SocialPilot

JANUARY 31, 2024

B2B SaaS, a field that used to rely completely on traditional advertising strategies, is now testing its luck in influencer marketing. HubSpot (#INBOUND2023) HubSpot is a leading B2B SaaS Customer Relationship Management (CRM) platform trusted by several agencies worldwide. Here we go!

Case Study 90

Case Study Case Studies Work Management Studies 90

ClearVoice

JULY 14, 2023

Three frameworks for crafting sales emails that convert To make the most of sales emails, here are some tried-and-tested frameworks and why they work. Call to action (CTA) Signature Here’s an example: Image source: HubSpot Why this works: You give a prospect who’s never heard of you a reason to engage with you. Perhaps they’re busy.

Urgency Marketing 52

Urgency Marketing Click Rate Landing Pages Email Marketing 52

Metadata

DECEMBER 5, 2023

An experiment is a fancy way to say “test.” Experimenting in Metadata allows you to test different elements of your campaigns, including the audience, creative, text, channels, content, and offers. Before you jump into the data, we want to mention a bias in our sample. But again, test one variable at a time.

Cost per Lead 52

Cost per Lead CPL Paid Search Agency Ads 52

Hubspot

NOVEMBER 5, 2020

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. The goal is for potential users to see HubSpot mentioned in all or most of the pages that rank in Google top results for those keywords. Surround Sound vs. SEO.

SERP 80

SERP Marketing Automation Services Work Management Lead Scoring 80

Webbiquity

APRIL 29, 2013

HubSpot last week released its 2013 State of Inbound Marketing report, this year weighing in at a massive 175 pages. But as always, the report is crammed with useful facts, interesting stats, and vital tips, tools and techniques for inbound marketing success. To get the full story, download the HubSpot report here.

Inbound Marketing 100

Inbound Marketing Marketing Report Planning Paid Search Agency 100

Anyword

JUNE 13, 2022

A lot of creating top-notch marketing copy requires guesswork, trial and error, and timely A/B testing. Here’s a few to keep in mind: Age + Gender Profession / Job / Company Interests + Hobbies Education Challenges / Pain Points. Let’s call our sample product, Sun Beam Sunscreen — a SPF 30 that leaves a glowy (but protected) finish.

Copywriting 87

Copywriting Planning Landing Pages Paid Search Agency 87

Only B2B

SEPTEMBER 27, 2022

The lead’s interest in what you have to offer is the second factor. Regardless of whether they express interest in using your tool for nothing, You can make sure you’re allocating your time and money effectively by knowing which leads are more important. It might also be a free test run of your software.

Sales Qualified Leads 62

Sales Qualified Leads Lead Scoring Lead Ranking Webinar Metrics 62

Convert

MAY 24, 2022

These channel choices are interesting, considering almost three-quarters of respondents from the same survey said they saw a declining performance of paid social after the iOS 14/15 privacy changes. A focus on conversion rates and revenue limits the scope for testing teams. Repeatable testing process. from 45.5%

eCommerce 52

eCommerce Lead Ranking Bundling Paid Search Agency 52

Hubspot

MARCH 20, 2018

Respondents are selected at random, and because the sample is statistically significant , the sample should mirror actual user behavior pretty closely -- this type of survey was even used to correctly predict election results in 2012 , 2013, and 2014. and one to a representative sample in Australia. Australian Responses.

SEO 97

SEO Marketing Websites Optimization Domain 97

Hubspot

JANUARY 15, 2019

Any survey you conduct is limited by the sample you can reach. Here are some quick statistics about our sample. Everyone in our sample works full-time and said they were “very” or at least “somewhat” involved in lead generation and lead capture efforts at their companies. But what about user testing?

Lead Capture 75

Lead Capture Lead Scoring Lead Ranking Sales Qualified Leads 75

Martech Advisor

JANUARY 24, 2020

According to HubSpot : 25.4% Test your emoji marketing campaigns on a sample audience to ensure they know what the emojis mean. So emoticons that applaud, generate curiosity or express interest are more popular. No wonder brands have taken notice and have started to integrate emojis for marketing.

Paid Search Agency 138

Paid Search Agency Advertising Agencies Zoominfo Statistics 138

Lake One

APRIL 23, 2020

By definition according to HubSpot , marketing automation is a tactic that allows companies to nurture leads through the buyer’s journey using personalized and valuable content. For example, if you want to send an email to all of your customers who are engineers, who have an interest in product XYZ and reside in the U.S.,

Marketing Automation Services 52

Marketing Automation Services Sales Management Marketing Automation Automation 52

The Effective Marketer

JANUARY 27, 2014

Let’s take a look at some examples: HubSpot: Click to enlarge. For all the good content that HubSpot puts out there, the registration page for their webinars is quite bad. This is an interesting example of a “webinar series” done badly. At the bottom, they show a headshot of presenters with just their title.

Landing Pages 100

Landing Pages Webinar Metrics Practices Best Practices 100

Hubspot

JANUARY 27, 2020

Our team at HubSpot places a huge value on learning, and not just on reporting our wins week-over-week. Even if the data is accurate and you're not reading about a blatant false positive on a sample size of 14, you're likely looking at a PR piece that is almost certainly subject to Survivorship Bias. Embrace Being 'Wrong'.

Multi-Touch Attribution 98

Multi-Touch Attribution Lead Ranking Case Studies Case Study 98

Hubspot

AUGUST 6, 2018

UX and design professionals leverage usability testing to get user feedback on their product or website’s user experience all the time. So we interviewed some of HubSpot’s Senior UX Researchers and Designers to teach you what exactly usability testing is, its benefits, and how to effectively conduct your own study.

Guerilla Marketing 73

Guerilla Marketing Sample Studies Opinions 73

Hubspot

JULY 21, 2017

question has been flying around HubSpot for a few years now. We were interested to see how the lead volume would change here, which was easy to measure, but we also wanted to know would affect user experience -- which was a little tougher to measure. The SEO Test. The Conversion Rate Optimization (CRO) Test. The SEO Test.

Landing Pages 98

Landing Pages Lead Scoring Lead Ranking Content 98

Buffer

OCTOBER 14, 2019

What we found particularly interesting — and relevant to social media marketers — was his thoughts on Facebook strategy. . And one other tidbit worth keeping an eye on: Zuckerberg mentioned that Facebook has built a TikTok-like app and is currently testing it in countries like Mexico, where TikTok has yet to be released. You’re right.

Facebook 65

Facebook Social Media Eye-Tracking Twitter 65

Hubspot

MARCH 25, 2020

HubSpot's Free Product Marketing Kit is full of the organizational templates you'll need to spread the word about your product, including email templates. Subject Line and Preview Test. Provide sample text and URLs that can be copied and pasted — or better yet, pre-made social links from a site like Share Link Generator.

Template 87

Template Product Work Management Marketing Management 87

Hubspot

NOVEMBER 30, 2016

This is an article I would definitely be interested in reading, and it helps that the ad appears like a native post promoting an article in my New Feed. Now that we've covered the three main ad formats, let's dig into a sampling of the wide variety of post types you can use. Nature Box is asking you to try its free sample.

Facebook 101

Facebook Paid Search Agency Work Management Ads 101

seo.co

OCTOBER 6, 2021

Make sure there’s at least one CTA on every page—which you can ensure by keeping a signup form in the footer—and do some UX testing to make sure every user encounters an opportunity to convert at least once. Image Source: Hubspot ). to test how your CTAs, forms, and products look on various mobile devices and browsers.

Conversion Rate 98

Conversion Rate Conversion Ad Exchange Peer-to-peer 98

Hubspot

DECEMBER 1, 2020

Why are companies so interested in incorporating these kinds of infographics into their content marketing strategies? A study by the Content Marketing Institute found that 75% of marketers agree that non-gated interactive content can provide a "sample" of the brand, resulting in a higher degree of lead nurturing.

Process 89

Process Enterprise Management Tools Work Management 89

Hubspot

SEPTEMBER 9, 2020

If you're interested in your reputation as an email sender, read on to learn everything you need to know about Sender Score. The closer your score is to 0, the worse it is, and if you're close to 100 like Return Path is in this sample report, well you're in pretty great shape! Have you checked your Sender Score?

Deliverability 95

Deliverability CAN-SPAM Click Rate Marketing & Strategy 95

Hubspot

OCTOBER 24, 2018

More broadly, your customers are pet owners but they have a specialized interest (or need) -- cat sweaters. Reflect on your passions and interests. Test your product or service. Reflect on your passions and interests. Take some time to reflect on your areas of interest as potential niche market ideas.

Process 82

Process Business Paid Search Agency Class 82

Vidyard

MAY 12, 2015

Marketers can customize the experience to drive greater viewer engagement, gather further information about their interests, or to test them on the content they’ve already viewed. They may want to ask a question to learn more about the problem their viewer is trying to solve or gauge her interest in what she’s seen so far.

Interactive Marketing 65

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 65

MKT1

OCTOBER 24, 2023

Here's the high-level strategy for each: Expand the pie (or test new pies) Go after new markets or segments (verticals, geos, etc.). Create new "fuel" (content, messaging) tailored to the new “pie” Test new markets or segments first before going all in (i.e. More on testing & scaling below.

Growth Marketing 59

Growth Marketing Paid Search Agency Marketing Analytics Tools Sales Management 59

Hubspot

AUGUST 31, 2018

But with an RFQ, you’re only receiving the quote itself for the service or products you’re interested in purchasing. Out of the stack of bidders, you’ll want to narrow this down to a handful of your top three, five, or 10 favorites to consider, depending on how many you receive or are interested in. RFP Sample Template.

Work Management 93

Work Management RFP Marketing Management Marketing Proposals 93

Content Standard

MAY 10, 2019

. “Breaking down the customer journey phase by phase, aligning each step with a goal, and restructuring your touchpoints accordingly are essential steps toward maximizing customer success,” writes Aaron Agius for HubSpot. ” Test and Learn: Set Your Characters on Their Adventures. But that’s not enough.

Buyer Personas 102

Buyer Personas Design Ad Building A/B testing 102

Vidyard

MAY 12, 2015

Marketers can customize the experience to drive greater viewer engagement, gather further information about their interests, or to test them on the content they’ve already viewed. They may want to ask a question to learn more about the problem their viewer is trying to solve or gauge her interest in what she’s seen so far.

Interactive Marketing 50

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 50

Moz

SEPTEMBER 27, 2020

Here’s a nice Google Trends graph that may change your mind: Google Trends screenshot for “content marketing” as a topic, set for worldwide interest. Self-explanatory: if your content is about something that occurred in the past, generally the interest for that particular subject will gradually decrease over time. Don’t believe me?

SERP 74

SERP Optimization Content Keywords 74

Directive Agency

MARCH 6, 2017

You can now go beyond Interests and Behavioral Targeting in Facebook and instead go after companies, titles, industries, verticals, and more. To overcome this weakness, we run split tests for ourselves using Unbounce testing our client’s responsiveness between Audit, Proposal, and Assessment. Short Timeline + Small budget.

Demand Generation Agencies 56

Demand Generation Agencies Demand Generation Social Media Sales Management 56

Hubspot

FEBRUARY 9, 2016

From a sample of just under 5,000 queries, I found that the CTR to the HubSpot website for high volume keywords increased by over 114% , even when we ranked #1 (just below the Featured Snippet -- like in the example below). How often does HubSpot rank within the Featured Snippet? This actually hasn't been the case.

Features 28

Features Google CTR SERP 28

Hubspot

SEPTEMBER 22, 2014

We wondered if sample bias was skewing the results. After all, HubSpot sells inbound marketing software, and nearly half of our survey respondents are our partners or customers -- so perhaps we were sampling an audience that had been preconditioned to favor inbound?

Inbound Marketing 28

Inbound Marketing Marketing Automation Services Content Marketing Advertising Agencies 28

Hubspot

DECEMBER 9, 2020

Our assessments feature penetration testing to simulate those breaches and see where and how you might be most vulnerable to them — along with several other services to cover virtually any other risk scenario. Get buy-in: Gauge the buyer’s interest in life with your product. How many people will benefit from solving the problem?

Work Management 94

Work Management RFP Phishing Bundling 94

Hubspot

NOVEMBER 8, 2018

We use the reaction of the brain to see what is interesting to you," Aydarkhanov says, "and we show a sample of movies so that the system can, based on your reaction, understand what is this particular thing that you want to watch.". That's where the artificial intelligence and machine learning come in. "We

Ad Building 66

Ad Building Sample Intent Conference 66

Hubspot

DECEMBER 29, 2011

Maybe you're interested in ramping up your email marketing in 2012 but don't want to see all your hard lead generation work go to waste by increasing your sending frequency. If you guessed "test," you're right on the money! So how do you get started with an email send frequency test? Think of this as your sample size.

Sample 28

Sample Optimization Click Rate Opt-out 28

Brandwatch Marketing

NOVEMBER 19, 2018

You go out into your market and find out what people truly think about your product, whether it is helping them or whether they have any interest in the first place (thus finding out whether there really is any market for you). The most common ways to perform market research are surveys, user tests, focus groups, and interviews.

Analysis 65

Analysis Enterprise Management Paid Search Agency Work Management 65

Hubspot

JUNE 8, 2015

Despite long submission forms being a common friction point within landing pages, we at HubSpot argue that sometimes a long form is a good thing. This is because those who commit to filling out a long form are commonly more interested -- and often more qualified -- than a visitor who does not. The answer: good testing.

Landing Pages 28

Landing Pages Top of Funnel Advertising Funnels Lead Scoring 28