Webbiquity

MARCH 1, 2022

But fascinating new research quantifies those changes, and points the way forward for B2B content marketers. B2B tech buyers most highly value product demos, factual product information, and free trials. According to the report, that finding “shows the effectiveness of hyper-relevant, personalized content.

Research 350

Research B2B Marketing Marketing Automation Services Top of Funnel 350

Tomorrow People

JULY 26, 2022

What you need to know about brand research, and how it can help you stand out from the competition. The answer lies in brand research. This article will help you understand the most fundamental components of brand research—including goals, techniques, and ways you can use brand research to develop (or redevelop) your brand strategy.

Research 156

Research Brand Identity Branding Lead Ranking 156

Martech

MARCH 13, 2024

Today, AI-powered tools like data mining and sentiment analysis offer a powerful way to augment and improve customer research. Instead, they may evaluate a product or service based on features and benefits that reflect a sense of innovation and relevance to their lifestyle. There are many more use cases for AI in market research.

Marketing AI 120

Marketing AI Research Paid Search Agency Customer Surveys 120

Tomorrow People

JULY 26, 2022

What you need to know about brand research, and how it can help you stand out from the competition. The answer lies in brand research. This article will help you understand the most fundamental components of brand research—including goals, techniques, and ways you can use brand research to develop (or redevelop) your brand strategy.

Research 156

Research Brand Identity Branding Lead Ranking 156

Martech

NOVEMBER 14, 2023

In the early 2000s, thought leaders emerged in the email marketing community to preach the gospel of relevant content, one-to-one email campaigns and lifecycle messaging. At the center of all this discussion was the desire for email marketers to send highly relevant emails that their customers would see in the inbox, open and act on.

Planning 133

Planning Marketing AI Enterprise Management Work Management 133

Hinge Marketing

NOVEMBER 3, 2022

To help firms like yours make sense of these changes, the Hinge Research Institute has released an all-new fourth edition of Inside the Buyer’s Brain: Consulting. Another measure of buyers’ perceptions is relevance. Relevancy is going to fluctuate depending on client needs, market conditions, and a firm’s offerings.

Consulting 151

Consulting Research Peer-to-peer Case Studies 151

Salesforce Marketing Cloud

NOVEMBER 15, 2023

That’s where doing keyword research, and choosing the right SEO keyword, comes in. Link Copied Proper keyword research can answer these questions and help you create content that’s user-focused and SEO optimized. Verify search volume Start by entering your topic or keyword idea into a SEO research tool such as BrightEdge or SEMRush.

Keywords 105

Keywords Research Traffic Lead Scoring 105

Animalz blog

NOVEMBER 28, 2023

In this article, he shows how content teams can use AI tools in their research process. The GPT-4 engine on which it runs is much better than its predecessor and powers other apps, like Perplexity AI , a research tool designed to counter some of ChatGPT’s flaws. Perplexity solves the research equivalent of this problem.

Marketing AI 78

Marketing AI Research Tactics SME 78

Martech

FEBRUARY 29, 2024

In this article we’ll look at the martech consulting organizations that serve the enterprise technology user community and the research and advisory firms that serve both enterprise technology users and vendors. For consultants to continue to be relevant and add value the model needs to evolve. There are problems with this model.

Enterprise Management 113

Enterprise Management Consulting Work Management Marketing Management 113

Optinmonster

OCTOBER 17, 2023

Do you want to learn about the types of qualitative research and some examples of methodologies? Qualitative studies are vital to the market research process. You can use this information to improve your marketing and increase sales. If you’re new to this kind of market research, you’re in the right place.

Research 98

Research Case Studies Case Study Skype 98

Hinge Marketing

SEPTEMBER 14, 2022

What role does relevancy play in the selection process? About the Research. At the Hinge Research Institute , we’ve studied more than 40,000 buyers and sellers–giving us unparalleled insight into the professional services industry. Our research found that the perception of a highly visible firm fell from 23.1%

Research 114

Research Service Budget Programs Social Media 114

Heinz Marketing

APRIL 14, 2022

Today people and buying groups do their own research on-line and often don’t want to interact with a sales person until they are educated and have narrowed down alternatives. So, what should today’s CMO do to increase marketing’s business relevance to the enterprise and ensure their companies and brands remain vibrant?

CMO 109

CMO Relevance Enterprise Management Peer-to-peer 109

Adobe Experience Cloud Blog

JUNE 2, 2020

To succeed at driving business value and stay relevant, marketers need to upskill and cross-skill. They say a picture speaks a thousand words—and research proves it. Based on that information, marketers should be able to define content and channel strategy to optimize return on investment. Leave your thoughts in comments.

Relevance 171

Relevance Marketing Budget Creation Planning Storytelling 171

nDash

OCTOBER 13, 2022

But your pitch will need more than just an idea, and that’s where good research comes in. Getting Started with Research. While researching a brand, make sure your idea meets the brand’s needs. Ask yourself if you were looking for this information – would this brand help you find that information?

Research 98

Research FAQ Training Amazon 98

Sprout Social

AUGUST 26, 2021

It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight. What is social media market research? Social media market research is also: Affordable.

Social Media 144

Social Media Research Social Marketing Media 144

Excelsior Research

FEBRUARY 7, 2022

Why Keyword Research is necessary for your website rank? To understand how keyword will scale your website ranking, you need to know how keyword research will play a vital role in your digital presence. Why Keyword Research is necessary for your website rank? The activity that will help your website rank is Keyword Research.

Keywords 98

Keywords Research Marketing Websites SERP 98

Salesforce Marketing Cloud

SEPTEMBER 7, 2023

Nearly eight in 10 business leaders aren’t using data in their organization’s diversity and inclusion practices, according to recent Salesforce research. This informed data practice is not only good for morale and culture, it’s also good for business. Here are four ways to do that.

Thought Leadership 69

Thought Leadership Advertising Benchmark Customer Surveys Customer Satisfaction 69

Hinge Marketing

NOVEMBER 11, 2020

The Hinge Research Institute has released a special consulting industry version of its breakthrough study of professional services buyers and the firms that they hire. Using phone interviews and online surveys, we researched 362 buyers and 369 sellers of consulting services. Why This Study is Needed. Sampled Both Buyers and Sellers.

Consulting 157

Consulting Research Work Management Marketing Management 157

Sprout Social

AUGUST 17, 2022

Based on Sprout’s own research, supporting sales strategy (65%) is the number one use of social data by brands. For brands and agencies alike, the platform claims to monitor over one billion sources for relevant mentions and comments. That’s why brands use social media monitoring tools to supplement their native data.

Social Media 125

Social Media Tools Campaigns Media 125

Heinz Marketing

JANUARY 26, 2023

Some try to carve a niche in their category and one of the best ways to generate interesting and relevant content is by regularly doing industry research. How does industry research fuel category leadership? Next, industry research unlocks a steady flow of key insights that creates multiple ways to engage with your audience.

Research 89

Research B2B Thought Leadership Thought Leadership Cold Calling 89

SmartBug Media

MARCH 17, 2023

Market research is a valuable tool that can help you understand the needs and preferences of your potential customers. By researching the existing market, understanding consumer buying trends, and recognizing the competition’s strengths and weaknesses, businesses can succeed when developing a strong marketing plan.

Research 98

Research Service Product Planning 98

Excelsior Research

JANUARY 9, 2022

Making Job Ads More Relevant. Making Job Ads More Relevant. Be different : Try not to go by the usual road of collecting information and just uploading. Search engine friendly: Good researched set of keywords delivers great reach. Making Job Ads More Relevant. Market Research Guide. January 10, 2022.

Paid Content 52

Paid Content Relevance Paid Search Agency Ads 52

SalesIntel

JANUARY 30, 2024

Five Common Ways to Find CEO Emails, Phone Numbers, and B2B Decision-Makers’ Contacts Use a Sales Intelligence Tool Sales intelligence tools leverage advanced algorithms and databases to compile comprehensive information about companies and their key personnel.

Contacts 52

Contacts Press B2B Outreach 52

Savanta

NOVEMBER 13, 2015

Yet, most B2B marketers still don’t see it as relevant. When landing on a web page information about an individual user (browsing behaviour, demographics, etc.) That’s got to be attractive, so why isn’t it also seen as relevant? demographics like gender are of less relevance in B2B markets). is sent to an ad exchange.

Relevance 120

Relevance Advertisements Advertising Allocation 120

Business Brainz

MARCH 21, 2021

Why research for ABM? Research is significant particularly at the early stages of any Account-Based Marketing program The importance of research is implied by the importance of organizations resolving their understanding of where Account-Based Marketing fits in their overall business objectives. How research can humanize ABM?

Account Based Marketing 100

Account Based Marketing Research ABM Paid Search Agency 100

Hinge Marketing

JUNE 25, 2020

Conducting prospect research can help you alleviate their concerns. Researching your prospects doesn’t have to be difficult, and it can be done at a variety of levels. In this post, we’ll explore your research options and recommend specific techniques and tools you can use to develop business more effectively. .

Marketing Automation Services 99

Marketing Automation Services Research Service Ideal Customer Profiles 99

markempa

MAY 30, 2017

I wanted to talk with Mat and bring this vital information to B2B marketers. I think what’s relevant to this conversation is I was one of the really early employees at a small startup back in the day called Pardot, which is a marketing automation platform. What motivated you or inspired you to do this research?

Linkedin 297

Linkedin Research Studies B2B 297

Sprout Social

JULY 13, 2022

To help, we gathered all the information you need to get up to speed on the state of social media in Europe. Use industry research to inform how your brand navigates social media in Europe. Understanding what cultural moments are making an impact across Europe can help you create more timely, relevant content, too.

Social Media 100

Social Media Stats Webinar Metrics Media 100

Content4Demand

SEPTEMBER 24, 2021

Informing Content Based on Interest. A buyer “interest” set can be developed, similar to a persona, where intent data can inform what content to target based on the interests of the buyer at that time or, in some cases, based on actual articles consumed (and when exact article consumption is known to the seller).

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

Valasys

JANUARY 30, 2024

To truly unlock this understanding, tapping into the power of market research is crucial. Market research, in the context of social media marketing, involves gathering and analyzing data about consumer behavior and trends on social media platforms. These strategies are not born out of sheer luck or spontaneous creativity.

Social Media 40

Social Media Research Social Marketing Planning 40

Valasys

APRIL 11, 2024

Cisco plays the key role here while nine tech organizations formed the AI-Enabled Information Communication Technology (ICT) Workforce Consortium. By analyzing job postings and required skills, researchers assess AI’s impact on specific ICT functions and their evolving job responsibilities.

Marketing AI 40

Marketing AI Research Digital Transformation Class 40

Marketing Insider Group

NOVEMBER 6, 2023

Your mission and vision statements, information about your projects, and other foundational facts about your organization live here. However, you won’t be able to engage site visitors, accept donations, and effectively disseminate information to supporters if your website isn’t well-built or established.

Paid Search Agency 243

Paid Search Agency Marketing Strategy Marketing & Strategy Ads 243

Hinge Marketing

APRIL 30, 2020

The secret sauce is relevance. Digital just helps bring instant, 24×7, no travel required, cost effective visibility to that relevance. 2 – Marketing teams have stronger skills in social media, research & and SEO. Lastly, if you’re not relevant, even the best digital marketing will have little impact.

Digital Asset Management 107

Digital Asset Management Work Management Marketing Management Relevance 107

Marketing Insider Group

JANUARY 8, 2024

Include Context: We provide relevant background information for more accurate content. The more targeted and specific our prompts, the more refined and relevant the output. Our approach ensures that content is not only SEO-optimized and relevant, but also rich in quality, depth, and originality.

Marketing AI 250

Marketing AI Ethics Content User-Generated Content 250

Hubspot

DECEMBER 10, 2019

In college, research was always my favorite part of writing papers. But, even though I love research, it's not exactly my forte — and I know I'm not alone. Conducting market research is a necessity for both B2B or B2C companies. If you find yourself striking out during the research process, we've got you covered.

Research 69

Research Customer Satisfaction Hubspot Lead Scoring 69

Conductor

APRIL 21, 2020

With most people quarantined to their homes, consumers are turning to search engines as an invaluable tool to get the information they need to make decisions that impact their daily life, their family’s health, and how to engage with businesses. These requests can be a good data source for keyword research. Use Google Trends.

Keywords 111

Keywords Research Tips SERP 111

ClearVoice

DECEMBER 15, 2021

As we close out 2021, we assume you’re spending most of your time explaining to executives and colleagues why the data and reports you shared with them earlier this year are no longer relevant. Digital Content Marketing Studies and Research. B2B Content Marketing Studies and Research. We’re in this together.

Marketing Report 98

Marketing Report Advertising Agencies Studies Research 98