do This?

The Point

To date, in order to reach specific markets or corporate demographics through online display, B2B marketers have needed to rely primarily on targeting by content – placing ads either on sites of an editorial focus likely to be read by their target audience, or using contextual models where ads appear adjacent to related content. Technically, it should be possible.

Find Out What’s Trending by Demographic on YouTube with YouTube Trends Dashboard


Need to know what the latest video craze is for a certain demographic or geographic segment? Wondering what’s hot on YouTube? YouTube provides this information with their YouTube Trends Dashboard and lets you compare one segment to another (both by most shared and most viewed). Hopefully, they’ll also add the ability to segment on topic.

B2B Marketing Trends for 2016

demographic segments, and they are appealing more to the motivations that influence. understand the demographic profile of individual contacts and automatically segment. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. know which half." Everything is now measurable. Look for.

INFOGRAPHIC: Twitter User Demographics

Client Bridge

From Column Five, here's an infographic that shows Twitter demographics, based on a recent Pew survey. View Original Article

How to reach your customers at work or at home


With StiristaLINK , you can enhance your business contacts with a personal email address, their social media handles, postal home address and phone, demographics and personal interests, vastly enhancing your understanding of your business contacts. Have you ever wished you knew more about the consumer side of your business customers? Access hard-to-reach segments. And the response shot up.

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104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)


Online Demographics Stats. Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. They prefer searching to being found, and will often be close to their final decision point before talking to a salesperson. What do buyers say is the most important signal of vendor credibility?

Am I connecting with my customers enough? 10 tips for customer outreach


Find commonalities—by demographics, by purchases or based on your interactions. How’s your customer outreach? You might be looking at how to secure new customers and follow up on leads, but are you also keeping your existing customers happy? We hear a lot about customer engagement and outreach these days. After all, holding on to those existing customers is really your bread and butter.

Social Media Demographics: The Surprising Identity Of Each Major Social Network


(Photo credit: Wikipedia) Each  social media  platform has cultivated a unique identity thanks to the demographics of the people who participate in the network. In a new report from BI Intelligence, we break down the demographics of each major social media platform to help brands and  businesses  decide which networks they should prioritize. Being Marketing Social Networks

B2B Marketing Trends for 2016

demographic segments, and they are appealing more to the motivations that influence. understand the demographic profile of individual contacts and automatically segment. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. know which half." Everything is now measurable. Look for.

Your very own demographic: The power of "Quirks in Common"

Cloud Potential

"What I do is call my client's customers. " I said, in a dinner conversation with a marketer, at a conference. “And they all say something different,” he interrupted, proudly, and laughing, because this was his own favorite rationale for not calling his own customers. read more. Market research Marketing Marketing strategy

83 Exceptional Social Media and Marketing Statistics for 2014


Social Networking Demographics Figures and Statistics. “Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today. 2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. What do 40% of B2B buyers say about LinkedIn, that only 19% say about Twitter? What do only 48% of searches result in? SocialTimes ).

5 Free Tools to Research Demographics for Your Facebook Ads (with Infographic)

WindMill Networking

Facebook Ads is very different compared to Google Ads ( Google AdWords ) as this is based on demographics while Google Ads is based on keywords. Demographic is the characteristic of a population like age, gender, education, interests and many other data. These tools can help you research on the demographics that you can use in your Facebook Ad. Search Engines.

How Putin’s brand inspires Trump


Content Marketing Public Relations 2016 presidential race audience targeting authoritative brand brand image brand marketing brand persona donald trump Ivanka Trump leadership brand media control public relations Putin republican party Target audience Trump trust Vladimir Putin voter demographicsAs a forceful, deal-making businessman, Trump can relate to Putin’s leadership style.

Brand 69

6 important data points to record on your customers


Demographics Data. Demographics data  includes: Age. Plus you can see how well your customers match your projected demographics when you developed the products or services you’re selling. Simply ask for the relevant demographic information when your customer comes in as a lead, or after they’ve made a purchase. But what kinds of data should you collect? Gender. Location.

The Problem With Account-Based Marketing


After all, a “qualified” lead that has run the gauntlet of demographic and activity-based scoring from a company that will never, ever buy is not really a lead. Blog account-based marketing Demand Generation Strategy demographic data Engaged lead firmographic data qualified lead There is a problem, however, with the account-based marketing approach.

Infographic of the week: The demographics of location-based technology users

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Infographics demographics location-based technologyComing to us from Flowtown and Column Five : “Advancements in social media and technology have allowed us to perform special functions with our mobile devices in relation to our location. study conducted by the Pew Research Center found that more than a quarter of American adults use mobile or social location-based services.

Infographic of the Week: Unique US Audience Composition Index to Social Networks and Blogs [INFOGRAPHIC]

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For this week we looked at the statistics behind what demographics are using and viewing social media and blogs. Infographics blogs demographics infographic infographic of the week social mediaAccording to Neilsen a quarter of the time we spend on the internet is on blogs or other kinds of social media. 40% of these people using social media are accessing it through their cell phones.

Looking Outside In: Know Your Buyers First


Demographic information is critical for most marketers using buyer personas according to the ANNUITAS research. Blog ANNUITAS study Buyer persona buying process Demand Generation Strategy demographics*This post was first published in January 2015 via There is nothing so terrible as activity without insight”  Johann Wolfgang von Goethe. Include the Buyers.

Best Social Media Stats, Facts and Marketing Research of 2010


The fastest-growing demographic group on Facebook is no longer women over 55 years old–it’s now users under 18. goldmine of social media trivia, e.g.: has the oldest demographic of any major social network. How are consumers and b2b decision makers using social media in their buying processes? How do the audiences differ across various social networks?

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American social media usage reaches milestone

grow - Practical Marketing Solutions

research social media demographics social media researchSocial media usage may have reached a tipping point, according to a new report from one of my favorite sources, The Pew Internet and American Life Project. Fully 65% of adult internet users now say they use a social networking site like Twitter, Facebook or LinkedIn, up from 61% one year ago. Read or download the full report: [link].

Advanced Lead Scoring – Beyond Behavior and Demographics

Modern B2B Marketing

Advanced Lead Scoring – Beyond Behavior and Demographics was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Maria Pergolino When speaking to our customers, I often find that lead scoring has helped their organization considerably. In these situations, there are often ways you can tweak lead scoring to make it work better for your organization.

5 Free Tools to Research Demographics for Your Facebook Ads (with Infographic)

WindMill Networking

Currently, Facebook is the fastest growing social networking site in the world with over 800 million users and growing. With this population, there is a great opportunity for your local business to flourish. Moreover, you would also be able to find your ideal target customer in Facebook if you know how to find them. Social Media for Startups: You're Doing It Wrong. Facebook Settles with FTC on Privacy Issue: What Does This Bode for Social Media Users and Businesses? Analysis]. Facebook Local Marketing Social Ads (PPC

#TEDWomen and social media, with Joanna Blakely

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Media has very restrictive rules for demographic breakdowns and targeting: you’re a 35 year old, white, female or whatever. This ultimately means that the basic breakdown of gender in terms of demographics may become obsolete… Uncategorized Advertising/PR demographics joanna blakely Media social media

Automated Behavioral Segmentation: Personalized in Real Time


The Basics of Behavioral Segmentation The concept of behavioral segmentation in marketing divides a demographic based on behavior. Automated Behavioral Segmentation: Personalized in Real Time Behavioral segmentation categorizes prospects in different groups based on their actions or engagement patterns. You must create dynamic web experiences that quickly encourage customers to convert.

INFOGRAPHIC: Social Media Demographics

Client Bridge

From Online MBA, here's an infographic that breaks down the education level, income, age and gender of users of major social media platforms, including Facebook, Twitter, Google+, Pinterest, LinkedIn, Digg, and Reddit. View Original Article

Why do rich people get better service on the web?

grow - Practical Marketing Solutions

research sociology social media customer service social media demographics social media researchI’m involved in this fascinating new project called The Social Habit.  We’re focusing the power and experience of Edison Research on the field of social media and it is producing some incredible results, including one that blew my mind. 42% expect a response  within 60 minutes.

An End to B2B Social Media Madness

Marketing Craftmanship

In terms of demographics, it’s telling that Twitter’s top 3 profiles belong to Justin Bieber, Lady GaGa and Katy Perry, but if your B2B firm needs quantitative evidence to support dropping these social media platforms, here is some recent research from Pew Research Center : Use YouTube Selectively. As if CMOs needed another cause for termination. This is the online mother ship of your brand.

Does your marketing speak persona?


It’s not enough to understand gender, age, or even a few more demographics. We lived in the world of demographics when all we could do was advertising. And we needed demographics so that we knew how to distribute that message to the right market segments–through the right magazines, radio programs, and TV shows. He is talking entirely in market segments.

INFOGRAPHIC: The Demographics of Social Media

Client Bridge

From Advertising Age, here's an infographic breakdown of the demographics of Facebook, MySpace, LinkedIn, and Twitter. View Original Article

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)


While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. So what are the best ways to use Twitter for business?

How the UK will spend online in 2015

Connecting Element

Blog Consumer spending trends consumer trends demographics digital marketing e-commerce infographic m-commerce multi-channel retail online retail online spendingOnline spending is increasing each year, but will it continue? We've pulled the stats together to analyse the state of play for 2015. The post How the UK will spend online in 2015 appeared first on Connecting Element.

Stats 13

The Differences Between Behavioral Segmentation and Audience Segments


Conventional wisdom indicates 18 to 35-year-old males would be the ideal target demographic. Behavioral Segmentation To get beyond simple demographics, marketers need to think about what makes one individual different from another. Although demographic facts help group similar prospects, they are not what distinguish them apart. Get Started with ActiveDEMAND today!

Three Ways to Improve Personalized Marketing


Let’s look at three major ones: GEO-IP SEGMENTATION Demographic segmentation is a concept that’s extremely important to all marketing departments. Use geographic demographics to ensure you are targeting the ‘prairie’ finches and not the ‘sea-coast’ eagles. Age, income, gender, ethnic background and family life cycle are all significant factors of demographic segmentation.