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The State of Marketing Today – Marketing Made Simple TV with @HeatherHoetger of Bulldog Solutions

Fearless Competitor

Heather Hoetger of Bulldog Solutions on Marketing Made Simple TV. Why you need to use outside firms like Bulldog Solutions and why their failures help you succeed. The show also features a great offer from Bulldog Solutions -. Here’s what you’ll learn in this show: Why Crawl, Walk, Run is the key to marketing success. Heather Hoetger. _.

4 Dimensions of Effective B2B Marketing Plans

It's All About Revenue

by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Liz Pate , the marketing communications manager at Bulldog Solutions , a marketing technology company that provides software and agency services to BtoB enterprises. She also manages Bulldog’s blog. Follow Liz on Twitter at @liz_pate. Another roadblock is lack of visibility into marketing plans.

Plan 99

The History of #SXSW [Infographic]

It's All About Revenue

We are hosting a party with partner Bulldog Solutions and make a donation to a local Austin, TX charity for every Gowalla or Foursquare check in (RSVP on Facebook ). by Joe Chernov | Tweet this. There are two basic ways to grow a business. Gobble up as much as much of the current pie as you can. Bake a bigger pie. And we are creating lots of content. Following are just a few. Reddit.

Renewals & Revenue: Great Partners Drive Customer Success

It's All About Revenue

To automate this program, Sam worked with local partner Bulldog Solutions to develop a multi-touch lead nurturing program to secure renewals. During the presentation, Sam graciously asked the Bulldog partners in the room to raise their hand while he thanked them for their great ideas and ability to help make this happen for CompassLearning. Lead Nurturing bulldog solutions CompassLearning Demand Generation education Eloqua lead management Lead Scoring marketing campaigns marketing operations partners renewals revenue Sam Ederby Erika Goldwater | Tweet this.

50 Statistics About B2B Sales and Marketing (Mis)Alignment

Type A Communications

95% of buyers chose a solution provider that “Provided them with ample content to help navigate through each stage of the buying process” ( DemandGen Report ). Alignment of sales and marketing impacts revenue growth up to 3 times ( Bulldog Solutions ). June 17, 2014. It’s hard to imagine a 2014 topic hotter than Jimmy Fallon right now. Why is this such a huge problem? IDC ).

Hive9 Marketing Performance Management Includes Customer Journey Optimization

Customer Experience Matrix

These were all developed within B2B marketing agency Bulldog Solutions , which spun off Hive9 about a year ago. This coordination includes both gathering data from multiple sources and sending messages through other systems. Some not-so-pure CDPs do combine the data assembly and decisioning, but they don’t use a system-assembled customer journey as the framework for message selection.

A Buyer Persona Template for the B2B Marketer

The Effective Marketer

I was reminded once again of the importance of creating buyer personas during Bulldog Solutions event on Marketing Benchmark in which Rob Solomon walked us through their five step process for organizing your marketing programs: Business Case. During the Bulldog Solutions event, we discuss this issue of how to create one and who should be involved. Bulldog Solutions Guide to Creating Buyer Personas: [link]. Infrastructure. Process Planning. Program Execution. Measurement. Map your content. Measure and share your results. I couldn’t agree more.

The Marketing Skills Gap is Very Real

It's All About Revenue

Eloqua, Focus, the Marketing Automation Institute and Bulldog Solutions will explore how companies staff the demand generation function and the critical skills that are missing in many marketing departments. by Christina Pappas | Tweet this Marketing might be in my blood. My father was a marketer before me, back in the 80’s and 90’s on the cusp of the personal computer and the birth of the Internet. Back then, brands spent their budgets on print ads, the biggest, baddest trade shows and fancy corporate retreats. There’s a lesson here: The marketing skills gap is very real.

Highlights of this week’s best blog posts at Fearless Competitor

Fearless Competitor

Todd Davison is a top marketing expert, a founder of Bulldog Solutions, and recently started Demand Frontier. Weekly Summary of the Best Blog Posts from Fearless Competitor.com – and don’t forget the offer at the top right of a great white paper. So on Saturday’s we share highlights from the week’s best posts, and we hope you enjoy them. You should too.

Who Goes to Eloqua Experience?

It's All About Revenue

Astadia Bluewolf Bulldog Solutions Catapult CRM Technologies Extraprise. by Jesse Noyes | Tweet this The sponsorships are spoken for, registration is closed and Eloqua Experience is less than a week away. But some of you out there might be asking, “Who goes to Eloqua Experience?”. So we decided to answer that question by breaking down some of the data. Here’s the list.

Florida gets its own BtoB demand generation agency – Find New Customers

Fearless Competitor

There are plenty of fine demand generation firms in the USA, such as Bulldog Solutions in Austin, TX and Heinz Marketing in Seattle, WA. Florida gets its own marketing agency, Find New Customers – the nicest company in BtoB marketing today. Why does that matter? Content Marketing. Lead Nurturing. Lead Scoring. Social Media. then profits fall and personnel gets changed.

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The Remarkable, Amazing, Must-Read Story of Marketing Made Simple TV!!

Fearless Competitor

Todd was one of the founders of Bulldog Solutions and he has years of experience working with lead generation firms – companies who share content via email, newsletters, etc. What is Marketing Made Simple TV and where the heck did it come from? This is the true story of Marketing Made Simple TV. It’s kind of long, but it’s one heck of a good yarn. Hope you enjoy it.

Don’t Hire a Person to Head B2B Demand Generation – Unless He has a Plan like SCORE!

Fearless Competitor

And if you watched Heather Hoetger of Bulldog Solutions on Marketing Made Simple TV , you saw why companies hire outside experts. When hiring a B2B demand generation manager, don’t just hire a person – hire a process! Like SCORE too – Simple, Clear, Optimal Revenue Enhancement! Thanks to @buyerzone for naming FearlessCompetitor.com the #1 B2B blog of 2012 !).

BtoB 36

Why Find New Customers is the best name of any Marketing Agency

Fearless Competitor

When you lo0k at Marketing Agency names, you find a couple of common traits: Named after a dog species, like the nice folks at Bulldog Solutions. Or do you prefer the name a person, like Ogden Marketing, or a dog like a Bulldog? Named after a person’s last name, like the company in Atlanta I once worked for – and will never work for again – for any amount of money. I also suggest you don’t do business with anyone in Atlanta whose company name starts with a P. What do you think? Is Find New Customers company name focused in you? Love comments here.

B2B 28

5 Reasons to Outsource Marketing Today

Fearless Competitor

Should you reach out to outside firms for marketing help, like Bulldog Solutions , PointClear , AcquireB2B or Find New Customers ? Get your answer below. In an interesting (but dated pos)t by The CMO Survey.org, entitled “ Outsourced Marketing ,” they explore the rapid growth of marketing outsourcing. Companies don’t have the expertise to perform key marketing tasks.

POS 31

Sales Lead Management Association Announces Winners of the 2011 “50 Most Influential People in Sales Lead Management” Election

Fearless Competitor

Lisa Cramer – LeadLife Solutions www.leadlife.com. Rob Solomon – Bulldog Solutions www.bulldogsolutions.com. Jeff Ogden, President of the B2B demand generation company Find New Customers wishes to congratulate all the winners, and to say that we are honored to be included with so many B2B marketing experts. James W. The recipients are: (Not in order of votes).

The Benefits of Marketing Automation for Sales: Use Email to Shorten the Sales Cycle

Marketing Action

According to Bulldog Solutions , companies that invest in marketing automation solutions see 70% faster sales cycle times. Marketing automation is a powerful way to build stronger relationships with customers – and to do it faster and more effectively than manual processes ever could. Better Visibility and Shorter Sales Cycles. Email Marketing to the Max.

Harnessing the Power of VR and AR Part II: Applying the Technology in B2B Marketing

Bulldog Solutions

At Bulldog Solutions, we believe that the answer to that question is, categorically, YES! Or, is it better to visualize the solution? Does the extreme situation of either the “problem” or “solution” create a huge insight for your audience? That depends on how your audience views your solution. However, these are all consumer-oriented initiatives. In the Field.

Vidyard Wins 2016 Marketo Revvie Award

Vidyard

“Earning the Partner of the Year award for the 2016 Marketo Revvie Awards underscores Vidyard’s hard work and commitment to delivering best-in-class video marketing solutions that help Marketo users engage with their customers in new and innovative ways,” said Tyler Lessard, CMO of Vidyard. Vidyard partners with many Marketo services partners including LeadMD, Demand Spring, Bulldog Solutions, Demand Gen, Faction Media and Verticurl, among others. We are honored to be recognized as an exceptional member of the Marketing Nation®.”. About Vidyard. Phone: (281) 543-0669.

Find New Customers congratulates the Demand Generation Experts in BtoB Magazine

Fearless Competitor

Todd Davidson, President, Bulldog Solutions. BtoB Demand Generation |Top Experts in B2B Magazine. The B2B lead generation consultancy Find New Customers congratulates the 15 men named top experts in Demand Generation in Who’s Who in B-To-B announced today in BtoB magazine. We offer them all our best wishes and congratulations! Adam Blitzer, COO, Pardot. Stephan Dietrich, President, North America, Neolane. Phil Fernandez, President and CEO, Marketo (Sponsor of our white paper, How to Find New Customers ). Malcolm Friedberg, CEO, Left Brain DGA. Joe Payne, CEO, Eloqua Corp.

2013 Marketing Survey Results: What Worked Best?

Marketing Action

This may not come as much surprise to those among us who deal with these tradeoffs daily; but what’s worth noting, here, is the cost-cutting, time-saving solution before us that many overlook: marketing automation. It was in this spirit that we at Act-On first set out to do a monthly marketing survey, back in 2011. Here was what we found; we hope it’s interesting. license.

Best Place to Eat at 4AM (And 8 Other SXSW Tips)

It's All About Revenue

And if you want to party like a local, stop by our free event with Bulldog Solutions at Club Deville. by Jesse Noyes | Tweet this It’s that time again. South By Southwest is upon us, and tech geeks, film aficianados and music lovers will soon converge upon Austin, Texas for about two weeks of mayhem. Here are x tips to make feel more like a local at SXSW. You want to order a drink?

Inbound Marketing Must Set the Table for Industrial Sales

Industrial Marketing Today

Brien, VP of Sales Enablement at Bulldog Solutions , summarized the problem very well in his recent article where he wrote, “In general, salespeople don’t like leads. In my conversations with industrial companies about inbound marketing, I find my audience agreeing with me up to a certain point and then there is a big disconnect. I see heads nodding in face-to-face meetings or hear plenty of “Uh-huhs” on the phone when I talk about the benefits of inbound marketing. I can’t help but think that the person at the other end is silently telling me, “Show Me the Money!” Bruce A.

Lead 21

Vidyard Named Finalist for 2016 Marketo Revvie Awards

Vidyard

“Vidyard’s recognition as a finalist for the 2016 Marketo Revvie Award for LaunchPoint Technology Partner of the Year validates our commitment to delivering best-in-class video marketing solutions that help Marketo users engage with their customers in new and innovative ways,” said Tyler Lessard, CMO of Vidyard. Vidyard partners with many Marketo services partners including LeadMD, Demand Spring, Bulldog Solutions, Demand Gen, Faction Media and Verticurl, among others. Learn more about it here. About Vidyard. About Marketo Revvie Awards. Media Contact. Brad Hem.

Do You Have Any Idea Who You're Talking To?

Savvy B2B Marketing

Technology marketers can break personas into the three major buckets recommended by Adele Revella: Economic buyers – Those concerned about the cost of the solution. Technology buyers – Those responsible for integrating or managing the solution. Let's assume you're targeting the person using the solution. What is a Buyer Persona? " How to Develop a Persona As C.

Integrated Marketing Tips from Todd Davison of Demand Frontier

Fearless Competitor

(Editor’s Note) Todd is one of the founders of Bulldog Solutions, who recently left to form DemandFrontier. Your goal is to create messages of high relevance that also align with your solutions, services and products. While this is an older post, the advice is as timely as ever. How can I translate my marketing campaigns into qualified leads and, ultimately, sales?

Sales and Marketing: Alignment vs. Integration

Marketing Action

Bill has spent most of his career in sales and sales leadership roles, including senior executive positions at FedEx Office, Office Depot, and the chief sales and revenue officer for Miller Heiman, as well as Bulldog Solutions. They want to sell and bring solutions to their clients. Part 1: The Challenges to Marketing and Sales Teams. We want them all to be awesome.

Anything Goes Marketing is Attracting Attention

Anything Goes Marketing

Bulldog Solutions has quoted me recently on their BullBlog from my post on using video with email : ``Anticipating concerns about the complexity of video, blogger Chad Horenfeldt of Eloqua notes, "If a three-year-oldcan play Guitar Hero and have it posted to YouTube, your marketing team can handle this." Thanks Bulldog! I would be interested to hear from Bulldog and B2B Magazine how they found these articles. Technorati tags: blogging success, b2b magazine, bulldog solutions, bloggers unite. Thanks BtoB Magazine! Chad H.

Savvy Toolkit: How to Create Buyer Personas

Savvy B2B Marketing

Here are some resources to get you started: Four Keys for Success Using Buyer Personas to Focus B2B Marketing Automation Campaigns Bulldog Solutions' Step-by-Step Guide to Creating Buyer Personas Make Good Media's Buyer Persona Development Questionnaire (scroll to the bottom, but be sure to check out the post) Enquiro Research's Business to Business Survey 2007: Marketing to a Technical Buyer (for a comprehensive persona example) Goal Centric (offers training and creation of user and buyer personas) TweetAnd that understanding often starts with the development of buyer personas.

How to Squeeze the Most Life from Your Content

Savvy B2B Marketing

Those are the findings from an Executive Benchmark Survey of B2B marketers conducted by Bulldog Solutions and Frost & Sullivan. As a follow-on to its survey, Bulldog Solutions produced a Webinar entitled How to Cure the Content Headache. 3) Rob Solomon, the CEO of Bulldog Solutions, discussed ways to repurpose content to extend its value and reach.

Lead Scoring - Thinking of Outputs First

Digital Body Language

I was on a webinar with Todd Davison of BullDog solutions the other day, and he had a great way of showing the outputs of lead scoring that I wanted to share as it gives a great conceptual model for how to think about lead scoring and what to do with the scored leads. Todd used a 2x2 matrix to talk about lead scoring from the perspective of outputs.

Polly Allen: Unleashed

Bulldog Solutions

Have you ever wondered about the people behind Bulldog’s marketing savvy, industry know-how and lush fur? This week, we’re featuring Polly Allen , one of Bulldog Solutions’ magnificent Account Managers. Name one thing that has surprised you about Bulldog. What’s the most interesting thing you’ve learned at Bulldog? Marketing Agency , Working at Bulldog

Process Turns Marketing Automation Into Revenue

LeadSloth

In his post “ Technology, alone, is not enough “, Adam Needles published an interesting graph about the the biggest roadblocks in maximizing a marketing automation solution: Source: Bulldog Solutions/Frost & Sullivan (click to enlarge). Today I read a blog post about 7 trends that speed up the adoption of marketing automation. Process First. That was hard.

Buyer Personas: How to Deliver Relevant Content to B2B Buyers

Savvy B2B Marketing

New research from Frost & Sullivan, the Growth Partnership Company, and demand-generation agency Bulldog Solutions confirms that even high-performing marketers struggle to consistently produce compelling content. One point really caught my eye. The problem with that approach is that generic categories don’t tell you enough to make a meaningful connection with the reader.

Email and Video: Tactics you can use Today

Anything Goes Marketing

Karen Gedney reported that Bulldog Solutions started adding video highlights to their emails. Bulldog Solutions reported that with the inclusion of video in their email, open rates have increased by 30 percent to 14.09 I may be getting older but I had a crazy flashback yesterday. The bottom line here is that video has come a long way. Looks difficult? percent. HR videos.

Join Me: Free Webinar You Won't Want to Miss

Jill Konrath's Fresh Sales Strategies Blog

Sponsored by ShadeTree Technology and Bulldog Solutions Simplicity: The Key to Selling to Crazy-Busy Executives. Wednesday, July 28th. 2 pm ET, 1 pm CT, 12 noon MT, 11 am PT. Register: [link]. Want to learn fresh strategies to increase your sales effectiveness with today's frazzled execs? In this session, you'll discover: How being super-busy impacts how executives think as well as their expectations. What sellers and marketers unwittingly do that grinds their sales opportunities to a screeching halt. Don't miss this opportunity to learn more!

The Top 10 Best of Everything in 2015

Fearless Competitor

In this new year, the award winning marketing expert Jeff Ogden of Find New Customers will share his top 10 best of everything for this new year with you. Since Fearless Competitor is the blog of the company Find New Customers , we hope you’ill visit that site too. Let’s have some fun here. You can’t be serious all the time on your blog. Power it off and turn it on – done.