Anything Goes Marketing

SEPTEMBER 11, 2006

In simple terms a blog (a web log) is like a regular website but it's typically much more personal and the content can be written by anyone with a computer and an Internet connection (so keep that in mind). The reason bloggers want you to bookmark their articles is because it increases their blog traffic. What are blog comments?

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Anything Goes Marketing

JULY 20, 2006

Here's a good article from e-consultancy called " A 10-point checklist for landing page design ". This article also describes how to improve your Google Adword " quality score ". Nothing too new in the article but it's well written and an easy read. Not getting a great conversion rate from your landing pages?

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Anything Goes Marketing

JULY 20, 2006

I have to admit that I was a bit excited when I saw this article on Imedia written by Wendy Roth with the headline " Email Marketing: What to Measure " as I just went through some internal discussions on this same topic. Don't forget about the content! Here are some other choice lines that scream out OBVIOUS!!!: They don't?

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Anything Goes Marketing

JULY 23, 2006

His ideas include: Advertising yoiur newsletter on your blog Use content that was created in your blog on your newsletter (this one was brilliant). You could even re-purpose blog content for other purposes. For example "Google is headed for its downfall.

Newsletter 100

Newsletter Tagging Business Blogging Advertisements 100

Anything Goes Marketing

MARCH 16, 2008

My suggestion would be to include press release snippets as part of a monthly or quarterly newsletter that has additional value added content. In this way, you cut down on the frequency of your emails and you provide content in a more regular format that your email subscribers expect to receive.

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Press Ad Frequency Opt-out Opt-in 100

Anything Goes Marketing

JUNE 15, 2006

Here are some good tips from a recent article written on Search Engine Watch Leave content outside of your private subscription area. To find out which words resonate with people, check out this article called " What People Search for " Use Alt tags for your images. Therefore don't put everything behind a subscription page.

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Tagging SEO Tips Creativity 100

Anything Goes Marketing

APRIL 5, 2006

Wow, I think people have run out of content to write on Click Z. Here is a terrible article on the 25 things that that this "expert" hates about Google. Furthermore, how can you say in one article that Google's philosophy is broken and yet say in another article that Google's philosophy aspires to higher things ?????

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Anything Goes Marketing

MAY 7, 2008

I was just reading a good article on Marketing Sherpa that outlines " 4 Ways to Fix Misspelled Email Addresses ". The content would be something like this: Here is the email address you entered: aquachad@gmail.com Is that correct? Do you have a lot of bounce backs in your database?

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Landing Pages Ideal Customer Profiles Profiling Tagging 100

Anything Goes Marketing

DECEMBER 12, 2006

I think you will be seeing more and more of this type of format as blogs maximize the SEO effectiveness of your content ( I wrote about this previously ). What I like are some of " Analytics Basics " articles that provide overviews to some of the key areas of web analytics that you need to understand.

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Anything Goes Marketing

NOVEMBER 15, 2006

John Murphy has written an excellent article called How to design your e-mail copy to maximize response. In this article he states: The key to developing an effective e-mail campaign is to remember that everything about your e-mail copy should be focused on one objective – getting the recipient to click through to your landing page.

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Anything Goes Marketing

FEBRUARY 13, 2008

I would be interested to hear from Bulldog and B2B Magazine how they found these articles. In any case, people are listening out there and blog content is like a search engine magnet or a web traffic firecracker. I suspect it was through searching or via a customized RSS feed.

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Anything Goes Marketing

NOVEMBER 16, 2008

During my research, I stumbled upon a great article by the Canadian Marketing Blog called " 2009 B-to-B Demand Creation Trends " eh (Canadian joke). You should even consider creating a blog and reposting your newsletter articles on it. Don't miss these great opportunities to build marketing content.

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Anything Goes Marketing

JUNE 29, 2009

Personalized email/direct mail content. Content must be created for each segment – this requires resources etc… To make this a personalization a bit easier, technology advancements allow you to add dynamic content sections to mostly generic communications. Is it worth it to make these personalized adjustments? Sales tools.

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Anything Goes Marketing

OCTOBER 23, 2006

If you do, then you've decided that your company has something to say and is committed to producing high quality content that is valuable to your customers and potential customers. Typically this content is great stuff and includes tips, industry news, offers and other useful bits of information.

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Newsletter Lead Generation Tagging Lead Nurturing 100

Anything Goes Marketing

MAY 1, 2007

continue to peak my interest and a recent article from emarketer.com shows how little progress large corporations have made in this area. From the article Business Crawls onto Web 2.0 , the path to large corporations adopting to Web 2.0. The discussions around web 2.0. Part of the spirit of web 2.0.

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Anything Goes Marketing

JULY 27, 2006

A follow up article demonstrating the ROI success of a clean database would be another great approach. It's all about building yourself up as the trusted advisor as described by Brian Carrol in his B2B Lead Generation blog This whole concept dawned on me as I was reading through a B2B Online article by Karen J. The difference?

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Newsletter Lead Nurturing Leads Lead 100

Anything Goes Marketing

JULY 23, 2006

One of the best practices that I preach for email marketers is to reuse content that you have on your site already. I mostly talk about whitepapers, PR articles and archived webinars. Why re-invent the wheel each time? What about flash demos that you may have created? Have a great product?

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Video Marketing Landing Pages PR Webinar Metrics 100

Anything Goes Marketing

APRIL 10, 2006

After reading a good article on how to attract people to your blog , I thought I would do the opposite as this seems to be working for me! Here are my top 10 ways to lose traffic on your blog in 10 days: Don't add any new content. Let your blog just "chill". For example: Kred fud kot.

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Anything Goes Marketing

OCTOBER 2, 2006

In a recent article, I read that executives still aren't getting the concept of corporate blogging which I think is BS. It allows you to post content about your company that doesn't make a lot of sense but contains many links and keywords that will drive traffic to your site. I know I am. Blogs let the rest of us "take back the night".

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Positioning RSS Adwords Opt-out 100

Anything Goes Marketing

AUGUST 26, 2006

Good tip over on ClickZ in an article called " When an E-Mail Marketing Campaign Goes Bad ". Remember, you can also slightly alter the content of your newsletter for your different segments that you're targeting - that's a whole blog post on its own. Try breaking out your email list based on the source of your list. Get creative!

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Email Marketing Tips Newsletter Blogger 100

Anything Goes Marketing

AUGUST 16, 2006

B2B websites can fail for many reasons but one of the main reasons is due to the difficulty of accessing content. If you have content that you know prospects would like to see, offer a few bits for free or with a minimal barrier. At least they can see the value in the content that you provide before having to fill out a long form.

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Marketing Websites B2B RSS Ideal Customer Profiles 100

Anything Goes Marketing

JULY 15, 2006

Robert Moskowitz writes about user generated mdeia (UGM) in his article "Don't Get Burned by User Generated Media". If there is negative content written about you, like the Dell Gripes site , plan a strategy to counter it. In my last post I focused on writing blog posts. The difference is in how you respond.

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Anything Goes Marketing

MAY 8, 2006

Also check out: Lyris , W3C Validator to test your content This is just the tip of the iceberg so if you want to get down and dirty, good luck with that. PS - Thanks again Larry Chase PPS - Here's a good article from ClickZ on tips to improve deliverability Technorati tags: spam , ham , email deliverability , Larry Chase

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Anything Goes Marketing

JANUARY 23, 2007

I've been reading a few articles lately about how some user-generated content ad campaigns such as the one that Dove ran called Dove Cream Oil Body Wash Ad Contest "failed" as it wasn't well received by the YouTube community. Tags: lead generation user-generated content Web 2.0.

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Youtube Web 2.0 User-Generated Content Blogger 100

Anything Goes Marketing

APRIL 5, 2006

Marketing Sherpa put out another great article on viral campaigns. It goes to show you that when it comes down to it, your content is where it's at. I suggest checking it out. If you're into marketing, get their weekly newsletter. Their tips are deadly (in a good way - just like "viral" campaigns).

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Viral Marketing Campaigns Tagging Press 100

Anything Goes Marketing

SEPTEMBER 4, 2006

After reading an inspiring article on ClickZ regarding effective landing pages , I've decided to look at ways to improve conversions on blogs. 10 ways to increase blog conversions Write compelling and informative content. If you write crappy content, don't expect people to browse your blog or return to it in the future.

Traffic 100

Traffic RSS Blogger Eloqua 100

Anything Goes Marketing

DECEMBER 3, 2006

Yes, his topics focus around his book and his consulting services but he provides amazing content using engaging interviews as part of his podcast. Here are some ideas: Create useful content to reinforce image as industry expert. Here are some ideas: Create useful content to reinforce image as industry expert.

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Web 2.0 RSS Webcast Business 100

Anything Goes Marketing

JULY 20, 2007

I was reading a great article on Imedia called Websites: The Secret to Landing Pages and Shopping Carts by Joseph Carrabis who pointed out a great point: Landing pages for visitors that enter your site from a search engine must also serve as home pages. Is your website ready? Using bulleted points also helps the reader quickly scan the page.

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Landing Pages Microsite Paid Search Agency Click Fraud 100

Anything Goes Marketing

DECEMBER 21, 2009

This may mean creating a lead nurturing program for new inquires on your website or using dynamic content in emails that presents a more relevant message. This is on top of the number of great articles that my community of LinkedIn and Twitter provide me. The key to sending relevant communication is to automate the process.

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Work Management Marketing Automation Services Marketing Management Planning 100

Anything Goes Marketing

JUNE 24, 2007

Today, there are many articles out there on "marketing conversations" like this one called " Conversational Marketing " by Diane Hessen. As this concept grows, you will start to develop a repository of resources that you can use to post on your site or your blog which is great for new content (think SEO). This is the big question.

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Anything Goes Marketing

NOVEMBER 29, 2006

HP goes further - they include related content, a case study and podcast for busy executives who can't watch the whole video and even have a refer a friend function to promote a viral effect. This included setting up meetings, who setup the meeting, the feeling at the meeting and even what was happening at lunch.

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Anything Goes Marketing

FEBRUARY 12, 2007

There are articles. The content is factual, it's informative and it keeps changing. Old Spice is trying to brand itself as being the product that knows how to make a man a man (whatever) that means and Old Spice products are pat of that mix but there is no overt call to action. Email addresses are required when you leave a comment.

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Anything Goes Marketing

SEPTEMBER 28, 2006

See the full article at BtoBOnline Interactive Advertising Bureau and PricewaterhouseCoopers report that Search continues to lead that growth, accounting for 40% of total online advertising revenue in the first half. as the content is not relevant to what you're looking for. It happens, all the time. How do you improve this?

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Search Marketing Paid Search Agency Online Marketing Advertising Agencies 100

Anything Goes Marketing

JANUARY 25, 2007

MarketingSherpa has kindly kept their top 12 viral campaigns from 2006 article open to public. Even creating a piece of content that no one else has such as a study or a how to paper is something that typically works. Why not position your survey as a fun trivia game? These are just a few ideas to get your creative juices flowing.

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Viral Marketing Work Management B2B Marketing Word of Mouth 100

Anything Goes Marketing

OCTOBER 11, 2006

For a basic overview of some of the differences between B2B and B2C email marketing, check out check out Tricia Robinson's article called " B2B vs. B2C Email Marketing ". This is definitely worth a read as there are some great articles from industry experts regarding email design, copy, best practices and strategies.

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Email Marketing Practices Clickthrough Tips 100

Anything Goes Marketing

OCTOBER 8, 2006

However, I test by MarketingExperiments.com demonstrated that a more simplified landing page had a better success rate in their article on ImediaConnection called: Use Single-Column Format and Up Revenue. Do you think they have too much garbage content besides the main blog posts? Not convinced? Check out the stats: What about blogs?

Landing Pages 100

Landing Pages Conversion Stats Tagging 100

Anything Goes Marketing

OCTOBER 29, 2006

Generate Loyal Opt-Ins or LOI There is an article by Stefan Pollard on ClickZ called A Good First Impression Equals Stronger Opt-In Relationship in which he provides some easy tips on how to respond to those people who have signed up for updates from you. Someone signs up to receive your blog feed or email updates from you - what do you do?

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