Trending Sources

Lead Capture: How undermining value impacts conversion

B2B Lead Generation Blog

Tweet Less is not always necessarily more when it comes to a lead capture process. In this B2B Lead Roundtable Blog post, we’ll examine a recent experiment in which the MECLABS research team explored how undermining the value you offer prospects can potentially impact your conversion. Goal: To increase the total number of leads captured. Version A. Results.

Lead Capture Optimized: 201% increase in captured leads with clearer value proposition

B2B Lead Generation Blog

In the case study, Dr. McGlaughlin revealed how one company clarified the value proposition of a landing page for a 201% increase in captured leads. The goal of the page was to capture a lead. The winning treatment generated a 201% increase in captured leads by clarifying the value proposition of the page. The Control: Here’s a screenshot of the control.

7 Reasons Calculators Are Your Next B2B Lead Capture Tool

SnapApp

Marketing teams face a perpetual challenge: create content that captures new leads within a manageable budget. The interactive structure offers a palatable experience for leads, without requiring that they wade through long-form copy. Calculators limit risk by offering tangible facts that ground the conversation and assure leads that they are on the right track. Nothing.

A/B Testing: How adding a second CTA increased clickthrough 291%

B2B Lead Generation Blog

The team designed a three-part series of experiments, the first two leading up the interactive live test to launch tomorrow, Feb. The solutions page test will help us to understand the most attractive derivative value for actual sales-ready leads to include in the call-to-action section of the email for optimization at the Summit. 24, here at Summit. 2 of the series. Before the test.

B2B Marketing Trends for 2016

distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. preference, lead generation) isn't new, just more intense. its role beyond lead gen. Tom has been published on leading.

How to Optimize Marketing Forms for Lead Capture

Sales Intelligence View

Our marketing forms need to be streamlined enough to capture this momentum without missing a step. This way, not only will the chances of our lead complying with our requests be improved, but so will the efficiency of our in-house sales department as all leads can be channeled directly to the right sales contact. They needs to be prominently displayed and easy to fill out.

The 5 Critical Components of Fantastic Lead-Capture Forms

Hubspot

On any given landing page, the lead-capture form is the most crucial element. Without the form, lead generation simply wouldn't be possible. Here are the five most critical components of fantastic lead-capture forms. This is a tricky question, because the length of your form inevitably leads to a tradeoff between the quantity and quality of the leads you generate. A shorter form usually means more people will be willing to fill it out, so you’ll generate more leads. To download your free copy of the complete ebook, click here.

B2B Selling: 4 steps to gain customer intelligence before your sales call

B2B Lead Generation Blog

They’re actively engaged with your content, and their lead score is consistently climbing. Shonka relates the story of a sales rep for a leading printing company. Lead Nurturing: Market to personality and behavior, not job title. Books lead capture Lead Nurturing research teleprospectingTweet They’ve downloaded your whitepapers, attended your webinars, read your blogs. When your prospects are doing their research, make sure your sales team is doing the same if you want an immediate competitive advantage, advises Dan Kosch and Mark Shonka. Find a coach.

Kwanzoo Builds Content for Cross-Channel Marketing

Customer Experience Matrix

Data captured by Kwanzoo can be directly posted to Eloqua , Marketo , Constant Contact and Salesforce.com. Kwanzoo says this versatility addresses some critical pain-points for marketers, including needs to create content and capture data across multiple channels and to create more personalized interactions. It’s easy to imagine Kwanzoo-captured data making its way back to multiple systems (marketing automation, CRM, Web site, mobile, etc.), lead capture dynamic content marketing automation multi-channel marketing eloqua kwanzooHere’s the story. True enough.

B2B Marketing Trends for 2016

distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. preference, lead generation) isn't new, just more intense. its role beyond lead gen. Tom has been published on leading.

Twitter Lead Generation Cards: A Look Under the Hood [VIDEO]

Vertical Response

Twitter released Lead Generation Cards to a limited number of advertisers back in May 2013. Now, Twitter Lead Generation Cards are open to everyone, including small and medium sized businesses who advertise on Twitter. In this short video, we discuss detail about what a Twitter Lead Generation Card is, how it works, and how you can easily build one for your own business. ©

How to Generate Leads Using Quizzes

Marketing Action

It didn’t take long before marketers noticed, and began to experiment with quizzes as a way to generate leads. You can create quizzes that are both entertaining and interactive, and yes, they have made a large impact as a method of lead generation. In an earlier iteration of this campaign (now closed), Pin Cancer scored a choke-slamming 3,621 leads in just three days!

Improving Lead Capture & Nurturing With HubSpot

Client Bridge

Knowledge Management Associates needed a better system for nurturing leads and a better solution for capturing leads. HubSpot helped them with lead tracking and management, content management and marketing analytics

Optimize your conversion pages to improve lead capture, lower costs

EMagine B2B Blog

orders, leads, sign-ups) by optimizing and testing website design, content, and user experience. Conversion rate optimization (CRO) is the process of incrementally increasing online conversions (e.g., It can significantly reduce customer acquisition costs while providing measurable business results, saving you time, money and headaches. Recent expansion of the toolset makes CRO easier than ever; and [.]. B2B Web Strategy Converting

B2B Marketing Trends for 2016

distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. preference, lead generation) isn't new, just more intense. its role beyond lead gen. Tom has been published on leading.

Tips for Lead Capture Forms on Your Website

Client Bridge

How are the leads captured in Alinean's demand-gen ROI / TCO Calculators?

The ROI Guy

The ROI / TCO Calculators are built / hosted on Alinean’s XcelLive platform , which has a number of lead capture options and connectors to popular marketing automation and CRM solutions. As well, any survey data that is captured, key results, along with the registration data, can be fed to your lead management / marketing automation system.

How are the leads captured for online demand-gen diagnostic assessments?

The ROI Guy

The Diagnostic Assessment Tool is built / hosted on Alinean’s XcelLive platform , which has a number of lead capture options and connectors to the most popular marketing automation and CRM solutions. In both cases, any survey data that is captured, key results, along with the registration data, can be fed to your lead management / marketing automation system.

B2B Content Marketing: Will Video Kill eBooks?

B2B Lead Generation Blog

Like a lot of B2B companies, the Act-On team was using eBooks and live-casting webinar videos to drive a high volume of the leads. One of the things we really like about the platform, aside from our ability to personalize videos and integrate calls-to-action and lead capture forms at any point in the video, is the rich analytics.” appeared first on B2B Lead Blog.

Video 124

5 of the Best Ways to Generate Leads with Video [SlideShare]

Vidyard

You want more leads. Funny thing is, your leads want more video. But you get the gist: use video to get more leads. In other words: use video to generate leads! Of course there are many different ways to generate leads with video (like with any lead capture initiative). Just discovered 5 ways to get leads with video, do you know all 5?

Email Marketing: 3 lead nurture paths you should automate

B2B Lead Generation Blog

Tweet Marketing automation can help you manage lead nurturing efforts in a complex marketplace. In today’s B2B Lead Roundtable Blog post, we’ll look at three lead nurture tracks you should automate to aid your email marketing efforts from a MarketingSherpa Lead Gen Summit 2013 presentation featuring Keith Lincoln, Vice President of Marketing, SmartBear. Path #1.

Google Analytics- Calculated Metrics for Lead Generation Websites

NuSpark

First, let’s assume you have the following conversion goals set up for lead capture on Google Analytics: White Paper landing page form submit (for advertising) (WPLP). Now let’s assume you have the following event labels set-up on your website (website actions that do not involve lead capture). Google Adwords Cost Per lead or sale (with agency mark-up). Make note.

10 Ways to Optimize Your Lead Conversion Rate

B2B Lead Generation Blog

Tweet The ultimate goal of B2B marketing and lead generation is to help the sales team sell. Marketers spend a lot of time and effort creating inbound leads but struggle getting those leads to convert into customers after they hand them off to sales. As I talk to marketers about their lead generation results, I often hear statements like, “We’re generating lots of leads, but they aren’t converting” or “We need to increase lead quantity” or “We need to generate more qualified leads.” The more you can humanize your lead follow-up the better.

Customer Lifecycle Metrics, Part 2: Capture Interest, Gather Insight

Act-On

This is part two in a series of five blog posts that examines the metrics you should measure throughout the five stages of the customer lifecycle: attract , capture, nurture, convert, and expand. Once you’ve managed to attract the attention of your prospects, it’s time to capture their information and convert them into leads. In part two of this series on customer lifecycle metrics, we’ll focus on the metrics that measure how well you’re capturing prospects, building their profiles, and getting them ready to buy. Capture Metrics.

The Step-by-Step Guide to SlideShare Marketing [Free Ebook]

Hubspot

But then there's the science side: Using SlideShare’s lead capture and analytics tools to enhance and analyze your presentations, so that you’re always learning and improving. And with more than 70 million users, it is a vast network that you can tap into and leverage for both lead generation and brand awareness. Lead Generation Content Marketing Daily

Lead Generation: The power of copy

B2B Lead Generation Blog

In today’s B2B Lead Roundtable Blog post, we’ll take a look at how a one small tweak to the copy on a lead generation page increased conversion and what we can learn from the results. Objective: To increase leads from quote requests. Primary Research Question: Which form messaging will result in the most leads? Tweet Words matter. Words inspire. Results.

Introduction to Lead Management

B2B Lead Generation Blog

Tweet If Sales and Marketing were a manufacturing operation starting with raw materials — leads — and ending up with 5% to 20% in deliverable product — won sales — it would soon be shut down to determine what is wrong. However, companies continue to spend untold dollars on lead generation efforts ultimately doomed to fail. Lack of lead management impacts lead conversion and ROI.

Getting started with Content Marketing

Direct Response Coach

It’s such a broad topic that covers a range of activities like web content, blog content, gated content, search engine optimization, keywords, lead capture, email follow up and social media. Copywriting Direct Marketing Email Marketing General Lead Generation Lead Nurturing Web Marketing Content marketing can be very intimidating.

B2B Marketing: What a 11% drop in conversion taught a live audience about lead gen

B2B Lead Generation Blog

Tweet Recently, we ran a live test for our audience at MarketingSherpa Lead Gen Summit 2013 and as I discovered, this isn’t the easiest thing to do. The greatest difficulty rests in thinking about lead generation and optimization in new ways – and hoping those ideas produce significant results. During that planning, we had to address a paradox that exists in lead generation.

Corporate Websites for Demand Generation: B2B Discussion Highlights

Digital B2B Marketing

Can corporate websites support demand generation and lead capture? Demand generation is too focused on lead capture and not focused enough on meeting the needs of their audience. Demand Generation #B2Bchat B2B marketing lead generation storifyOr do marketers need to build microsites to support demand generation effectively?

4 Steps to Lead Nurturing: Walking the buying path with your customers

B2B Lead Generation Blog

Tweet Lead generation can take you on a long hike. The goal of lead nurturing is to help progress leads from initial interest toward purchase intent. I define lead nurturing as consistent and meaningful communication with viable prospects (those that are “a fit” for your solution), regardless of their timing to buy. Lead Nurturing B2B customer path Building trust.

Customer-Centric Marketing: Using metaphors in your B2B strategy

B2B Lead Generation Blog

In the case of Jacob Baldwin, Digital Marketing Manager, One Call Now , as he recounted for the audience at MarketingSherpa Lead Gen Summit 2013, not knowing his audience came at quite literally too high of a cost. “We If you follow their lead, injecting a little literary influence into your marketing can garner big results. MarketingSherpa Lead Gen Summit 2014 Call for Speakers.

Greg Head, Infusionsoft CMO: 2 Metrics to Better Understand Your Customer Acquisition Cost and Lifetime Value

Crimson Marketing

Lead purchasing and advertising are popular methods to build a corporate marketing funnel. To determine the answer, says Greg Head, CMO of leading email marketing and sales platform Infusionsoft, you must first arrive at a true understanding of both your Cost of Acquisition of a Customer (CAC) and the Lifetime Value of a Customer (LTV). Greg shares his formula. .

How to Write Blog Posts that Get Shared on Facebook

WindMill Networking

A Facebook, Social Media, Online Marketing and Business Leader, Mike helps businesses improve lead capture, grow sales, and increase business effectiveness. Business owners today might face some challenges when it comes to blogging. Whether you write your own blog posts or hire a copywriter to create them for you, there is a time and money investment. Author information. Facebook

B2C 41

Facebook Mistakes and How to Fix Them

WindMill Networking

A Facebook, Social Media, Online Marketing and Business Leader, Mike helps businesses improve lead capture, grow sales, and increase business effectiveness. Facebook is a powerful tool to market your business and brand. It has tremendous reach, an active user base and loads of tools for businesses to use. The question is whether you’re using it well! Author information.

B2C 39

Why You Are Losing Leads by Not Integrating Events with Marketing Automation

It's All About Revenue

Did you know that businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads? So, how can events and marketing automation work together to bring in more leads, increase their sales pipeline, and ultimately generate more revenue? 63% of marketers use in-person events as lead generation tools. What is Event Automation?

Lead Generation: How using science increased teleprospecting sales handoffs 304%

B2B Lead Generation Blog

There’s something I wish I would have known when I wrote my best-seller, Lead Generation for the Complex Sale. So, I wanted to see if this heuristic could be applied to lead generation through teleprospecting. Here’s the problem we were solving for: What messaging creates increased lead conversion and maximizes return on energy? Uncover a sales-ready lead. Test #1.

New Research on How B2B Marketers Get More Leads

Act-On

Lead generation, also commonly referred to as lead gen, continues to be one of B2B marketers’ top goals. It’s so important that if you distilled an average B2B marketer’s job description down to two words, they might well be “get leads”. Most marketers struggle to land enough leads, and enough quality leads. Struggling with your lead generation efforts?

Using content-related quizzes to generate leads

grow - Practical Marketing Solutions

With a demand for content that actually converts, a well-produced quiz can obtain opt-in rates north of 50% and enhanced lead generation. If you incorporate these quizzes into social media, you’ll increase the size of the audience you’re targeting, doubling the amount of leads you obtain. Let’s go over three practical ways to generate leads using quizzes.