A Primer on Statistical Significance in A/B Testing (And The Biggest Misconceptions Around It)?
Convert
MARCH 28, 2022
Is your A/B test taking too long to hit 95% statistical significance? Understanding stat sig (as the term is fondly called) and how the metric works can ease your pain. If you can relate to the “I must hit 95% before I trust my result” experience, you’re currently being held down by one or more misconceptions about stat sig.
Let's personalize your content