2012 has brought with it a wave of web design trends. If you found this post useful, check out our webinar on the same topic, " Top Website Design Trends for 2012 ", along with our blog post, " Top Mobile Website Design Trends for 2012 Keeping up with these constant developments is essential, but it's important to keep in mind that effective web design is more than just a coat of paint; it always needs to support your business goals. Good web design is a necessary part of your larger web marketing and user experience picture. HTML5, CSS3 and JQUERY. Typographic Layouts. MORE >>

For the London 2012 Olympics, the organizers and the International Olympic Committee (IOC) has recognized that people want to receive their event news in different ways. For the London 2012 Olympics, the IOC created a website to become the hub of all digital media. They dub the infographic “ECONOLYMPICS” Content Marketing Online Advertising Social Media 2012 followers infographic olympics social media tweet twitterThey have therefore responded by embracing and focusing on social media, in addition to more traditional media such as print and television. MORE >>

Lead Generation lead capture micro-yes Optimization Summit 2012 value propositionTweet I just arrived at the Pre- Optimization Summit workshop in Denver and caught the end of Dr. Flint McGlaughlin’s Value Proposition Session. In this Landing Page Optimization Workshop , Dr. McGlaughlin, Managing Director, MECLABS, taught the live audience here at the Denver Marriott Tech Center about a simple case study drawn from the MarketingExperiments research library. The goal of the page was to capture a lead. The Control: Here’s a screenshot of the control. Click to enlarge. Click to enlarge. MORE >>

The best digital campaigns of 2012 from Gregory Pouy. Gregory has compiled his annual list of the best digital marketing campaigns of 2012. by Eric Pratum By: Brand Fast-Trackers Best of 2012 - Revisiting BFT #138 & #126 | Brand Fast-Trackers by Brand Fast-Trackers Best of 2012 - Revisiting BFT #138 & #126 | Brand Fast-Trackers Mark, Great deck, thanks. am so very happy to provide you with some exciting and exclusive content from my friend Gregory Pouy, one of the most noted marketing bloggers in France. Comments Good feedback for next time! MORE >>

Events 2012 Ed Hadley Posts[Posted by Ed Hadley Senior Marketing Manager, Neolane, Inc.] Forrester’s Customer Experience Forum East kicks off today in New York.  The event and its Twitter hashtag (#OutsideIn) revolve around Forrester’s new book, Outside In: The Power Of Putting Customers At The Center Of Your Business.  The concept, according to co-author Harley Manning, is that “customer [.]. MORE >>