Key Take Aways: 32% are increasing their spend in telemarketing. 54% are keeping the same investment in telemarketing. This means 86% of marketers are maintaining or growing their telemarketing investment. It means that Telemarketing is not dead because it works. Does it still work for B2B lead generation ? MORE >>

Turning Strangers into Potential Customers Through Telemarketing. Telemarketing. There are some important ways to manage the process of winning people over with your approach - whether you use professional telemarketing services or do it yourself. Download your copy now MORE >>

One comment that was said during the conversation that stuck in my head: " So, you're a Telemarketing firm?". Well, no we are a lot more then a 'Telemarketing' Firm. In the marketplace in which we fit, we are much more than what would historically be defined as a 'Telemarketing' - ( define: Telemarketing ). MORE >>

He is the B2B telemarketing and telesales consultant and telemarketing trainer whom I frequently recommend to our clients. Michael, first off, I know you hate to use the word “telemarketing.&# Telemarketing is why your home phone is on the national do-not-call list. My guest today is Michael A. Brown. Most are not. MORE >>

believe I’ve heard you say that to get the best results, B-to-B telemarketing should be part of an integrated marketing and sales program. Mike, I understand that one of the keys to success in telemarketing lead generation is the list. Who should supply the list, the client or the telemarketing company? Is that true? MORE >>