Trending Sources

9 Magnetic Headline Formulas to Grow CTR

Writtent

Everyone on the Internet is competing for clicks, so the skilled creation of alluring headlines is necessary to garner a large audience and increase the click-through rate (CTR) of your content. These tips and tricks will help you write more enticing headlines that increase your CTR.

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Email Marketing: Writing powerful email copy boosts CTR 400%

B2B Lead Generation Blog

Tweet According to the MarketingSherpa 2013 Email Marketing Benchmark Report (free excerpt at that link), nearly one out of three (32%) respondents perceive that email marketing will yield ROI “eventually,” while 60% reported email is producing ROI.

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Buzzwords in Marketing Automation: Clickthrough Rate (CTR)

Lead Liaison

Clickthrough Rate (CTR): its meaning and how to apply it. A high CTR says that people want to know more. A low CTR indicates that your ad might need some improvement, or possibly that your call to action was not relevant enough.

101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity

The average click-through rate (CTR) for a link shared on Twitter is about 1.6%, BUT—the average CTR drops as one’s number of Twitter followers increases. Accounts with 50-1,000 followers generate a better-than-6% average CTR; the rate drops to less than 0.5%

Seven Common AdWords Mistakes to Avoid

Webbiquity

Marketers too often get hung up on the wrong objectives, like maximizing click-through rate (CTR) or minimizing the average cost per click (CPC). A keyword with a low CTR and a $10.00 CPC may be much more valuable than another with a high CTR and $1.00

Understanding CTR vs. Conversion Goals

PWB Marketing Blog

I suggested that they add conversion codes to better understand what may be working when the question came up, “Well what is the difference between Clickthrough-rate (CTR) and Conversions? I’ve been looking at the CTR as a means of identifying how well my campaigns are doing, so why will looking at conversions be better?” The post Understanding CTR vs. Conversion Goals appeared first on PWB Blog.

Buzzwords in Marketing Automation: Clickthrough Rate (CTR)

Lead Liaison

Clickthrough Rate (CTR): its meaning and how to apply it. A high CTR says that people want to know more. A low CTR indicates that your ad might need some improvement, or possibly that your call to action was not relevant enough.

4 Actionable Insights from Google Search Console Search Analytics Reports

KoMarketing Associates

I recommend further filtering the default report to show impressions, CTR, and average position, as well as clicks to the website. In similar fashion, how is the CTR so high for non-branded results overall? Examples of Keywords with High CTR and Moderate Avg Position.

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Email Marketing Metrics: Open Rate and CTR DON’T Matter!

Savvy B2B Marketing

Problems with Open Rate and CTR. There are numerous other factors which can influence open rate and CTR email metrics!). 2) People who didn’t open your emails can’t click on the emails, so this skews CTR. We are please to have a guest post today from Diane Vukovic.

Online Media Needs Innovation, Not a TV Standard

Digital B2B Marketing

Measurement Media News Rants AAAA advertising ANA CTR Digital Media iab interaction measurement metrics MMMS online mediaThis is my opinion about the recent IAB , ANA and 4A’s principles for online measurement. If you don’t like rants, or think the advertising associations can do no wrong, stop reading and go back to Lycos. Otherwise, read on and share your reactions in the comments below.

How To Increase Your Click-Through Rate

Lead Liaison

From email marketing to website offers, your click-through rate (CTR) is one of the most important metrics you track. People need to click to get to the next point in the funnel, so it is essential that you do everything you can to increase your CTR.

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11 Simple Steps to Boost Your Organic Click-Through Rates

LEADership

After all, the point of great content marketing is snagging a high CTR so that the effort you put into your content will boost your conversion rate. Identify your lowest CTR content. Plot your Organic Search CTR v. Adding a number to your title can boost your CTR by 36%!

How We Drive Quality Leads With Ungated Content On LinkedIn

bizible

On LinkedIn, we’ve found that images have a big impact on CTR. However, we closely monitor our CTR because it also allows us to experiment and optimize using other factors. We do know, however, that the bid and historical CTR definitely play a part.

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600% Higher CTR from THIS?

ion interactive

Testing interactive content is always a good thing, even when our hypothesis is disproven. But when a test generates 600% improvement, it’s a really good thing. And when the change we made to get that result was one word, that’s pretty good return on effort.

[Data] CTR for Mobile Search Shows Surprising Variation

Content Standard

Mobile users are more likely to make it to the second or third pages of search results than desktop users, despite the fact that mobile users see fewer results above the fold, according to Advanced Web Ranking’s Google Organic CTR Study.

How to Improve Google Adwords Quality Scores [Infographic]

Puzzle Marketer

I recently stumbled upon an useful infographic created by Digital Net Agency , a performance-based search agency with a concentration on Search Engine Optimization (SEO) and Search Engine Marketing (SEM).

How to Attract More Clicks to Your Blog Posts: 11 Revealing Title Tests

Hubspot

07% vs.01% CTR, statistically significant). 09% vs.07% CTR, statistically significant). 05% vs.04% CTR, trend). 06% vs.02% CTR, statistically significant). 18% vs.10% CTR, trend). 09% vs.07% CTR, statistically significant). 02% vs.00% CTR, trend).

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What Does Success Look Like On LinkedIn Ads? A Close Look At Our Best And Worst Performing LinkedIn Ads

bizible

clicks, CTR), to some deeper funnel metrics including revenue and ROI. Looking at the top-of-the-funnel metrics, this ad isn’t particularly impressive -- CTR is about average (0.4%), total leads generated is pretty low, and the lead-to-opp conversion (2%) is low, too.

CPL 74

Infographic: How to Design Branded Content for Mobile

Contently

The company found that native ads on mobile devices with disclosure terms (like “Sponsored” or “Ad”) below the headline get a 146 percent higher CTR than those with disclosure terms above the headline. percent CTR. percent CTR, compared to 0.19

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Average CTR for Banner Ads - New Data

WebMarketCentral

2) Click-through rates are pathetic regardless of ad size, so don't use CTR as the primary metric for evaluating banner advertising. Banner advertising is most commonly sold on a CPM basis (and with CTR's like that, it's no wonder).

Ads 1

If You Don’t Know Me by Now: Why Personalization Must be Part of Your Content Strategy

Content Standard

Here are some results thus far: On site: Averaging 6X lift in CTR for machine learning recommendations vs. random. Emails: 369 percent increase in CTR for emails with personalized recommendations in A/B testing.

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SEO Tips To Increase Your Ranking and Improved CTR

Business Growth Development

For increasing your CTR focus on adding keywords in the front section of your title tag, as more than average users first read the first half section of the tag and makes the decision to click or not.

SEO Tips To Increase Your Ranking and Improved CTR

Business Growth Development

For increasing your CTR focus on adding keywords in the front section of your title tag, as more than average users first read the first half section of the tag and makes the decision to click or not.

B2B Marketing Experience: The Case For and Against Gated Content

bizible

We found that gated content has a lower click-through-rate (CTR) and a cost-per-click (CPC) more than double that of ungated content. Gated content—ebooks, reports, and other downloads hidden behind a form—has long been a part of the B2B playbook.

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14 Ways to Increase Your Clickthrough Rate on Twitter

Hubspot

Wow -- all by improving the clickthrough rate (CTR) of your tweet? Data shows the average Twitter CTR is 1.64%. According to SignUpTo , the more followers you have, the fewer clicks you''re getting on your tweets: Users with 50 - 1,000 followers had a 6.16% CTR. Tweeting is easy.

How To Get the Most Out of AdWords Expanded Text Ads

KoMarketing Associates

Expect CTR to Rise and Adjust Budgets Accordingly. At KoMarketing, we’ve deployed expanded text advertisements for a number of our programs and we’ve been extremely impressed and a little surprised with the improvement we’ve seen in CTR.

Google AdWords Average CTR and Best Practices

WebMarketCentral

It's surprisingly difficult, however, to get meaningful data on the average click-through rate (CTR) for Google AdWords ads. On the B2B side, I'd place the average Google AdWords CTR in the range of 0.9-1.4%. So—how can you optimize your Google AdWords CTR to beat those averages?

How To Illustrate Popular B2B PPC Performance Metrics

KoMarketing Associates

To summarize a post I wrote towards the end of last year, there are a myriad of ways one can manipulate CTR’s performance and increasing your click-through percentage you are not always strictly improving campaign performance or business results. Reporting CTR doesn’t tell a lot by itself.

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A Strategic Guide to Automated Rules in Google Adwords Pay-Per-Click

NuSpark

Goal is to see if the CTR increases with better positioning. The rule below tells Google to increase the keyword’s maximum bid 25% of the average position is worse than 6, includes the specific term in the keyword phrase I am bidding on, and the CTR (click-through rate) is less than.50%.

Click 101

A Strategic Guide to Automated Rules in Google Adwords Pay-Per-Click

NuSpark

Goal is to see if the CTR increases with better positioning. The rule below tells Google to increase the keyword’s maximum bid 25% of the average position is worse than 6, includes the specific term in the keyword phrase I am bidding on, and the CTR (click-through rate) is less than.50%.

Click 101

Lead Nurturing: What it is, and what it is not

B2B Lead Generation Blog

Lead Nurturing: How intent data lifted a B2B email campaign’s CTR 248% and forwarding rate more than 400% [MarketingSherpa case study].

What Happened to Our Metrics After We Stopped Sending So Much Email

Hubspot

CTR (clicks/delivered) per email send. CTR: +34%. The number of emails delivered and opened went down, but the rest were much higher than before (especially our CTR). CTR: +177.3%. If we only increased CTR, it could simply be because we're delivering to fewer people.

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How to Optimize Your Content for Google's Featured Snippet Box

Hubspot

In fact, it's dramatically increased the click-through rate (CTR) of results ranking within it. How much of an impact does the Featured Snippet have on CTR from the search engines? The y-axis shows the click-through rate (CTR) of the ranking HubSpot URL from within Google (i.e.

13 Nonprofit Marketing Emails That Actually Convert

Hubspot

Many of these emails average a 19% click-through rate (CTR) , and some are as high as 55% (wowza). With an industry average CTR of 0.42% , these organizations show they got the stuff for successful email marketing. Children''s Musical Theater (55% CTR). Heartwaves (9% CTR).

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Email Campaign, Newsletter and Banner Ad Click-Through Rates (CTR)

WebMarketCentral

The growth in online advertising, the proliferation of enewsletters, the emergence of new forms of information delivery such as RSS and the emergence of social media sites have all affected CTR, so planning based on current data is crucial.

Improving PPC Performance: 10 competitive monitoring tips every search marketer should know

Biznology

Most marketers don’t realize these tools exist, but it’s not hard to see what ads they’re running, where they run, the ad’s duration, what they say, what click through rate (CTR) they get, and even what they spend. CTR: Create benchmarks for CTR and click volumes for 1,200 different verticals. Yesterday, Lori Weiman of The Search Monitor presented our latest webinar with 10 tips to improve your pay per click (PPC) results.

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Retargeting; An Internet Marketing Tactic to Increase Conversions Rates & Leads

NuSpark

This is a Google study showing the high click-through rates (CTR) a few days after seeing retargeting ads. The shorter the days after visiting a website, the higher the CTR. Let’s talk retargeting.