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Four ways Facebook Instant Articles will dramatically impact marketing

grow - Practical Marketing Solutions

Facebook announced it would open up Instant Articles -– formatted and optimized to load almost immediately -– to any publisher without a special approval process. WordPress powers more than 25 percent of all websites, according to Facebook, so making it easier for WordPress users to sign up for Instant Articles will certainly open the floodgates to an incredible new wave of content.

Millennials Surprisingly Prefer News Articles Over Videos


” According to the respondents who don’t watch news video, 41 percent of people think that reading articles is faster and more convenient than watching a video, and 19 percent feel that video doesn’t add anything to written news. The post Millennials Surprisingly Prefer News Articles Over Videos appeared first on The Content Strategist.

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Top-10 Biznology articles in 2015


So I dug around Google Analytics looking for the top ten articles based on popularity between January 1 through December 31st. While I am limiting this list to visitors’ favorite articles from 2015, I will give a shout out to Ruth Stevens who wrote the tippity-top article over the last 13 months, The 10 Most Fascinating People in B2B Marketing in 2015 , #4 globally.

LinkedIn ‘Instant Articles’: Good News or Time for Platform Panic?


I’m talking about LinkedIn launching its own version of Instant Articles. According to BuzzFeed News, LinkedIn is exploring its own version of Instant Articles that will allow publishers and brands to post content directly on the social network. Instant Articles are garnering roughly the same CPMs as most publisher sites, but that alone probably won’t save anyone.

B2B Marketing Trends for 2016

He's been named one of the 50 most influential B2B marketing thought leaders, written articles on web and social media marketing for various publications, been quoted. million newsletters/month generated  Over 2 million articles archived from almost 4,000 content sources  Over 10 billion social signals analyzed to rank content. B2B Marketing. processes are fundamentally changing.

Top 10 LinkedIn Pulse Article of 2015

B2B Marketing Insider

The post Top 10 LinkedIn Pulse Article of 2015 appeared first on Marketing Insider Group. Over a million professionals have published a blog on LinkedIn, according to LinkedIn’s executive editor Daniel Roth. These individuals publish more than 130,000 posts every week on LinkedIn. Nearly 50% of all readers are in leadership roles, including CEOs, VPs and managers, across 21 industries and 9 countries. And this number is expected to go […]. Content Marketing

10 content marketing articles you missed


The post 10 content marketing articles you missed appeared first on Biznology. The beginning of the year is often a best of time in the blogging world. This is doubly so when yours truly, your humble SEO , SEM , digital and content marketing blogger, is away in Cartagena de Indias , Colombia , for an entire exotic tropical Caribbean destination wedding week. Enjoy, my Tigers! Like this post?

Pinterest Announces Rich Pins for Articles


Now, Pinterest is going to let you start pinning articles. What You Need to Know About Pinterest''s New "Article" Pins. Pinterest''s article pins are just what they sound like -- pins for, you know, articles. those awesome blog articles you''re always writing! Now you might be saying to yourself, "Self, I used to pin my articles on Pinterest, anyway.

Thought Leadership: Marketing Engineering Services with Technical Articles

Industrial Marketing Today

Fortunately, there are exceptions and some smart marketers are using technical articles to their advantage in order to establish thought leadership and rise above the competition. There are many ways to build thought leadership such as publishing articles, blog posts — either as a guest or on your own blog, public speaking at prominent industry events and being quoted frequently in trade publications. Published/publishing technical articles play a key role for engineering services companies. Some of these technical articles are kinda sorta dated. Moore

B2B Marketing Trends for 2016

He's been named one of the 50 most influential B2B marketing thought leaders, written articles on web and social media marketing for various publications, been quoted. million newsletters/month generated  Over 2 million articles archived from almost 4,000 content sources  Over 10 billion social signals analyzed to rank content. B2B Marketing. processes are fundamentally changing.

This Week in Content Marketing: Get Ready for Brands to Take Over Facebook Instant Articles

Junta 42

In this episode of This Old Marketing, Robert and I talk about the implications of Facebook opening Instant Articles to brands, starting with Intel. Facebook extends Instant Articles – starting with Intel (7:02): Facebook, which created Instant Articles a year ago to make publishers’ articles load faster, is now giving that tool to brands. This week’s show.

The Top 20 LinkedIn Pulse Articles of All Time


And luckily for me, they also make it pretty easy to sort through the entire archive of Pulse articles based on their popularity. How convenient for a blogger writing about the top Pulse articles of all time. So, here are the top 20 LinkedIn Pulse articles "of all time" as ranked by LinkedIn Pulse, themselves. #1: "All time" here is like a year or so.

How Facebook Instant Articles Could Change the Game for Content Marketing

Modern B2B Marketing

Author: Ellen Gomes Last October, Facebook quietly launched Instant Articles for iPhone, “a beautiful new way to read articles in the News Feed that is faster and more interactive than ever before,” according to the company. This blog will take a look at whether Instant Articles applies to brands and content marketers, and what this change might mean for them.

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Most Popular Articles – Q2 2015

The ROI Guy

And marketing Here’s our most popular Value Marketing and Selling articles for this past quarter: Three Big Myths Debunked at SiriusDecisions Sales and Marketing Summit [link] SiriusDecisions and the “No Decision” Challenge [link] What do Myth Busters, B2B Sales Reps and Real Estate Agents Have in Common? link].

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B2B Marketing Trends for 2016

He's been named one of the 50 most influential B2B marketing thought leaders, written articles on web and social media marketing for various publications, been quoted. million newsletters/month generated  Over 2 million articles archived from almost 4,000 content sources  Over 10 billion social signals analyzed to rank content. B2B Marketing. processes are fundamentally changing.

7 Must Read Blogging Articles

WindMill Networking

7 Must Read Blogging Articles by Dave Schneider - Maximize Social Business. The number of blogging resources on the web is astounding. A quick search for blogging returns 120 million results in Google. So where do you begin? It’s a tough question, and one I get all the time. You want to start a blog, but you don’t know where and how to begin. And even if […]. Author information. Dave Schneider. Dave Schneider contributes a monthly column on Blogging. Dave is the cofounder of NinjaOutreach, an innovative new blogger outreach software for marketers based in Boston, Massachusetts.

The Most Common Keywords Found in the Top-Shared Articles [New Data]


Crafting a clear, relevant, and click-worthy title is the most important thing you can do to ensure that the article you spent hours and hours researching and writing performs well. A great headline ensures that your post is found in search results and shared on social media, meaning more people will read and benefit from your article. Liked this article? Analytics. Baking.

Content Marketing Tip: Start with Ready-to-Publish Articles

Writing on the Web

A great way to short-cut the time needed to research, write and publish quality online content is to find a good writer to supply articles. Some people use canned articles ‘as is’ They don’t take the time to add their own stories, to explain how it is for them in the work they do. Tell them why this article and these ideas are important to them. Entertain.

Taking Your Storytellers from New Recruit to Article Promotion Champion

Content Standard

You built your editorial calendar, publishing cadence, perfected your article promotion plan, and you fully believe that you figured out Google’s algorithm with your keyword strategy. Look for articles that are written well, include original analysis, and texture—mixed media and quotes, for example—and then identify authors. Turning a Freelancer into an Article Promotion Champ.

This Week in Content Marketing: Facebook Instant Articles Need Syndication, Not Advertising

Junta 42

Next, we’re not surprised that 20 big publishers are having trouble generating revenue from Facebook Instant Articles. Rants and raves include a seminal book on business strategy and an article that claims to highlight examples of content marketing – only many of them aren’t. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.

This Week in Content Marketing: How to Pen a ‘Content Marketing Is Dead’ Article

Junta 42

In this week’s episode of This Old Marketing, Robert and I explore the wisdom behind Contently’s recent acquisition of Docalytics, and we discuss the pros and cons of Facebook’s decision to open up Instant Articles to everyone. Rants and raves include a resurgence of popularity for e-newsletters and Robert’s tutorial on how to write a “Content Marketing Is Dead” article.

What Makes Content Compelling? An Analysis of 3 Top-Performing Articles [Infographic]


Inbound is no longer something entirely foreign to marketing teams: Globally, three out of four marketers prioritize an inbound approach. This means that brands are producing content at an accelerated rate, and in order to remain competitive, you need to consistently produce something that is compelling enough to generate a ton of shares. However, is this kind of guaranteed success even possible?

Surviving Frugalnomics: Top 5 Articles in 2014

The ROI Guy

From our Frugalnomics Survival Guide, the articles you voted as the most popular and important in 2014: 5 Tips for Crafting Provocative E-Mails That Work! Stay up to date on the latest articles and collaborate with others in the LinkedIn Value Marketing and Selling Discussion Group. Here''s to helping you not just survive, but thrive in 2015!

5 Articles that Prove Content Personalization is Key

ion interactive

So this week, we wanted to round up some of our favorite articles, some new and some aimless, that explain the importance of personalization within your online visitors’ experiences. A timeless article about content personalization from Michael Brenner is one of our favorites about building relationships at scale. “ Let me put you in a little scenario really quick. Not a problem.

32 Blog Post Ideas for Your Next Article


Feeling a little stumped about your next article? Create a resource list of your website’s articles on a given topic. The post 32 Blog Post Ideas for Your Next Article appeared first on Writtent Blog. Image source. Never fear, for you’ve come to the right place. Even worse, it can be easy to find yourself writing what feels like the same thing over and over again.

How Dare You Call That Article a Whitepaper?

B2B Marketing Traction

If I see another online article masquerading as a whitepaper, I think I will scream! To vent on the subject of articles masquerading as whitepapers, please tell your story below! Marketing Soapbox article b2b content marketing research whitepaper” It happened a few years ago. The buzz caught hold and all of a sudden a whitepaper on your website was the “new black.”

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9 Tips to Spot Amazing Article Writers


Article writers – truly amazing ones who create content that will knock your visitors’ socks off – can sometimes be hard to come by, depending on your niche. Here’s a list of 9 quick tips to help you spot amazing article writers. When trying to find article writers, Google can be your best friend. They manage the entire article writing process for you. Company News

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9 Content Marketing Articles You Shouldn’t Miss

B2B Marketing Insider

But before I do, I thought it would be a good idea to share some of the best articles this year on the topic. Last week I covered the 8 Marketing Strategy articles you missed when you were too busy. And 6 Social Media and Search articles you missed when life was too hectic. It’s a big week here in the world of content marketing. It used to be so easy.

Why You Can't Resist Clicking on This Article: The Clickbait Conundrum


Suddenly, 10 minutes go by -- you''ve scrolled through the whole article and realized it''s a load of crap that was meant to waste your time. Most people have the same experience with clickbait. You stumble across it in your Facebook feed or Twitter feed. It reads, "13 Problems Every Blonde Bostonian Working at a Marketing Software Company Has." You recognize it''s pandering to you.

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Our Favorite Blog Posts & Articles for 2015

KoMarketing Associates

Here is a look back at some of our favorite blog posts and articles from 2015. The article from SEER showcases how a #1 ranking only generated a 5% CTR and while that was still a large amount of traffic, it wasn’t the CTR they assumed. This article makes you realize that we have to be prepared for the Mobile shift coming up, where the U.S. From Casie Gillette.

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Our Favorite Blog Posts & Articles for 2016: 5th Annual Edition

KoMarketing Associates

I found Aleh Barysevich’s article extremely beneficial as I began evaluating ways to get my clients’ content to appear in the Answer Box. While this article is geared towards SaaS companies, there is a lot of good information any B2B organization could consider, when evaluating the customer acquisition process in relation to marketing and sales. From Casie Gillette.


Don't Worry About Facebook Instant Articles: Here's Why They're Actually a Good Thing


Last week, Facebook made a big announcement : the release of their new Instant Articles feature. It allows publishers to create and distribute mixed-media articles in a self-contained Facebook "capsule," while promising mobile app users a more visually interesting reading experience that loads significantly faster that articles have previously. Let me show you what I mean.

How Much Should Sponsored Articles Really Cost? [New Data]


Sponsored articles are one of the new shiny new objects in the content marketing world. Sitting at the intersection of editorial thought leadership and native advertising, sponsored articles have only recently risen to prominence as a tactic worthy of garnering a share of marketing budgets. A Sponsored Article Pricing Analysis. What Should Sponsored Articles on Blogs Cost?

Facebook Instant Articles: Bad for Marketers, OK for Publishers, but Great for Facebook


When Facebook recently launched Instant Articles , the internet and publishing community was buzzing. Publishers were excited -- by hosting their own articles within Facebook but still displaying their own ads, they could generate more traffic and attention from the Facebook community. Are Instant Articles going to kill websites? Maybe. Here's why. Smart Move for Facebook.

6 Social Media And Search Articles You Missed When Life Was Just Too Hectic

B2B Marketing Insider

Last week I covered the 8 Marketing Strategy articles you missed when you were too busy. So in this post, I will review the most popular articles this year on the topics of social media and search engine marketing. This article addresses the fact that the majority of our marketing plans take what we did last year and apply a plus or minus percent. Search and social.

Surviving Frugalnomics - Top Five Articles for Q3 2015

The ROI Guy

Each quarter we do a round up of our most popular and important articles to help you survive Frugalnomics, and based on your votes here are the top five: 1) End Death by PowerPoint and 1,000 White Paper Cuts [link] 2) Death of the B2B Sales Rep – An Interview with SiriusDecisions [link] 3) Frugalnomics in Effect - Gartner predicts 5.5% decline in IT spending for 2015 [link] 4) TCO is so 1990. Why TCS is the new TCO! link] 5) Three Challenges that will Impact Your 2016 IT Sales and Marketing Plans [link].

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The Power of Article Marketing

Fearless Competitor

B2B Demand Generation | The Power of Article Marketing. This article on the Role of Inbound Links explains it well. We use article marketing. That is the site where we post our articles. If so, also post your articles to an article site like Evan Carmichael. Have you tried article marketing? Problem is, it’s really hard work. What do you think?

Top 5 Articles of 2015 to Get You Ready for the New Year!

The ROI Guy

Here's a round-up of the top five most popular articles from the Alinean team, all with significant guidance for the New Year: 1) Death of a Salesman? As we look forward to a great 2016, what lessons can we learn from the past year? Forrester says Yes (at least 1 in 5 at risk)! link] 2) End Death by PowerPoint and a 1,000 White Paper Cuts [link] 3) TCO is so 1990s. Why TCS is the new TCO.

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Top 5 Content Marketing Articles of 2011

Junta 42

It’s been a tradition on this blog to review the best content marketing articles/posts from the past year. And now, your most popular content marketing articles over the past year. Content Marketing Content Strategy Fun Stuff angry birds content marketing articles groupon klout popularTo be fair, we do this completely based on traffic to each post. Well, search no more.