Benchmark Email
APRIL 5, 2023
Email marketing has become one of the most used tools by marketers and, because of this, it is getting harder to engage subscribers and achieve solid email newsletter open rates. The key to standing out from the other newsletters your users are subscribed to is providing value and sharing well-designed content.
Sword and the Script | B2B
NOVEMBER 28, 2023
Welcome emails enjoy open rates of 60% or more; for most marketers, this will be your best-performing email ‘campaign’ Anyone who follows me knows I harp on businesses to build their own list of subscribers. In other words, that message had an open rate that was 2x and CRT that was 5x. Why are the metrics so high?
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Martech
JULY 28, 2023
Here’s how these changes impact email marketing, including open rates, and why measuring direct engagement is crucial for success. Let’s stick to a key metric often used to report on email marketing successes: the email open rate. For example: Newsletters may have more consumer-oriented inboxes.
Content Marketing Institute
JULY 18, 2019
Your newsletter isn’t beans. You can’t sprout the open rate overnight. However, if you lay the groundwork with targeted and well-researched strategies, your newsletter will grow uncannily fast just like bamboo shoots.
SmartBrief - Marketing
MARCH 10, 2024
In the final segment of our series, we will outline how to utilize A/B testing to improve your email newsletter performance, audience segmentation and how to analyze data to inform future optimization efforts to maximize the ROI of your email newsletter. Using best practices are likely to further enhance newsletter performance.
Martech
MARCH 16, 2022
Apple’s new Mail Privacy Protection (MPP) is having a significant impact on email marketing, according to a new study from Campaign Monitor that found that average open rates were up 3.5% year-over-year in 2021, while click-to-open rates were down 3.6%. Get the daily newsletter digital marketers rely on.
SmartBrief - Marketing
FEBRUARY 26, 2024
One of the most common – and effective – forms of regular email communication is in the form of a company newsletter. While hardly new or sexy, email newsletters are still a digital marketing stalwart and should be used to nurture relationships with your brand’s constituents. That is a 40x ROI. Porch Group Media ) 42.3%
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