Hubspot

NOVEMBER 22, 2014

Here are some sample subject lines we’ve seen work well: [First Name] , quick question for you. There’s been a number of studies that show sending emails from an actual person increases both the open and clickthrough rates. It shouldn’t be about closing a deal, finalizing a partnership, or hiring a candidate.

Clickthrough 28

Clickthrough CTR Open Rate Lead Nurturing 28

Hubspot

NOVEMBER 22, 2016

The Fix: Stick to a predetermined sample size. You should set a sample size in stone prior to running an A/B test and resist the urge to end your test early (no matter how promising your results look). Don’t fret if you’re scratching your head on how large your sample needs to be. To combat false positives, discipline is key.

Sample 28

Sample Marketing Analytics Tools Conversion Rate Statistics 28

Hubspot

OCTOBER 18, 2012

While we can easily theorize that thank-you emails would be beneficial to a company's marketing mix, we at HubSpot wanted to analyze just how engaging they are in practice. Using HubSpot's Email tool we dug into the open and clickthrough rates (CTR) of our thank-you emails. 2) Optimize Your Thank-You Emails. This part is key.

Email Marketing 28

Email Marketing CTR Landing Pages Trigger Marketing 28

Hubspot

FEBRUARY 2, 2017

And while that can lead to a higher clickthrough rate ( CTR ), his own data shows that Text Ads can often yield a higher conversion rate. Having an actionable CTA within your ad copy will also help you improve your ad's clickthrough rate. In this post, we'll be walking you through how to create a Text Ad. Call-to-Action (CTA).

Linkedin 28

Linkedin Paid Search Agency Ads Cost Per Click 28

Hubspot

AUGUST 28, 2013

Caveat: WordStream’s client bases consist mostly of small- and medium-sized businesses, so this may not be a representative sample across all types of AdWords accounts.). That spike at 10 probably represented a lot of branded keywords, since brand terms tend to get a really high clickthrough rate.).

Adwords 28

Adwords Cost Per Click Paid Search Agency Ad Frequency 28

Hubspot

AUGUST 31, 2015

This example sample comes courtesy of my coworker who started signing up for Zipcar, got busy, and had to abandon the form. This is a simple way to get feedback from your email recipients to provide more personalized offers in their inbox, thus increasing the chance of a high clickthrough and offer redemption rate. 14) Bonafide.

Email Marketing 28

Email Marketing Examples Campaigns Work Management 28

Hubspot

MARCH 22, 2013

How this works technically will depend on which ESP you're using -- if you're using HubSpot software, for instance, you can easily A/B test different elements of your emails , including subject lines, sender names, links, and body content. From there, you can order your names by the random number and select a grouping of leads.

Opt-out 28

Opt-out Email Marketing Opt-in Clickthrough 28

Hubspot

APRIL 15, 2014

What''s the sample size like? That''s also probably why it can be so tricky -- making sure your title is sexy enough to garner clickthroughs but also accurate enough to reflect the content within is no small feat. Be critical about your sources. Is the source credible/authoritative? How was the data compiled? Make sure it''s relevant.

Clickthrough 28

Clickthrough Copyright Lead Qualification Paid Search Agency 28

Hubspot

JANUARY 14, 2013

Did you know that, according to HubSpot's 2012 Marketing Benchmarks Report , companies with over 200 blog articles generate >5X the leads than those with 10 or fewer ? In fact, according to Epsilon , with open and clickthrough rates saw a decrease in 2012. Do you live to see those open and clickthrough rates climb higher and higher?

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

JANUARY 9, 2013

Truth be told, now that the HubSpot software supports customized email preference centers , we're still working to better customize our own! Personally, after checking out my clickthrough and landing page conversion rates, the unsubscribe rate is the next top metric I look at to measure the performance of my email marketing.

Tips 28

Tips CAN-SPAM Loyalty Word of Mouth 28

Hubspot

FEBRUARY 26, 2018

Split your sample groups equally and randomly. If you're a HubSpot Enterprise customer conducting an A/B test on an email , for example, HubSpot will automatically split traffic to your variations so that each variation gets a random sampling of visitors. Determine your sample size (if applicable).

Clickthrough 101

Clickthrough Sample Multivariate analysis Landing Pages 101

Hubspot

JANUARY 21, 2013

For example, when promoting a book to college professors, putting the words "College Professor's Guide to …" may generate a higher clickthrough rate (CTR) than generic, untargeted copy. Call-to-Action (CTA): Having an actionable CTA within your ad copy will also help you improve your ad's clickthrough rate.

Linkedin 28

Linkedin Paid Search Agency Cost Per Click Ads 28

Hubspot

MARCH 19, 2020

An image of the ebook cover, a sample page of the ebook so people can see what's inside, or a preview of the first few pages? At HubSpot, this means we send different content to small business owners than what we send to nonprofit marketers, for example. Ellie Mirman,' 'HubSpot,' or 'Ellie Mirman, HubSpot').

Marketing Automation Services 64

Marketing Automation Services Tools Top of Funnel Trigger Marketing 64

Hubspot

MAY 17, 2016

4) Split your sample groups equally and randomly. If you're a HubSpot Enterprise customer conducting an A/B test on an email , for example, HubSpot will automatically split traffic to your variations so that each variation gets a random sampling of visitors. 5) Determine your sample size (if applicable).

Clickthrough 53

Clickthrough Multivariate analysis Sample Landing Pages 53

Hubspot

JULY 31, 2020

In fact, for every $1 spent on email marketing, marketers receive an average of $42 in return ( HubSpot State of Marketing 2020 ). Check out HubSpot’s free email marketing tool and start creating your own campaigns. Consumers love connecting with brands via email, and it's a channel that continues to provide ROI. Focus Pointe Global.

Email Marketing 69

Email Marketing Campaigns Work Management Planning 69

Hubspot

MAY 3, 2018

Check out HubSpot Academy's free content marketing training resource page. HubSpot customers host their website content through HubSpot's content management system. And since you're an expert in your industry, there's no longer any reason you can't sit down every day and hammer out an excellent blog post. Page Title and Headers.

Template 101

Template CMS Development Domain Buyer Personas 101

Hubspot

SEPTEMBER 26, 2014

And we have ambitious goals here at HubSpot, so we need to be focused on achieving exceptional growth. HubSpot''s Pages Report ), sort by time of day and day of week, and analyze trends you see in performance. Do your subscriber emails generate more clickthroughs when you use a generic subject line (e.g. 3) Content Balance.

Conversion Rate 28

Conversion Rate Clickthrough Conversion Ad Frequency 28

Hubspot

APRIL 30, 2018

Check out HubSpot Academy's free content marketing training resource page. And if you're looking to brush up on your own self-editing skills, turn to these helpful posts for some tips and tricks to get you started: Confessions of a HubSpot Editor: 11 Editing Tips From the Trenches. Step 1: Understand your audience.

Template 78

Template CMS Development Buyer Personas Lead Scoring 78

Hubspot

OCTOBER 29, 2012

But for the sake of all being on the same page, this article will explain how a typical setup process works using HubSpot's Workflows tool as our recurring example. HubSpot’s Workflows tool, for instance, provides three options for a starting condition: A form is submitted. 1) A Sample Workflow When a Form Is Submitted.

Automation 28

Automation Work Management Lead Ranking Co-Registration 28

Hubspot

DECEMBER 26, 2012

An image of the ebook cover, a sample page of the ebook so people can see what's inside, or a preview of the first few pages? At HubSpot, this means we send different content to small business owners than what we send to nonprofit marketers, for example. Ellie Mirman,' 'HubSpot,' or 'Ellie Mirman, HubSpot').

Top of Funnel 28

Top of Funnel Paid Search Agency Landing Pages Click Rate 28

Hubspot

JUNE 17, 2015

Nine months ago, I analyzed a report that would transform not only my role on the HubSpot blogging team, but also the whole blog's editorial strategy. As a result of HubSpot's ongoing historical optimization, we've been able to generate way more value from content we've published in the past. As a matter of fact. 58 million in May!

Optimization 28

Optimization Tactics Lead Scoring Lead Ranking 28

Convert

JANUARY 31, 2022

So, they decided to run a multivariate test for a sample of 4000 page views. HubSpot: Site Search Feature. HubSpot ran an A/B/n test to see what will get people to engage more with their site search tool. Result: They did that and found version B had a 433% increase in clickthrough than version “A”. A” ( Source ).

Examples 52

Examples Landing Pages Click Rate Top of Funnel 52

Hubspot

MARCH 19, 2015

Wow -- all by improving the clickthrough rate (CTR) of your tweet? 14 Ways to Increase Clickthrough Rate on Twitter. HubSpot did a study where they compared CTRs from two different tweet types: those with clear, to-the-point copy and those with more ambiguous copy. That''s right. Here are 14 ways to do it. 1) Use clear language.

Clickthrough 28

Clickthrough Twitter CTR Click Rate 28

Hubspot

JULY 21, 2015

You create a few sample infographics and share them on social media so people see what the tool is capable of doing, and between that and the traffic coming from organic search, you start to get a few hundred people using it every month. Here at HubSpot, for example, we have a team of nearly 100. What do these people do?

Top of Funnel 28

Top of Funnel Marketing Budget Paid Content Work Management 28

Hubspot

MAY 8, 2015

For one, there may be a coincidence in how marketers were selected for the survey’s sample. 4) Software companies tend to see slightly higher email open and clickthrough rates compared to other industries. There are probably a number of reasons why this trend exists. Tweet This Stat ).

Demand Generation 28

Demand Generation Budget Programs Marketing Management Advertising Benchmark 28