Content Standard

MARCH 12, 2024

They actively advocate for environmental protection and educate consumers about sustainable practices while remaining transparent about their own business practices and environmental impact. This practice has further positioned the brand as a reliable source of information vs. a brand using content as an advertising platform.

Media 95

Media Branding Brand Identity Storytelling 95

KoMarketing Associates

JULY 27, 2017

While implementing ad extensions might be simple, B2B marketers need to know there are a few pitfalls that need to be avoided when creating them. This blog post will highlight a variety of ad extensions and explain how to effectively utilize them in B2B PPC campaigns. The first ad extension we will discuss is sitelinks.

Paid Search Agency 120

Paid Search Agency PPC Adwords Ads 120

Oktopost

SEPTEMBER 15, 2020

The premise behind B2B Marketing Now , Oktopost ’s original podcast channel, could not be more simple: bring together the best of the best of the B2B marketing space, and episode-by-episode, share their experiences navigating the modern day marketing function. Listen Now: What is social selling?

B2B Marketing 62

B2B Marketing B2B CMO B2B Sales 62

Zoominfo

NOVEMBER 7, 2018

To help you impress job applicants and attract top talent, we give you seven ways to improve your B2B job descriptions. In fact, in a 2012 study by Monster, 57% of respondents said they are put off by meaningless jargon in job ads ( source ). Keep reading. If this sounds like you, apply now!” Sounds obvious, right?

High Quality Lead 130

High Quality Lead B2B Terms and Conditions Transparency 130

Adobe Experience Cloud Blog

SEPTEMBER 24, 2012

Well, I decided to return this year with Sights of Dreamforce 2012. Please share, print, tattoo on your body, or however you like to spread visual content… Sights of Dreamforce 2012 from Marketo. Sights of Dreamforce 2012 was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

Marketo 48

Marketo B2B Marketing B2B Practices 48

NuSpark Consulting

DECEMBER 31, 2011

Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond. Follow the content road map and have a message strategy for a.) your website, b.) your landing pages, c.) your lead attraction content d.)

Lead Generation 100

Lead Generation Budget Programs Sales Qualified Leads Paid Search Agency 100

NuSpark Consulting

FEBRUARY 4, 2012

I recently conducted a poll on LinkedIn asking respondents what they believe should be the #1 priority in 2012 for generating leads in B2B firms. The poll was promoted throughout LinkedIn Groups; a mix of b2b marketing and sales groups that I am a member of. I received 172 votes and the results were quite interesting.

Lead Generation 100

Lead Generation Paid Search Agency Generation Customer Surveys 100

Adobe Experience Cloud Blog

SEPTEMBER 28, 2012

by Dayna Rothman IDC recently released their 2012 CMO Advisory Service Best Practices Series: Realizing the Vision of the 21st Century Lead Management. Passionate and a problem solver: enthusiastic about relevant topic or skill, pushes boundaries, intelligent, likes to learn, wants to be the best.

Work Management 48

Work Management Marketing Management Lead Management De-duping 48

Webbiquity

JANUARY 2, 2013

The first step to improving digital marketing results is to understand the emerging trends and best practices. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). B2B Lead Blog ). What do buyers really want from social media marketers?

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

KoMarketing Associates

SEPTEMBER 22, 2014

While not every session related directly to B2B marketing, I couldn’t help but think of the link of these intriguing concepts and their application in the space. Here are some of the valuable B2B marketing lessons that I learned from Inbound 2014 and FutureM speakers that I hope offer you some inspiration, just as they did for me.

B2B Marketing 120

B2B Marketing Planning B2B B2B Thought Leadership 120

Zoominfo

NOVEMBER 7, 2018

To help you impress job applicants and attract top talent, we give you seven ways to improve your B2B job descriptions. In fact, in a 2012 study by Monster, 57% of respondents said they are put off by meaningless jargon in job ads ( source ). Key Takeaways about B2B Job Descriptions. Keep reading. 7. Proofread!

High Quality Lead 100

High Quality Lead B2B Terms and Conditions Transparency 100

KoMarketing Associates

JULY 1, 2014

Last week we wrote a best practice guideline for a client, on how to acquire quality links in today’s SEO environment. Common B2B Link Building Questions. Common B2B Link Building Questions. Created: November 27, 2012. What Are Some Effective Techniques For Building Links? What is a “Paid Link”?

Link Building 120

Link Building Paid Content Google Advertorials 120

Adobe Experience Cloud Blog

MAY 18, 2012

We created this killer infographic that breaks down the event schedule and highlights what will be our biggest and best summit to date. Embed The 2012 Marketo User Summit Infographic on your web site: The 2012 Marketo User Summit [Infographic] was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

Marketo 48

Marketo Twitter B2B Marketing B2B 48

Sana Commerce

JUNE 16, 2023

Businesses considering a Microsoft Dynamics AX upgrade should first educate themselves on the options and best practices to keep the transition as seamless as possible. Extended support for Dynamics AX 2012 ended on the 10th of January 2023. Follow our best practices.

Enterprise Management 52

Enterprise Management Work Management Deliverability Digital Transformation 52

B2B Digital Marketer

JULY 7, 2022

One of the key drivers for B2B digital marketing is business valuation. As B2B Digital Marketers, what are you doing as far as business valuation is concerned? In 2012, he noticed teams lacked efficient technology to manage deals and created DealRoom, an M&A lifecycle management platform. Podcast Timestamps/Outline.

Acquisitions 52

Acquisitions Business Training B2B Marketing 52

Adobe Experience Cloud Blog

AUGUST 10, 2012

by Maria Pergolino For those that don’t geek out on all things salesforce.com as much as I do, I thought I’d write a quick post to update you on the fast building buzz around Dreamforce 2012. First, if you did not catch it, salesforce.com did an exciting blog post to highlight all the changes to Dreamforce in 2012.

Salesforce.com 48

Salesforce.com Marketo Buzz Conference 48

markempa

FEBRUARY 26, 2012

I chatted with Jen Doyle, Senior Research Manager at MECLABS, about her work as lead author of the MarketingSherpa 2012 Lead Generation Benchmark Report (coming out this spring). Marketers need to know their own best practices. Build a strategy from the best tactics. Email Summit: What’s the best lead generation tactic?

Lead Gen 120

Lead Gen Tactics Sales Qualified Leads Trade Show 120

MLT Creative

DECEMBER 23, 2011

WEEK OF DECEMBER 19-23, 2011 This week in B2B marketing we're sharing interesting blog articles about best practices, and wiser options for promotions for B2B marketers' 2012 plans. Thank you to the content contributors who keep the B2B marketing community informed with your reports, thoughts and observations.

B2B Marketing 40

B2B Marketing Practices B2B Ethics 40

KoMarketing Associates

APRIL 11, 2013

B2B marketers struggle with common challenges. Research, guides, and marketing surveys help guide B2B marketers down the right path. Here are ten B2B marketing related research reports and guidelines we recommend for review, and a brief explanation on why they are important. Optify’s 2013 B2B Marketing Benchmark Report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Onalytica B2B

JANUARY 8, 2019

Key Topics: B2B Marketing, Demand Generation, and Marketing Technology. I’m focused on helping B2B marketers improve revenue performance, communicate results with executive stakeholders throughout the organization, and use the data to help make strategic decisions. HOW DID YOU GET TO BECOME AN EXPERT IN B2B MARKETING.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Adobe Experience Cloud Blog

OCTOBER 19, 2012

Phil discusses the changes in the buying landscape, how that has affected the b2b marketing professional, and what benefits can be derived from focusing on RPM. DF 2012 Interviews: Marketo Executives Talk Shop was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

Marketo 48

Marketo Salesforce.com Marketing Management B2B Marketing 48

The ROI Guy

DECEMBER 6, 2011

Frugalnomics makes it harder to connect, engage and sell without the right content and tools Alinean, the leading creator of interactive content marketing and diagnostic sales tools for business to business (B2B) solutions, today announced its annual sales and marketing predictions for 2012 with serious implications.

Allocation 40

Allocation B2B Sales Peer-to-peer B2B Marketing 40

Adobe Experience Cloud Blog

DECEMBER 1, 2011

The results were divided into companies that have no process or guidelines for including SEO in their marketing plans, companies that have an informal process, and organizations that have a strategic, formal and integrated SEO practice in their advertising efforts. Of these more casual users, just 5% said they would spend less on SEO.

Lead Generation 48

Lead Generation Budget Programs Analysis SEO 48

Valasys

MAY 20, 2019

The Mumbrella’s B2B Marketing Summit, after an action-packed first year, is all set to reoccur later this year on September 5, 2019, at Sydney. His presentation will be titled ‘Staying ahead of B2B marketing: Email marketing, automation and the impact of AI’, and will encompass the best digital marketing practices for B2B marketers.

Enterprise Management 56

Enterprise Management Marketing Management B2B Marketing Marketing Automation Services 56

Adobe Experience Cloud Blog

APRIL 24, 2012

These events were reborn in 2010 as Blueglass LA, and this week I am attending the encore, Blueglass LA 2012. Chris Brogan and Brian Clark (Copyblogger) at BlueGlass LA 2012. An Example of a Well Executed Event: Blueglass 2012 was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

Examples 48

Examples Conference Network Marketing Marketo 48

Adobe Experience Cloud Blog

NOVEMBER 2, 2012

A recent report released by eMarketer earlier this year states that 2012 would be the year that spending for online advertising would surpass spending for print advertising. In 2011, online ad spending grew 23% in the US, just passing the $32 billion mark, and in 2012 the online ads will grow another 23% to nearly $40 billion.

Advertisements 48

Advertisements Advertising Practices Paid Search Agency 48

Adobe Experience Cloud Blog

JANUARY 5, 2012

by Jason Miller How do entrepreneurs feel about their small businesses in 2012? The results of a recent study reveal small businesses’ outlook on performance, investment, and growth in 2012, producing a snapshot of how they are planning to steer their way to success in the New Year.

Small Business Marketing 48

Small Business Marketing Business Marketo Planning 48

KoMarketing Associates

MARCH 7, 2013

For B2B marketers, there are endless opportunities for leveraging social media platforms and strategies. Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements. How are you going to develop and augment your organization’s B2B social media strategy? Twitter is one solution.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Adobe Experience Cloud Blog

JANUARY 13, 2012

For B2B marketers, social media marketing ranks seventh in terms of budget importance trailing old-fashioned postal direct mail according to 2012 B2B Marketing Benchmark Report conducted by Marketing Sherpa and sponsored by Marketo. Where is social media in your B2B marketing budget? 1. Weak U.S.

Social Media 48

Social Media Social Marketing Planning Media 48

Adobe Experience Cloud Blog

AUGUST 16, 2012

by Jon Miller The annual Buyersphere report from BaseOne , in conjunction with B2B Marketing, Research Now, and McCallum Layton, consists of interviews with B2B buyers who have made actual business purchases in the last 12 months. But this will likely require thinking different about social. I call this the “social amplification”.).

Social Media 48

Social Media Peer-to-peer Word of Mouth WOM 48

markempa

DECEMBER 29, 2011

Some people say I’m an expert in B2B lead generation because I wrote a book on it, but you know what? This year’s B2B Lead Roundtable webinars are testament to that. The results were astounding – the difference between the best- and worst-performing lists was $581 per lead.

Top of Funnel 120

Top of Funnel Webinar Metrics Lead Scoring Lead Ranking 120

Hubspot

JULY 10, 2019

That’s why an entirely different marketing method — B2B marketing — exists, and that’s why we built this guide. By the end of this article, you’ll have a better understanding of B2B marketing, the most effective B2B marketing strategies, and how you can tap into and convert your business audience. B2B vs B2C Marketing.

Paid Content 101

Paid Content B2B Marketing Work Management Marketing Management 101

Webbiquity

MAY 14, 2019

They themselves attend continuing education each year to learn the latest in educational theory and practice. They strive to achieve the best learning outcomes for their students. The science of measuring educational impact is different from the practice of teaching. Year founded: 2012. The Company.

Word of Mouth 152

Word of Mouth Education Statistics Course 152

Adobe Experience Cloud Blog

JANUARY 4, 2012

Now that’s just the tip of the iceberg when it comes to ways you can better your professional processes throughout 2012. Your 2012 New Year’s Revenue Resolution was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. What are your own plans? Have you made any revenue resolutions?

Budget Programs 48

Budget Programs Forecasting Fulfillment Marketo 48

Webbiquity

DECEMBER 12, 2012

Many of this year’s best posts about Google’s newest social platform were written early in the year. “Ghost town” or not, many experts agree that Google+ is here to stay, and it’s valuable for b2b marketing, SEO , personal branding, and reputation management. by B2B Digital Marketing.

Google 100

Google Tips Digital Asset Management Best Practices 100

Adobe Experience Cloud Blog

MARCH 14, 2012

by Seth Resler On March 5th, the non-profit organization Invisible Children posted a video online called “Kony 2012.” So what content marketing tips can we learn from the Kony 2012 campaign? 4 Content Marketing Lessons from the Kony 2012 Campaign was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

Campaigns 48

Campaigns Content Marketing Content Storytelling 48

Webbiquity

SEPTEMBER 2, 2014

Honorable mention: 10 B2B Marketing Lessons from Walt Disney World and Universal Studios. Theme parks really do hold lessons for B2B marketers; here are 10 B2B marketing and business lessons from Walt Disney World and Universal Studios. What’s the Best Social Media Monitoring Tool? October 10, 2012. April 22, 2014.

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Stats eCommerce Statistics Social Networks 100