KoMarketing Associates

MAY 1, 2013

Last month, Content Marketing Institute (CMI) released its report , “B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America,” sponsored by the International Data Group (IDG). The report, which highlights responses from more than 1400 B2B software marketers across the U.S.

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

KoMarketing Associates

MARCH 30, 2012

How important is mobile marketing to your B2B strategy? According to MarketingSherpa’s 2012 B2B Marketing Benchmark report , mobile marketing has yet to hit even close to the top of the priorities list for B2B marketers. Clearly Define Mobile Marketing Goals.

Mobile Marketing 120

Mobile Marketing B2B Marketing iProspect Mobile Advertising 120

Webbiquity

JANUARY 2, 2013

The first step to improving digital marketing results is to understand the emerging trends and best practices. This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

KoMarketing Associates

APRIL 11, 2013

B2B marketers struggle with common challenges. Research, guides, and marketing surveys help guide B2B marketers down the right path. Other times they reinforce the existing direction of marketing tactics and strategy. Optify’s 2013 B2B Marketing Benchmark Report. View the full report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

KoMarketing Associates

MARCH 3, 2014

These type of metrics, combined with the fact that LinkedIn already is one of the top platforms for publishing B2B content, lead to a potentially tremendous content development opportunity for B2B marketers and the organizations they represent. The B2B buyer controls the marketing message.

Paid Content 120

Paid Content Linkedin B2B Budget Programs 120

KoMarketing Associates

AUGUST 29, 2013

B2B industrial companies are increasing their online marketing budgets in 2013 and into next year, with an emphasis on search engine optimization and content creation. Nearly 83% of those surveyed are spending as much (51%) or more (32%) on marketing in 2013.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

KoMarketing Associates

SEPTEMBER 25, 2013

The impact of this shift in search technology means that nearly 100% of keyword data, as reported in web traffic tools like Google Analytics, will be indefinable (“not provided”). For B2B marketers, this adds an arguably unnecessary challenge to the lead analysis of search program execution and the measurement of the ROI of SEO programs.

Search Marketing 120

Search Marketing B2B Marketing Marketing Analytics Tools Paid Search Agency 120

KoMarketing Associates

JANUARY 2, 2014

Acquiring links in the new year requires a more marketing-centric approach, centered around building connections with individuals and organizations associated with an organization’s strategic marketing efforts. While this tactic isn’t very exciting , it’s an easy first step in re-acquiring links for your B2B website.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

JANUARY 2, 2014

Acquiring links in the new year requires a more marketing-centric approach, centered around building connections with individuals and organizations associated with an organization’s strategic marketing efforts. While this tactic isn’t very exciting , it’s an easy first step in re-acquiring links for your B2B website.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

MARCH 7, 2013

It’s no secret that social media is an important channel of digital marketing. For B2B marketers, there are endless opportunities for leveraging social media platforms and strategies. Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements. Twitter is one solution.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Adobe Experience Cloud Blog

DECEMBER 1, 2011

Companies with an informal SEO process: About 42% of these businesses will raise SEO budgets in 2012, with 14% planning to spend 20% more on it. How much do you expect your organization’s SEO budget to change in 2012? Of these more casual users, just 5% said they would spend less on SEO.

Lead Generation 48

Lead Generation Budget Programs Analysis SEO 48

EMagine B2B Blog

MARCH 18, 2015

Earlier this month, Google partnered with Millward Brown Digital to find out some of the changes being made in B2B marketing over the last two years. After surveying over 3,000 B2B researchers and decision makers, they found 5 new realities that are changing the face of B2B marketing.

B2B Marketing 40

B2B Marketing Planning B2B Search Engine Marketing 40

SocialPilot

FEBRUARY 9, 2024

His most recent book, The Age of Influence, is the definitive book on influencer marketing, but he has also written critically acclaimed books on social media marketing strategy (Maximize Your Social) as well as LinkedIn social media marketing (Maximizing LinkedIn for Sales and Social Media Marketing).

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

KoMarketing Associates

JULY 20, 2017

For example, when a user sees two results from the same company in search, they are more likely to click because it creates some sort of credible and trust for that company. Google did a study in 2012 that found incremental clicks to paid results when an organic result was present. This is false. Final Thoughts.

SEO 120

SEO CTR Domain Keywords 120

KoMarketing Associates

JANUARY 9, 2014

A good B2B content marketer should already be aware of this and reference applicable sources with content. This blog post is not meant to infer a B2B marketer should randomly link to credible sites in the hopes that any of the four reasons above would happen. Search Engine Marketing Blog Search Engine Optimization'

SEO 120

SEO Search Engine Marketing Ad Exchange Paid Search Agency 120

KoMarketing Associates

FEBRUARY 19, 2013

Some tools B2B marketers can use for listening include: SocialMention (free). For example, we know for most B2B companies, LinkedIn is better at driving conversions than Facebook or YouTube. According to Inside Facebook , the 2012 Q4 earnings call reported that 500,000 pages are now using promoted posts, 2.5

Paid Content 120

Paid Content Social Media Communities Social Marketing 120

Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year?

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Marketing Insider Group

JUNE 22, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 22, 2010 1 Subscribe 10 Reasons Why Mobile is Hot! Summit Holy Cow!

Demand Generation Agencies 100

Demand Generation Agencies Web 2.0 Paid Search Agency Mobile Advertising 100

KoMarketing Associates

JANUARY 16, 2013

This year, as I got to thinking about the ways in which we’ll make our B2B content marketing collateral stand apart from the crowd and ultimately drive results for our clients, I turned to the 2013 Academy Award nominations. B2B content generation can sometimes feel like a test of endurance as well. The value of telling a story.

Content Marketing 120

Content Marketing Planning Best Practices Content 120

NuSpark Consulting

APRIL 13, 2012

SRDS probably fits in the first paragraph as well, but still is the best source for researching consumer and b2b media information, covering print, digital, and direct marketing/list research. Search engines are called that for a reason- your prospects are searching for information or resources that may help them with a business need.

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

Webbiquity

JULY 2, 2012

In other situations, however—such as when looking at what percentage of total website traffic should be driven by organic search—the answer is a clear but not helpful “it depends.” But the range of results was wide, from less than a quarter of total website visits to almost two-thirds.

Traffic 100

Traffic PR Correlation Advertising Benchmark 100

KoMarketing Associates

MAY 31, 2012

Leapfrogging isn’t just child’s play; the same concept can be applied to the B2B marketing space. With so many marketers finding social media stumbling blocks standing in their way, how can they effectively find ways to “leapfrog” over them?

Social Media 120

Social Media Media Work Management Marketing Management 120

KoMarketing Associates

SEPTEMBER 18, 2012

As B2B marketers work on refining 2012 strategic marketing initiatives, social media has become a central focus. Advances in search engine algorithms bring social media in focus for link acquisition and as a potential signal of trust for engines. The Role of Social Media. Look Before You Leap.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

KEO Marketing

FEBRUARY 29, 2016

February 29, 2016 – KEO Marketing ( www.keomarketing.com ), a full-service business-to-business (B2B) marketing agency, has announced that the Human Rights Campaign has renamed its Arizona Individual Equality Award in Sheila Kloefkorn’s honor. KEO Marketing is a leading business to business (B2B) marketing agency.

Campaigns 48

Campaigns Advertising Agencies Paid Search Agency Mobile Advertising 48

Webbiquity

FEBRUARY 4, 2013

Of course, for many b2b purchases, or infrequent and high-value consumer purchases, friends and family may not be much help. Think of marketing as the hub. Social media marketing is an asset ; advertising is an expense. Search engine marketing (SEM) isn’t used very often, but it’s extremely effective.”

Paid Content 100

Paid Content Enterprise Management Planning Work Management 100

Marketing Insider Group

APRIL 24, 2023

In response to the high demand for user privacy, alternative search engines, like DuckDuckGo, started to emerge as a popular (and safer) alternative. Today, DuckDuckGo is the second most popular search engine in the US, and holds 0.68% of the search engine market share worldwide.

Paid Search Agency 229

Paid Search Agency Privacy Advertising Agencies Transparency 229

Webbiquity

OCTOBER 16, 2012

76% of marketers said they planned to increase use of video and YouTube in 2012. ( HubSpot ). million business-related searches on YouTube each day, and 75% of senior executives say they watch work-related videos at least weekly. Earnest B2B ). Marketing Charts ). Content Marketing Findings. Earnest B2B ).

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

KoMarketing Associates

FEBRUARY 27, 2014

This sparked debate amongst industry thought leaders on whether Yahoo could still be a viable player in the search engine market, as detailed on Search Engine Roundtable. Yahoo search percentages for B2B websites we manage. Yahoo organic search was actually down 40% year over year from January 2012.

Search Marketing 120

Search Marketing Marketing Analytics Tools B2B Marketing Search Engine Marketing 120

Adobe Experience Cloud Blog

JUNE 23, 2011

by Carol Fox MarketingSherpa just released its eighth annual 2012 Search Marketing Benchmark Report – SEO Edition. The 202-page report, which is organized by company size, primary market, industry sector, social media use and SEO maturity, examines the SEO habits and effectiveness of some 1,530 B2B and B2C marketers.

SEO 48

SEO Studies Marketing & Strategy Lead Scoring 48

Hubspot

AUGUST 9, 2011

In looking at the top areas of investment -- social media monitoring , web analytics, and email marketing software -- it is clear to see that investment in inbound is even growing far beyond its 32 percent line item, given that those three category leaders are some of the key components to a successful inbound marketing strategy.

Inbound Marketing 28

Inbound Marketing Allocation Top of Funnel Work Management 28

Webbiquity

SEPTEMBER 10, 2012

We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. New York-based Linda Boff, Executive Director Global Digital Marketing at GE, is “passionate about all things digital, specifically new digital media and concepts that fuse design and technology.”

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. New York-based Linda Boff, Executive Director Global Digital Marketing at GE, is “passionate about all things digital, specifically new digital media and concepts that fuse design and technology.”

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

KoMarketing Associates

OCTOBER 28, 2013

If you aren’t familiar with the Direct Marketing Association, it bills itself as “the premier trade association for marketing leaders who want to advance and protect responsible data-driven marketing” and their annual conference is one of the biggest marketing trade shows around. Want to know more?

B2B Marketing 120

B2B Marketing B2B B2B Thought Leadership Lead Scoring 120

Hubspot

JANUARY 14, 2013

And feel free to adapt, modify, and use them in your own search for your next all-star marketing team members. According to the 2012 State of Inbound Marketing , 43% of B2B companies and 77% of B2C companies have acquired a customer Facebook, and 40% of B2B companies and 55% of B2C companies have acquired a customer through Twitter.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

ClickZ

JUNE 17, 2020

30-second summary: We provide seven examples of enterprise-level providers of AI-enabled marketing solutions as well as case studies for each. Each of these companies are leaders in their respective category, with B2B and B2C organizations each benefiting from their AI-enabled solutions. Category : Account-based marketing (ABM).

Enterprise Management 137

Enterprise Management Digital Asset Management Marketing AI Marketing Management 137

KoMarketing Associates

FEBRUARY 29, 2012

Should B2B marketers be focused on a mobile marketing initiative? I suspect part of that reason is the ever growing list of marketing responsibilities are clients have on their plate, satisfying short and long-term marketing goals. Smartphone Usage Statistics 2012 [Infographic]. mobile devices per capita.

Internet Marketing 120

Internet Marketing Mobile Marketing Statistics B2B Marketing 120

Webbiquity

JANUARY 3, 2012

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. How can B2B organizations, marketers and sales professionals adjust to, and thrive in, this new environment? B2B Marketing Trends, Tips and Strategies.

Sales Management 100

Sales Management B2B Sales Top of Funnel B2B Marketing 100