Biznology

SEPTEMBER 19, 2017

You won’t get dinged by Google as long as you do your best to accurately timestamp your posts and uploads because if Google thinks you’re selling decade-old donuts as fresh and hot, then you’ll get in trouble. And you should! Everything But The Kitchen Sink. Go back and backfill everything that you can.

Google 123

Google Press Domain Marketing Management 123

Biznology

MARCH 4, 2022

This edition’s featured article, Failure and Rescue by Atul Gawande, MD, is his commencement address to the 2012 graduating class of Williams College. How many rising stars like Nadella do you have at your company—and what can you do tomorrow to put them on a path to becoming your next (and ideally best ever) CEO?”

Creativity 104

Creativity Thought Leadership Class Eye-Tracking 104

Biznology

JANUARY 23, 2013

Their process begins with constructing an ideal buyer persona by analyzing the client’s best customers, which can be executed by uploading a few hundred records of name, company name and email address. In the first half of 2012, the prospecting sources produced zero in closed sales.

Acquisitions 80

Acquisitions B2B Marketing Salesforce.com Work Management 80

Biznology

MARCH 10, 2017

One of the best and easiest ways to get some relief from feeling overworked is to simply go for a walk. A 2012 study found that only one in five employees took actual breaks for lunch. You don’t think clearly, which makes it harder to work, which leads to more stress. Get up and move. Go to lunch.

Practices 136

Practices Organic Leads Cost Creativity 136

Biznology

APRIL 6, 2015

However, in 2012, Google’s Penguin algorithm emerged and changed things drastically. The best way to acquire beneficial links is through building relationships with real people and having content on your website that is worthy of links. In the early days of building links, quantity was much more important than quality.

Link Building 80

Link Building Ad Building Webinar Metrics Search Marketing 80

Biznology

JULY 26, 2016

Frank says, “We are transforming organizations to have a deeper understanding of Customer and Employees and helping them find the best ways to engage these key constituents.”. Doing so, he and his employer, Zeno Group (an Edelman company) are defining the next generation of Customer Service, Marketing and PR. Like this post?

PR 80

PR Web 2.0 Blogger Public Relations 80

Biznology

FEBRUARY 13, 2015

As this campaign started with a high impact direct mail package costing $25, we wanted to get the best list possible, and then call to verify the key data before sending the DM package. First California Bank had been acquired by Pacific Western Bank in 2012, even though the deal didn’t close until 2013. Bill Lidle, Sr.

List Brokers 80

List Brokers Ad brokers B2B Work Management 80

Biznology

JULY 28, 2014

Large and small businesses alike have spent the better part of the past half-decade trying to best leverage the marketing potential of Facebook – and rightly so. billion active users worldwide, and an increase of 92 percent when it comes to shared content since 2012. Facebook reports 1.23

Twitter 80

Twitter Social Marketing Social Networks Viral Marketing 80

Biznology

JANUARY 31, 2017

The best Kickstarter campaigns do way more than simply offer ground-floor access to super-cool, they also convert your investment into “letters from camp” where they involve you as closely as you’d care to be in their creative and production process. I let my human foibles to come in way of my best behavior.

Skype 80

Skype Communities Ideal Customer Profiles Facebook 80

Biznology

NOVEMBER 26, 2013

Honestly, all of the best community managers love what they do. And, if you were at all associated with the Obama campaign in 2012, you would have been flooded by surrogates. Is there a way you can best work the online and offline engagement dynamically back and forth? Sort of like cheating. And so is press secretary Jay Carney.

Communities 80

Communities Work Management Marketing Management Social Media 80

Biznology

SEPTEMBER 25, 2012

Good luck and let me know what you think about this post in the comments — I would love to hear your point of view on the value of Twitter and other social media channels circa 2012 and the idea of social media being akin to a life-sentence. 2012 Top Social Media Celebrities: Watch Their Tweets & Like Their Facebook Posts!

Business 80

Business Twitter Work Management Social Media 80

Biznology

FEBRUARY 27, 2017

From 2012 to 2014, it went from 16.00% to 6.51%, a 60% decline. TESTING HELPS ACHIEVE THE BEST ORGANIC VS PAID SOCIAL MEDIA BALANCE: Reality. This is set to grow. AS MY SOCIAL FOOTPRINT GROWS, SO DOES ORGANIC SOCIAL MEDIA REACH. Organic Facebook Reach has been on a steady decline. EdgeRank chronicled the decline.

Paid Social Agency 80

Paid Social Agency Social Media Cost Per Thousand Cost Per Click 80

Biznology

MAY 2, 2013

A recent report from McKinsey Global Institute seems to suggest that we are still on a learning curve in terms of how we can best implement these technologies. Are we ready for this future?

Peer-to-peer 80

Peer-to-peer Thought Leadership Social Networks SEM 80

Biznology

OCTOBER 9, 2017

If you had told Google and Facebook when they went public in 2004 and 2012 that they would capture one-fifth of global advertising revenues in 2016 they would have thought you were crazy. If everyone can see what works best, this could shift control over digital reality even faster. Lesson for leaders. New journeys begin.

Marketing Automation Services 130

Marketing Automation Services Work Management Advertising Agencies Marketing Management 130

Biznology

APRIL 11, 2013

At a 2012 SXSW conference panel on the subject , content marketing strategist Erica Swallow offered an excellent definition of the term: “research, storytelling and reporting for a non-media company, in that company’s line of business, with the goal of thought leadership.”

Disintermediation 80

Disintermediation Content Marketing Brand Identity Branding 80

Biznology

SEPTEMBER 25, 2015

At Mitel, you more than doubled the size of the digital marketing team after arriving there in 2012. Our social policy is simply: at all times, use your best judgment. You may remember Martyn from his instructive Diary of a CMO , published by Direct Marketing News in 2013. Where did you direct them to focus their efforts, and why?

B2B Marketing 80

B2B Marketing Work Management Marketing Management B2B 80

Biznology

JUNE 11, 2013

According to Jonathan Alter’s new book, The Center Holds , it was Barack Obama’s young geek volunteers who crushed Mitt Romney ‘s “ Mad Men ” campaign out of the 1960s in the 2012 election.

Blogger 80

Blogger Opt-out CAN-SPAM Internet Marketing 80

Biznology

MAY 2, 2012

Seems like 2012 is the year that a bunch of small businesses decided to get serious about digital. So, I asked him a few more questions: Do you have the best selection of any online provider? 0 (Photo credit: Wikipedia). When I asked him this question, he quickly rattled off his time-worn pitch. ” Well, OK. No, not even close.

Differentiation 80

Differentiation Work Management Marketing Management Wikipedia 80

Biznology

OCTOBER 5, 2011

I’m no better prognosticator than anybody else, but my best answer would be: look at where the inefficiencies are. In no way that’s a good indicator of what 2012 or 2013 will look like. Even though that question sounds now as outdated as an X-Files re-run episode, the quest for “what’s next?”

Social Media 80

Social Media Media Web 2.0 Distribution 80

Biznology

SEPTEMBER 30, 2013

To be honest, most of the statistics surrounding traditional marketing are pretty grim at best. Your company’s best bet is to invest in truly brilliant concepts for marketing campaigns, and spread these concepts across all the platforms where your ideal customers spend time. Traditional Marketers Have Been Doing It for Years.

Content Marketing 80

Content Marketing Paid Search Agency Content Custom Publishing 80

Biznology

JUNE 6, 2017

And SocialOomph might very well be the only web app that I have been paying for religiously and consistently since June 12, 2012. That’s eight articles since 2013. Why, you ask? Upload a Text File of Posts and Post Forever!

Marketing Automation Services 133

Marketing Automation Services RSS Twitter Deep Linking 133

Biznology

MARCH 16, 2017

While Emma Morano is an extreme case, a 2012 study by the UN estimated that there were 316,600 people in the world aged 100 or older, and that—gasp— “the population of centenarians, those aged 100 years or over, is growing fastest.” This is real life, and we are active agents in this process.

Storytelling 130

Storytelling Case Studies Activities Process 130

Biznology

APRIL 4, 2017

I went into the historical analytics of the Biznology business blog and used the Google Analytics records from all the way back in 2012 through to today and these are the twenty most successful by visitors. The best automagical Twitter following tools for your business. How to recover from Google Penguin and Google Panda.

Social Media 130

Social Media Search Marketing Social Marketing Marketing Analytics Tools 130

Biznology

JULY 24, 2017

Often, the best way to predict what a company will do in the future is to examine what they’ve done in the past. Amazon is so reliant on robots for order fulfillment that it purchased robotics and automation provider Kiva Systems for $775 million in 2012. The largest retailers on the planet are Walmart and CVS. Entrepreneur).

Paid Search Agency 212

Paid Search Agency Companies Amazon Fulfillment 212

Biznology

MAY 20, 2014

Timing is everything — tweets perform best in the morning, at noon, around three, and then for a little while just after work, in each person’s own time zone. Every content-marketer knows when traffic is best. It was as true in 1992, 2002, and in 2012 as is it is in May, 2014. Of course, who wouldn’t be.

Paid Content 80

Paid Content Planning Work Management Social Media 80

Biznology

JUNE 15, 2015

billion mobile search market in 2012… we expect Google’s share to fall [in 2014], to 65.7%, while the “other” category reaches 27.3%. You’ve got to diversify your digital sources to reach the broadest array of customers—and the best ones for your business. According to eMarketer : Google owned 82.8% Expand your reach.

Google 80

Google Emarketing Mobile Marketing Verticals 80

Biznology

DECEMBER 29, 2015

From 2006-2012, I was a PR purist because if I even mentioned SEO in the same sentence as blogger outreach, the honest and earnest PR intentions of my earned media blogger outreach campaigns were sullied. When I started my practice, it was SEO first, ORM second, and then blogger outreach: 1995, 2003, and 2006, respectively.

SEO 80

SEO Service Advertisements Advertising 80

Biznology

JUNE 29, 2012

The best vendors, like the best docs and lawyers, keep rigorously up-to-date in the state of the art with a single-minded incentive to keep up and even lead the way. Having an agency or dedicated expert to facilitate action and follow-through is the best way. It always lands on one person’s shoulders.

Social Media 80

Social Media Work Management Marketing Management Media 80

Biznology

MAY 9, 2012

My starting point and best initial resource is always the client. Best known for its Nielsen Ratings, which tracks viewing habits of TV audiences, Neilsen has greatly expanded the media channels it tracks. It’s worth downloading their recent 2012 Digital Marketer: Benchmark and Trend Report.

Relevance 80

Relevance Planning Psychographics Wikipedia 80

Biznology

JANUARY 1, 2013

And as each of your favorite “forever for now” social networking service fades and dies, you won’t lose any of your best content but will be able to maintain your own database of everything you have ever written. Flipboard is the best-in-breed social newsreader. I was overwhelmed until I adopted Flipboard (see below).

Paid Search Agency 80

Paid Search Agency Facebook Twitter Viral Marketing 80

Biznology

AUGUST 7, 2012

The best case is you’ll end up in Google’s quarantine: the Google Search Sandbox; the worse case is you’ll be banished! Purged from the Google Empire and out of the Google Index, needing to make all of your future search connections based on only searches made on Bing and Yahoo!

Google 80

Google Adsense Social Networks Domain 80

Biznology

APRIL 1, 2014

Buy The Best Gear You Can Afford. I know you might not even be using SocialOomph , Sprout, HootSuite, Radian 6, Sysomos, SM2, or any of them, but you should find some tools — the best tools you can afford — and stop winging it. Use the best tools you can use. Yes, a helmet, but no gloves. No protective boots.

Social Media 80

Social Media Media Adwords Communities 80

Biznology

APRIL 1, 2014

Buy The Best Gear You Can Afford. I know you might not even be using SocialOomph , Sprout, HootSuite, Radian 6, Sysomos, SM2, or any of them, but you should find some tools — the best tools you can afford — and stop winging it. Use the best tools you can use. Yes, a helmet, but no gloves. No protective boots.

Social Media 80

Social Media Media Adwords Communities 80

Biznology

FEBRUARY 12, 2013

You’re still going to need to get off your duff, as I instruct in Being Pretty Isn’t Enough for Social Media Marketing , or you’ll be playing your Stradivarius for passersby at best and at worst, alone in your room — always hoping to be discovered but forever frustrated.

Social Media 80

Social Media Social Marketing Peer-to-peer Work Management 80

Biznology

DECEMBER 17, 2013

My old company, the company I founded and left on March 8, 2012, hasn’t updated its site at all in the last 22 months. It may well be worth it to spend a little money at Pingdom , the industry’s best tool at checking your website to make sure it’s up and responsive. A lot changes in 22 months. Your site ignores the robots.

Marketing Websites 80

Marketing Websites Paid Content CMS Development Industry CMS 80

Biznology

FEBRUARY 28, 2017

He registered domains that are defensive like TrumpCorporationSucks.com , practical like TrumpBuilding.org , and aspirational like TrumpRussia.com (since 2012!). Maybe proactively registering 3,643 domain names is a little excessive at at the very least $10,892.57/year year — probably close to $30k/year.

Domain 80

Domain Godaddy Marketing Management Lock-In 80

Biznology

MARCH 3, 2015

It’s 100% my social media cred (or, it could be that I have been farting around on Medium since May, 2014 — Medium was born in August 2012). I really don’t know how I have 4.7k follower-readers on Medium but there you go. Medium’s only really hit its stride in the last six months.

Advertising Mediums 80

Advertising Mediums Stats Twitter Tagging 80