Instead, consider the short-form article. Here's one structure for an article: Focus it around one idea. Why content articles make sense for marketing programs: Less expensive. You can also link articles together, creating a pathway for your story to build engagement. say you give articles a try. MORE >>

If I see another online article masquerading as a whitepaper, I think I will scream! To vent on the subject of articles masquerading as whitepapers, please tell your story below! Marketing Soapbox article b2b content marketing research whitepaper” It happened a few years ago. ” Or, the “new white.” Other? MORE >>

As you may know by now, article marketing is an effective way to gain credibility and establish yourself as an expert in your field.  By writing articles about topics of interest to your readers, and distributing them on article directories, you can give your content the kind of exposure that would be hard to get anywhere else.  MORE >>

Jill Konrath, sales strategist and author of SNAP Selling , has an article on ScLoHo's Collective Wisdom blog about limiting the amount of time you speak during a sales call and keeping quiet during that most critical meeting -- replacing your competitor! Whatever You Do, Don't Do This During a Sales Meeting. But, everything adds up.". MORE >>

You can click on the Weekly Articles tag for previous issues or subscribe to the Weekly Articles Feed.    . This past week has seen some interesting conversations about press releases/newswires, how to conduct social media campaigns and the relationship with customers. Enjoy this last issue before the President's Weekend Holiday. MORE >>