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A High-Level B2B Marketing Budget Breakdown

Modern B2B Marketing

Before you have valuable, historical metrics to inform your campaign optimization and budget allocation, h ere’s a sample marketing budget breakdown that you can use as a guide: Campaign Planning and Content Creation: 40-50%. For example, your company may have developed a new product targeting a drastically different buyer persona than you normally do. Paid Advertising: 20-30%.

10 Examples of Facebook Ads That Actually Work (And Why)

Hubspot

If you're looking for some great examples, you've come to the right place. Then, we'll show you eight different types of Facebook Ads, each with real-life examples -- along with some insights into why that ad is so successful. But before we get to these examples, let's discuss the four components of a good Facebook Ad (or any ad, really) regardless of its type. It's relevant.

20 Amazing Examples Of Brand Content Marketing Hubs

B2B Marketing Insider

have a running list of about 10 sites that I typically use as examples. The criteria I used was pretty simple: They had to be examples of a  brand-owned content hub. I am not looking for great examples of “campaign” content like Chipotle Scarecrow , Dove’s Real Beauty Sketches or the enviable  Volvo Epic Split. And what examples have I missed? Intel IQ.

11 Examples of Facebook Ads That Actually Work (And Why)

Hubspot

If you're looking for some great examples, you've come to the right place. Then, we'll show you eight different types of Facebook Ads, each with real-life examples -- along with some insights into why that ad is so successful. But before we get to these examples, let's discuss the four components of a good Facebook Ad (or any ad, really) regardless of its type. It's relevant.

UPDATE 16 Examples of Awesome Email Marketing Campaigns

Hubspot

So to ensure you're sending modern emails that warrant some of your recipient's precious time and attention, we've compiled a list of effective email examples to inspire your next campaign. 16 of the Best Email Marketing Campaign Examples. 1) PayPal. There are a couple things we love about this email example from PayPal. Did you see that? Did you see it move? 10) Bonobos.

Get your free sample of Personal Branding Magazine!

Fearless Competitor

Brooke Burke, featured in our cover story, is a great example of someone who’s successfully leveraged her brand. To read your free sample, please click Personal Branding Magazine. For more information, please visit: Free sample URL: [link]. Find New Customers congratulates a good friend, Dan Schwabel, who published a new edition of Personal Branding Magazine.

4 Great Content Marketing Examples

Biznology

Here are a handful of very different content marketing examples worth examining. In some of those columns, we’ve looked at examples of great content marketing, but I thought it would be helpful to gather a small collection of samples for inspiration. Image via CrunchBase. Looking for inspiration? Here’s are 4 of my favorites. These Get People Involved.

17 Examples of Great Presentation Design

Hubspot

While readers mostly agreed with the rules, they requested some examples of well-designed slides, so Dan and I did some digging. We gathered some of the best examples of slides and presentation design to help provide a clear picture of what great presentation design is and isn't. Sample slides by Garr Reynolds View more presentations from garr. Sample Slides Based on Food, Inc.

13 Hilarious Examples of Truly Awful Stock Photography

Hubspot

So this post is going to pull out a small sampling of some of the more ridiculous stock photography you might stumble upon in your search for the stuff that's actually good. Most marketers are pretty convinced of the importance of using visuals in their marketing. Think about it. There's the rise of Pinterest. The more visual nature of Facebook after the release of Timeline. Meeting.

The Right Way to Think About Your Marketing Software RFP [+Sample]

Hubspot

For example, if your IT team is completely under-staffed, it’s unlikely you’re going to get a full-time head devoted to integration; in that case, you should seek out a solution that’s easy for your team to own and manage, with features like a WYSIWYG editor to make creating and editing items easy for non-technical marketers. It’s a tough world out there for marketers. or incredibly generic.

7 Inspiring Examples of Real-Time Marketing in Action

Hubspot

There are lots of examples from brands you probably recognize, and most break into one of two buckets: event driven, and customer driven. Let's review seven examples of real brands going real-time with their marketing to spark your creativity. Pretzel Crisps' "Social Sampling" Program. Real-time marketing means reacting in real, or near-real time. Bonus: free WiFi in his cab!

How to Write a Press Release in 4 Easy Steps [+Examples]

Writtent

Bonus: Examples of quotes that work can be found here. Great Press Release Examples. Useful tips on finding good press release examples: Check out releases published by press release distribution services (e.g., PR Newswire, PRWeb etc.) Search for releases related to your business – they may serve as examples. Sample Press Releases by Industries. Here they are.

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8 Ideas for a Creative Facebook Cover Photo (and 15 Examples of Great Ones)

Modern B2B Marketing

As in the example from Cvent, an understated background image makes the CTA pop. This is a great example of how a cover photo can drive people to act. 5. Facebook’s own cover photo is a perfect example of how images can tap into emotions. Ben & Jerry’s, for example, has always been about the cows. So you’re done, right? Wrong. So wrong. Ready to get started?

10 Examples of Awesome Landing Pages that Convert

PureB2B

Here are a few samples of landing pages that just plain work. 1.  Unbounce is the top example of an excellent landing page because it has all of the required elements—from the catchy headline to the simple CTA copy and visually appealing screenshots. This particular example uses entire images as their CTA buttons, so they’re virtually impossible to miss. Unbounce. Wistia.

Sample Outline for a Lead Generation White Paper

The Point

If you market CRM software, for example, and a prospective customer has a need for that software, that prospect is more likely to download a white paper on “how to improve customer service&# than he/she is to request a brochure on your product. Dollar for dollar, white papers continue to be some of the most effective offers for most high-technology marketers. Prospects are usually more likely to download or otherwise register for a white paper vs. a Webinar, free trial, etc. Benefits/Applications/ROI (including case studies, if possible). 5. How to choose a solution/vendor. 6.

This Week in Content Marketing: Content Marketing Predictions for 2015

Junta 42

We wrap up the show with a #ThisOldMarketing example from Tealium’s clever book series. He also outlines some fascinating ideas to improve the processes of finding, sampling, subscribing to and sharing podcasts. This Old Marketing Example of the Week (1:04:10). Content Marketing Examples Facebook Industry News and Trends PNR Podcasts Social MediaSponsor (55:55).

The 24 Best Visual Content Creation Tools

Webbiquity

Sample review: “You may have heard me rave about Canva before, but it is seriously worth another mention. Create flowcharts and diagrams with a large library of templates and examples; also includes team collaboration capabilities. Sample review: “This tool specializes in allowing real-time collaboration on diagrams and other visuals. Google Review Count:  366. Pricing:  free.

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The 29 Best Social Media Monitoring Tools

Webbiquity

Sample review: “If you want to do general research on Facebook Stats use Socialbakers.” Sample review: “Netvibes is a tool that even the biggest automation skeptics can get behind. Sample review: “Find interesting content on ANY topic. Sample review: “One of the downfalls of Instagram for brands is the lack of analytics and ROI of posts.

Tools 77

The 23 Best Content Ideation Tools

Webbiquity

Again, as for all posts in this series, tools will be shown with the number of results returned by Google on a search for reviews of that tool (not necessarily the actual number of reviews) and example showcase reviews. <!__more–>Links Sample review:  “Turns your content creation into a magazine, while it can also be embedded on WordPress sites too.” HubSpot.

Tools 103

The 29 Best Web Analytics Tools

Webbiquity

Sample review:  “Google offers a ton of free tools on how  to use its amazing platform so if you have the time, you can teach yourself all you need to know to manage your own analytics. Sample review:  “While other analytics tools update once per day, Clicky gives you real-time stats and even lets you watch visitors’ actions live (spooky, but fun). Pricing:  free. 29) KYA.

Google+ Pages for B2B Companies

Social Media B2B

These sample Circles remind users of this important function. Here are some examples of B2B Google+ Pages. Examples Marketing Social Media 101 Business Pages G+ Google Google Plus search social searchGoogle+ has released their business pages and now B2B marketers need to understand why they need to join Google’s social network. The biggest reason is search. Argyle Social.

The 21 Best Content Curation Tools

Webbiquity

Curation can take a variety of forms: Weekly “best of” compilations (example: V3*Broadsuite blog ). Expert summary compilations (example: Soulati Media ). Expert interview roundups (example: iDigic ). Sample review:  “Add and curate content from any public webpage. Sample review:  “One of the most important tools in a marketer’s tool belt is knowledge.

The 26 Best WordPress Plugins

Webbiquity

Sample review:  “This convenient feature can save you time when it comes to your social media sharing. Sample review:  “A lot of people have asked about the social sharing bar we use on Social Media Examiner and why we think it’s special. Sample review:  “BluBrry Powerpress (is) my favorite plugin for podcasting. Sample review:  “Monarch is a Social Sharing Plugin.

The Six Best Google+ Marketing Tools

Webbiquity

Again, as for all posts in this series, tools are shown with the number of results returned by Google on a search for reviews of that tool (not necessarily the actual number of reviews) and example showcase reviews. Sample review: The Google+ tool “I find really useful is CircleCount. Sample review: “Circloscope allows me to effortlessly manage my Google plus circles with ease.

Tools 88

The 28 Best Influencer Marketing Tools

Webbiquity

Sample review:  “Klout allows you to track the impact of your opinions, links, and recommendations across your social graph. Sample review:  “BuzzStream enables you turn a website or blog post into a contact record in their database. Sample review:  “Little Bird is a great tool for building influencer lists by topic. Google Review Count:  217,000. 10) Inkybee.

Tools 76

Content Marketing Takes a Turn for the Better: New 2017 Research

Junta 42

Have clarity on what success in content marketing looks like ( See some examples of success.). Our research this year now supports this no-silver-bullet thinking — 91% of top performers indicate that their organizations are realistic about what content marketing can achieve, compared to 68% of the overall sample and 41% of bottom performers. research Click To Tweet. Click To Tweet.

The Six Best Online HR, Payroll, and Employee Scheduling Tools

Webbiquity

For example, staffing and training are critical elements in getting the most out of investments in marketing technology—which makes tools for recruiting, staffing, training, and scheduling vital to marketing success (even if HR is actually the group using these tools). Sample review: “If you need employees to work from multiple locations, we recommend When I Work. dinner parties).

Tools 44

The Best of the Best - Our 6th Annual Look Book

It's All About Revenue

Last year, we kicked it up a notch, showcasing examples of digital marketing achievements that went above and beyond the world of email. And check out some samples of the examples below. In years' past our annual Look Books would be comprised of the best of the best when it comes to email marketing. This year? Cool stuff, right? Creative and Design Email Marketing

Best 96

13 Web Design Trends to Watch in 2017

Hubspot

This style works best when the rest of the page is kept minimal and clean, like this example from French agency Big Youth. 2) Cinemagraphs. Full-screen loops, like this stunning example from Danish agency CP+B Copenhagen , are sure to hold visitors' attention for longer than a quick glance. 3) Experimental Compositions. The landscape of web design is constantly evolving.

The 12 Best Competitive Intelligence and Benchmarking Tools

Webbiquity

As will be the case for all posts in this series, tools will be shown with the number of results returned by Google on a search for reviews of that tool (not necessarily the actual number of reviews) and example showcase reviews. Sample review: “One of the best tools for monitoring competitors and tracking contents, TrackMaven helps you to filter your search what’s working.

How to Write a Case Study: The Ultimate Guide & Template

Hubspot

When done correctly, these examples of your work can chronicle the positive impact your business has on existing or previous customers. When you've provided non-traditional customers -- in industries that you don't usually work with, for example -- with positive results, it can help to remove doubts from prospects. Here are a few examples to get you started: What are your goals?

B2B Email Lists Buy Guide

Lead411

For example, Linkedin is a high quality data provider correct? Get A Random Sample w/your List Quote. When you get your list quote, insist that you get a random sample… as big as you can get. You want a complete random sample so that you can really check the accuracy. Verify Your Sample List Quality. After you get the sample, test it all. Which is scary!

List 61

The Seven Best File Sharing Tools

Webbiquity

As with all posts in this series, tools are shown with the number of results returned by Google on a search for reviews of that tool (not necessarily the actual number of reviews) and example showcase reviews. Sample review:   “Dropbox is first of all a file sharing tool. Sample review:   “An easy way to send big files.” Google Review Count:  699,000. Siasat.

Tools 50

The 14 Best Content Planning and Research Tools

Webbiquity

Sample review:  “Trello is a simple, yet effective project management tool following the agile development model. Sample review:  “This is a very easy-to-use tool for brainstorming and creating mindmaps. I use it for mapping out different content and blog post types to include in my editorial calendars.” — Online Marketing Institute. Best Content Planning Tools. 1) Trello. HubSpot.

After the Webinar: 7 Steps to Ongoing Audience Engagement

Act-On

For example, of three registrants, one could be a no-show; one could have tuned in, then dropped off after five minutes; the third might have stayed all the way through and asked a question in the Q&A section. You could go so far as to provide sample follow-up scripts, and/or email templates. 4. Here are seven ways to get the most out of your webinar investments: 1.

Moving Past Responsive Design to a Mobile-First Email Strategy

The Point

However, our production team did some analysis recently and noticed an interesting statistic: Across a representative sample of client campaigns, representing millions of emails sent, 42 percent of all opens were on mobile devices, but only 19 percent of all clicks were mobile. But the actual rate is only half that, both based on our sample data and industry standards. Why is that so?

The A/B Testing Checklist You'll Want to Bookmark

Hubspot

For example, let's say you want to see if moving a certain call-to-action button to the top of your homepage instead of keeping it in the sidebar will improve its conversion rate. For example, if you're wondering whether including a testimonial on a landing page would make a difference, set up your control page with no testimonials. But these tests can also be complex. or days.

A/B 48