Ambal's Amusings

DECEMBER 14, 2011

Are you ready for the 2nd Annual Content Marketing Retreat in 2012 ? What: 2nd Annual Content Marketing Retreat When: January 26, 2012 at 9:00 AM Where: Whidbey Island Center for the Arts, Langley, WA Link: Register Now ! It can involve everything from online and mobile, to offline print and events. Russell Sparkman.

Budget Programs 100

Budget Programs Content Marketing Marketing Automation Services Work Management 100

Webbiquity

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

readwrite

FEBRUARY 6, 2012

“Mark has an evangelical approach to advertising,” Martin Sorrell, chief executive of WPP Plc, the world’s largest advertising agency told Reuters. ” Facebook’s attitude toward advertising is finally changing. ” In its S-1 filing, Facebook described mobile as one of its biggest risk factors.

Mobile Advertising 40

Mobile Advertising Advertising Agencies Advertisements Advertising 40

Contently

NOVEMBER 7, 2016

Last week, Facebook announced that it had reached 1 billion mobile-only monthly users. Meanwhile, October was the first month when mobile and tablet devices accounted for more pageviews than desktops, according to analytics firm StatCounter. Mobile ad spend is booming. In just a year, spending on mobile advertising in the U.S.

Facebook 128

Facebook Rules Advertisements Advertising 128

Hubspot

AUGUST 24, 2020

One avenue businesses can leverage to make effective use of Facebook as a marketing tool is paid advertisements — a format that has moved through several iterations over the years. The ads themselves weren't particularly sophisticated, and the founders didn't have much of a firm grasp on digital advertising. Image Source: CNN.

Paid Search Agency 101

Paid Search Agency Facebook Ads Mobile Advertising 101

KoMarketing Associates

FEBRUARY 10, 2021

Google is either evolving into a “walled garden,” or it’s evolving to meet the needs of “mobile-first” searches and voice search. This is especially true as “zero-click searches” become more prevalent and as Google continually evolves toward being “mobile-first” and voice search driven. So why is all this happening?

SERP 295

SERP Features Google Top of Funnel 295

Biznology

DECEMBER 16, 2011

If you’re like most businesses, your 2012 marketing plan relies heavily on search engine marketing. Social and Mobile Powers Search Alternatives. Similarly, Google is beginning to discover the risks mobile apps pose to its dominance of the consumer landscape. Mobile traffic continues to roughly double every year.

Search Marketing 80

Search Marketing Doubleclick Planning Adsense 80

Contently

APRIL 19, 2017

Expect that share to increase because, according to a recent BI Intelligence report , the network has added a million more advertisers to its already sizable roster in the last seven months. Facebook’s mobile transformation is almost complete. users will access the app only through mobile.

Social Media 167

Social Media Trends Emarketing Media 167

Convince & Convert

AUGUST 8, 2019

mobile users in the U.S. The term was coined by Alexis Madrigal of The Atlantic in 2012, who then said we’re only seeing—and measuring—the tip of the sharing iceberg. That would mean you’re basing your advertising dollars on only 20% of what’s actually happening—not a great idea. use WhatsApp, and 56.8%

Brand Identity 154

Brand Identity Branding Marketing Analytics Tools Traffic 154

Contently

APRIL 19, 2017

Every six months, the Interactive Advertising Bureau (IAB) publishes a revenue report on the state of the digital ad industry. Social media revenue has climbed in every report since the IAB began including such data in 2012. In the past year alone, Facebook added two million monthly advertisers , expanding its total to 5 million.

Paid Search Agency 95

Paid Search Agency Ads Mobile Advertising Advertising Agencies 95

Webbiquity

APRIL 16, 2014

Gone are the days when a mobile-enabled web presence was an afterthought. Nearly half of consumers say they won’t return to a website if it doesn’t load properly on their mobile devices. What do advertisers need to know about mobile access? How large is the mobile share of social network traffic?

Mobile Marketing 100

Mobile Marketing Statistics Mobile Advertising Planning 100

Scoop.it

APRIL 13, 2023

1) Make Sure You Understand YouTube Algorithms In 2012, view count was the only metric that mattered for popularity on YouTube. Last but not least: About 90% of YouTube watch time comes from mobile devices. So if you don’t want to lose most of your audience, optimize your videos for mobile viewing.

Youtube 101

Youtube Optimization Top of Funnel Marketing & Strategy 101

Crimson Marketing

JANUARY 27, 2015

Omni-Channel Paradigm: The key to incorporating the flexibility and choice of online shopping in a brick and mortar product marketing environment, Leo says, is to “tie (together) all of the disparate marketing systems that they use to run a store—pricing systems, advertising systems, loyalty systems, couponing systems…(and) the website itself.”.

Work Management 100

Work Management Marketing Management Advertising Channels Marketing & Strategy 100

Digilant

JULY 22, 2021

In the world of digital advertising, it’s easy to get caught up in the latest and greatest – what’s new, trendy, and making a splash. Although this format may seem plain compared to the unique creative ad formats we see today, there are many great benefits of display digital advertising. What is Display Digital Advertising?

Display 52

Display Advertisements Advertising Cost Per Click 52

Biznology

DECEMBER 7, 2012

Well, if your plan isn’t focused on women, tablets, and mobile advertising, you may want to send it back to the draft stage. Nielsen released “ State of the Media: The Social Media Report 2012 ,” which provided some eye-popping growth numbers for mobile and app usage. Mobile Apps. Mobile Advertising.

Planning 80

Planning Social Media Marketing Plans Advertising Agencies 80

Brandwatch Marketing

JANUARY 7, 2019

The network was bought by Facebook on 9 April 2012, for $1 billion. Instagram introduced advertising for select brands in October 2013 , but didn’t open up advertising for all until September 2015. There are now over 1m advertisers on the platform. At the time, Instagram had only 30 million users.

Statistics 111

Statistics Mobile Advertising Stats Social Networks 111

Customer Experience Matrix

JANUARY 19, 2016

The company had been doing this and programmatic ad buying since its start in 2012. Another is that it delivers the content through advertising on external Web sites as well as in email, a company’s own Web site, mobile and social. Even fewer support advertising along with other channels.

Automation 120

Automation Classified Ads Paid Search Agency Multi-Channel 120

KoMarketing Associates

JULY 27, 2017

As any savvy paid search advertiser knows, ad extensions are one of the keys to a successful ad. With this extension, an advertiser can create a series of linkable text right underneath the main ad. For example, if the goal of an ad is to get new customers, it wouldn’t make sense to advertise a “log-in” page.

Paid Search Agency 120

Paid Search Agency PPC Adwords Ads 120

Customer Experience Matrix

JUNE 3, 2017

SessionM launched in 2012 as a platform that increased user engagement by adding gamification and loyalty rewards to mobile apps. Data: SessionM can gather customer behaviors on Web and mobile apps from its own tags or using feeds from standard Web analytics tools.

Loyalty 120

Loyalty Enterprise Management Ideal Customer Profiles Work Management 120

The Customer

OCTOBER 13, 2021

Facebook counts more than 9 million advertisers, which pay nearly $2.3 Those that advertise on Facebook can use Oct. 4, the day Facebook went dark for five hours, as a good barometer of advertising effectiveness. Overlooked outlets, such as Google Ads or branded mobile apps, may serve as equal or better outlets to Facebook.

Social Media 98

Social Media Advertising Agencies Media Loyalty 98

Convince & Convert

JANUARY 11, 2018

Facebook bought Instagram in 2012 (over five years ago?!). However, advertising alone social media does not make, young padawan. Where should we be putting our digital advertising dollars? Are we ready to serve a mobile-first audience? .” Oh, no. We already use “social” in isolation. Has the end begun?

Social Media 156

Social Media Media Outgrow Youtube 156

Digital B2B Marketing

SEPTEMBER 22, 2011

We will be picking up the Mobile Marketing conversation this evening with a look at experiences in 2011, priorities for 2012 and how mobile is changing sales enablement. Where are we starting from: did you use mobile marketing this year? What is your top mobile priority in 2012 and why? If so, why not?

Mobile Marketing 100

Mobile Marketing Planning Mobile Advertising B2B Marketing 100

Digital B2B Marketing

SEPTEMBER 22, 2011

We will be picking up the Mobile Marketing conversation this evening with a look at experiences in 2011, priorities for 2012 and how mobile is changing sales enablement. Where are we starting from: did you use mobile marketing this year? What is your top mobile priority in 2012 and why? If so, why not?

Mobile Marketing 100

Mobile Marketing Planning Mobile Advertising B2B Marketing 100

KoMarketing Associates

MARCH 30, 2012

How important is mobile marketing to your B2B strategy? According to MarketingSherpa’s 2012 B2B Marketing Benchmark report , mobile marketing has yet to hit even close to the top of the priorities list for B2B marketers. Clearly Define Mobile Marketing Goals. Clearly Define Mobile Marketing Goals.

Mobile Marketing 120

Mobile Marketing B2B Marketing iProspect Mobile Advertising 120

Martech Advisor

MARCH 26, 2020

With the Coronavirus top-of-mind for people around the world, CEOs and CMOs across every vertical need to be mindful, and adjust their advertising strategies to continue benefiting consumers during this trying time, writes, Ken Harlan, Founder and CEO, MobileFuse. Smartphones accounted for 70% of that mobile time.

Advertisements 55

Advertisements Advertising Mobile Advertising Terms and Conditions 55

Crimson Marketing

JULY 17, 2013

BI Intelligence recently released a new report on Big Data and Mobile (to access this report you’ll need to sign up for a free subscription). ” Big Data and Mobile - Mobile big data can be found not only through smartphones and consumer usage patterns, but also in apps and other mobile services.

Marketing Management 100

Marketing Management Mobile Advertising Mobile Marketing Internet Marketing 100

Parse.ly

AUGUST 12, 2020

Dark traffic first popped up in 2012, when it became clear that traffic stripped of its referrer information was categorized as “direct.” The largest causes of shadow traffic on both web and mobile are adblockers and new privacy features built into browsers. Getting the complete picture of your traffic has always been challenging.

Traffic 135

Traffic Work Management Marketing Management Privacy 135

Outgrow

AUGUST 12, 2021

Take the VenturePact mobile app cost calculator for instance. It tells customers how much building a mobile app will cost. Check out Hubspot’s Website Grader that grades any site against key parameters like performance, mobile readiness, SEO, and security. For example, an advertising firm can have a Google PPC ROI calculator.

Work Management 98

Work Management Paid Search Agency Marketing Management Companies 98

Marketing Insider Group

DECEMBER 15, 2011

First came digital, then social and now the mobile revolution is taking the world by storm. In many countries, there are more mobile phones than people, homes with electricity, even toilets. There are more mobile users than all the TVs, PCs and landlines in the whole world combined ! Step 1: Create a Mobile-Optimized Website.

Mobile Marketing 100

Mobile Marketing Mobile Advertising Paid Search Agency Lead Ranking 100

Convince & Convert

JUNE 4, 2014

The best news of all for the industry: The survey found that retargeting budgets are continuing to grow and gradually becoming a larger portion of the money spent on online advertising. The most risky retargeting — and perhaps also the most exciting and promising for the future — is now taking place on mobile.

Ad Exchange 148

Ad Exchange Paid Social Agency Advertising Agencies Paid Search Agency 148

ClearVoice

MARCH 7, 2020

It would be like word of mouth advertising, but at scale (thanks to social media). Instagram – This social networking platform is a photo- and video-sharing app that launched in 2010 and was acquired by Facebook in 2012. Although it is a mobile-first platform, the app is accessible through desktop.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

Marketing Insider Group

AUGUST 20, 2013

Mary Meeker’s Internet Trends Report : While the US has the highest internet penetration (78%) it ranks 10 th in new internet users from 2008-2012 behind China, India, Indonesia, Iran, Russia, Nigeria, The Philippines, Brazil and Mexico. Wearable devices have grown by 2x month over month since October 2012.

Business 100

Business Peer-to-peer Mobile Advertising Internet Marketing 100

NuSpark Consulting

JANUARY 11, 2013

With the growth of mobile technology exploding, the majority of consumers have an Internet-capable video player in their pocket. According to Cisco, 85% of all video traffic in 2015 will be video, and all mobile networks will eventually be equipped to handle video calls. Companies need to understand this paradigm shift and adapt.

Mobile Marketing 100

Mobile Marketing Paid Search Agency Advertising Agencies Video Marketing 100

Customer Experience Matrix

OCTOBER 1, 2014

Since then, the company has added tools to help marketers make better use of this data, culminating in 2012 with Launchpad, which combined email and postal prospect lists, delivery services, display ads, and response analysis. V12 Group got its start in 2002 by appending demographic, behavioral, and other data to email lists.

Cost Per Thousand 120

Cost Per Thousand Marketing Automation Services Campaigns Ad Frequency 120

Valasys

DECEMBER 5, 2022

In 1836, a French newspaper called ‘ La Presse ’ was the first ever platform to have an advertisement space. Thus started the engine of advertising and marketing via print and other broadcasts. Advertisements became digitized. 2012 – By now, it had over 1 billion users. 2004 – Facebook was launched.

Facebook 40

Facebook Paid Search Agency Ads API 40

Sprout Social

FEBRUARY 27, 2017

Social Media Advertising Statistics. Advertisers certainly aren’t moving away from the platform as well. Mobile accounts for 86% of Twitter’s ad revenue. Twitter is accessed through a mobile device by 82% of its monthly active users. Social Media Advertising Statistics. Facebook Statistics. Twitter Statistics.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Contently

MAY 17, 2017

” If you guessed 2010 and 2012 , respectively, you’d be right. Facebook—which accounts for a huge portion of mobile traffic—has said it will be “ all video ” in five years. Even though advertisers have been talking up digital video for almost a decade, it seems that their spending is finally catching up.

Customer Surveys 121

Customer Surveys Video Marketing Planning Work Management 121