WebMarketCentral

OCTOBER 18, 2007

Rarely do I drop what I'm doing to read a newsletter article, but that's what happened when I came across Elge Premeau 's Using Blogs to Attract Attention (Without Having Your Own) in the RainToday newsletter.

Blogger 20

Blogger Emarketing Outreach Paid Search Agency 20

WebMarketCentral

JUNE 25, 2008

Email Campaign, Newsletter and Banner Ad Click-Through Rates (CTR) , August 14, 2007—in planning online advertising and email promotion budgets, it's critical to calculate the likely ROI upfront whenever possible, as well as to establish campaign benchmarks.

Web 2.0 20

Web 2.0 Paid Search Agency Advertising Agencies Adwords 20

WebMarketCentral

JUNE 18, 2008

That meant replacing print brochures with PDFs, post-mailed newsletters with emailed newsletters, road shows and seminars with webinars, and print ads with online advertising, including search." Throughout the 1980s and 1990s, B2B companies were aggressive at moving print materials to CDs, then moving CD-based content materials online.

Lead Generation 20

Lead Generation Lead Scoring Lead Ranking B2B Thought Leadership 20

WebMarketCentral

APRIL 3, 2007

Here are four tips to improve the deliverability of your legitimate, opt-in email marketing newsletters and campaign blasts. 3) As I've written previously , use a hosted email service for sending out your newsletters and blasts. 1) Run a spam check on your content before sending. The Email Insider blog has an excellent post the topic.

Deliverability 20

Deliverability Blast Campaigns CAN-SPAM Opt-out 20

WebMarketCentral

NOVEMBER 3, 2008

The e-mail newsletter: a key weapon in your SEO arsenal by DMNews Loren McDonald , formerly of J. Halsey and now with Silverpop , provides a step-by-step guide to search optimizing the email newsletter articles housed on your website. Google Previous Query Reason For Crazy Google Rankings?

SEO 20

SEO Best Practices Enterprise Management PageRank 20

WebMarketCentral

DECEMBER 31, 2005

I resolve to try to get back to reading the Marketing Sherpa Best-of-Weekly newsletter on a regular basis. It is the best marketing newsletter on the planet. I resolve to try to determine why dmoz.org has become so awful about adding new sites. I resolve to learn more than necessary, and teach as much as possible.

Planning 20

Planning Newsletter Marketing & Strategy Marketing 20

WebMarketCentral

JANUARY 11, 2010

Staying in touch with customers on Twitter is not only more real-time than many other techniques, it's also far more cost-effective than direct mail, attending trade shows, picking up the phone, or even maintaining a customer newsletter.

Twitter 20

Twitter Web 2.0 B2B Thought Leadership Business 20

WebMarketCentral

NOVEMBER 19, 2008

That not only means you can get more attractive pricing, but also that you can get creative in terms of what else goes into the mix: print advertorials, case studies or bylined articles; online editorial coverage, reduced-cost lead gen activities like webinars and white paper syndication; reduced pricing on newsletter sponsorships, etc.

Paid Search Agency 20

Paid Search Agency Advertorials Telemarketing Lead Gen 20

WebMarketCentral

SEPTEMBER 20, 2007

A previous post here covered average click-through rates for email newsletter advertising, email campaigns and website banner ads. As noted, DoubleClick provides fairly reliable data across those media. It's surprisingly difficult, however, to get meaningful data on the average click-through rate (CTR) for Google AdWords ads.

CTR 20

CTR Adwords Practices Google 20

WebMarketCentral

MAY 5, 2008

For example, services like Benchmark Email and Express Email Marketing —low-cost and self-service oriented—are targeted primarily at individual consultants and very small businesses who, generally, will be writing and designing their own newsletters and email marketing messages.

Pricing 20

Pricing Price Comparison Service 20

WebMarketCentral

SEPTEMBER 29, 2005

Compared to other marketing media, a blog is closest to a (well-written and informative) newsletter, but easier, faster, cheaper, and with the benefit of interaction. They are less formal than a newsletter. More ) Blogs are fast and easy to create. They are interactive. And they are loved by the media as well as by search engines.

Business 20

Business Sample Internet Marketing Newsletter 20

WebMarketCentral

APRIL 10, 2007

1, 2006) Marketing wisdom from the founder of the Wellesley-Hills Group and publisher of the RainToday professional services marketing newsletter. 9) More of the Best Website Marketing Tools (Jan. 15, 2007) More helpful tools for SEO, marketing research and blogging reviewed. 7) WMC Interviews: Mike Schultz (Apr.

Advertising Agencies 20

Advertising Agencies RFP Paid Search Agency Adwords 20

WebMarketCentral

FEBRUARY 23, 2007

On the other hand, long term, regular activities such as monthly newsletters, blogs , and SEO activities produce less dramatic but more sustainable traffic growth, which generally corresponds more reliably with sales growth as well. Second, marketers should also look beyond immediate sales conversions to also track "marketing conversions."

Analytics 20

Analytics Landing Pages Blast Campaigns PPC 20

WebMarketCentral

APRIL 21, 2008

Irregular senders: Most hosted platforms are priced on a monthly basis and designed for marketers who send newsletters or promotions on a regular schedule. Constant Contact , MailGenie and Campaigner (formerly Got) are all priced very similarly, at about 50% higher than StreamSend.

Pricing 20

Pricing Price Comparison Marketing Management 20

WebMarketCentral

NOVEMBER 24, 2008

1: Email Campaign, Newsletter and Banner Ad Click-Through Rates (CTR) , August 14, 2007 And the most popular post thus far on the WebMarketCentral blog covers.industry data to help set goals and benchmark the performance of email marketing, newslettor sponsorship and banner advertising programs.

Web 2.0 20

Web 2.0 SEM CTR Adwords 20

WebMarketCentral

DECEMBER 6, 2007

That ought to get you started!

Planning 20

Planning Marketing Plans Paid Search Agency Banner Ads 20

WebMarketCentral

AUGUST 1, 2007

Running online ads on industry trade publication sites and ads in trade magazine e-newsletters are potentially helpful though expensive tactics. Spread your viral campaign through direct mail postcards to your house list ads in trade publication print ads. These tactics can be helpful, but aren't at the top of the list for effectiveness.

Viral Marketing 20

Viral Marketing Lead Generation Promotion Web 2.0 20

WebMarketCentral

MAY 15, 2007

There is a general sense that the answer is "yes" due to both direct referral and its impact on SEO, according to sources such as Profitimo , Anything Goes Marketing , WebProNews , Digital Telepathy and others (even Larry Chase recommended social tagging to improve SEO in a recent newsletter).

Web 2.0 20

Web 2.0 Tagging Traffic B2B Thought Leadership 20

WebMarketCentral

MARCH 23, 2009

Ten Copywriting Tips for B2B SEO by Search Engine Land Galen DeYoung offers tips for meeting the unique challenges faced by B2B copywriters, such as watch the lingo, don't be afraid of long copy, and use image "captions as another opportunity to sell to the prospect and another opportunity to influence search results."

Copywriting 20

Copywriting SEO Best Practices Internet Marketing 20

WebMarketCentral

JULY 23, 2009

That is, not every visitor will instantly become a lead, but there is value in other actions, such as subscribing to a newsletter or even simply visiting other areas of the site after hitting the landing page (and of course which pages they visit should be carefully tracked). Search marketers do more with less.

Paid Content 20

Paid Content Search Engine Marketing Advertising Benchmark Search Marketing 20

WebMarketCentral

MAY 6, 2006

Blogs can be a productive supplement to other marketing activities, but are not a replacement for PR, newsletters, and other communications.

Business 20

Business RSS Trade Show PR 20

WebMarketCentral

JULY 16, 2008

Digg , Sphinn or Searchles ). In contrast to bribery, focusing on respect and readership creates a win-win situation.

Blogger 20

Blogger Digg PR Tagging 20

WebMarketCentral

APRIL 1, 2006

Now there is, and we have 32,000 people who receive Rainmaker Report – our free weekly newsletter – every week. We started RainToday.com because there was no outlet for easily accessible, top quality content and intellectual capital in the areas of marketing and selling professional services. Get PR in major magazines (e.g.

PR 20

PR RSS Consulting Newsletter 20

WebMarketCentral

NOVEMBER 9, 2009

Even in the early days of online, trade publication websites and their newsletters were essential media. Back in the pre-Internet days, trade publications were pretty much the only way to efficiently reach narrowly targeted niche audiences, like architects, chemical engineers or IT help desk managers.

Marketing Management 20

Marketing Management B2B Thought Leadership Microsite Planning 20

WebMarketCentral

MARCH 5, 2008

From advertising to white paper syndication to voicemail, here are a few of the best marketing-related newsletter articles and blog posts from 2007 that simply didn't fit into any other category. Check out these stories from the penultimate entry in WebMarketCentral's Best of 2007 series.

Best Practices 20

Best Practices Web 2.0 Paper SEM 20

WebMarketCentral

JULY 31, 2006

Targeted email and advertising in narrowly-targeted industry e-newsletters are micromedia; the audience is self-selected and virtually guaranteed to have a high degree of common characteristics. Content-based ad networks are close, because those ads are most likely to be viewed by people within a distinct target market.

RSS 20

RSS High Quality Lead Demographics Paid Search Agency 20

WebMarketCentral

SEPTEMBER 19, 2005

It has all of the basics one would expect, such as full e-commerce capability and a newsletter aimed at their target market, office managers. A nice touch is that all past issues of the newsletter are kept online in a searchable archive. Avery is a company that really "gets" the Web, and it shows throughout their site.

Paid Search Agency 20

Paid Search Agency Companies Work Management Copyright 20

WebMarketCentral

AUGUST 2, 2005

On my site I feature all my services, over 25 free articles on small business marketing topics and copies of all my newsletters. I also publish an online newsletter called Jay Lipe's Marketing Tips and Tools. They include: The Emerge Marketing website – This is a key tool for me to connect with the online community.

Work Management 20

Work Management Small Business Marketing Differentiation Consulting 20

WebMarketCentral

JUNE 8, 2007

outbound newsletter sponsorships, online advertising buys, radio, we even have an outdoor advertising campaign! We have an award-winning blog, email marketing campaigns (of course!), an easy-to-navigate website, tons of marketing resources, PR, tradeshows (we're going to eBay Live in June!)

Work Management 20

Work Management Marketing Management PR Paid Search Agency 20

WebMarketCentral

JANUARY 30, 2008

Following up on my last post, there were just too many excellent newsletter articles and blog posts on SEO last year to fit them all into one post, so here are more of the best bits of SEO guidance from 2007. video, audio files and PDFs) and encouraging mashups.

SEO 20

SEO SEM Work Management Thought Leadership 20

WebMarketCentral

JUNE 29, 2005

Forbes did a profile article on the company in December 1999; the company also received press coverage from Salon explaining their product and business model in March 2000 and an interesting perspective on the company was presented in this Kaiser newsletter.

Advertising Agencies 20

Advertising Agencies Lead Ranking RSS Paid Search Agency 20

WebMarketCentral

MAY 26, 2009

That newsletter mention produced the second-highest single day traffic ever to this blog (exceeded only by a post on the social media email signature which got some nice Twitter exposure from Guy Kawasaki of "online magazine rack" site AllTop ). ZoomInfo linked to my post in their newsletter to share that guidance with their subscribers.

Zoominfo 20

Zoominfo Case Study Case Studies Social Media 20

WebMarketCentral

FEBRUARY 11, 2008

The writers of the MediaPost blogs also frequently do a great job of covering online research findings. Here are some of the best marketing research-related posts from MediaPost bloggers last year.

Research 20

Research Planning Best Practices Buying Cycle 20

WebMarketCentral

SEPTEMBER 24, 2009

1: Email Campaign, Newsletter and Banner Ad Click-Through Rates (CTR) , August 14, 2007 The all-time most popular post thus far on the WebMarketCentral blog remains this piece providing industry data to help set goals and benchmark the performance of email marketing, newsletter sponsorship and banner advertising programs.

Banner Ads 20

Banner Ads Web 2.0 Eloqua CTR 20

WebMarketCentral

FEBRUARY 13, 2009

How can you increase open rates for your email newsletters? 7 Tips for Increasing Your Open Rates and Site Traffic by Web Worker Daily Dian Schaffhauser offers practical guidance for maximizing the value of email newsletters, such as making your newsletter and website complementary, and crafting headlines that are short, direct and honest.

Email Marketing 20

Email Marketing Tips Best Practices CAN-SPAM 20

WebMarketCentral

JUNE 12, 2007

Simply put – a one-off podcast is like a one-off email newsletter. But “a routine podcast that is broadcast on a regular basis will have far more measurable impact than a one-off.

Paid Search Agency 20

Paid Search Agency B2B Marketing Advertising Agencies B2B 20

WebMarketCentral

SEPTEMBER 11, 2005

AM: Podcasting, advertising, email newsletters, media coverage, direct mail, webcasts, and calling. I tested as an ENTP on Myers-Briggs. That means I hate letting anyone down. Our clients use this trait to their advantage. WMC: How do you market/promote your business? You understand right?

Advertising Agencies 20

Advertising Agencies Paid Search Agency Webcast Public Relations 20