Trending Sources

9 Magnetic Headline Formulas to Grow CTR

Writtent

Everyone on the Internet is competing for clicks, so the skilled creation of alluring headlines is necessary to garner a large audience and increase the click-through rate (CTR) of your content. These tips and tricks will help you write more enticing headlines that increase your CTR. 1. The post 9 Magnetic Headline Formulas to Grow CTR appeared first on Writtent Blog.

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Email Marketing: Writing powerful email copy boosts CTR 400%

B2B Lead Generation Blog

Tweet According to the MarketingSherpa 2013 Email Marketing Benchmark Report (free excerpt at that link), nearly one out of three (32%) respondents perceive that email marketing will yield ROI “eventually,” while 60% reported email is producing ROI. Donna and Justin also discussed how an email is the beginning of a conversation with the customer rather than a sales pitch. You may also like.

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Buzzwords in Marketing Automation: Clickthrough Rate (CTR)

Lead Liaison

Clickthrough Rate (CTR): its meaning and how to apply it. high CTR says that people want to know more. A low CTR indicates that your ad might need some improvement, or possibly that your call to action was not relevant enough. The post Buzzwords in Marketing Automation: Clickthrough Rate (CTR) appeared first on Lead Liaison. Quantifiable Number. Observation.

101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity

The average click-through rate (CTR) for a link shared on Twitter is about 1.6%, BUT—the average CTR drops as one’s number of Twitter followers increases. Accounts with 50-1,000 followers generate a better-than-6% average CTR; the rate drops to less than 0.5% on average for accounts with 10,000 or more followers. ( Bit Rebels ). How do top executives use social media?

Seven Common AdWords Mistakes to Avoid

Webbiquity

Marketers too often get hung up on the wrong objectives, like maximizing click-through rate (CTR) or minimizing the average cost per click (CPC). True, all other things being equal, a higher CTR and lower CPC are good things, as they mean more clicks for fewer dollars, but they should not be the primary focus. Keywords with a very low CTR or quality score should be re-examined.

Understanding CTR vs. Conversion Goals

PWB Marketing Blog

suggested that they add conversion codes to better understand what may be working when the question came up, “Well what is the difference between Clickthrough-rate (CTR) and Conversions? I’ve been looking at the CTR as a means of identifying how well my campaigns are doing, so why will looking at conversions be better?” The post Understanding CTR vs. Conversion Goals appeared first on PWB Blog. I am working with a couple of AdWords clients right now that are really struggling with meaningfully analyzing the return on their AdWords campaigns.

4 Actionable Insights from Google Search Console Search Analytics Reports

KoMarketing Associates

recommend further filtering the default report to show impressions, CTR, and average position, as well as clicks to the website. In similar fashion, how is the CTR so high for non-branded results overall? 3.53% CTR would seem fairly significant, particular when the average position is 24.4. Examples of Keywords with High CTR and Moderate Avg Position. Final Thoughts.

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Buzzwords in Marketing Automation: Clickthrough Rate (CTR)

Lead Liaison

Clickthrough Rate (CTR): its meaning and how to apply it. high CTR says that people want to know more. A low CTR indicates that your ad might need some improvement, or possibly that your call to action was not relevant enough. The post Buzzwords in Marketing Automation: Clickthrough Rate (CTR) appeared first on Lead Liaison. Quantifiable Number. Observation.

Email Marketing Metrics: Open Rate and CTR DON’T Matter!

Savvy B2B Marketing

Problems with Open Rate and CTR. There are numerous other factors which can influence open rate and CTR email metrics!). Out of the 1000 emails, 50 get clicked (5% CTR, which is also poor). We are please to have a guest post today from Diane Vukovic. She is a long-time blogger who tackles online marketing from a humanistic, not algorithmic, approach. Have clear calls to action.

How To Increase Your Click-Through Rate

Lead Liaison

From email marketing to website offers, your click-through rate (CTR) is one of the most important metrics you track. People need to click to get to the next point in the funnel, so it is essential that you do everything you can to increase your CTR. After you boost your CTR, you will push more people into the purchase funnel and get more sales. Test Your CTAs.

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Online Media Needs Innovation, Not a TV Standard

Digital B2B Marketing

Measurement Media News Rants AAAA advertising ANA CTR Digital Media iab interaction measurement metrics MMMS online mediaThis is my opinion about the recent IAB , ANA and 4A’s principles for online measurement. If you don’t like rants, or think the advertising associations can do no wrong, stop reading and go back to Lycos. Otherwise, read on and share your reactions in the comments below. The IAB, ANA and 4A’s recently outlined five measurement principles as part of Making Measurement Make Sense. Drive industry consensus around a solution. Your turn.

11 Simple Steps to Boost Your Organic Click-Through Rates

LEADership

After all, the point of great content marketing is snagging a high CTR so that the effort you put into your content will boost your conversion rate. Identify your lowest CTR content. Plot your Organic Search CTR v. Adding a number to your title can boost your CTR by 36%! None of that will happen if you can’t get any clicks. Those are your unicorns. Get emotional.

How We Drive Quality Leads With Ungated Content On LinkedIn

bizible

On LinkedIn, we’ve found that images have a big impact on CTR. However, we closely monitor our CTR because it also allows us to experiment and optimize using other factors. One of those optimizations is that when our ad’s CTR is high (usually above 0.9%), we test switching to CPM bidding. We do know, however, that the bid and historical CTR definitely play a part.

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600% Higher CTR from THIS?

ion interactive

Testing interactive content is always a good thing, even when our hypothesis is disproven. But when a test generates 600% improvement, it’s a really good thing. And when the change we made to get that result was one word, that’s pretty good return on effort. Most tests aren’t this easy or successful, so this is a short, fun story. So that’s what we did. Simple changes can have huge impacts.

[Data] CTR for Mobile Search Shows Surprising Variation

Content Standard

Mobile users are more likely to make it to the second or third pages of search results than desktop users, despite the fact that mobile users see fewer results above the fold, according to Advanced Web Ranking’s Google Organic CTR Study. The post [Data] CTR for Mobile Search Shows Surprising Variation appeared first on The Content Standard by Skyword. Marketing SEO

How to Improve Google Adwords Quality Scores [Infographic]

Puzzle Marketer

Quick summary of Google Adwords Quality Score factors: Click-through rate (CTR) Relative (CTR) Landing-page quality Keyword/search relevance Ad/site Performance Display URLs past CTR Account history Keyword/ad relevance Geographic performance Targeted devices Focus on your “kewords, ads, and landing-page relevancy” and you can improve your Google Adwords Quality Score.

What Does Success Look Like On LinkedIn Ads? A Close Look At Our Best And Worst Performing LinkedIn Ads

bizible

clicks, CTR), to some deeper funnel metrics including revenue and ROI. Looking at the top-of-the-funnel metrics, this ad isn’t particularly impressive -- CTR is about average (0.4%), total leads generated is pretty low, and the lead-to-opp conversion (2%) is low, too. Its CTR (0.47%) is a little above average and the total leads generated hasn’t been particularly impressive.

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How to Attract More Clicks to Your Blog Posts: 11 Revealing Title Tests

Hubspot

07% vs.01% CTR, statistically significant). 09% vs.07% CTR, statistically significant). 05% vs.04% CTR, trend). 06% vs.02% CTR, statistically significant). 18% vs.10% CTR, trend). 09% vs.07% CTR, statistically significant). 02% vs.00% CTR, trend). 09% vs.01% CTR, statistically significant). 11% vs.05% CTR, statistically significant).

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Infographic: How to Design Branded Content for Mobile

Contently

The company found that native ads on mobile devices with disclosure terms (like “Sponsored” or “Ad”) below the headline get a 146 percent higher CTR than those with disclosure terms above the headline. And that’s just one of many simple tweaks marketers can make to improve their CTR, as outlined in the infographic below. percent CTR. percent CTR.

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Average CTR for Banner Ads - New Data

WebMarketCentral

Banner advertising is most commonly sold on a CPM basis (and with CTR's like that, it's no wonder). Both the 728x90 and 468x60 horizontal banners are typically used at the top of a web page, but notice the significant discrepancy in CTR; when buying real estate at the top of a page, size clearly matters. In the words of MarketingSherpa, "Online ads are branding tools.

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SEO Tips To Increase Your Ranking and Improved CTR

Business Growth Development

For increasing your CTR focus on adding keywords in the front section of your title tag, as more than average users first read the first half section of the tag and makes the decision to click or not. Simple SEO Tricks That’ll Help You Rank Above the Fold and Increase Your CTR (quicksprout.com). Everyone wants to see their site above the fold on Google’s first page.

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SEO Tips To Increase Your Ranking and Improved CTR

Business Growth Development

For increasing your CTR focus on adding keywords in the front section of your title tag, as more than average users first read the first half section of the tag and makes the decision to click or not. Simple SEO Tricks That’ll Help You Rank Above the Fold and Increase Your CTR (quicksprout.com). Everyone wants to see their site above the fold on Google’s first page.

SME 1

14 Ways to Increase Your Clickthrough Rate on Twitter

Hubspot

Wow -- all by improving the clickthrough rate (CTR) of your tweet? Data shows the average Twitter CTR is 1.64%. According to SignUpTo , the more followers you have, the fewer clicks you''re getting on your tweets: Users with 50 - 1,000 followers had a 6.16% CTR. Users with 1,000 - 5,000 followers had a 1.45% CTR. Users with 5,000 - 10,000 followers had a 0.55% CTR.

Google AdWords Average CTR and Best Practices

WebMarketCentral

It's surprisingly difficult, however, to get meaningful data on the average click-through rate (CTR) for Google AdWords ads. On the B2B side, I'd place the average Google AdWords CTR in the range of 0.9-1.4%. So—how can you optimize your Google AdWords CTR to beat those averages? As noted, DoubleClick provides fairly reliable data across those media.

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How To Get the Most Out of AdWords Expanded Text Ads

KoMarketing Associates

Expect CTR to Rise and Adjust Budgets Accordingly. At KoMarketing, we’ve deployed expanded text advertisements for a number of our programs and we’ve been extremely impressed and a little surprised with the improvement we’ve seen in CTR. The table below tells you some key differences and advantages of expanded text ads compared to their vanilla counterpart.

How To Illustrate Popular B2B PPC Performance Metrics

KoMarketing Associates

To summarize a  post  I wrote towards the end of last year, there are a myriad of ways one can manipulate CTR’s performance and increasing your click-through percentage you are not always strictly improving campaign performance or business results. Reporting CTR doesn’t tell a lot by itself. The extended sales cycle we face in B2B online marketing adds to the confusion.

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A Strategic Guide to Automated Rules in Google Adwords Pay-Per-Click

NuSpark

Goal is to see if the CTR increases with better positioning. The rule below tells Google to increase the keyword’s maximum bid 25% of the average position is worse than 6, includes the specific term in the keyword phrase I am bidding on, and the CTR (click-through rate) is less than.50%. My CTR goal for all keywords in 1%. Rule Ad Level: Pause. STRATEGY EXAMPLES. Summary.

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A Strategic Guide to Automated Rules in Google Adwords Pay-Per-Click

NuSpark

Goal is to see if the CTR increases with better positioning. The rule below tells Google to increase the keyword’s maximum bid 25% of the average position is worse than 6, includes the specific term in the keyword phrase I am bidding on, and the CTR (click-through rate) is less than.50%. My CTR goal for all keywords in 1%. Rule Ad Level: Pause. STRATEGY EXAMPLES. Summary.

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Lead Nurturing: What it is, and what it is not

B2B Lead Generation Blog

Lead Nurturing: How intent data lifted a B2B email campaign’s CTR 248% and forwarding rate more than 400% [MarketingSherpa case study]. Tweet Building on my post last week , I was reminded of a conversation I had with a marketer who was meeting with her new boss to explain the need for a new lead nurturing strategy. Starting to get my point? Examples of what is NOT lead nurturing: 1.

What Happened to Our Metrics After We Stopped Sending So Much Email

Hubspot

CTR (clicks/delivered) per email send. CTR: +34%. The number of emails delivered and opened went down, but the rest were much higher than before (especially our CTR). CTR: +177.3%. Most of our metrics are up and to the right, but I'd like to draw your attention to two of the most important: Clicks and CTR. Thanks for giving me some breathing room. So we waited.

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How to Optimize Your Content for Google's Featured Snippet Box

Hubspot

In fact, it's dramatically increased the click-through rate (CTR) of results ranking within it. From a sample of just under 5,000 queries, I found that the CTR to the HubSpot website for high volume keywords increased by over 114% , even when we ranked #1 (just below the Featured Snippet -- like in the example below). What's a Featured Snippet? Well, that's what I set out to explore.

13 Nonprofit Marketing Emails That Actually Convert

Hubspot

Many of these emails average a 19% click-through rate (CTR) , and some are as high as 55% (wowza). With an industry average CTR of 0.42% , these organizations show they got the stuff for successful email marketing. Children''s Musical Theater (55% CTR). The Society for Financial Awareness (SOFA) (13% CTR). 2) Content Offers. MAPI (12.5% CTR). Heartwaves (9% CTR).

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Email Campaign, Newsletter and Banner Ad Click-Through Rates (CTR)

WebMarketCentral

The growth in online advertising, the proliferation of enewsletters, the emergence of new forms of information delivery such as RSS and the emergence of social media sites have all affected CTR, so planning based on current data is crucial. The average CTR for industry trade newsletter ads is 7-8% of "openers," or 2-3% of all recipients. and EMEA markets, for B2C and B2B campaigns.

Improving PPC Performance: 10 competitive monitoring tips every search marketer should know

Biznology

Most marketers don’t realize these tools exist, but it’s not hard to see what ads they’re running, where they run, the ad’s duration, what they say, what click through rate (CTR) they get, and even what they spend. CTR:  Create benchmarks for CTR and click volumes for 1,200 different verticals. Paid Search Search Marketing Webinars Biznology Webinar click Clickthrough rate CTR keywords Lori Weiman online ads paid search ads paid search marketing pay-per-click ppc search search marketing Search Monitor seo tips tips Web search engine Webinar

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Retargeting; An Internet Marketing Tactic to Increase Conversions Rates & Leads

NuSpark

This is a Google study showing the high click-through rates (CTR) a few days after seeing retargeting ads.  The shorter the days after visiting a website, the higher the CTR.  Finally, a study from DSP and retargeting vendor, Adroll, on the effect of retargeting CTR versus standard demand generation banner ads. Let’s talk retargeting.  Tracking Retargeting. Company A: Website.

How Do Your Google AdWords Metrics Compare to Industry Averages? [New Benchmark Data]

Hubspot

The study reveals a ton of helpful industry-specific benchmarks for both search and display ads, including average clickthrough rate (CTR), average cost-per-click (CPC), average conversion rate (CVR), and average cost-per-action (CPA). Average Clickthrough Rate (CTR). CTR can be used to help you determine the quality of your imagery, positioning, and keywords. Want more tips?

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35 Stupendous Social Networking Facts and Stats

Webbiquity

In the United States, average click-through rate (CTR) for Facebook advertising increased by better than 50% last year, from.09% to.14%. But the average Facebook CTR in the U.K. And with Google+ being deprecated , social networking now primarily means the “big three” of Facebook, Twitter and LinkedIn, plus Pinterest now at #4. Image credit: The Wonder of Tech. MediaPost ).

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