Trending Sources

79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity

Find the answers to those questions and many, many more in this collection of 72 fascinating social media marketing facts and stats for 2012. 70% of marketers plan to increase the number of different social platforms they use in 2012. Google+ is expected to reach 400 million users by the end of 2012. Social media and inbound marketing techniques have been a boon for marketers.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. There you have it, the #Nifty50 Women of Twitter for 2012. Watch next month for the top #Nifty50 Men in Technology on Twitter for 2012 on the Blue Focus Marketing Blog.

Social Media Takes Gold at the London 2012 Olympics

Puzzle Marketer

For the London 2012 Olympics, the organizers and the International Olympic Committee (IOC) has recognized that people want to receive their event news in different ways. For the London 2012 Olympics, the IOC created a website to become the hub of all digital media. They dub the infographic “ECONOLYMPICS” Content Marketing Online Advertising Social Media 2012 followers infographic olympics social media tweet twitterThey have therefore responded by embracing and focusing on social media, in addition to more traditional media such as print and television.

The Best Digital Campaigns of 2012

grow - Practical Marketing Solutions

The best digital campaigns of 2012 from Gregory Pouy. I am so very happy to provide you with some exciting and exclusive content from my friend Gregory Pouy, one of the most noted marketing bloggers in France. Gregory has compiled his annual list of the best digital marketing campaigns of 2012. You’ll laugh … you’ll take notes … you’ll be amazed!

The State of Buyer Personas 2012

Tony Zambito

The State of Buyer Personas 2012. Today, in 2012, the understanding of this methodology is unevenly understood yet buyer personas are evolving into a more sophisticated modeling tool being used by marketing and sales organizations. © All Rights Reserved by 24point0. Over the past ten years it has been quite a journey.   Much has happened and much has changed.  Addressing Complexity.

33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity

Find the answers to those questions and many more here in almost three dozen of the best social media tips, how-to guides, lists and reports of 2012 so far. Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well).

Graphic: The 3 Biggest Marketing Trends of 2012

It's All About Revenue

But when we took time to consider the trends that shook up the modern marketing world in 2012, we also wanted to identify those that would continue to reshape the landscape though the next year, and beyond. We collaborated with JESS3 to pick the 2012 marketing trends that have lasting impact, and put them together in a snackable – maybe “pinable”? – graphic.

10 of the Best B2B Internet Marketing Infographics of 2012

KoMarketing Associates

As 2012 winds down, here are 10 of our favorite internet marketing infographics related to the B2B sector. This year, there has been a tremendous amount of visual information presented on internet marketing, SEO, and B2B-related marketing initiatives. Do you have a favorite that we’ve missed? We would love to hear more via comments below. Hope you enjoy! Is SEO Dead? Is SEO Dead?

8 Great Marketing Infographics To Inspire Your 2012 Objectives

B2B Marketing Insider

It’s the dawn of a New Year and maybe you are looking for some marketing inspiration as you set your 2012 objectives and plan for the year ahead. hope these infographics help to inspire your objectives and efforts as we kick off 2012! And if you are trying to drive positive change in your organization, sometimes a picture is better than a thousand powerpoint decks. Strategy

23 (More) of the Best Social Media Guides, Tips and Resources of 2012

Webbiquity

As noted in 33 (of the) Best Social Media Guides, Tips and Resources of 2012 So Far , posted here a few months ago, social media marketing adoption is now so widespread there’s little further question of “if” or “when” in the minds of most marketers–but many “how” and “what” questions still remain. Research] by Heidi Cohen.

11 Best Marketing Books for Your 2012 Summer Reading List

B2B Marketing Insider

Next week brings Memorial Day and the unofficial start of the 2012 summer season here in the United States. And welcome to the Summer of 2012! Since my son and 4th child, Luke was born last October , I have not had a chance to keep up with my reading list. So I have been keeping a list of books I wanted to read in my head for the past 8 months. Chapman (@ CC_Chapman ). Photo Source.

List 137

2012: The Opportunity for the Few in the Year of More

Digital B2B Marketing

Mark Schaefer posted an excellent article this morning: Your 2012 Marketing Plan: Tell Me What to Do. 2012 is the Year of More (credit to Mitch Joel ), but we are all overwhelmed by more. If you made these changes, you would have the Year of Less in 2012 in this one part of your life. Strategy 2012 Amazon EBay Google Mark Schaefer Mitch Joel Year of More

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. There you have it, the #Nifty50 Women of Twitter for 2012. Watch next month for the top #Nifty50 Men in Technology on Twitter for 2012 on the Blue Focus Marketing Blog.

IAB Europe AdEx Benchmark Europe 2012: Facts Behind the Numbers

Conversionation

Alain Heureux, IAB Europe According to the IAB Europe AdEx Benchmark Europe 2012, the online advertising market in Europe rose to a total market value of €20.9bn in 2011, a year-over-year growth by 14.5%. IAB Europe AdEx Benchmark 2012 - search and display   What about the long term? IAB Europe AdEx Benchmark 2012 - CEE clearly dominates, what about Western-Europe?

Top 12 B2B Marketing Insider Posts Of 2012

B2B Marketing Insider

Last week I wrote the Top 10 Marketing Posts of 2012 from Business 2 Community,  the social news site I co-founded with Brian Rice and Dan Criel. This week, I am happy to bring you my Top B2B Marketing Insider Posts of 2012. Thanks to everyone who supported me in 2012. Top B2B Marketing Insider Post of 2012: What Is Marketing? hope you enjoy the review. Strategy

Survey Results: Improving Content Marketing is the #1 Priority for 2012 Lead Generation.

NuSpark

I recently conducted a poll on LinkedIn asking respondents what they believe should be the #1 priority in 2012 for generating leads in B2B firms.  The poll was promoted throughout LinkedIn Groups; a mix of b2b marketing and sales groups that I am a member of.  I received 172 votes and the results were quite interesting. What do you think of the results above?  Do you agree? 

Survey 106

Live Blog: Lotusphere 2012 Opening Session

Paul Gillin

Alistair Rennie at Lotusphere 2012. Michael J. Fox kicks off as guest speaker, telling about his diagnosis with Parkinson’s Disease at the age of 29 and how it sparked his interest in the Internet. “I found out I was part of a community.” ” Web activism has enabled him to raise $270 million to battle Parkinson’s. Leverage skills and distribute workload. Content.

The Ultimate List of 2012 Email Marketing Stats

Hubspot

Email Performance Trends. 1) Email clickthrough rates dropped to 4.4% in Q2 of 2012, down more than 6% from 4.7% in Q1, and marking the 3rd consecutive quarter-over-quarter drop. quarter over quarter in 2012 and 29.7% Source: Epsilon ) Tweet This Stat. 8) Triggered emails' non-bounce rates remained at 95.2% in Q2 2012, only slightly below mass emails’ rate of 95.9%. to 8 a.m.

Stats 58

B2B Lead Roundtable Blog: Our 10 most popular blog posts of 2012

B2B Lead Generation Blog

Here’s an at-a-glance analysis that could provide a glimpse of the most pressing issues lead generation professionals have faced in 2012: Understanding and leveraging social media. Social media came in second for budget increases in 2012; 74% of the 1,915 marketers who responded to MarketingSherpa’s 2012 Lead Generation Benchmark Survey reported they intended to increase their social media budget this year. Now, without further ado, here’s the list of the top 10 B2B Lead Roundtable Blog posts for 2012: Nine Simple Tactics to Drive a Higher Return on Trade Show Investment.

The 16 Most Important Social Media Updates of 2012

Hubspot

Here are the biggest social media updates of 2012, and why they were so darn important to marketers. The Biggest Twitter Updates of 2012. 5) Tailored Trends. The Biggest LinkedIn Updates of 2012. 8) New LinkedIn Company Pages. The Biggest Foursquare Updates of 2012. The Biggest Google+ Updates of 2012. The Biggest Pinterest Updates of 2012. tough cookies.

Your 2012 Sales Plan

Your Sales Management Guru

  Your 2012 Sales Plan. It’s a little late to begin planning your 2012 Sales Plan, but in a conversation last week with a reader of this blog, I realized there maybe others who have not formalized their 2012 plan.  I have included below the various “categories” you should consider in building a plan. facing in 2012? •          What assumptions are you making about the market in 2012? •          What assumptions did you make about your. offerings in 2011? Still true? •          What assumptions did you make about your company. capability in 2011? Still true?  .

Plan 38

20 of the Most Memorable Marketing Moments in 2012 [INFOGRAPHIC]

Hubspot

2012 was a great year, after all -- full of memorable marketing moments that we should take a minute to celebrate. So, we put together a list of 20 memorable marketing moments in 2012 that we thought represented some monumental strides for our industry. The film garnered 94 million views on YouTube and causes the Kony 2012 site to crash. marketing has in store for us in 2013.

SERP 56

Your 2012 Marketing Plan: Tell Me What to Do

grow - Practical Marketing Solutions

The ever-awesome Mitch Joel wrote a dizzying blog post forecasting that 2012 is The Year of More. He points out that 2012 will be a year of technological and information abundance: Social sharing will intensify and choices will multiply. 2012 will be the Year of More. The marketing stage — even for small businesses — will be more global. But here is the grand irony.

Plan 65

10 of the Most Memorable Marketing Campaigns of 2012

Hubspot

And let me tell you: The year 2012 brought us some of the most exciting and memorable marketing campaigns. With the Olympics and the presidential election under our belts, 2012 was undoubtedly an exciting year for news, and a lot of that excitement spilled over into campaigns in the marketing industry. On Mother's Day 2012, P&G launched a campaign called "Thank You, Mom."

2012 #Nifty50 Top Men in Technology on Twitter

Blue Focus Marketing

week ago, Tom announced the 2012 #Nifty50 Women on his Webbiquity blog , and now I am pleased to announce the winning 2012 #Nifty50 Men. So, without further ado, here are the 2012 #Nifty50 Men, each of whom has represented the technology world on Twitter with class, dedication and integrity. The size of the company or the number of people it employed did not matter. Jeffrey L.

The Best Branded Content of the Year: 2012

Synecore

Though the time has come to say goodbye to 2012, in the New Year we will find ourselves saying hello to a new era of advertising. 2012 will be remembered as the year that content became king. Oreo had a big year in 2012. It's not easy to narrow down a year of branded content, but I feel that these are truly some of the most innovative campaigns 2012 had to offer.

The Top 25 Posts of 2012

It's All About Revenue

Some argue that 2012 was the year of the story in business. The Top 25 Posts of 2012 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this It was a busy year here on the Eloqua blog. There were huge headlines, shifts in the landscape, and plenty of learning opportunities. Enjoy! 1. Brands That “Get” Storytelling.

Stats 68

Dreamforce 2012 #DF12 – The Booth Giveaway You’ve Been Reading About (in Skymall)

B2B Lead Blog

ReachForce is getting pumped for Dreamforce 2012 #DF12 where we’ll be demo-ing our SmartForms and Data Cleanse & Append solutions for B2B marketers. Database Marketing #DF12 data cleanse Dreamforce 2012 SmartFormsAnd on the theme that cleaner data is better (and more profitable), we will be giving away the object we have been fighting over here at ReachForce HQ for weeks.

Nominate Your Favorite Technology Twitterer(s) for the 2012 #Nifty50 Awards

Webbiquity

For 2012, the #Nifty50 will honor 50 men and women who work for technology companies (B2B or B2C) and are, of course, active and engaging on Twitter.  Nominations close on June 22, 2012 and the #Nifty50 women and men for 2012 will be announced in posts on the Webbiquity and Blue Focus Marketing blogs this summer.  So nominate yourself, a co-worker, and/or someone you admire.

Why Your 2012 Marketing Plan Needs Tablets

It's All About Revenue

Why Your 2012 Marketing Plan Needs Tablets is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Does your marketing plan include the iPad? Or the Kindle Fire? Or a Nook? If not, you might want to revisit that marketing plan. The holiday shopping season was a boon for the tablet market. Ownership of tablet computers in the U.S.

Plan 75

7 Burning Questions for B2B Marketers in 2012

Tony Zambito

Asking good questions was seared into my mental consciousness by several mentors early in my career.  This notion was further influenced by prodigious reading of Peter Drucker. 

Seven of the Best Guides to Marketing with Pinterest of 2012

Webbiquity

Jordan Kasteler notes that while SEO practitioners initially flocked to Pinterest for its do-follow links, the site changed course and switched to the insidious no-follow links in March 2012. While consumer brand marketers are embracing Pinterest enthusiastically, many B2B marketers are still in a quandary about the visual sharing site. So, is Pinterest worthwhile for business marketing?

A Checklist for 2012 Content Marketing Plans

Writing on the Web

2012 Content Marketing – how did we get here so fast?  I’ve been reviewing my 2011 blog posts, email broadcasts, videos , and taking stock. hope you’re doing the same, so you’ll get an idea of what’s needed for your own business in 2012. Most importantly, how did you do in 2011, and what are your plans for 2012? What about you? Happy writing!

Plan 47

Savvy Toolkit - Buyersphere 2012 Report from BaseOne

Savvy B2B Marketing

Twitter usage dropped from 10% in 2011 to 3% in 2012. Research about B2B buyer attitudes and perceptions of marketing and its effectiveness are very rare. Particularly comprehensive research spanning 800 decision makers across dozens of industries that take into consideration generational attitudes and biases of those buyers. Facebook dropped 12% to 5% over the same period. Check it out!

Dreamforce 2012 Database Marketing News – “Ferrari in the Garage”

B2B Lead Blog

With the big announcement of the Marketing Cloud at Dreamforce last week, and the statement that by 2015 the CMO will spend more on technology than the CTO, the vision being offered to those of us in sales and marketing technology and operations is that everyone has B2B database marketing and marketing automation perfected. Nothing could be further from the truth. Share and Enjoy.

Top 10 Social Media Blogs to Follow in 2012

WindMill Networking

Similar to my list last year of top social media blogs to follow in 2011 , I wanted to update that list with 10 more blogs who I think deserve more recognition and your follow in 2012. With that, I’d like to share with you my picks for the top social media blogs to follow in 2012. Enjoy! Are there any other social media bloggers that you think deserve recognition in 2012?

Social Media Week NYC: Top Trends that will Shape Social in 2012 #SMWJWT #SMWNYC [Summary]

Ad Your Comment Here

summary of tweets: Conferences & Events 2012 trends Ann Mack JWT social media Social Media WeekAnn Mack , Director of Trendspotting for JWT, shares details on some of the key trends that brands will need to understand in the years ahead. By outlining changes in the global zeitgeist, Ann will explore what’s driving them and detail how they’re beginning to play out both in society and in social media. This presentation hopes to inspire you to consider how to convert these shifts into compelling opportunities.

The 20 Best Social Media Books from 2012 to Read in 2013

WindMill Networking

So many social media books to read … so little time … In what has become an annual tradition for this blog, the time has come to take a look back at the incredible additions that many authors have made to our understanding of social media from a wide variety of perspectives in 2012. Now it’s your turn : Were your favorite social media books of 2012 included in this list?

20 More of the Best Twitter Tips, Tactics and Tools of 2012

Webbiquity

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. Find the answers to those questions and many others here in 20 of the best Twitter guides, tools and reviews of 2012.

Marketo User Summit 2012 Key Points

B2B Lead Blog

The Marketo User Summit was a phenomenal event where our team took reams of notes and came back with tons of ideas. This guest post by Melissa McCready, CRM and MA Consultant of CRM Happy, captures just a few of the high points. Be Social, Not Anti-Social. Social marketing means acting