Biznology

Trending Sources

Why don’t more marketers use keyword research?

Biznology

Any individual can do keyword research with readily available tools such as Google’s Keyword Planner or Trends. So the first step in any keyword research program is to build a central database of keywords and develop governance around them. For each step in the journey, keywords indicate what topics need to addressed to satisfy the persona’s information needs.

7 key roles in digital marketing

Biznology

SEO is first and foremost a market research discipline. Using keyword research, SEOs look for opportunities to connect with their target customers. In our organization, for example, we are conducting user research on our content authoring environment to make it easier to use for content creators. This is sometimes called information architecture (IA) or client experience (CX).

How to reach your customers at work or at home

Biznology

StiristaLINK’s files are pretty sizable: 20 million B2B profiles are enhanced with consumer information, and 55 million consumer emails are linked to a B2B profile. I’ve been thinking about some of the things a marketer could do with this new capability. To validate the match, they conducted research into a sample of the linked records, and found a 97% accuracy rate. Like this post?

Work 49

50 Facts about online consumer behavior not to ignore

Biznology

81% of consumers research online before buying. ( GE Capitol ). 96% of consumers have searched for product information from their mobile device. 94% of B2B buyers research online for purchase decisions. 89% of shoppers do online research before purchasing an item in-store. 60% of consumers prefer to share their information about the products with others online.

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Reference content can include research, surveys and guides. sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. B2B Marketing. know which half." Look for.

Are you using your website search as customer research?

Biznology

Using that information to plan improvements to the content on that page is one of the fastest ways for you to improve the page. For information on all my online courses, click here. The post Are you using your website search as customer research? Sounds pretty cool, huh? mean if you knew that, you’d know exactly what you want to update to make the page better, right?

Credible or not? 5 questions to evaluate research sources

Biznology

It linked to a blog post covering a topic I’ve been researching for a client, and the study it cited is just what I need to prove our point. If you are trying to establish your brand as a thought-leader, relying on weak sources of research to make your point isn’t going to bring you closer to that goal. Can you link to the original research and verify facts from other sources?

Your team is the best content source for search

Biznology

You already can write you and your buzzwords and all the stuff you’ve learned from your expensive and extensive keyword research, so don’t. If there’s anyone in your world who can pass the duck test , it’s your employees. There’s nobody else anywhere who looks more like a duck, swims more like a duck, and quacks more like a duck, then your staff. Admit it.

How long should your online business video production be?

Biznology

We watch online videos to get informed and make decisions across every stage of the purchase cycle… and this trend will only increase over the next few years. As most B2B sales need human interaction, once that prospect is talking to you in person, their research continues. They want more information and need to see and feel the expertise that your team brings. 180 seconds?

Video 92

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Reference content can include research, surveys and guides. sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. B2B Marketing. know which half." Look for.

Content marketing personalization: know your audience

Biznology

Popular tools and concepts you’ll hear about include voice of customer (VOC) research, creation of customer persona, and developing customer profiles. As you can imagine, this is incredibly valuable information. It simply means that those interviews should be supported by other research. Let’s face it: if you’re not doing the research, you are guessing. Far from it.

Let the market view in

Biznology

They have a point of view, are comfortable with their perspective and only accept information that confirms their opinions. In addition to an over reliance on biased but readily available information, many marketers suffer from an “internal out” view of the world. There have always been marketers who rely on subjective data and unsubstantiated hypotheses. Like this post?

View 94

Why SEO is just the start for digital marketing

Biznology

Of course, some will take the valuable information you’ve offered and you’ll never hear from them again. Your goal isn’t to publish valuable information for free. Your goal is to gain trust and build or strengthen a relationship by publishing valuable information. If you have scientific research proving your design catches more mice more quickly, use it. Congratulations.

SEO 78

Social media marketing isn’t a popularity contest

Biznology

McKinsey & Company’s research  highlights examples of the 3 core marketing elements for reaching your followers on their social consumer decision journey. million views on YouTube, Ford received 50,000 requests for information about the Fiesta, and they sold 10,000 cars in the first six days they were available. In actuality, that is not always the case. Summary and Conclusion.

10 case studies show how web analytics prove ROI

Biznology

Research helps make decisions like whether target keywords should be “golf apparel,” “golf clothing,” “golf clothes,” or “golf sportswear.” As a result of the research, Nike Golf sees a 169% in total increase in organic search traffic. PBS wants to develop a coordinated approach to analysis and reporting that would inform their future strategic decisions. Analysis

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Reference content can include research, surveys and guides. sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. B2B Marketing. know which half." Look for.

The best automagical Twitter following tools for your business

Biznology

Over the last few weeks, I have been sharing my tools and processes with you.  If you haven’t read them yet, be sure to check out  Social media content discovery and curation for the win ,  Your social media marketing automation solution ,  My online influencer research and engagement process , and  Tools I use to amplify social campaigns. More on that later. ManageFlitter.

The challenge of authenticity

Biznology

This means learning their information needs and using that data as the basis of what content you should write and how you present it. This was true in print and is even more apparent on the web, where you only get found if your writing is relevant to someone’s information journey. This is a harsh truth, but it is borne out by research. still want to do that, but not this time.

The big challenge for big brands today: authenticity

Biznology

Instant access to endless information and objective feedback from friends has enabled consumers to seek and find the truth behind such promises. report from the research firm, Mintel, indicated that about half of American shoppers trust smaller companies to do the right thing, compared to only 36% for large ones. But the internet has changed the ground rules. Like this post?

Brand 80

Promotional products: making them effective branding tools for your business

Biznology

Research Shows the Positive Impact of Promotional Products for Businesses. They publish this research to help companies understand the power of promotional products as part of their advertising and marketing mix. Here are 5 reasons based on their research and surveys why you should at least try out a promotional product campaign in the near future. Useful to the recipient.

Six strategies behind the trend in B2B client conferences

Biznology

SiriusDecisions, the marketing consulting firm, views its popular Summit as a place to deliver fresh research to its clients, as part of its paid advisory service.  Our value proposition is convenient access to useful information,” says Gillespie. AppNexus has its Summit, going on three years now. Quad/Graphics relaunched its Camp Quad last year. This got me wondering. Make money.

B2B Marketers still struggle with lead nurturing

Biznology

Granted, these words were put in their mouths by Bizo researchers, but it’s troubling that the power of lead nurturing still seems to be under appreciated. The tone of the messaging needs to be informative and helpful, instead of sales-y.  Ask for a response, to collect additional information and feedback, always moving toward that qualification stage.  This is a mistake. 

Why you should consider centralizing your search keyword lists

Biznology

Every major function in marketing and communications needs keyword intelligence to do their jobs: Market researchers need the right keywords to listen to the whole conversation and find the most influential voices in it. Market research used the words to tap into existing conversations and develop talking points for messaging. Photo credit: Wikipedia. could tell you how that works.

Content Marketing: content strategy beyond marketing and sales support

Biznology

Market Research / Product Pipeline. Get them the information they want as quickly as possible. Make the information and materials your clients need available to them 24/7 and that convenience becomes a part of your brand. Content Marketing market research branding product pipeline operations optimizationHere are a few areas to consider beyond the sales funnel.

Essential SEO advice directly from Google

Biznology

Would you trust the information presented in this article? Would you be comfortable giving your credit card information to this site? Does the article provide original content or information, original reporting, original research , or original analysis? For a health related query, would you trust information from this site? Function follows form? No more.

Your website is wearing mom jeans and shoulder pads

Biznology

Pearson Education reached out to me to read and make make notes on Mike Moran’s  and James Mathewson’s upcoming book,  Outside-In Marketing. I go through it, paragraph by paragraph, and write notes on what comes to mind. After three chapters, I am both excited and delighted by both how much I have learned and how much I already knew. Even Your Clients’ Names Change.

Tips for your professional B2B corporate video production project

Biznology

As the use of B2B corporate video production and video content marketing has increased, multiple research reports have proved how corporate online business video production can be drive marketing KPI metrics higher. Want to get visitors to your website to stay longer? Want to convert more of those visitors into leads and customers? The quality of your video represents your brand and company.

Two reasons to invest in online business video production

Biznology

To get informed and educated quickly, the people who make decisions are watching more and more online business videos every single day for a reason. The reason is pretty simple – online business video marketing content gives them [decision makers at any stage, from lower level recommenders to ultimate budget holders] the most amount of information in the shortest amount of time.

Marketing to Millennial business buyers

Biznology

Millennials were born in the range of 1977 to 1995, more or less—some researchers put it at 1980s to 2000s.  So they range in age today from around 20 to late 30s.  As consumers, they are tech dependent, they value authenticity, and they are attracted to brands that think and act like them.  Get to the point quickly (but make plenty of information available if they want it).

You’re doing a terrible job with search and social

Biznology

The long and short of it is that in Google’s endless research they’ve discovered that form is as important to their users as function. Want more information about Google’s goals for search? Robust Contact and/or Customer Service Information. The initial conversation generally almost always reveals that the client feels victimized by Google. Want some proof?

Google+ on its Third Birthday

Biznology

This isn’t about a social network in the same way that research on mice isn’t about the mazes. The mazes serve a purpose in the research of rodents, but the purpose transcends the maze; the purpose of G+ has nothing to do with creating a lovely virtual commons where cool post-Twitter and post-Facebook techies and hipsters can hang out, it’s a mad olly olly oxen free. No more.

Google 106

Branding as a full funnel journey

Biznology

Many marketing department’s anticipated sales are based on an educated guess or wishful thinking over informed analysis of market breath and receptiveness. We also need research into what we are as a brand, what we’d like to become, and what (if anything) has to change to realistically get there. The answer is that attribution is complicated and few have the patience or expertise.

4 Elements that drive B2B direct marketing results

Biznology

This is where list research comes into play, and it’s a confusing B2B data world out there, as many potential list sources have popped up in the last 10 years. This is information of value that focuses on the issue/problem that is addressed by your product/service coupled with no commitment asked of the recipient beyond their basic information (keep the form simple and short).

Social media strategy leaders: Tory Starr

Biznology

From web producer for American Experience to an editorial and social media lead on The Takeaway, she’s also coached Public Radio International journalists and WGBH employees on how to use social media in their research and reporting. Introduction to the Interview. Last month, I launched a new series here on Biznology , interviewing leaders in social media strategy. INSPIRATION. Definitely!

Content marketing’s $40 billion miss

Biznology

Forrester Research has a new report that should serve as a wake-up call to B2B marketers, but probably won’t. Research Director Peter O’Neill is blunt about describing the current content marketing landscape. Nearly two-thirds of IT decision makers said they routinely scan the information and then throw it in the trash. Apparently little has changed in two years.

11 Easy Social Media Tips and Tricks

Biznology

Add Social Media Information to Print Media. At worst, it’ll just get the conversation started; at best, it can be part of a company’s market research. This week I am going to just take it back to basics. Enjoy! There are other strategies, of course, but make sure all of your printed media includes every social media platform possible. Add Well-Written and Fresh Content.

Exciting new tools for B2B prospecting

Biznology

Early examples of this exciting new trend in prospecting were Jigsaw, a business-card swapping tool that allowed sales people to trade contacts, and ZoomInfo, which scrapes corporate websites for information about business people and merges the information into a vast pool of data for analysis and lead generation campaigns.  Are they growing?  Near an airport?  Unionized? 

37 facts on the future of Social Selling vs. Cold Calling

Biznology

55% of B2B buyers search for information on social media (source:  MediaBistro ). These facts say we spend more time on search engines and social networks seeking out, researching, and connecting with products we’re going to buy and the people who we want do to do business than we do on our phones. Social selling is not hard selling. In fact, it’s the opposite. SOCIAL SELLING.

Martyn Etherington Speaks: the story of a B2B digital marketing turnaround

Biznology

directed them to focus on three key areas: The Zero Moment of Truth , the concept pioneered by marketers at Google that focuses on the importance of visibility at the earliest research stage of the customer journey. VOC research drove the new navigation, site structure, information architecture, search and content, down to product nomenclature. read it in one weekend.

France’s Google is different than ours

Biznology

As a result, many restaurants have dated brochure-ware websites with just the bare basics of available information: location, hours of operation, and phone number. My girlfriend is a researcher. And, even if you do, are these menus hardwired into your site or can you update your menus and information on-the-fly as they change, be it seasonally or according to availability?