Digital B2B Marketing

OCTOBER 29, 2013

One of the challenges with relying on research, particularly research companies use in their own marketing, is that the statistics used have been tortured. When you see a sales pitch full of statistics, how do you differentiate the real story from the spin? But continue on, we will look at this same statistic again.

Statistics 100

Statistics Banner Ads Stats Sample 100

Sprout Social

MAY 26, 2022

We’ll also sprinkle in examples of brands that are already working the network to their advantage and insights from a marketer who has successfully incorporated TikTok into her strategy—Meara McNitt, Social Media Director at Online Optimism , one of Sprout’s agency partners. TikTok generated around $4.6 billion in revenue in 2021.

Campaigns 140

Campaigns Examples Design Planning 140

The Point

JANUARY 6, 2011

With a larger list, testing message using a sample cell first is a great way to maximize overall response and minimize risk. Note: since the in-house list isn’t a sample of the rented file, this isn’t a pure test, technically speaking.). For example: 1,500 names x 4 percent = 60 responses.

Statistics 100

Statistics Sample Tools Broadcasting 100

Optinmonster

NOVEMBER 20, 2019

That’s why we’ve made a list of the email subject lines that get the highest open rates along with statistics to prove it. For example, email subject lines using the word “alert” are opened 61.8% Here’s an example of an email from American Eagle, acknowledging the subscriber’s birthday.

Open Rate 70

Open Rate Statistics CAN-SPAM Click Rate 70

SmartBrief - Marketing

MARCH 10, 2024

To generate statistically significant results, however, your email list must be at least 1,000 emails, as each segment should be no less than 500 recipients. For example, you could send emails to people who have purchased a certain product, or who live in a certain geographic area (this is important for national or global organizations).

Newsletter 111

Newsletter Practices Analytics Optimization 111

SendX

JANUARY 14, 2020

Abandoned cart recovery statistics by Barilliance say that an average of 18.64% of carts can be recovered by using email. Here are some sample abandoned cart subject lines. Here is an email which is the best example of how not to design one. Use the following sample email template in this case. billion by 2023.

Template 196

Template Sample eCommerce Cross-Selling 196

Marketing Insider Group

AUGUST 3, 2020

Many marketers dread A/B testing because it takes so long to collect a statistically significant sample. For example, if you’re bringing in more leads, you can know for sure whether you owe it to changing CTA buttons on the landing page or using improved subject lines for your emails. Sample size adjustment. Scheduling.

Marketing Automation Services 331

Marketing Automation Services Multivariate analysis Marketing Automation Automation 331

Optinmonster

NOVEMBER 9, 2021

Statistics show exit messages have higher conversion rates than other kinds of popups. Here’s one such exit popup example: You can do this by getting your visitor’s name when they subscribe to your email list, by asking for their name in a previous popup, or by detecting the name of an existing customer.

Examples 131

Examples Top of Funnel Eye-Tracking Intent 131

Sharpspring

JUNE 22, 2017

For example, Amazon gets personal with customers across email, social, Amazon Prime, Dash Button, Echo and beyond. Starbucks provides a great example of this. A few revealing statistics about the importance of customer support: 54% of millennials will stop doing business because of poor customer service.

Sample 40

Sample Advertising Channels Paid Search Agency Top of Funnel 40

FunnelEnvy

MARCH 4, 2024

Source: FinancesOnline The testing process involves randomly showing users two or more page variants and then using statistical analysis to determine which version performs better. Marketers can use the results to measure user behavior and make decisions based on statistics. Here are some examples: Time and resource intensive.

Marketing AI 67

Marketing AI Optimization Conversion A/B testing 67

B2B Marketing Directions

JUNE 18, 2023

It's always a good idea to approach survey results with a critical eye because, as Mark Twain wrote: "There are three kinds of lies: lies, damned lies, and statistics." However, this approach only works if the survey respondents constitute a representative sample of the larger population.

Customer Surveys 52

Customer Surveys B2B Thought Leadership Sample Thought Leadership 52

B2B Marketing Directions

JULY 2, 2023

If marketers use inaccurate or incomplete data, or don't apply the right logical and statistical principles when analyzing data, the results can be costly. The reality is, a variety of potential pitfalls lurk in almost every dataset, and many aren't obvious to those of us who aren't formally trained in mathematics or statistics.

B2B Marketing 52

B2B Marketing Paid Search Agency B2B Sample 52

Engagio

JANUARY 30, 2024

Using statistical algorithms and machine learning techniques to analyze historical and current data to make informed predictions about future events. Start this process with a small sample of the data. Binary example : check an email and classify it as “spam” or “not spam.” That’s predictive analytics.

Lead Ranking 62

Lead Ranking DemandBase Forecasting Lead Scoring 62

Valasys

JULY 26, 2023

What Is a Box Plot In Statistics? In a simple and comprehensive tone, we say that in statistics the type of chart that shows a group of numerical data is called a box plot.” Solution: The Strengths of Box Plot: A box plot calculator is a way to understand the statistical data and allows you to create a diagram to clarify the concept.

Display 52

Display Statistics Distribution Sample 52

Convert

APRIL 28, 2021

Merriam-Webster defines Meta-Analysis as: A quantitative statistical analysis of several separate but similar experiments or studies in order to test the pooled data for statistical significance. Wait for each test to accumulate the predetermined number of samples (as calculated in our pre-test analysis) for the chosen MDE.

Analysis 59

Analysis Allocation Sample Marketing Websites 59

Sprout Social

JANUARY 9, 2024

Predictive analytics: Used to predict future trends and outcomes based on historical data using statistical models and forecasting techniques. Sample this—per The 2023 Sprout Social Index ™, 76% of consumers notice and appreciate when companies prioritize customer support. Thus, enabling companies to grow and scale faster than before.

Analytics 110

Analytics Enterprise Management Work Management Business 110

Convert

NOVEMBER 4, 2020

In this article, we will take you through: what multivariate testing is, its benefits, its downsides, how to effectively run an MVT test, an example of an MVT test powered by our tool. For example, you want to test two different headlines, two images and two button colors on the page. Let’s dive in! What Is Multivariate Testing?

iProspect 95

iProspect Paid Search Agency Advertising Agencies Sample 95

Mass Analytics

DECEMBER 19, 2022

The deployment of Pooled Regression allows to: • Increase data size and the confidence in all measures (T-stat): Often, the most practical way to decrease the margin of error is to increase the sample size. This means that the more observations we have, the narrower the interval around the sample statistic is.

Marketing Mix 98

Marketing Mix Aggregators Sample Opt-out 98

Content4Demand

JUNE 30, 2020

With this bias, we tend to extrapolate that the results of a small sample will apply to a larger sample, failing to take into account other information. Emmerling and Rooders cite a classic example here. We know, of course, that it’s statistically impossible for the vast majority of drivers to be better than average.

B2B 105

B2B Sample Statistics Buy 105

Webbiquity

JUNE 21, 2016

Again, as for all posts in this series, tools are shown with the number of results returned by Google on a search for reviews of that tool (not necessarily the actual number of reviews) and example showcase reviews. Sample review: The Google+ tool “I find really useful is CircleCount. 1) CircleCount. Google Review Count: 70,400.

Google 154

Google Tools Best Practices Planning 154

Optinmonster

MARCH 4, 2024

Segment Your Audience Divide your sample size audience randomly into two equal groups to ensure that each group is statistically similar. Run the Test Launch your test, allowing both versions to run simultaneously for a set period or until you have collected enough data to achieve statistical significance.

Multivariate analysis 78

Multivariate analysis Marketing Automation Services Budget Programs A/B testing 78

SendX

MARCH 16, 2021

And some cool examples to inspire you. Source: Red website design Just take a look at the above Infographic example. “5 Display statistical data in shortcuts without saying lots of words. Okay, you need to see some examples. In this guide, I will explain to you a couple of important things in detail. How to do it?

Email Marketing 289

Email Marketing Planning Practices Best Practices 289

TrustRadius Marketing

MARCH 1, 2021

Quantitative Versus Qualitative Examples. To further understand these types of data, we will be using a simple example. For example, maybe they say it wasn’t as good as a name brand. The mass of the 100 cans you measured beforehand to get a box strong enough to support all of them without breaking is another example.

Sample 52

Sample Burn Rate Statistics Analysis 52

Martech

JUNE 2, 2023

For example, ChatGPT told us that the “Other” row you find in some GA4 reports is a grouping of many rows of low-volume data (correct) but that the instances when this occurs are defined by “Google machine learning algorithms.” Instead, time can be saved by instructing ChatGPT to produce analyses from sample data without heavy programming.

Marketing AI 98

Marketing AI Analytics Practices Generation 98

Optinmonster

OCTOBER 17, 2023

Do you want to learn about the types of qualitative research and some examples of methodologies? 7 Types of Qualitative Research 6 Examples of Qualitative Research Methods Ideas for Analyzing Qualitative Data What is Qualitative Research? Let’s look at an example of combining quantitative and qualitative research.

Research 95

Research Case Studies Case Study Skype 95

ClickZ

FEBRUARY 4, 2020

Nike’s sensational example. Gamification and ‘send-me-a-sample’ campaigns. Last summer, DKNY held a similar campaign, offering perfume samples to users of Google Assistant or Amazon Alexa who asked a voice assistant for a sample. Sure they do. And the pioneers will get all the loot.

Amazon 135

Amazon Paid Search Agency Sample Mobile Advertising 135

Hubspot

DECEMBER 11, 2014

I sat on the cusp of knowing just enough about statistics that it could be dangerous. For instance, I knew that you needed a big enough sample size to run the test on. I knew I needed to run the test long enough to get statistically significant results. Theory vs. Reality of Sample Size and Timing in Email A/B Tests.

Sample 28

Sample Statistics Stats Hubspot 28

Moz

SEPTEMBER 3, 2020

Here are 119 Examples of 10x Content. So for example, let's do something simple, something we're all familiar with. "I We can do a statistical analysis." We get a sample set big enough, enough films, maybe 150 movies or so from the last year. I think we can answer that if we do this statistical analysis.

Sample 76

Sample Best Practices Content Correlation 76

SmartBug Media

MAY 4, 2020

The smaller the sample size, the more likely that outside factors are actually responsible for outcomes. If your sample size of two includes just your mom and your ex, for example, there’s a good chance your audience demographics impacted conversion rate more than the fonts you were testing. We shouldn’t.

Marketo 95

Marketo Conversion Rate Landing Pages Sample 95

Zoominfo

JULY 2, 2020

Let’s look at an example: You send out an email to leads encouraging them to sign up for a webinar. Some sample KPI’s to look at include: Cost per lead Revenue Average lifetime customer value Conversion rates Website traffic ROI. The ultimate goal? Closing more sales. Now, this is a very broad overview. Find the right tool.

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Work Management 246

KoMarketing Associates

MARCH 23, 2016

According to BuiltWith’s Audience Measurement Technologies Usage Statistics , Google Analytics is used on 43% of the Top 10,000 websites and on 83% of all websites on the Internet. Let’s take a look at a few of the most important Google Analytics nuances: Sampling. How do you tell if your data is Sampled?

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics Multi-Touch Attribution Google 120

Convert

NOVEMBER 13, 2023

Example Web Experimentation Product Experimentation A/B testing a different form layout on the same landing page to see which produces the higher conversion rate. Here’s an example of a successful product experiment , where a marketplace drove millions of additional deals by running product tests in the activation growth stage.

Product 52

Product Lead Ranking A/B testing Sample 52

Webbiquity

MAY 17, 2016

Sample review: “Trello is a simple, yet effective project management tool following the agile development model. Sample review: “This is a very easy-to-use tool for brainstorming and creating mindmaps. Sample review: “Super user friendly, works perfect and is very affordable! Showcase reviews: Online Marketing Institute.

Planning 145

Planning Research Tools Best Practices 145

The Point

APRIL 22, 2016

By now we’ve all heard the statistics that as much as two-thirds of all email is opened or read on mobile devices. But the actual rate is only half that, both based on our sample data and industry standards. Offer mobile-friendly content (for example, ebooks formatted to read on a mobile device, vs. traditional white papers.).

Design 100

Design Landing Pages Marketing & Strategy Mobile Marketing 100

B2B Marketing Directions

JULY 25, 2021

As consumers, it's always a good idea to approach any survey report with a critical eye because as Mark Twain wrote, "There are three kinds of lies: lies, damned lies, and statistics." For example, I recently published a post describing the findings of a survey by Gartner regarding marketing data and analytics.

Customer Surveys 52

Customer Surveys Sample Gartner Validation 52

Webbiquity

NOVEMBER 20, 2019

The first thing you should do is find trustworthy samples of how to write a press release. For example: “The King of England planted red currant flowers in his garden every summer to honor fallen soldiers.” You may use statistics or other official references that validate your information. Outline Your Main Points.

Press 145

Press Sample Work Management Paid Search Agency 145

Zoominfo

OCTOBER 20, 2018

Consider these statistics ( source ): It is estimated that 15–20% of job-seekers are “tip-toers”— employed individuals interested in new opportunities, but not actively applying for them. For a more in-depth guide to recruiting passive candidates, check out this blog post: 50+ Candidate Source Statistics for Recruiters.

Zoominfo 100

Zoominfo Work Management Profiling Fulfillment 100