Biznology

APRIL 29, 2013

E-commerce opportunity is evolving fast, but only 25% of B2B marketers are taking advantage of it, according to a 2012 Oracle study. The typical B2B company selling online is the classic catalogers like Edmund Optics and Seton , which were fast to supplement their print catalogs with e-commerce. Photo credit: Wikipedia.

B2B Marketing 80

B2B Marketing Work Management Marketing Management Paid Search Agency 80

Tony Zambito

JANUARY 25, 2012

B2B Buying Process Today © All rights reserved by Kenny Madden. In the business-to-business world, the quest to connect with decision-makers has been and most likely will continue to be the main challenge confronting B2B leaders. Where is the void in today’s fast and furious changing B2B landscape?

Buyer Personas 100

Buyer Personas B2B Allocation Peer-to-peer 100

Tony Zambito

JANUARY 30, 2012

I would not be surprised today if a group of B2B executives said they were using fortune tellers to peer into a crystal ball to make predictions about the future. The ability to make decisions based on predictions is becoming an essential attribute for B2B executives. Image via Wikipedia. Emphasis on modeling buyer behavior.

Lead Ranking 100

Lead Ranking B2B Peer-to-peer B2B Sales 100

Tony Zambito

FEBRUARY 10, 2012

Many B2B Marketers today are faced with the daunting tasks of connecting with buyers in new ways and using new mediums that are still in infancy. The shelf-life expectancy of some of the new approaches is yet to be known; making investment and resource decisions for leaders in B2B Marketing a road filled with risks.

Lead Ranking 100

Lead Ranking B2B Marketing Buyer Personas B2B 100

Marketing Insider Group

MAY 31, 2012

Last week I attended the 2012 Sirius Decisions Summit for the first time. Also look at Matt Heinz’s (@ HeinzMarketing ) 15 highlights and takeaways from the 2012 Sirius Decisions Summit and this Summit recap from Dan McDade (@ DanDade ). sds12 May 22, 2012 4:25 pm via TweetChat Reply Retweet Favorite @BrennerMichael Michael Brenner.

B2B Thought Leadership 100

B2B Thought Leadership Work Management Inbound Marketing Peer-to-peer 100

Versium

AUGUST 14, 2018

Versium on Tuesday announced a partnership with LiveRamp , an Axiom company, to launch artificial intelligence-powered B2B audience segments,as part of a new business-to-business data management platform. Customers of Versium’s AI-powered solutions include Microsoft and T-Mobile. What Versium Offers.

Enterprise Management 40

Enterprise Management Marketing AI Work Management Marketing Management 40

Versium

AUGUST 14, 2018

Versium on Tuesday announced a partnership with LiveRamp , an Axiom company, to launch artificial intelligence-powered B2B audience segments,as part of a new business-to-business data management platform. Customers of Versium’s AI-powered solutions include Microsoft and T-Mobile. What Versium Offers.

Enterprise Management 40

Enterprise Management Marketing AI Work Management Marketing Management 40

ViewPoint

JULY 26, 2012

B2B Companies Outside High Tech Have Longer Way to Go to Reach Alignment. Click to start video at this point — Asked about was has or hasn’t happened in 2012 in sales and marketing that is surprising, Tony notes both positive and lagging developments.

Demand 120

Demand Enterprise Management Work Management Marketing Management 120

MLT Creative

FEBRUARY 6, 2012

WEEK OF JANUARY 30-FEBRUARY 3, 2012. Last week in B2B marketing the B2B blogosphere is buzzing about learning from big event masters, asking the right questions, copywriting brainstorming, and more. We appreciate the content contributors who keep the B2B marketing community informed with your reports, thoughts and observations.

Tactics 40

Tactics B2B Marketing B2B Paid Search Agency 40

MLT Creative

MARCH 2, 2012

WEEK OF FEBRUARY 27 - MARCH 2, 2012. Top tactics for a crisis-proof B2B lead generation strategy. B2B Lead Generation Blog. Social and mobile featured highly in B2B marketers' future tactics. Marketo/Modern B2B blogs. 5 B2B social media questions to ask about LinkedIn Answers. Social Media B2B.

Mobile Marketing 40

Mobile Marketing B2B Marketing Social Marketing B2B 40

markempa

JUNE 10, 2013

So, in the MarketingSherpa 2012 Lead Generation Benchmark Report , we asked…. In a business-to-business setting, I make a few hundred cold calls myself. Anyway, guess what I’ve found over and over again trying this approach in a variety of B2B situations? But email is just one channel for testing value proposition.

Lead Generation 120

Lead Generation Cold Calling Lead Scoring Lead Ranking 120

ANNUITAS

MARCH 20, 2014

Marketing has more software available today than any other business function in the history of computing @chiefmartec #marketingopssummit. RT @megheuer 100 marketing tech companies in 2011; 350 in 2012; 950+ in 2014; Massive growth & complexity via @chiefmartec #marketingopssummit. B2B buying has evolved but still VERY different.

Work Management 100

Work Management Marketing Management Marketing Automation Services Demand Generation 100

KoMarketing Associates

MAY 31, 2012

Leapfrogging isn’t just child’s play; the same concept can be applied to the B2B marketing space. But, according to the B2B Lead Roundtable Blog , “social media is one of the most challenging channels for B2B marketers to manage. Everyday 200 million tweets are shared and 70,000 hours of video are uploaded to YouTube.

Social Media 120

Social Media Media Work Management Marketing Management 120

MLT Creative

JANUARY 20, 2012

WEEK OF JANUARY 16-20, 2011 This week in B2B marketing the B2B blogosphere is buzzing about mirroring leadership, mastering new innovation, and building relationships via new means. We appreciate the content contributors who keep the B2B marketing community informed with your reports, thoughts and observations. Stay aware.

B2B Marketing 40

B2B Marketing B2B B2B Thought Leadership BtoB 40

Marketing Insider Group

SEPTEMBER 4, 2012

B2B Marketers have always been doing content marketing. And the reason is simple: the decision making process in B2B is a bit more complicated than buying a pack of gum. Content Strategy and Content Marketing may be the marketing buzz words of 2012 but their meaning is still debated by many in our industry.

Content Marketing 100

Content Marketing Advertising Agencies Planning Paid Search Agency 100

KEO Marketing

FEBRUARY 29, 2016

February 29, 2016 – KEO Marketing ( www.keomarketing.com ), a full-service business-to-business (B2B) marketing agency, has announced that the Human Rights Campaign has renamed its Arizona Individual Equality Award in Sheila Kloefkorn’s honor. KEO Marketing is a leading business to business (B2B) marketing agency.

Campaigns 48

Campaigns Advertising Agencies Paid Search Agency Mobile Advertising 48

Online Marketing Institute

NOVEMBER 28, 2012

B2B: Business Media. MediaNext 2012. ADVERTISEMENT. ); ); ); Home » Blogs » B2B. 11/27/2012 -15:36 PM. Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. RECENTLY in B2B. Mix of B2B/Consumer.

B to B 40

B to B Paid Content Social Media CMS Development 40

Tony Zambito

MAY 20, 2012

The State of Buyer Personas 2012. Today, in 2012, the understanding of this methodology is unevenly understood yet buyer personas are evolving into a more sophisticated modeling tool being used by marketing and sales organizations.

Buyer Personas 100

Buyer Personas Lead Ranking Demand Generation Agencies Ideal Customer Profiles 100

MLT Creative

JANUARY 31, 2012

This is largely because it can be difficult to see how social media plays into the larger business-to-business (B2B) marketing strategy. Acccording to a Forrester report released in March 2011, 30 percent of global manufacturers intended to increase social media investments in 2012. That, however, appears to be changing.

Social Media 40

Social Media Top of Funnel Media B2B Thought Leadership 40

accelerate agency

OCTOBER 14, 2021

The SaaS business model How SaaS differs from traditional software Types of SaaS companies: B2B & B2C Why businesses use SaaS Stages of a SaaS company Top 20 SaaS companies of 2022 Top 6 SaaS companies to work for FAQ about SaaS Getting started with a SaaS company What is a SaaS company?

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

accelerate agency

OCTOBER 14, 2021

The SaaS business model. Types of SaaS companies: B2B & B2C. Why businesses use SaaS. Types of SaaS companies: B2B & B2C. Software providers offer different types of SaaS , from business to business ( B2B SaaS ) to business to consumer (B2C Saas) solutions. . FAQ about SaaS.

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

B2B Marketing Traction

JUNE 16, 2015

You know where your B2B target audience gets information and how they buy, right? Just when you think you know your B2B buying audience; it’s changed. In the two years from 2012 to 2014, millennials became the biggest researchers of business-to-business purchases. That’s an increase from 46% in 2012.

B2B Marketing 100

B2B Marketing Planning B2B B to B 100

Buzz Marketing for Technology

FEBRUARY 12, 2014

According to data from a December 2012 study conducted by eConsultancy, nearly 70 percent of client-side marketers described their experience level with responsive design as “average” or better, and more than half of that group described their companies as “ahead of the curve” or “state of the art” when it came to the design technique.

Design 100

Design Advertising Agencies Mobile Advertising Paid Search Agency 100

Webbiquity

FEBRUARY 10, 2015

How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( B2B Marketing Insider ). Consumer marketing is about mobile, B2B is about content.

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

KoMarketing Associates

DECEMBER 22, 2015

How emotion influence B2B buying. It is surprising that in the B2B space emotions instead of pure rational thinking, could drive business to business decisions. Our Favorite Posts & Articles from 2012. Not an article per say but a Twitter update that inspired me. Related Posts.

CTR 120

CTR Lead Scoring Lead Ranking SERP 120

Tony Zambito

FEBRUARY 16, 2012

This is part 1 of a limited series on why buyer choice modeling is the new view B2B Business must adopt to improve revenue performance and develop long lasting relationships with buyers. . B2B marketing and sales is still predominantly tethered to traditional ideas, approaches, and systems that are being dragged into the modern era.

Top of Funnel 100

Top of Funnel Lead Ranking B2B Sales Marketing Funnels 100

Adobe Experience Cloud Blog

JUNE 24, 2013

It seems fitting to commemorate the occasion by revisiting our very first post, “ Modern B2B Marketing Defined ”, and commenting on what’s changed – and what hasn’t – since August 8, 2006. Litmus reports that as of Q2 2012, more emails are opened on mobile devices (42%) than desktop (34%) or web clients (24%). What Hasn’t Changed.

Resource Management 48

Resource Management Work Management Marketing Management Marketing Budget 48

KoMarketing Associates

NOVEMBER 3, 2014

When many people think of the B2B organization, they imagine large factories or manufacturing companies, turning out large orders to other big companies. Businesses at their core, exist to solve a problem for their target audience. B2B Can Still Be Localized. Image via Pixabay.

Online Marketing 120

Online Marketing Work Management Advertising Agencies Marketing Management 120

Hubspot

MAY 17, 2012

Understand the difference between B2B and B2C. I'm surprised I was never exposed to such basic acronyms at school, but most businesses are classified this way. B2B = business-to-business. B2C = business-to-consumer. Have any additional tips for 2012's marketing graduates. Cheers to you! and beyond?

Paid Search Agency 28

Paid Search Agency Planning Advertising Agencies Work Management 28

Hubspot

NOVEMBER 9, 2023

Whether you‘re doing business-to-business (B2B) sales or business-to-consumer (B2C) sales, X can help you reach your audience and showcase your offers. Mark Zuckerberg has only posted on X once since 2012 and he still has more followers than Facebook. A personal brand generates more business than a corporation.

Twitter 66

Twitter Ideal Customer Profiles Ad Exchange Curation 66

Hubspot

JULY 18, 2012

I looked at all articles we've published to this blog during the span of 1 year -- from July 2011 through June 2012. As we mentioned earlier, what any given marketer considers to be link bait is going to vary from business to business, industry to industry, and audience to audience. HubSpot's Link Bait Analysis.

Lead Scoring 28

Lead Scoring Lead Ranking Advertising Agencies Hubspot 28

Hubspot

MAY 10, 2012

But many B2B marketers, while noting the importance of social media, have still struggled to find their footing in the social media marketing game. In fact, eMarketer reports that 52% of US small businesses don't feel they are marketed to by other businesses effectively , while 46% feel they're being "sold" to instead of "spoken" to.

Social Networks 28

Social Networks Network Marketing Paid Content Social Marketing 28