A Primer on Website Visitor ID and Smart Form Technology for Lead Generation
DECEMBER 18, 2011
Here are some screen shots of the kinds of information you can track from various platforms: This is VisitorTrack , a program developed by netFactor Corporation. There’s a technology available that identifies company and prospect visitors to your websites, landing pages, and forms. Smart Form: Tracking which firms or IP addresses fill out your web submit forms. Here’s ReachForce.
5 Essential Functions for Every B2B Website
MAY 29, 2013
You can do a look-up by hand, or use automated processes from such providers as NetFactor and Demandbase Real-Time Identification. Photo credit: Wikipedia. “If If you don’t have a website, you don’t have a business.” By now, this maxim is well understood–and it is just as true for B2B businesses as for B2C ones, if not more so. Sort of like the Boy Scout law. Community.
Abandon Your Marketing Automation System!?
MARCH 22, 2009
Notifications of companies visiting your website are available from Leadlander , Netfactor , LEADSExplorer and DemandBase. Tags: Demand Generation Email Marketing Landing Pages & Forms Lead Monitoring Sales Force Automation boomerang CRM Fusion Datatrim demandbase ExactTarget formassembly genius leadlander LEADSExplorer Lyris Netfactor ondialog Ringlead salesforce.com VerticalResponse I’m working on an interesting project right now: moving away from a marketing automation system. Smart or foolish? Background. How to Replace a Marketing Automation System? What Is Your Take?
The 5 Top Media for Cold Prospecting
JANUARY 26, 2012
Supplement your registration efforts with technology from vendors like NetFactor and Demandbase. Ruth Stevens is Founder of eMarketing Strategy , a consulting practice that assists companies in building their customer acquisition and retention strategies. Ruth is also author of Maximizing Lead Generation: The Complete Guide for B2B Marketers. Every business needs new customers.