Trending Sources

Digital Disruption and Disintermediation – Key Drivers for B2B Companies

Great B2B Marketing

The post Digital Disruption and Disintermediation – Key Drivers for B2B Companies appeared first on Great B2B Marketing. One of our super-smart clients sent me a really interesting article titled The Battle is for the Customer Interface. The […]. Digital Marketing

How customer experience supports brand loyalty through relationships

Biznology

Another viewpoint stems from that of disintermediation where facilitators (in this case retailers) are being replaced by a direct connection of manufacturer to consumer. Blogging Influencer Marketing Digital Marketing Customer experience uber Luxury goods disintermediation CE Marketing customer journey mappingIt’s time to take the wheel, even if you’re not into cars. Like this post?

Data Driven Marketing: 7 Trends To Change Your Customer Relationship

It's All About Revenue

The paradigm disruption caused by Airbnb, Uber and other brands proves that disintermediation is a huge trend. Your company can either put the customer at the center of the strategy or become ancient history. If we take a look at some fresh examples, we have Netflix understanding that the control literally belongs to the client and handing in the ultimate entertainment experience.

Do People Trump Content in Marketing?

grow - Practical Marketing Solutions

Now if you live in the world of B2B marketing, you have been inundated with statistics for the last four years claiming sales is being disintermediated by today’s empowered buyer, with statistics like “57% of the buying process is complete before a buyer talks to sales” or “70% of the buying process is now digital.” We find, research, and buy online.

The Role of Brand Journalism in Content Marketing

Biznology

Now, however, they’re disintermediating the news media just like everyone else and going straight to consumers and B2B prospects with news, information and content. Photo credit: inju. Content creation goes by many names, but one of the most intriguing is a relatively new term called “brand journalism.” The phrase itself is a bit of a head-scratcher to begin with.

Blockchain marketing: how the technology behind Bitcoin could change marketing

chiefmartech

Doing this now is like taking out an insurance policy against disruption or disintermediation. The following is a guest post by Jeremy Epstein , CEO of Never Stop Marketing. Jeremy currently works with several of the leading companies in the blockchain and decentralization space including OB1 and OpenBazaar. Previously, he was VP of marketing at Sprinklr. We’ve seen this movie before.

This Week in Content Marketing: Machines Are Coming to Replace Your Marketing Job

Junta 42

Robert views this as yet another step in the disintermediation of big media agencies, as advertisers and networks increasingly work directly with each other. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. Is your job at risk? We wrap up the show with an example from Miller Electric. This week’s show. Content marketing in the news.

P-Cube Rising: Procurement is Cool Again

B2B Marketing Unplugged

With the end of solution selling, Corporate Executive Board suggests that the P-Cube is back in the game and “actively trying to disintermediate the customer-supplier relationship” at the same time that it is rapidly professionalizing. According to Harvard Business Review, we’re finally spending again and external suppliers are seeing four percent more of revenue than in 2011.

Three Big Myths Debunked at SiriusDecisions Sales and Marketing Summit

The ROI Guy

These findings directly contradict the other analyst findings that b-to-b sales reps’ roles and importance are declining due to a disintermediation by B2B marketing and digital resources. Last week we had the pleasure of attending our 10 th SiriusDecisions Summit in Nashville, a gathering of over 2,300 sales and marketing professionals. 2 - Content is King? During the call. After the call.

Prophets of Profit: 25 ABM Experts Give 2017 Predictions & Advice

Engagio

If you are transactional, you are going to continue to be commoditized—and eventually disintermediated by technologies of one form or another. To say account based strategies were prominent in 2016 is an understatement. It was the flavor of the month… for 12 months. But before we move into 2017, it’s important to lodavok back at 2016 and the state of ABM to see how far we’ve come. Andy Paul.

B2B Sales and Marketing Trends for 2014

Great B2B Marketing

Trend 3: Disintermediation of the Field Sales Force. One of the great things about my job is the opportunity to work with some of the leading B2B companies in the US and worldwide. This gives the FMP team and me the ability to track the most significant issues facing marketing and sales professionals. With that in mind, here are five key trends that can contribute to your success in 2014.

5 great resources for social marketers, and one bad one

grow - Practical Marketing Solutions

Godin also marvels at the disintermediation and market efficiency of the Internet that is now connecting obscure goods with niche buyers. I have finally had a little free time to plow through my stack of books and wanted to pass along five little tomes you will love and one that you won’t. Marketing White Belt: Basics For the Digital Marketer. Social is just a channel.

Death of the B2B Sales Rep? An Interview with the Sales Enablement Lab

The ROI Guy

These findings directly contradict the findings of CEB and Forrester that b-to-b sales reps’ role and importance are declining due to a disintermediation by B2B marketing and digital resources. We recently had the pleasure of talking sales enablement with the Sales Enablement Lab and Thierry v. Herwijnen. Tom Pisello, Alinean's CEO / Founder was interviewed about the recent proclamations on the Death of the B2B Sales Rep, and what his thoughts were on the future of B2B selling and sales enablement. Can you tell us about some of these latest findings? B2B is quite different than B2C.

What’s Changed, What Hasn’t in Media Relations

Biznology

The news media, it was believed, would be one of the first industries to be “disintermediated,” a multisyllabic word for “cutting out the middleman.”. Photo credit: lierne. When blogs and social media rose to prominence about a decade ago, pundits were quick to declare that these innovations would likely spell the end of the news media. As you know, the news media is not dead.

Hello News Releases; Good Bye Press Releases

Marketri

According to David Meerman Scott, “The media have been disintermediated. Intriguing Insight from The New Rules of Marketing & PR. The New Rules of Marketing & PR is full of the kind of insight that makes this B2B marketer’s toes tingle. In my next few posts, I will be sharing and further investigating some of the items that I found the most intriguing. PRZoom. PRLog.

I have seen the future of B2B marketing. It’s on Forbes.

Chris Koch

I agree (journalism’s future will be determined by its ability to create a business model that pays better than the current one: giving away content for free and charging way too little for ads), but I think he missed the more important disruptive power that platforms like BrandVoice really do have: to disintermediate traditional marketing. I’m sure I don’t need to introduce you to Forbes’ “BrandVoice” program (used to be “AdVoice). He concludes that journalism (what little is left of it) is safe from the assault of brands like SAP. Reinforcing the no-pitch rule. Can’t Do Without.

Is Content Marketing Killing Sales?

B2B Marketing Unplugged

If content is disintermediating the squirrels, then there’s a good chance it’s probably killing off the sales cycle to boot. What’s faster than a squirrel with a nice big nut in its sights? Other than Volkswagens (I really did try to stop) and ambitious dogs, the Internet comes to mind. Things used to work in a lovely, linear way. But that was then.

Lewis DVorkin: Content Marketing or Advertorial?

B2B Memes

As he goes on to say, the “idea that a company—as a brand and marketer—can be an expert content creator and reach an audience by disintermediating reporters is confusing, threatening and scary to an entire profession that had its way for a century.”. Is Lewis DVorkin a visionary or a sell-out? I can never quite make up my mind. True enough. But is transparency an adequate defense?

Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.

Tom Pisello

However, the importance of content and lack of priority towards direct engagements points to a troubling trend in that today’s Internet fueled, buyer controlled purchase process is disintermediating sales from the purchase process. Sales is being invited later into the decision making process and even worse, potentially disintermediated from the cycle altogether.

Social Business Q&A: 10 Questions with Augie Ray

It's All About Revenue

Consumers bypass traditional channels and providers and conduct business peer-to-peer, creating a new wave of disintermediation and reintermediation. by Joe Chernov | Tweet this One of life’s unspoken disappointments is this: Rarely do we know the extent of the difference we make in one another’s lives. We stumble across an article, catch the tail end of a conversation, receive a kind word from someone special, notice a tweet in passing … and something about it sticks. Maybe it inspires, or perhaps it irritates. But it calcifies, until we do something about it.

Marketers as Social Evangelists

Biznology

IBM, although a leader in e-business, struggled with this decision and initially decided not to sell their computers online over concerns about disintermediating existing suppliers. Photo credit: Wikipedia. When Web 1.0 first came to prominence, most companies were challenged by how to adapt their traditional business models to take advantage of web technology. While Web 2.0 Be inclusive.

Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.

Tom Pisello

To prevent complete disintermediation of sales from the prospect’s decision making process, sales professionals must be made relevant and important again to buyers. Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. The Death of a Salesman? They do if they are.

Toward a New Knowledge Society

Buzz Marketing for Technology

Decentralized Disaggregated Distributed Disintermediated Dis-Integrated Dynamic Desegregated Democratic [link] Slide 47: Democratic = The Semantic Condition Reliable networks supportâ?¦ Slideshare.net (beta). My Slidespace. Upload. Community. Widgets. Latest. |. Most Viewed. |. Most Embedded. |. Featured. |. Most Favorited. |. Most Downloaded. |. Slidecasts. Uploading. Download not available The user has chosen not to allow download of this file. If you need it badly, send a request on his/her slidespace. All Comments (3). Comments on Slide 1. Favorites (66) -->. Add a comment. «

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Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

Disintermediation (3). Best of B2B Marketing for September 2010. Great stuff in the B2B Marketing world in September. Here are the top items based on social signals. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Like what? Will Traditional, Social Media Blend? How Is PR Changing? &#.

Who is teaching the CMO how to sell?

ViewPoint

This disintermediation with sales has effectively given control of the sales cycle to the buyer. Debbie Qaqish is Principal Partner and Chief Revenue Marketing Officer for demand generation agency, The Pedowitz Group. A nationally recognized thought leader and innovator in revenue generation, Qaqish has over 30 years of experience helping organizations connect marketing to revenue. She is a pioneer in marketing automation—first as a beneficiary of the technology and now as an advocate and expert. Her first book, " The Rise of the Revenue Marketer ® ," will be published in 2012.

How Do You Market Something That’s Worthless?

Chris Koch

are immune to this kind of disintermediation? I come from an industry (publishing) where the cost to produce the product has dropped to zero. Today, anyone can go to WordPress.com, set up a Web site, and begin publishing news and information to the world – for free. (I I know, tell you something you didn’t already know, right?). It Won’t Stop with Virtual Goods. But here’s the new wrinkle. It becomes extremely difficult for a publisher to sell a Web site subscription when so much is available for free. Seems pretty hard to bring the cost of producing a cell phone to zero right?

Lewis DVorkin: Content Marketing or Advertorial?

B2B Memes

As he goes on to say, the “idea that a company—as a brand and marketer—can be an expert content creator and reach an audience by disintermediating reporters is confusing, threatening and scary to an entire profession that had its way for a century.”. Is Lewis DVorkin a visionary or a sell-out? I can never quite make up my mind. True enough. But is transparency an adequate defense?

Tailwinds for Marketing Automation Software - Insight from CRM.

Tom Pisello

The next decade will be defined by marketers in a fight against marketing fatigue, sales disintermediation and Frugalnomics. Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. The result, more noise and less engagement. Sales cycles are longer in a down economy.

Why Do Small Businesses Act Like Consumers? Hint: It’s Not Because They Want To

B2B Marketing Unplugged

Maybe that was them pretending to be consumers while they deprived us of the right to sell them through the channels of our choosing and went instead to the dreaded retailer or, disintermediate us all at eBay and Craigslist. In any gathering of B2B marketers, the topic of small business inevitably comes up. After all, those of us who work for large companies collectively discovered them just a few years ago. I’m pretty sure they didn’t exist until we found them. Or if they existed, they certainly didn’t buy complicated things like computers and machinery. Or did they? The nerve.

What’s the role of an agency in social media?

B2B Marketing Online

Disintermediation' is a term normally applied to the Financial Services industry when people talk about the demise of the IFA (greatly exaggerated in my view). But last week I heard it applied to agencies. The argument goes that if social media is taking over from traditional media as the marketing channel of choice, and it’s something that clients themselves are keen to manage internally, why do they need agencies? Typically, it's believed that the best people to blog are the customer service. department or the CEO and the best people to Tweet are the marketing department or. Structure.

Have Digital Marketing and Social Media Killed the Industrial.

Industrial Marketing Today

They help bridge the gap that marketing content and social media can never do According to Dave, social media is not disintermediating the great sales people, it provides them the vehicle to be a more important contributor to their customers’ success. Every disruptive technology is known to cause major upheavals in any industry. Solution: Curate content and make it easily searchable.

Tailwinds for Marketing Automation Software - Insight from CRM Analyst Lauren Carlson

The ROI Guy

The next decade will be defined by marketers in a fight against marketing fatigue, sales disintermediation and Frugalnomics. In a recent blog post from Software Advice's Lauren Carlson , this emerging CRM analyst indicates how hot the market for marketing automation software has become, and although the niche was timid several years ago, marketers are now adopting these systems aggressively. These tailwinds for marketing automation solutions indicate a headwind for marketers, who are actively seeking solutions to help solve an increasingly challenging B2B sales environments.

Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.

The ROI Guy

However, the importance of content and lack of priority towards direct engagements points to a troubling trend in that today’s Internet fueled, buyer controlled purchase process is disintermediating sales from the purchase process. Sales is being invited later into the decision making process and even worse, potentially disintermediated from the cycle altogether.

Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.

The ROI Guy

To prevent complete disintermediation of sales from the prospect’s decision making process, sales professionals must be made relevant and important again to buyers. Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? The Death of a Salesman? The invitation often coming after key decisions have already been made. Latest Research.

B2B 1

Wake Up, Boss! Your Salespeople Need Help

Jill Konrath's Fresh Sales Strategies Blog

IT” is the disintermediation of the sales person. It's not often that I republish someone's article, but this one needed to be shared. Because it so clearly highlights the issues and challenges that sellers struggle with today. It's also what I write about in SNAP Selling which is my wake-up call to the world of selling. But here's what I love best about it. Bing too.

PKM and the Organization - Pollard

Buzz Marketing for Technology

One of the initial goals of KM was disintermediation -- getting rid of the layers between front-line people and useful information. Dave Pollards environmental philosophy, creative works, business papers and essays. In search of a better way to live and make a living, and a better understanding of how the world really works. September 2006. Aug Oct. MADE IN CANADA. trust your instincts. < < £ Salon Bloggers & > September 27, 2006. -->. The PKM-Enabled Organization. It will be published later this year as a chapter in a compendium book on emerging trends in KM. HOME.