Trending Sources

Real examples of how account-based marketing & selling is driving higher revenues on LinkedIn

Biznology

He has also created market assessments where he evaluated the positioning of market leaders in the CRM, CPM/BPM, BI industries plus many others. Many social media and social selling experts say “volume” is the key to success on social media platforms like LinkedIn. Now, Jonathan is renting so I’m sure his landlord would have something to say about it. Specific” companies.

5 trade show marketing mistakes

Biznology

Many marketers choose to judge and select their marketing communication tactic based on cost per impression or CPM.  Offline Marketing CPM registration trade show The U.S. trade show industry is BIG. In 2012, there were 10,900 trade shows that drew 27 million attendees. While the overall industry has grown 2-3% in 2014, not all shows have seen this increase. Probably not!

Executives Are in Love with the Wrong Kind of Data

B2B Marketing Insider

You can measure your traffic-generating ads in terms of CPC or CPM or CPA. In the business world today, we can measure absolutely everything. Take your website as an example. You can measure clicks and views and how many of those views were unique. You can measure exit pages and bounce rates and conversion funnels. O.M.G. And because we can. Read More. Content Marketing

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Online Ad Metrics & the Google Activate Initiative

Puzzle Marketer

On the opposite side of the spectrum is the CPM (cost per impression / view) model. In the middle of CPA and CPM is the CPC (cost per click) model. Marketers like it better than CPM because it at least follows some sort of engagement, even if it’s a quick click by a researcher or competitor. This is used by most private websites and display advertising.

How We Drive Quality Leads With Ungated Content On LinkedIn

bizible

When it comes to CPC vs. CPM, we typically start with CPC-based bidding because for us, we care more about clicks than impressions, but more on that later. 4) Focus on images and test them. Just be sure to monitor and turn off versions that aren’t working. 6) Monitor performance and experiment with CPC vs. CPM bidding. LinkedIn is a powerful place to market to a business audience.

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Why Publishers Need A DMP

It's All About Revenue

Higher Average CPM: Segment granular audience data making the site’s and/or company’s inventory more valuable to advertisers and allowing the publisher to earn higher CPMs. Reduced Remnant Inventory : Convert more inventory normally sold as remnant to more valuable segments for advertisers reducing the amount of lower CPM remnant inventory sold. The DMP Is The Roundabout.

Best of 2014: Best Brand Quizzes

SnapApp

Prophix: Take the CPM Challenge. The team used facts, findings, and industry best practices to put together an engaging quiz that allowed users to test their knowledge of the benefits around using CPM software. Well, it’s the end of the year, so that must mean it’s time to reflect on the last 12 months. Here’s our roundup of the best brand quizzes from 2014. . More info  . More info.

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Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

Most social advertising channels offer both CPM (Cost Per Impression) and CPC (Cost Per Click) bidding. Once you generate a critical mass of clicks and a baseline engagement rate, you can start to calculate whether it’s possible to save money by switching to CPM. Note: typically, only campaigns with high engagement rates make sense for CPM bidding. Billion with Google in 2013.

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Facebook to Launch ROI Tracking Tool for Ads

Hubspot

Along with this tool, the optimized CPM (cost per thousand impressions) bidding tool -- which was released earlier this year -- helps advertisers optimize their campaigns for better results. The current CPM tool allows advertisers to tell Facebook their goal, and Facebook will adjust the CPM of ads based on the current demand. News of another Facebook feature test! Coincidence?

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The absolutely epic Periodic Table of Marketing Signals

chiefmartech

Based on this exercise, you end up with the following set of signals to measure: TV : Gross Impressions, Net Reach, GRP, TRP, Cost per Point, CPM. Display : Impressions, Reach, Display Time, CPM. Social : Impressions, Unique Impressions, CPM. The following is a guest post by Steven Wastie , the CMO of Origami Logic. Right? Marketing Signals: Bridging a Critical Gap.

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LinkedIn Just Went Into the Publishing Business

Digital B2B Marketing

With their reputation as a site for reaching a business audience, they will command a premium CPM. A number of publishers and blogs covered the launch of LinkedIn’s new follow feature for 150 thought leaders or influencers over the last few weeks. However, labeling it the ability to follow thought leaders (as LinkedIn did) misses the real point. Nowhere. daily reason to visit.

42 B2B Marketing Acronyms and Abbreviations

Digital B2B Marketing

May also refer to media buys that are paid for based on the number of clicks (as opposed to CPM). CPM : Cost per 1,000 Impressions. Some days B2B marketing discussions seem more like a reading of alphabet soup. With lines like “we need SME commitment before developing DDMs for the ABM program”, it is no wonder marketers often struggle to communicate internally.

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Paid Advertising 101: Understanding Search and Display Advertising

Synecore

Cost-per-thousand impressions (CPM) : If you want to focus on impressions—the number of times your ad shows—and increase awareness of your brand, you'll want to use CPM bidding. Note that CPM bidding is available for Display Network campaigns only. billion in online ad revenues in the US, up 22.5% year over year. billion, a 19% year-over-year increase. Read on. Bing Network.

Buying Online Display; Click-through Rate & Conversion Considerations

NuSpark

Since many display networks sell inventory on a CPM basis, you should be buying based on targeting and efficiency.  All these years of CPM impression buying has brought up new questions; most importantly, are your display ads being seen or viewed.  That’s why Google recently started offering a Viewable Impression CPM option when buying display on their network. Active View avg.

Click Ad Fraud is out of control — Here’s how you can fight back

grow - Practical Marketing Solutions

“Many advertisers pay for ads on a CPM basis — every thousand times their display ads or video ads were shown,” Augustine said. similar sequence of events happens for  CPM based video ads.” Shift from CPM based ad impressions to performance type ads like CPC-based search ads where possible. similar sequence of events happens for CPM based video ads.”.

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Banners Don’t Drive Leads in B2B Marketing

Digital B2B Marketing

Welcome ads (those ads that interrupt you on the way to a page) and clickable site skins will dramatically improve your click rate, although visitors will have a higher bounce rate and your CPM will increase dramatically as well. If your goal is to deliver leads that you can tie back directly to your marketing investment, do not make banners the core of your enterprise B2B marketing program.

How much is that Facebook Fan worth anyway?

Buzz Marketing for Technology

This calculation is based on the brand posting to their Facebook Fan Page twice a day and that they have a million fans which equates to 60 million impressions per month at a $5 CPM (cost per thousand impressions), so 60 million impressions. Vitrue a social media marketing platform determined that the average value of a Facebook ‘fan’ is about $3.60 How are you monetizing your fans?

This Study Shows Publishers Actually Lose Money Running Bad Ads

Contently

And since estimates put the average CPM for display ads on publisher sites at about $3.00, a sizable chunk of which goes to the ad networks that serve them, it only takes some basic subtraction to realize that plenty of sites may actually be dragging themselves deeper into the red. A friend shares a great article with you. But then something happens—you’re bombarded by ads.

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Internet Marketing Strategy Articles for the Week of January 27, 2014

Sazbean

Marketing Strategy

6 Reasons The Best B2B Marketers Use Quizzes

SnapApp

Corporate Performance Management software company Prophix created a quiz called “ Take the CPM Challenge ” that saw a 47% clickthrough rate and 57% lead submission rate. Here at SnapApp, we love a good personality quiz. So it’s pretty exciting for us to see these quizzes starting to get more attention in the broader marketing world. Why is a typically B2C tool working for B2B marketers?

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Retargeting; An Internet Marketing Tactic to Increase Conversions Rates & Leads

NuSpark

With other networks and DSPs you can negotiate target CPC and CPA, based on dynamic CPM.  Let’s talk retargeting.  For lead generation, conversion optimization, and lead nurturing strategies, retargeting may be the overlooked child, but there’s no question it can be very effective and an efficient tactic to bring prospects back to your website or content.  Tracking Retargeting. Get it?

63 Digital Advertising Terms Every Marketer Should Know

Act-On

Cost per Thousand (CPM) : Metric that shows how much it costs to serve 1,000 ad impressions. Also used as a standard measure for buying display ads, as inventory is generally sold on a CPM basis. If you’ve explored digital advertising, you’re probably aware that getting started with it can be fairly overwhelming. To begin with, it’s full of specialized terms that may be new to you, which is why we created this digital advertising glossary. What follows are (relatively) jargon-free explanations of the most common digital advertising terms. Carmax banner ad. Also see: Ad Serving).

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A Tour of Online Display Advertising; DSP, DMP, RTB, Ad Exchanges

NuSpark

Lower CPM/CPC. Ever wonder how a banner ad finds you? Nowadays, exposure to banner ads continues to be rising.  Imagine- all of this serving and big data technology; in business to target messaging accurately as possible, and to increase that CTR from.02% to.04% and higher.  Here’s an amazing chart detailing the major players in online display advertising.    . Let’s talk about DSPs.  .

Online Display Advertising, Targeting, and Capturing Leads

NuSpark

Cost models- CPM, CPA, CPL. A Look at Online Display Advertising for Lead Generation. It’s time to take another look at online display advertising strategy now that Google has revamped its ad planner tool; now calling itself the Google Display Network Ad Planner, and eliminate site research from non-GDN sites. Many I have used myself for clients. Account Manager experience. Retargeting.

LinkedIn and Twitter Advertising and Marketing Options; A Primer

NuSpark

Rather, I will review the larger-scale options, purchased on a cost-per-thousand (CPM) level. . LinkedIn and Twitter provide unique advertising opportunities for those who wish to target messages towards those audiences within these networks.  If you’re buying online display for lead generation, you should consider social media advertising opportunities. Targeting. Job function. Seniority.

Retargeting; A Internet Marketing Tactic to Increase Conversions Rates & Leads

NuSpark

With other networks and DSPs you can negotiate target CPC and CPA, based on dynamic CPM.  Let’s talk retargeting.  For lead generation, conversion optimization, and lead nurturing strategies, retargeting may be the overlooked child, but there’s no question it can be very effective and an efficient tactic to bring prospects back to your website or content.  Tracking Retargeting. Get it?

7 Ways Facebook’s Big Algorithm Change Will Affect Marketers and Publishers

Contently

They’ve been a hit because they generally get prioritized higher in the News Feed than links that drive back to publisher sites, and they command a similar CPM. The day many marketers and publishers have dreaded has arrived: Facebook is changing its algorithm to send less traffic to content sites. ” The move doesn’t come as a total shock. It will. Shock. 2. Denial. 3.

The B2B Marketing Guide to Paid Content Distribution

Digital B2B Marketing

With relatively low media costs ($2 to $5 CPM) and the opportunity to extend your nurture program logic into display, retargeting is a useful option for sharing additional content with people who have already visited your site. Forrester recently released a report pointing out the failure of most content marketers to plan for adequate content distribution. And they’re right. Reddit.

How to Use LinkedIn's 'Sponsored Updates,' a New Type of Ad for Company Pages

Hubspot

Here are three important aspects of this payment setup: Choose whether you''d like to pay on a cost-per-click (CPC) or cost-per 1,000 impressions (CPM) basis. You''ll be shown aggregate data of all the posts within your campaigns to see trends in clicks, impressions, uniques reached, click-through rates (CTR), CPC, and CPM over different timeframes. Image credit: nan palmero

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Unveiling The Pipeline Marketing Technology Stack

bizible

When it comes to search, AdWords and Bing Ads provide detailed insight into what keywords are delivering value in terms of views, clicks, conversions, and cost (CPC and CPM). How on earth do marketers keep all of the various marketing technologies straight in their mind? And how are CMOs supposed to figure out the best technology stack for their company? The Stack, Explained.

3 Ways Brands Can Succeed As Advertising And Technology Evolve

B2B Marketing Insider

Brands still buy inventory through the exchange on a CPM basis, but they have a cool “engine” that takes content and embedded images and creates a new kind of banner unit on the fly. Well AdWeek is over. We found out that Jerry Seinfeld loves advertising. Or at least getting paid by advertisers. People are still talking about millennials. Nothing really new there. Be funny.

Facebook gave us the last piece of the Earned Media puzzle

Buzz Marketing for Technology

And if you can officially measure impression data across all of these forms of media then you can attach a CPM to that number and define the Media Equivalent Value (MEV) you can get by participating in Social Media. A small relatively un-noticed posting on the Facebook blog gave marketers who use social media one of the greatest gifts I have seen in marketing in quite a while.

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Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

They can identify a media value using CPM rates: neutral sentiment gets regular CPM, positive weighted higher and negative weighted lower. So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. looked at dozens of dashboards, and reams of reports. FREE MONITORING SERVICES.

8 Practical applications for influence marketing

grow - Practical Marketing Solutions

When you do an ROI analysis, the cost per thousand impressions (CPM) I’ve seen is coming in around $1.50 to $3.00. In late 2011, I turned in a manuscript for the first book on social influence marketing, Return On Influence. But my prediction did come true. The halls of online influence aren’t on Wall Street or Downing Street or Madison Avenue. It’s in a café in Berlin. Research.

Scorecard for Paid Media Marketers [How Do Your Campaigns Compare?]

bizible

How do B2B paid media marketers know whether their campaigns and strategies are up to snuff? Do they have the martech they need to compete in today’s advertising environment? Do they employ the strategies they need to optimize their ad spend? These are all questions that a scorecard like this can help marketers answer. There are no A-F scores. MARTECH. Media platform analytics. MEDIUM. Display.

How to Choose the Right Display Advertising Network

Vertical Response

Are prices based on CPC, CPA, or CPM models? Additionally, CPC (cost per click) models are more appealing vs. CPM (cost per impressions) because you only pay for clicks. The time has come. You’ve decided to spend some money on online display advertising to help drive your business. Figure out Your Marketing Strategy. Where are they advertising? Who are they targeting?

Why The Analysts Are Wrong About Twitter’s Ad Platform

Digital B2B Marketing

There is no reach and frequency, no quintiles in planning and no new low-cost per point (or CPM for digital folks) that points to their efficiency. What happens when you survey 50 media buyers? You learn that media buyers have put a bit of social lipstick on their buys but they still don’t understand the potential of social media, the importance of content, and so much more. Say what?

A Simple Guide to Setting Up Your First LinkedIn Ad Campaign

Hubspot

The two options you have for any pay-per-click advertising are 1) cost per click (CPC) , or 2) pay per 1,000 impressions (CPM). When deciding between CPC and CPM, think first about your end goal. If so, CPM may be the way to go. Most of us have figured out that LinkedIn is a fantastic tool to network with like-minded professionals. But what about using LinkedIn for marketing ?

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Paid Advertising 101: Understanding the Basics of Advertising on Social Media

Synecore

As for bidding types, you can choose either CPC (cost per click) or CPM (cost per 1,000 impressions), although there is a $2 minimum cost for CPC, which means you pay at least $2 (or more, depending on whether or not you set your CPC bid price higher) every time someone clicks your ad. An age-old advertising industry aphorism notes how ad spend follows eyeballs, and these days all eyeballs are on social media. According to data from eMarketer, Advertisers worldwide will spend $23.68 billion on paid media to reach consumers on social networks in 2015, a 33.5% increase from 2014.

How To Apply The Scientific Method To B2B Marketing

bizible

If we bid based on CPM rather than CPC, would we have gotten more leads? Great marketers of the past needed and relied on sharp instincts. They were gut-driven savants who could hit marketing home runs based on talent and sweat (yes, the Don Drapers of the world wrote A LOT of lines before they got to the right one). The Scientific Method. It starts with an observation. Hypothesizing.

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