Hinge Marketing

AUGUST 23, 2017

B2B marketing research is the process of uncovering insights into your marketplace by surveying a representative sample of its participants. If qualitative research allows you to dive deep into a relatively small sample, quantitative research derives its power from volume. Chances are you’ve been mulling some of these questions, too.

Research 94

Research B2B Marketing Sample Planning 94

Single Grain

JUNE 12, 2023

In recent years, misleading statistics in advertising have become increasingly prevalent. Companies and advertisers have realized that statistics can be manipulated to present their products in the best light possible and, as a result, consumers are often presented with a distorted view of the truth.

Statistics 52

Statistics Paid Content Advertising Agencies Advertisements 52

Computer Market Research

SEPTEMBER 29, 2017

However, the amount you spend should be in direct correlation with a given partner’s performance. Performance-Based MDF Program: Funds issued in advance of sales – the manufacturer provides rebate incentive if their partner performs in a certain way; for example; they will get a 2% rebate every year if they $X amount of dollars.

Allocation 60

Allocation Demand Generation Agencies POS Top of Funnel 60

QuanticMind

JANUARY 9, 2019

Algorithms build a mathematical model of sample data which predicts future performance, which informs the decisions to optimize performance at any given task. Google’s image analysis capabilities provide one such example. Smart technologies like Alexa and Siri are prime examples of this type of audience engagement. Winner: AI.

Marketing AI 40

Marketing AI SEM Lead Ranking Classified Ads 40

Mass Analytics

MARCH 1, 2023

WHY IS CORRELATION CRUCIAL FOR REGRESSION ANALYSIS? Correlation – Also called Pearson’s Coefficient of Correlation – is a key statistic that needs be computed and analyzed as part of the explore phase of the MMM workflow. However, the presence of a correlation does not necessarily mean causality.

Marketing Mix 52

Marketing Mix Lead Ranking Analysis Sample 52

Hubspot

AUGUST 1, 2014

Though the example we use is for blog growth specifically, you can run a regression analysis on many of the metrics you have in your business, too.). A regression analysis is used in statistics to figure out if there is a relationship, or "correlation," between variables. What Is a Regression Analysis?

Analysis 28

Analysis Allocation Correlation Click Rate 28

Hubspot

OCTOBER 13, 2016

For donor appeals, check out the Sample Outreach Email and the Social Media Toolkit. For example, World Bicycle Relief’s 2015 Palabana fundraising campaign kicked off with an “epic” #GivingTuesday that boosted both awareness and support for the cause and helped drive the campaign the rest of the year.

Planning 28

Planning Campaigns Social Media Paid Search Agency 28

Hubspot

DECEMBER 7, 2012

Given the rapid pace at which new technology and software is emerging for marketers -- and as a result, how much more data is available to them -- these statistics are totally understandable. Furthermore, a 2011 CMO Council survey found that CMOs feel overwhelmed and under pressure to understand the influx of data available to them.

Marketing Budget 28

Marketing Budget Work Management Marketing Management Paid Search Agency 28

Mass Analytics

JUNE 14, 2023

Now that you have built a marketing mix model that makes sense, how do you make sure it’s statistically sound? Here are the key statistics that should be computed and analyzed to evaluate the robustness of your marketing mix model. T-Statistic: Relevance Significance of one predictor The t-stat is a measure of coefficient reliability.

Marketing Mix 104

Marketing Mix Stats RSS Statistics 104

seo.co

NOVEMBER 22, 2021

For example, if you have 1,000 links split between four different external websites, you would have 1,000 external links, but only four root links. There was no R-squared regression run to indicate that the change in data had a statistical correlation between the multiple links and the rankings boost.

Marketing Websites 111

Marketing Websites Ad Building Domain Case Studies 111

QuanticMind

OCTOBER 24, 2017

Some statistics about online-to-offline conversions: 90% of retail sales take place at physical storefronts. If a large number of new customers visit in a few days after a click, this metric will show a higher correlation than visits that take place months after a click. E-commerce has grown 23% to traditional retail’s 6%.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Zoominfo

SEPTEMBER 20, 2018

Here are some hard skills that directly correlate with B2B marketing success: 1. Consider these statistics: 47% of B2B buyers consume three to five pieces of content before engaging with a salesperson ( source ). We also recommend including one or two writing samples—even if they aren’t required. Data analysis.

Work Management 193

Work Management Marketing Automation Services Marketing Management Zoominfo 193

Moz

DECEMBER 3, 2018

You will never eliminate the possibility of misinterpreting correlation as causation. As Rand once said in a Whiteboard Friday, “ Correlation does not imply causation (but it sure is a hint). Caveat: What we gained in control, we lost in sample size. But controlling some of the variables can help.

Lead Scoring 56

Lead Scoring Lead Ranking Studies Correlation 56

Single Grain

JULY 26, 2023

For example, use phrases like: “Unlike our competitors, our product offers…” “Our service is more cost-effective compared to others.” For example, let’s say you sell a fitness product, specifically a supplement. Learn More: How to Use ChatGPT for Powerful Content Creation (+ Examples!)

Copywriting 52

Copywriting Tips Word of Mouth Comparison 52

Convert

JUNE 12, 2023

Make sure you take pre-test analysis seriously, know your sample size, and let the experiment run its course! It teaches that correlating the outcome of our decisions with the quality of the decision-making process is a mistake. Let’s take an example. So, how do you avoid this common testing mistake ? But life decisions?

Positioning 52

Positioning Lead Ranking Marketing Proposals Ethics 52

Engagio

AUGUST 27, 2018

Take the example below. For example, if you’re selling primarily to marketing, sales engagement doesn’t hurt, but it shouldn’t be viewed equally to engagement from the marketing team. The chart below illustrates an example of how engagement can flow in an account. This is critical because according to the CEB, there are now 6.8

Account Based Marketing 101

Account Based Marketing ABM Touchpoints Peer-to-peer 101

Hubspot

JUNE 11, 2014

The truth is, there does exist a direct correlation between the amount of time that can be allotted for a project and the potential to achieve maximum quality. ” Take the typical project, for example. there is value to having other qualified eyes scrutinize the work.

Deliverability 28

Deliverability High Quality Lead Creativity Peer-to-peer 28

Anyword

APRIL 29, 2020

When you promote content from the finance section, for example, test the LA audiences from that section. Here’s an example of the results one of our partners saw in the early stage of our campaign. . Our experience with hundreds of publishers shows that LAs will generally do well, For example, Traffic or Funnel-based LAs.

Cost per Acquisition 58

Cost per Acquisition Top of Funnel Facebook Campaigns 58

ClearVoice

JUNE 16, 2020

Marketers often adopt key tenets from the world of journalism, including the use of statistics, numbers and percentages, to bolster their writing. Let’s dig into a few examples of marketing copy that glows thanks to the use of a data journalism approach. 2 examples of data-supported content. Press release. Testimonial.

Statistics 112

Statistics Storytelling Paid Search Agency Sample 112

Moz

MAY 13, 2020

I’ve only included subdomains with at least 25 rankings on May 4: Putting aside the usual statistical suspects (small sample sizes for some keywords, the unique pros and cons of our data set, etc.), Why am I rotten-cherry-picking an extreme example where my new metric falls short? what’s the problem with this analysis?

Google 75

Google Comparison Lead Scoring Lead Ranking 75

Moz

FEBRUARY 17, 2019

The first step is to get a good random sample of links from the web, which you can read about here. Let's start with an easy example, link decay. For example, if you get links after you send out a press release, you would expect some of those links to eventually disappear as the pages are archived or removed for being old.

Domain 47

Domain CAN-SPAM Distribution Ideal Customer Profiles 47

Oktopost

JUNE 9, 2020

There is a direct correlation between employee advocacy and employee engagement. Present examples of how it works for other B2B organizations to show that employee advocacy can have a meaningful impact on business objectives. Leading by example is the concept you want to tap into by engaging your senior management.

Sales Management 147

Sales Management Practices Best Practices B2B 147

FunnelEnvy

AUGUST 21, 2018

A/B tests and other experiments are examples of exploration. Hardcoding experiments and personalization are examples of exploitation. 20% increase” – A statement about the expected relationship or correlation between the independent variable and the outcome. A quick sidebar on statistical significance.

Optimization 40

Optimization Sales Management Personalization Ad Frequency 40

seo.co

MAY 16, 2021

For example, you can see your web pages that rank high, but aren’t getting clicks. Real data, not general samples. For example, with Yoast, you can control how your home page title appears, add meta descriptions, and specify post category taxonomies. For example, GKP search volumes are estimated, not exact.

Paid Content 112

Paid Content SEO CMS Development SERP 112

FunnelEnvy

JULY 14, 2019

This is a specific example of the problem of external validity in experimentation which poses a risk even if a randomized experiment is conducted appropriately and it’s possible to infer cause and effect conclusions ( internal validity. ) This takes a bit more effort than reading a p value or confidence interval. holidays) or industry events.

Validation 40

Validation Correlation Planning Pricing 40

nDash

JUNE 23, 2021

Your content promotion and content strategy correlate with each other first by researching your target audience. In addition, image editing sites like Canva help you boost your content’s appeal with custom designs for the following examples: Digital posters. Stick to a distribution schedule, like weekly, for example.

Paid Content 96

Paid Content Promotion Tips Cost Per Click 96

Directive Agency

MAY 16, 2017

For example, you can’t tell if your new header is working if your users get so frustrated with waiting that they bounce off before they see it. Here’s why: Your Page Size usually directly correlates to the load speed of that given page. So, let’s see what we can learn from the range of scores in our sample. “A”:

Lead Scoring 65

Lead Scoring Lead Ranking Enterprise Management Work Management 65

Scoop.it

OCTOBER 29, 2020

TikTok being a prime example, with young people getting so much attention to their names that it is life-changing. You do not need a huge sample to know where you stand. Memes on the other hand would be an example of extremely easy to digest type of content. In our day and age, the currency is attention. Treat this responsibly.

Viral Marketing 86

Viral Marketing Tips Curation Paid Search Agency 86

Moz

DECEMBER 21, 2020

In a spreadsheet, I manually recorded 18 characteristics for each of the winning grocery stores, and then drew my statistics from this data. Takeaway : Having a location within city limits correlates with a good chance of ranking for searches that contain that city’s name. The GMB characteristics of top-ranked grocery stores.

Lead Scoring 81

Lead Scoring Lead Ranking Stats Google 81

Hubspot

JANUARY 30, 2015

to get original statistics for a blog), and perhaps more obvious and more common, for data analysis and reporting. A frequency distribution displays the number of data points that fall within specified ranges in a sample. Two words: correlation and causation. Watch the video for a few examples of conditional formatting.

Correlation 28

Correlation Verticals Salesforce.com Sample 28

SalesChoice

JANUARY 19, 2017

Examples are annual reports which describe what happened last quarter or at year-end. For example, gallop polls on elections are a type of story predicting political candidate outcomes. For example, are you trying to tell a ‘ What’ story- which simply elaborates on what happened and the lack of insight. ‘

Work Management 22

Work Management Marketing Management Lead Ranking Storytelling 22

Hubspot

JUNE 9, 2016

For example, did you know that a brand would need about 2,325 Instagram followers to get 100 Likes & comments on a post? 25) There’s little correlation between caption text length and engagement rate on Instagram. That means that the average post in this sample saw 4.3 What other Instagram statistics can you add to the list?

Stats 28

Stats Marketing & Strategy Emarketing Social Networks 28

Webbiquity

JANUARY 31, 2017

Sample review: “Google offers a ton of free tools on how to use its amazing platform so if you have the time, you can teach yourself all you need to know to manage your own analytics. Though the tool has its shortcomings and limitations (e.g., See every mouse movement, scroll, click , and keypress. ” — Oneextrapixel.

Marketing Analytics Tools 100

Marketing Analytics Tools Marketing Automation Services Analytics Enterprise Management 100

Hinge Marketing

JULY 21, 2022

Examples of earned media include speaking engagements, guest articles, podcast interviews, and mentions on strategic partner websites. To increase your chances of being found by them, you need to bolster your blog article with statistics and insights into trends. Start by taking a sample of your best clients. What is Paid Media?

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92

Optinmonster

JANUARY 22, 2024

If conducting surveys or interviews, ensure your sample size is sufficient to validate your findings. Look for patterns, correlations, or surprising findings that offer new perspectives. Update Statistical Data and References : Replace old statistics and data with the latest research and numbers.

Lead Scoring 52

Lead Scoring Lead Ranking Traffic SEO 52

Single Grain

JULY 3, 2023

For example, if you are a law firm, first identify the specific areas your firm specializes in, such as personal injury, family law, criminal defense or immigration law. Here is an example menu from Macy’s : Use Consistent Design : Keep your website design consistent because it should reflect the essence of your brand.

SEM 52

SEM Paid Content Lead Ranking Lead Scoring 52

Convert

OCTOBER 25, 2022

Examples of good questions to start with include: What is in the hero section of your homepage right now? For example, if you’re a social media marketing person, your time is better spent on growing the audience there and leading them to the landing pages Luat Duong, Head of Search, Scandinavian Biolabs.

Paid Content 59

Paid Content Tips Top of Funnel Paid Search Agency 59