SendGrid

APRIL 30, 2023

Confused about the difference between email marketing vs newsletters? The post Email Marketing vs. Newsletters: What’s the Difference? Read on to make sure you know the distinctions! appeared first on SendGrid.

Newsletter 72

Newsletter Email Marketing Marketing 72

Act-On

DECEMBER 19, 2023

Marketers often ask about the best practices for email sender names (also known as the email display name or “from” name). In email marketing, sender name refers to the visible name the recipient sees in their inbox. Most email clients don’t display the address until the recipient opens the email.

Email Marketing 192

Email Marketing Practices Deliverability Best Practices 192

SendX

FEBRUARY 11, 2021

Having an active and engaged list of email subscribers is an incredibly valuable asset. That’s why the potential of email marketing is huge – up to $40 ROI per $1 spent. Creating content and setting up automatic processes that convert visitors into leads can be a total game changer for your marketing and sales efforts.

Lead Generation 395

Lead Generation Lead Scoring Lead Ranking Webinar Metrics 395

SendX

JANUARY 17, 2023

Our current marketing landscape offers a variety of tools. Email marketing has been a feature for a couple of decades now, yet it can still be effective. Even as many brands focus on social media and live streaming, newsletters and offers in emails can provide a personalized and in-depth form of outreach.

Email Marketing 221

Email Marketing Outreach Newsletter Social Media 221

SmartBrief - Marketing

MARCH 10, 2024

In the final segment of our series, we will outline how to utilize A/B testing to improve your email newsletter performance, audience segmentation and how to analyze data to inform future optimization efforts to maximize the ROI of your email newsletter. Tuesdays and Wednesdays are the best days to send emails.

Newsletter 106

Newsletter Practices Analytics Optimization 106

Webbiquity

SEPTEMBER 28, 2022

Most consumers are inundated with marketing emails on a daily basis. Personalized email is much more than simply auto-inserting the recipient’s first name. To create highly relevant, high-impact email messages, you’ll need to collect and use more information from your prospective customers. 6X higher transactional rates.

Email Marketing 338

Email Marketing Personalization Psychographics Marketing & Strategy 338

SmartBrief - Marketing

FEBRUARY 26, 2024

Since the first electronic mail (email) was sent in 1971, marketers have been looking for ways to optimize the channel to reach prospects and customers more effectively and efficiently. One of the most common – and effective – forms of regular email communication is in the form of a company newsletter. That is a 40x ROI.

Top of Funnel 110

Top of Funnel Newsletter Planning Peer-to-peer 110

KoMarketing Associates

SEPTEMBER 13, 2022

Some marketers are struggling to increase the return-on-investment (ROI) of their email marketing strategy. Ascend2 recently published its “Email Marketing: Strategies, Tactics & Trends” report, and data indicated that most marketers (69%) would still only call their email marketing strategy “somewhat successful.”

Marketing Report 239

Marketing Report Email Marketing Open Rate Click Rate 239

Contently

FEBRUARY 9, 2021

Over the past few months, you might have noticed that newsletters are hot again. A parade of prominent journalists recently left top media companies like Vox, Digiday, Politico, and New York Magazine, to strike out on their own with a newsletter on Substack, which makes it easy to monetize your content with paid subscriptions.

Newsletter 217

Newsletter Lead Scoring Lead Ranking Ad Building 217

Martech

JANUARY 11, 2024

When done right, email is an effective low-cost channel that speaks directly to the customer. In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. Marketers will continue to refine their email strategies because the payoff can be substantial.

Email Marketing 130

Email Marketing Marketing AI Enterprise Management Work Management 130

Optinmonster

MARCH 13, 2023

Are you looking for ideas for your email newsletter signup forms? The more newsletter subscribers you get, the greater your potential revenue. In this article, we’ll share some inspiring newsletter signup examples along with best practices you can use to create your own. What Is an Email Newsletter Signup?

Newsletter 83

Newsletter Examples Template Display 83

Buffer

APRIL 7, 2022

You probably check your email every day, whether for work or personal reasons, and so do millions of other people. As a result, newsletters are an excellent vehicle for reaching an audience, whether you have a brand or you’re trying to build one. Ghost has a great guide to getting newsletter sponsorships. Why use Revue?

Newsletter 116

Newsletter Twitter Domain Advertising Mediums 116

The Daily Egg

APRIL 27, 2021

If you want to reach potential (and existing) customers, newsletters are your best option. Email generates more revenue than any other marketing channel. Newsletters can be a goldmine when done […]. The post How To Create a Newsletter Design in 7 Steps (+ Newsletter Templates) appeared first on The Daily Egg.

Newsletter 124

Newsletter Template Design Email Marketing 124

Fount Media

DECEMBER 26, 2022

Email newsletters are a powerful marketing tool for businesses of all sizes. When done right, email newsletters can be an extremely effective way to. They can be used to promote new products or services, announce sales or special offers, share company news, or keep in touch with customers and clients.

Newsletter 52

Newsletter Creativity Email Marketing Business 52

Salesforce Marketing Cloud

DECEMBER 8, 2023

Companies have so many ways to connect with customers now, but it’s still hard to beat a well-written, well-timed email. In our latest research, 93% of people surveyed said that email was their primary channel for engaging with companies. What is email marketing and why does it matter? Is email marketing easy?

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

ClearVoice

MARCH 14, 2024

You can’t overlook the value of email marketing when it comes to content distribution. After all, content marketing is highly regarded for its exceptional capability of generating an ROI of over 3,600 percent. Marketers often report an impressive average of 14.1 Write click-worthy subject lines. Use power words.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Liveintent

OCTOBER 19, 2021

Email is a powerful channel for driving one-to-one connections and retention amongst customers. In fact, 59% of consumers say that emails influence their purchase decisions after receiving promotional content. Advertisers can use a range of channels to acquire customers, including email, social media, search, print, and direct mail.

Acquisitions 126

Acquisitions Newsletter Paid Content ROAS 126

Content Marketing Institute

JANUARY 19, 2023

Undesirable email newsletters clutter your audience’s inboxes. That’s one reason why newsletters that once worked for you may now sit unread. Revisit your e-newsletter design, tactics, and metrics to emphasize and track these five elements of successful newsletters. Continue reading →

Newsletter 130

Newsletter Tactics Design Case Study 130

Scoop.it

NOVEMBER 17, 2022

Marketing newsletters are a great source of information for many small and medium business owners. They provide a way to learn about some of the latest digital and traditional marketing news, new services, and tips to improve conversion rates and results. However, not all marketing newsletters are equal.

Newsletter 90

Newsletter Planning Work Management Marketing Management 90

ClearVoice

MAY 12, 2022

You want to learn how to create interesting newsletter content, don’t you? You’re sick and tired of seeing zero clicks, no engagements, or worse, no one’s opening your newsletters at all! If you’ve just about had it and you’re looking for reliable tips to create interesting email newsletters, then I’m glad you’re here.

Newsletter 90

Newsletter Burn Rate Content Open Rate 90

ClearVoice

NOVEMBER 4, 2022

We are fortunate to live in a world where so much knowledge is available through marketing blogs, newsletters, and other resources. In its State of Content Marketing 2022 Global Report , Semrush asked, “Which tactics helped you the most to make your 2021 content marketing strategy successful?” MarketingProfs.

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134

ConvertKit

NOVEMBER 3, 2021

You’re doing everything you know to grow your email list and make your business more profitable. Setting up a newsletter referral program multiplies the impact of your work to gain subscribers and make more sales. What is a newsletter referral program? And it’s working! The problem is there’s only one of you.

Newsletter 133

Newsletter Acquisitions Webinar Metrics Communities 133

Benchmark Email

OCTOBER 24, 2023

And when you only have a short amount of time to grab the attention of your newsletter subscribers, you’ll want to make sure your email content is next level. Creating engaging newsletter content can be a challenging task, especially when you’re pressed for time or ideas.

Marketing AI 98

Marketing AI Newsletter Generation Advertising Benchmark 98

Litmus

MARCH 6, 2024

Every email has a purpose. Designing calls-to-action for email Types of calls-to-action Primary CTAs Secondary CTAs Styling calls-to-action Styled text links Rollover effect How many calls-to-action are too many? As email marketers and designers know, there’s more to conversions than simply adding a button to your email.

Email Marketing 112

Email Marketing Planning Design Mobile Marketing 112

Lake B2B

OCTOBER 7, 2022

According to a Smart Insights report, emails have an average click-through rate of 3.57%. And the most effective emails that B2B brands can send to stay connected with their audience are newsletters. In fact, in a study by Content Marketing Institute, 81% of […].

Newsletter 98

Newsletter B2B Marketing B2B Click Rate 98

Martech

DECEMBER 5, 2022

Email marketing isn’t easy. To help you, we’ve put together the list of email marketers who always know the best practices and latest developments. To help you, we’ve put together the list of email marketers who always know the best practices and latest developments. followers). Dan Oshinsky.

Email Marketing 122

Email Marketing Advertising Agencies Paid Social Agency Paid Search Agency 122

Heinz Marketing

JUNE 27, 2023

By Lisa Heay , Director of Business Operations at Heinz Marketing I’ve spent the better part of 2023 so far writing about email deliverability and optimization. Where it All Began What started me down this path in the first place was some really bad email metrics. Embarrassingly bad. Sometimes even in the dreaded spam folder.

Deliverability 101

Deliverability Email Marketing Optimization Work Management 101

Predictive Response

AUGUST 15, 2022

Email newsletters are designed to keep your audience up to speed on everything that is happening with your business. By ensuring that the delivery of your newsletter is successful, it does take significant time and planning to craft the best one to share intentional messages. Does your business need an Email Newsletter?

Newsletter 98

Newsletter Template Ad Frequency Eye-Tracking 98

Roketto

APRIL 3, 2018

Email isn’t going anywhere. When you send an email to an email address in your database or newsletter subscription, that person will see the email. What they do after they see it in their inbox depends on how good you are at encouraging them to click on to see what’s in the email. The subject line.

Newsletter 93

Newsletter Email Marketing Practices Best Practices 93

Litmus

NOVEMBER 13, 2020

Newsletters are the cornerstone of our email marketing strategy here at Litmus. But earlier this year, one of our once top-performing newsletters— Litmus Weekly —hit a bit of a slump. According to our 2020 State of Email Report, Fall Edition , 54% of companies are increasing email volume this year.

Newsletter 115

Newsletter Validation Tips Open Rate 115

Scoop.it

JANUARY 10, 2023

When developing your email marketing strategy, you may be wondering how to create content that is both informative and interesting without spending hours upon hours scouring the internet. In fact, 85% of B2B content marketers give credit to content curation for their organizations’ success. The two types of content curation.

Curation 78

Curation Newsletter Content Deliverability 78

DivvyHQ

JULY 19, 2022

When you break it down, email marketing is an extension of your content strategy. By following through with a few specific steps, you can adapt your content strategy to make top-performing newsletter content that your audience will want to read as soon as it lands in their inbox.

Newsletter 109

Newsletter Marketing & Strategy Effectiveness Content 109

Martech

OCTOBER 30, 2023

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. This guide tells you the most important things to know about sending emails that your customers want to receive and that inboxes won’t block. This can be executed as a “welcome” email.

Email Marketing 125

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 125

Optinmonster

DECEMBER 28, 2023

Are you looking for sustainable ways to market your business? Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. That’s 61.4%

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Litmus

SEPTEMBER 29, 2023

We’re back with another edition of This Month in Email, your go-to series for all the latest happenings in the world of email marketing! So grab your coffee (or caffeinated beverage of choice) and sip on the biggest headlines shaping the email industry. Newsletter startup beehiiv acquires ad platform Swapstack.

Marketing AI 80

Marketing AI Email Marketing Phishing Ideal Customer Profiles 80

Benchmark Email

APRIL 5, 2023

Email marketing has become one of the most used tools by marketers and, because of this, it is getting harder to engage subscribers and achieve solid email newsletter open rates. The key to standing out from the other newsletters your users are subscribed to is providing value and sharing well-designed content.

Open Rate 85

Open Rate Newsletter Advertising Benchmark Email Marketing 85

Launch Marketing

MARCH 9, 2022

The most powerful email you send may not be controlled by sales and marketing and it may not be a campaign-focused type of email like a newsletter. According to Campaign Monitor’s Email Marketing Benchmark metrics, marketing emails have an open rate, on average, of 21%.

Email Marketing 133

Email Marketing Automation Practices Advertising Agencies 133