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A Primer on Statistical Significance in A/B Testing (And The Biggest Misconceptions Around It)?

Convert

Is your A/B test taking too long to hit 95% statistical significance? Understanding stat sig (as the term is fondly called) and how the metric works can ease your pain. If you can relate to the “I must hit 95% before I trust my result” experience, you’re currently being held down by one or more misconceptions about stat sig.

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The Trick to Seeing Through Marketing Statistics

Digital B2B Marketing

One of the challenges with relying on research, particularly research companies use in their own marketing, is that the statistics used have been tortured. When you see a sales pitch full of statistics, how do you differentiate the real story from the spin? Turn Stats Upside Down. Put Stats Back in Context.

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9 tips for designing TikTok marketing campaigns (and examples to show them in action)

Sprout Social

We’ll also sprinkle in examples of brands that are already working the network to their advantage and insights from a marketer who has successfully incorporated TikTok into her strategy—Meara McNitt, Social Media Director at Online Optimism , one of Sprout’s agency partners. TikTok generated around $4.6 billion in revenue in 2021.

Campaigns 142
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Sales Ready Leads: Quality vs. Quantity

Smashmouth Marketing

In this example, with b2b appointment setting and pay-for-performance vendors, it is a very straight forward study as the costs per appointment are fairly standard and as SiriusDecisions and IDC have discussed, the rates of production and conversion are uniform over time. Typical Appointment Setting Program Stats: Quantity Vendor.

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Sales Qualified Leads (SQLs): Quality vs. Quantity

Smashmouth Marketing

In this example, with b2b appointment setting and pay-for-performance vendors, it is a very straight forward study as the costs per appointment are fairly standard and as SiriusDecisions and IDC have discussed, the rates of production and conversion are uniform over time. Typical Appointment Setting Program Stats: Quantity Vendor.

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Embracing a Contemporary Marketing Mix Modeling Approach Using Pooled Regression

Mass Analytics

The deployment of Pooled Regression allows to: • Increase data size and the confidence in all measures (T-stat): Often, the most practical way to decrease the margin of error is to increase the sample size. This means that the more observations we have, the narrower the interval around the sample statistic is.

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The Six Best Google+ Marketing Tools

Webbiquity

Again, as for all posts in this series, tools are shown with the number of results returned by Google on a search for reviews of that tool (not necessarily the actual number of reviews) and example showcase reviews. Sample review: The Google+ tool “I find really useful is CircleCount. 1) CircleCount. Google Review Count: 70,400.

Google 154