Trending Sources

79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity

Find the answers to those questions and many, many more in this collection of 72 fascinating social media marketing facts and stats for 2012. 70% of marketers plan to increase the number of different social platforms they use in 2012. Google+ is expected to reach 400 million users by the end of 2012. Social media and inbound marketing techniques have been a boon for marketers.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. There you have it, the #Nifty50 Women of Twitter for 2012. Watch next month for the top #Nifty50 Men in Technology on Twitter for 2012 on the Blue Focus Marketing Blog.

Graphic: The 3 Biggest Marketing Trends of 2012

It's All About Revenue

But when we took time to consider the trends that shook up the modern marketing world in 2012, we also wanted to identify those that would continue to reshape the landscape though the next year, and beyond. We collaborated with JESS3 to pick the 2012 marketing trends that have lasting impact, and put them together in a snackable – maybe “pinable”? – graphic.

10 of the Best B2B Internet Marketing Infographics of 2012

KoMarketing Associates

As 2012 winds down, here are 10 of our favorite internet marketing infographics related to the B2B sector. This year, there has been a tremendous amount of visual information presented on internet marketing, SEO, and B2B-related marketing initiatives. Do you have a favorite that we’ve missed? We would love to hear more via comments below. Hope you enjoy! Is SEO Dead? Is SEO Dead?

The Best Digital Campaigns of 2012

grow - Practical Marketing Solutions

The best digital campaigns of 2012 from Gregory Pouy. I am so very happy to provide you with some exciting and exclusive content from my friend Gregory Pouy, one of the most noted marketing bloggers in France. Gregory has compiled his annual list of the best digital marketing campaigns of 2012. You’ll laugh … you’ll take notes … you’ll be amazed!

11 Best Marketing Books for Your 2012 Summer Reading List

B2B Marketing Insider

Next week brings Memorial Day and the unofficial start of the 2012 summer season here in the United States. And welcome to the Summer of 2012! Since my son and 4th child, Luke was born last October , I have not had a chance to keep up with my reading list. So I have been keeping a list of books I wanted to read in my head for the past 8 months. Chapman (@ CC_Chapman ). Photo Source.

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IAB Europe AdEx Benchmark Europe 2012: Facts Behind the Numbers

Conversionation

Alain Heureux, IAB Europe According to the IAB Europe AdEx Benchmark Europe 2012, the online advertising market in Europe rose to a total market value of €20.9bn in 2011, a year-over-year growth by 14.5%. IAB Europe AdEx Benchmark 2012 - search and display   What about the long term? IAB Europe AdEx Benchmark 2012 - CEE clearly dominates, what about Western-Europe?

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. There you have it, the #Nifty50 Women of Twitter for 2012. Watch next month for the top #Nifty50 Men in Technology on Twitter for 2012 on the Blue Focus Marketing Blog.

The State of Buyer Personas 2012

Tony Zambito

The State of Buyer Personas 2012. Today, in 2012, the understanding of this methodology is unevenly understood yet buyer personas are evolving into a more sophisticated modeling tool being used by marketing and sales organizations. © All Rights Reserved by 24point0. Over the past ten years it has been quite a journey.   Much has happened and much has changed.  Addressing Complexity.

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

76% of marketers said they planned to increase use of video and YouTube in 2012.  ( HubSpot ). In a July 2012 survey, 26% of respondents said they were interested in the iPhone5, while 74% said they were “over it”–just not that intrigued by another new Apple device. Instagram tripled its user base from 10 million in September 2011 to 30 million by April 2012.

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24 of the Best Google+ Guides, Tips, Rants and Raves of 2012

Webbiquity

Will Google+ be a “Facebook killer” or just Google’s next failed social network? It’s certainly gaining traction, with over 500 million users now on board, already half of Facebook’s total. Then again, the average Facebook user spends nearly seven hours per month on the site—compared to just three minutes for the average Google+user. So what makes Google+ special?

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8 Great Marketing Infographics To Inspire Your 2012 Objectives

B2B Marketing Insider

It’s the dawn of a New Year and maybe you are looking for some marketing inspiration as you set your 2012 objectives and plan for the year ahead. hope these infographics help to inspire your objectives and efforts as we kick off 2012! And if you are trying to drive positive change in your organization, sometimes a picture is better than a thousand powerpoint decks. Strategy

The Top-5 B2B Marketing Trends for 2012

Everything Technology Marketing

As every year, I asked the 25,000 marketing professionals in the B2B Technology Marketing Community on LinkedIn about their B2B marketing priorities for 2012. And here are the results: 1 - Integration of social media Social media remains the #1 topic in 2012. What marketing areas are becoming relatively less important in 2012? Happy New Year! In short, they are more profitable.

Social Media Takes Gold at the London 2012 Olympics

Puzzle Marketer

For the London 2012 Olympics, the organizers and the International Olympic Committee (IOC) has recognized that people want to receive their event news in different ways. For the London 2012 Olympics, the IOC created a website to become the hub of all digital media. They dub the infographic “ECONOLYMPICS” Content Marketing Online Advertising Social Media 2012 followers infographic olympics social media tweet twitterThey have therefore responded by embracing and focusing on social media, in addition to more traditional media such as print and television.

Top 12 B2B Marketing Insider Posts Of 2012

B2B Marketing Insider

Last week I wrote the Top 10 Marketing Posts of 2012 from Business 2 Community,  the social news site I co-founded with Brian Rice and Dan Criel. This week, I am happy to bring you my Top B2B Marketing Insider Posts of 2012. Thanks to everyone who supported me in 2012. Top B2B Marketing Insider Post of 2012: What Is Marketing? hope you enjoy the review. Strategy

33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity

Find the answers to those questions and many more here in almost three dozen of the best social media tips, how-to guides, lists and reports of 2012 so far. Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well).

23 (More) of the Best Social Media Guides, Tips and Resources of 2012

Webbiquity

As noted in 33 (of the) Best Social Media Guides, Tips and Resources of 2012 So Far , posted here a few months ago, social media marketing adoption is now so widespread there’s little further question of “if” or “when” in the minds of most marketers–but many “how” and “what” questions still remain. Research] by Heidi Cohen.

The Top 25 Posts of 2012

It's All About Revenue

Some argue that 2012 was the year of the story in business. The Top 25 Posts of 2012 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this It was a busy year here on the Eloqua blog. There were huge headlines, shifts in the landscape, and plenty of learning opportunities. Enjoy! 1. Brands That “Get” Storytelling.

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Why Your 2012 Marketing Plan Needs Tablets

It's All About Revenue

Why Your 2012 Marketing Plan Needs Tablets is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Does your marketing plan include the iPad? Or the Kindle Fire? Or a Nook? If not, you might want to revisit that marketing plan. The holiday shopping season was a boon for the tablet market. Ownership of tablet computers in the U.S.

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The Best Branded Content of the Year: 2012

Synecore

Though the time has come to say goodbye to 2012, in the New Year we will find ourselves saying hello to a new era of advertising. 2012 will be remembered as the year that content became king. Oreo had a big year in 2012. It's not easy to narrow down a year of branded content, but I feel that these are truly some of the most innovative campaigns 2012 had to offer.

2012: The Opportunity for the Few in the Year of More

Digital B2B Marketing

Mark Schaefer posted an excellent article this morning: Your 2012 Marketing Plan: Tell Me What to Do. 2012 is the Year of More (credit to Mitch Joel ), but we are all overwhelmed by more. If you made these changes, you would have the Year of Less in 2012 in this one part of your life. Strategy 2012 Amazon EBay Google Mark Schaefer Mitch Joel Year of More

Survey Results: Improving Content Marketing is the #1 Priority for 2012 Lead Generation.

NuSpark

I recently conducted a poll on LinkedIn asking respondents what they believe should be the #1 priority in 2012 for generating leads in B2B firms.  The poll was promoted throughout LinkedIn Groups; a mix of b2b marketing and sales groups that I am a member of.  I received 172 votes and the results were quite interesting. What do you think of the results above?  Do you agree? 

#Pubcon 2012: Tips, Tools & Trends

KoMarketing Associates

Last week I was fortunate enough to spend the week in Las Vegas for Pubcon 2012. Top Tips from Pubcon 2012. Top Tools from Pubcon 2012. Top Trends from Pubcon 2012. Pubcon is by far the biggest search and social media conference around and features some of the brightest minds in the industry. With over 50 sessions a day along with non-stop networking events, Pubcon can be pretty overwhelming. However with an on-going stream of tweets and great recaps being posted across the web, you can get a lot of information even on the sessions you missed. Where do you live?

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The Ultimate List of 2012 Email Marketing Stats

Hubspot

Email Performance Trends. 1) Email clickthrough rates dropped to 4.4% in Q2 of 2012, down more than 6% from 4.7% in Q1, and marking the 3rd consecutive quarter-over-quarter drop. quarter over quarter in 2012 and 29.7% Source: Epsilon ) Tweet This Stat. 8) Triggered emails' non-bounce rates remained at 95.2% in Q2 2012, only slightly below mass emails’ rate of 95.9%. to 8 a.m.

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B2B Lead Roundtable Blog: Our 10 most popular blog posts of 2012

B2B Lead Generation Blog

Here’s an at-a-glance analysis that could provide a glimpse of the most pressing issues lead generation professionals have faced in 2012: Understanding and leveraging social media. Social media came in second for budget increases in 2012; 74% of the 1,915 marketers who responded to MarketingSherpa’s 2012 Lead Generation Benchmark Survey reported they intended to increase their social media budget this year. Now, without further ado, here’s the list of the top 10 B2B Lead Roundtable Blog posts for 2012: Nine Simple Tactics to Drive a Higher Return on Trade Show Investment.

Why B2B Social Media Will Be Kind of a Big Deal [2012 IBM CEO Study]

The Forward Observer

IBM has released its 2012 IBM Global CEO Study of more than 1,700 Chief Executive Officers from 64 countries and 18 industries worldwide. Photo: © 2012 - Paramount Pictures Artillery B2B Marketing Blog > The Forward Observer. In the next 3-5 years, social media will go from the least used customer engagement tactic to the second, surpassed only by face-to-face interaction.

The 16 Most Important Social Media Updates of 2012

Hubspot

Here are the biggest social media updates of 2012, and why they were so darn important to marketers. The Biggest Twitter Updates of 2012. 5) Tailored Trends. The Biggest LinkedIn Updates of 2012. 8) New LinkedIn Company Pages. The Biggest Foursquare Updates of 2012. The Biggest Google+ Updates of 2012. The Biggest Pinterest Updates of 2012. tough cookies.

20 of the Most Memorable Marketing Moments in 2012 [INFOGRAPHIC]

Hubspot

2012 was a great year, after all -- full of memorable marketing moments that we should take a minute to celebrate. So, we put together a list of 20 memorable marketing moments in 2012 that we thought represented some monumental strides for our industry. The film garnered 94 million views on YouTube and causes the Kony 2012 site to crash. marketing has in store for us in 2013.

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10 of the Most Memorable Marketing Campaigns of 2012

Hubspot

And let me tell you: The year 2012 brought us some of the most exciting and memorable marketing campaigns. With the Olympics and the presidential election under our belts, 2012 was undoubtedly an exciting year for news, and a lot of that excitement spilled over into campaigns in the marketing industry. On Mother's Day 2012, P&G launched a campaign called "Thank You, Mom."

25 Influential Leaders in Sales – 2012 edition

Sales Intelligence View

In 2011, we began InsideView’s  25 Influential Leaders in Sales. We’ve made minor tweaks to least year’s edition, however, the list remains strong with some of the most brilliant minds in sales. We have compiled a list of 25 influential leaders in sales who are some of the key distributors of rich, knowledgable content in the world of B2B sales. Curious to know how? David A.

25 Influential Leaders in Sales – 2012 edition

Sales Intelligence View

In 2011, we began InsideView’s  25 Influential Leaders in Sales. We’ve made minor tweaks to least year’s edition, however, the list remains strong with some of the most brilliant minds in sales. We have compiled a list of 25 influential leaders in sales who are some of the key distributors of rich, knowledgable content in the world of B2B sales. Curious to know how? David A.

2012 #Nifty50 Top Men in Technology on Twitter

Blue Focus Marketing

week ago, Tom announced the 2012 #Nifty50 Women on his Webbiquity blog , and now I am pleased to announce the winning 2012 #Nifty50 Men. So, without further ado, here are the 2012 #Nifty50 Men, each of whom has represented the technology world on Twitter with class, dedication and integrity. The size of the company or the number of people it employed did not matter. Jeffrey L.

22 Photos from Eloqua Experience 2012

It's All About Revenue

So here are 22 photos from Eloqua Experience 2012. 22 Photos from Eloqua Experience 2012 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this There were tears, cheers and plenty of flair. Another Eloqua Experience has passed, but that doesn’t mean we can’t get nostalgic, right? andrewjcoate: GuysButtons.

Dreamforce 2012 #DF12 – The Booth Giveaway You’ve Been Reading About (in Skymall)

B2B Lead Blog

ReachForce is getting pumped for Dreamforce 2012 #DF12 where we’ll be demo-ing our SmartForms and Data Cleanse & Append solutions for B2B marketers. Database Marketing #DF12 data cleanse Dreamforce 2012 SmartFormsAnd on the theme that cleaner data is better (and more profitable), we will be giving away the object we have been fighting over here at ReachForce HQ for weeks.

Live Blog: Lotusphere 2012 Opening Session

Paul Gillin

Alistair Rennie at Lotusphere 2012. Michael J. Fox kicks off as guest speaker, telling about his diagnosis with Parkinson’s Disease at the age of 29 and how it sparked his interest in the Internet. “I found out I was part of a community.” ” Web activism has enabled him to raise $270 million to battle Parkinson’s. Leverage skills and distribute workload. Content.

B2B Industrial Marketing Trends: Recap of the GlobalSpec 2012 Report

KoMarketing Associates

As Q3 draws to a close, B2B marketers are already thinking ahead to 2013, strategizing about what’s worked thus far in 2012—and what hasn’t.  To address the marketing trends, challenges, and expenditures specific to the engineering, technical, manufacturing, and industrial communities, marketers now have access to the “Trends in Industrial Marketing 2012” report from GlobalSpec.

Your 2012 Sales Plan

Your Sales Management Guru

  Your 2012 Sales Plan. It’s a little late to begin planning your 2012 Sales Plan, but in a conversation last week with a reader of this blog, I realized there maybe others who have not formalized their 2012 plan.  I have included below the various “categories” you should consider in building a plan. facing in 2012? •          What assumptions are you making about the market in 2012? •          What assumptions did you make about your. offerings in 2011? Still true? •          What assumptions did you make about your company. capability in 2011? Still true?  .

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Seven of the Best Guides to Marketing with Pinterest of 2012

Webbiquity

Jordan Kasteler notes that while SEO practitioners initially flocked to Pinterest for its do-follow links, the site changed course and switched to the insidious no-follow links in March 2012. While consumer brand marketers are embracing Pinterest enthusiastically, many B2B marketers are still in a quandary about the visual sharing site. So, is Pinterest worthwhile for business marketing?

Our Favorite Internet Marketing Blog Posts of 2012

KoMarketing Associates

For KoMarketing Associates, 2012 was a year of growth, collaboration, successes (and challenges), and good fortune.  I’m happy to say we won more than we lost and learned from the opportunities missed. As the year draws to a close, we wanted to look back and share some of our favorite posts from 2012, organized by  a handful of KoMarketing team members. Casie Gillette. link].

Your 2012 Marketing Plan: Tell Me What to Do

grow - Practical Marketing Solutions

The ever-awesome Mitch Joel wrote a dizzying blog post forecasting that 2012 is The Year of More. He points out that 2012 will be a year of technological and information abundance: Social sharing will intensify and choices will multiply. 2012 will be the Year of More. The marketing stage — even for small businesses — will be more global. But here is the grand irony.

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London 2012: More Tweets in One Day than During the Whole Bejing Games

Social Marketing Forum

The London 2012 Olympics are over but more data are popping up, showing the social and digital dimension of the Games. Infographics Social media marketing BT infographic London 2012 Social Media Olympics TwitterSeveral media and blogs already looked at Twitter stats and other numbers but what about the peaks and the actual data traffic? In a blog post, BT shares a few numbers. As the company [.].

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Nominate Your Favorite Technology Twitterer(s) for the 2012 #Nifty50 Awards

Webbiquity

For 2012, the #Nifty50 will honor 50 men and women who work for technology companies (B2B or B2C) and are, of course, active and engaging on Twitter.  Nominations close on June 22, 2012 and the #Nifty50 women and men for 2012 will be announced in posts on the Webbiquity and Blue Focus Marketing blogs this summer.  So nominate yourself, a co-worker, and/or someone you admire.

15 Posts in Sales and Marketing for 2012

Sales Intelligence View

2012 is here folks. It’s time to stoke the 2011 coals and fuel the 2012 fire. 30 Social Media Predictions for 2012 From the Pros – Social Media Examiner. Great Marketing Infographics To Inspire Your 2012 Objectives – B2B Marketing Insider. 11 B2B marketing trends to watch (or wish) for in 2012 – Customer Think. How to Get Your Prospects to Call You Back in 2012 – InsideView. Sales Discussions That Need To Disappear in 2012 – Paul Castain’s Sales Playbook. SaaS Predictions for 2012 – Smart SaaS.