Trending Sources

Demystifying Deep Linking in Your App

grow - Practical Marketing Solutions

This practice of sharing a piece of specific content, known as deep linking (click here for a great history of deep linking ), is an unsolved problem –there is no standard method of linking to a specific piece of content within an app, such as a discount code, a specific episode, or even a photo, outside of the app itself.

Marketers: Are You Ready for In-App SEO?

Synecore

New techniques like deep linking and app indexing are already beginning to dramatically alter the traditional SEO landscape. Forget link building, in the short run you need to figure out how to navigate a strange new world of app indexing APIs and app filters, an alien ecosystem where URLs are replaced by URIs and deferred deep linking actually means something.

How Marketers Should Engage Their Mobile User

It's All About Revenue

Think about the last time you clicked on a link in an email or social post on your mobile device from one of your favorite apps. Wouldn’t it have been easier if the link you clicked took you directly inside the app, to the exact piece of content you sought? Smart Banners: cross-platform banners to deep link users from web content to app content. Time spent in app.

Using Link Targeting for Improved Inbox Personalization

It's All About Revenue

A big part of this new email experience is the ability to include targeted, device-specific urls in a campaign to drive openers to a particular page related to their hardware( link targeting/dynamic urls ). Retailers and business-to-business companies are adopting these web-like linking and conversion experiences due to the massive shift in desktop-to-mobile inbox engagement.

Consumer Brand SEO Pulse: 8.27.15

Fathom

link]. link]. “7 link]. link]. link]. App Indexing & The New Frontier Of SEO: Google Search + Deep Linking”. Part two of a three-part series on app indexing, explores “how Google indexes deep app content and explains what marketers can do to promote their app content in Google search.” link]. 7 Steps To Semantic Content Excellence”.

7 Things to Know Before You Run an App Install Ad Campaign

Hubspot

7) Use deep linking in your ad campaigns for a better user experience. Deep linking is the technology that enables developers to send a user to a particular part of their app, similar to the way that URLs allow a user to go to a specific page of a web site. And all of it is trackable thanks to the custom URLs enabled in the deep linking technology.

New Mobile Innovations Enhance the Marketing, Sales, and Customer Experience

It's All About Revenue

Link Tracking for SMS. Dynamic Deep Links in Push & Email Messages. Bring customers back to their mobile app by embedding dynamic deep links in push and email messages. When customers click on these dynamic links, it will open offers directly inside the mobile app, creating a more seamless mobile experience. Mobile is big. We all get it. PT / 1:00 p.m.

SMS 100

Create a Powerful Mobile App Experience with Rich Push

It's All About Revenue

But, if this were a Rich Push message, Greg would be directed to a specific page on the app (with deep linking), a webpage, or to a landing page/in-app message within the mobile app. Year over year, we’ve seen rapid growth in smartphone usage. Today’s consumers expect instant gratification while shopping online or via an app on their smart device. Product News

The Four C’s of Marketing Orchestration Testing

It's All About Revenue

Deep linking, the design, is the campaign programmatic and is it mobile optimised? − Deep linking. Working within the Strategic Services team, one of our core competencies is to empower our clients to get the best out of the platforms that they use by doing many different things; one of the most important is testing! So what should we test? Content. − CTAs.

Test 53

Creating a Transactional Email Campaign? Check Out These 15 Excellent Examples

Hubspot

Read on to check them all out, or click the previous links to jump to your desired section. One thing you'll notice many of these examples have in common is an abundance of relevant deep links. These links take you to specific pages on a website rather than forcing you to navigate there yourself. They also are smart about how they link to the shipment tracking.

CommandIQ Gives Marketers Flexible Database and Messaging Options

Customer Experience Matrix

The system can use any identifier selected by the client and can capture relationships between IDs, such as linking a mobile device to an email address opened on that device. All those would be provided by external services linked into the system. Users can also “deep link” a message to specific locations within an app or Web site.

API 69

Top 10 Reasons You Need a Corporate Blog for Lead Generation

NuSpark

One of the tactics of SEO are internal link building Blog posts gives you an opportunity to link to other pages within your site, which increases the SEO benefit of your whole website. If you need to rank on long-tail keywords, this kind of deep link anchor text to specific pages that promote those long-tail terms is very beneficial for your site ranking. Why not?

Top 10 Reasons You Need a Corporate Blog for Lead Generation

NuSpark

One of the tactics of SEO are internal link building Blog posts gives you an opportunity to link to other pages within your site, which increases the SEO benefit of your whole website. If you need to rank on long-tail keywords, this kind of deep link anchor text to specific pages that promote those long-tail terms is very beneficial for your site ranking. Why not?

Consumer Brand SEO Pulse: 6.25.15

Fathom

link]. link]. link]. link]. Mobile Local Search: An Untapped Goldmine App Deep Linking With goo.gl”. link]. link]. Welcome to the weekly Consumer Brand pulse, where we keep you updated on what’s going on in the world of SEO! Google is making a lot of changes (as usual), but this week things are changing on desktop and mobile!

SEO 26

Negative SEO: Does It Really Exist?

Modern B2B Marketing

Negative SEO negatively impacts rankings by acquiring bad links, blatantly purchasing links, or creating an otherwise unnatural and manipulated looking link profile. Finally Mr. Fishkin mentioned the especially nasty tactic of setting up fake emails to request that good links are taken down. This will help you identify which links need to be removed or disavowed.

3 Steps to Mobile App Personalization

Modern B2B Marketing

Armed with this knowledge, you can provide personalized messaging that deep links to different places within the app, serving your users with content that is the most relevant and interesting for them, which can result in greater user loyalty and retention. Maybe you started on email, using a marketing automation platform to send targeted, personalized emails to segmented audiences.

Consumer Brand SEO Pulse: 6.18.15

Fathom

link]. link]. link]. link]. App Deep Linking With goo.gl”. Last week, we briefly discussed the functions of app deep linking. link]. “’Buy button’ to be Added to Google Search Results”. link]. link]. link]. 9 Tools for More Organized Influencer Research”. Local SEO Landing Pages 2.0”. Be careful!

Google Authorship is Changing the Game for SEO and Digital Marketing

Biznology

Sarah Tharp wrote a great post for Biznology about how Facebook is a search tool for local queries and since she has Authorship enabled the link to the post shows up with her picture. Compare the two SERP links above, which one would you click on? Those doing Authorship for SEO purposes find a hidden bonus after someone clicks on their Authorship enabled link. An SEO Boost.

SERP 91

Use Device Analytics to Engage Your Users

Sazbean

Meanwhile, as the battle of the browsers unfolds, Facebook has unleashed App Links, which enables deep linking from one mobile application to another without opening a website, bypassing browsers entirely. Some 47 percent of companies plan to increase their investments in business and Web analytics this year, according to an Econsultancy survey. percent in U.S. percent.

Fathom SEO Pulse #41: Brand New Hacked Site Algorithm, 2015’s Local Ranking Factors & More

Fathom

link]. link]. link]. link]. link] , [link]. link]. link]. Link Building Outreach Platforms Compared”. link]. link]. Here are our key takeaways that we’ll be sure to focus on moving forward: App Indexing (or Deep Linking) is here, for sure. How Long Tail Keywords Can Drive Traffic In Organic Search”.

Competitor analysis: get link building help from your competitors

Biznology

If you have ever done any link building, you are likely aware that it is hard work. It takes time and patience to build relevant links that make sense. While this type of manual link building can be difficult, these kinds of links are becoming more and more valuable as Google continues to devalue the automated junk that is polluting the web. Find Linking Opportunities.

Google’s April 22 AdWords Announcement

Fathom

App deep linking – can go directly to specific pages within an app, such as the next episode for your favorite show you’ve been watching on Hulu+. Today, in great anticipation, Google hosted a live stream of their new announcements of upcoming products, enhanced reporting, and new insightful tools for AdWords users. Insightful Reporting. Intelligent Tools. Enhanced Reporting.

Build Industrial Websites as Dynamic Blog Sites

Industrial Marketing Today

On-site search engine optimization (SEO) is much easier to do by adding new posts using long tail keywords and deep linking to specific product pages within your company’s site. The value or authority of your domain increases whenever another site links back to the blog that is part of your main domain. For most industrial companies and manufacturers, a Website is the centerpiece of their online presence. By now, most industrial marketers are aware of the power of inbound marketing for lead generation. What if you could combine the best of both these marketing tactics?

How to Perform an Onsite Audit for SEO: Part 1: Do the Research

Marketing Action

Links to Your Site. Internal Links Too. Review Deep Links. Review any blocked URLs or disavowed links. Review any Disavowed links. Review inbound links. Irregular link acquisition history. Sitewide links. Competitive link information. Social linking factors. SEO Data Research. Search engine provided data. Keyword analysis.

The Pros and Cons of Investing in a Mobile Publishing App

Hubspot

Because you’re in full control of the mobile experience , and can use whichever device features you see fit, you can decide exactly how readers receive your offers and ads - interactive in-app ebooks, flip-through slideshows, full screen videos, or deep links into another app - without the constraints of a browser. However, mobile ad-blocking technology is also making strides. Media

Account-Based Marketing Ad Targeting: Cookie or IP-Address?

NuSpark

The ad may be a video, automated pop-up or deep link ad attached to a mobile app. Account-based marketing, also known as ABM, is a strategy to target the individuals who will buy your products. It takes into account that most B2B buying decisions are not made by a single person, but rather by a collective group of people.This is Business-to-Business marketing that pinpoints the people you want to reach with your products and services through the communications channels they use. Targeting accounts by IP is the more sophisticated, ABM version of display targeting. Using cookies.

SEO for Alternative Content Types, Part 3: The Right Content for Your Brand

Marketing Action

You may know of the viral successes of certain videos on YouTube and the fact that then lots of people link to them and they rank really high in search as a result. So think about whether you make it funny because funny does have a lot of advantages from an SEO perspective because it gets both viral buzz as well as inbound links to it. And obviously hard links are great.

Consumer Brand SEO Pulse: 6.25.15

Fathom

link]. link]. link]. link]. Mobile Local Search: An Untapped Goldmine App Deep Linking With goo.gl”. link]. link]. Welcome to the weekly Consumer Brand pulse, where we keep you updated on what’s going on in the world of SEO. Google is making a lot of changes (as usual), and this week covers desktop and mobile search. appeared first on Fathom.

Competitor Analysis: Get Link Building Help from Your Competitors

Biznology

If you have ever done any link building, you are likely aware that link building is hard work. It takes time and patience to build relevant links that make sense. While this type of manual link building can be difficult, these kinds of links are becoming more and more valuable as Google continues to devalue the automated junk that is polluting the web. Ahrefs.

Should I Host My Content on a Microsite, Subdomain, or Subfolder?

Content Standard

Subfolders are very common for hosting blogs, as they allow you to add deep links to the root domain, as well as add freshness to your main site by frequently publishing. Did you know that where brands host their content is just as important as the content itself? Let’s explore a few of the options. Microsite. Subdomain. Example: news.google.com. Subfolder.

Best Random but Interesting Posts, Articles and Resources of 2009

Webbiquity

There’s no magic to linking to a YouTube video, but want to know how to link to a specific point, by minute and second, in a video? Link to a specific part of a YouTube video by Matt Cutts. A short but helpful post on how to deep link to a specific point in any YouTube video by minute and second. How can you make the most of those last few minutes before delivering an online presentation? What exactly is “Web 3.0?&# You may think of multitasking as easy or difficult—but is it unethical? ’ by Futurelab. Web 3.0 and 3.0. Need Content?

3 Golden SEO Copywriting Rules

Business Growth Development

Links back to your content, particularly one with a keyword or phrase as the link text, will be valuable for your SEO. The quality and quantity of inbound links The two basic principles at play in SEO are volume and importance: that is, how much your website is being discussed, and the importance of the people who are discussing your website. Related articles.

3 Golden SEO Copywriting Rules

Business Growth Development

Links back to your content, particularly one with a keyword or phrase as the link text, will be valuable for your SEO. The quality and quantity of inbound links The two basic principles at play in SEO are volume and importance: that is, how much your website is being discussed, and the importance of the people who are discussing your website. Even if the content of your website is keyword-rich, unique and useful to customers, you may find your site languishing in the rankings if it is not being linked to. Writing to Reach You 2 (Photo credit: Wikipedia).