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Why Your B2B Marketing Should Feature Case Studies

Webbiquity

Researchers found about 80% of people who aren’t happy with the look or experience on a site will head to a competitor’s page. Lay them out so that different sections are easy to find. Eleanor Hecks is editor-in-chief at Designerly Magazine. Make sure the case studies on your site have their own tab. Tell a Story.

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How to Send a PR Pitch That Resonates During a Major News Cycle

Contently

Securing coverage for your company during the constant barrage of current events isn’t impossible, but it does require a heightened level of self-awareness. But relevance doesn’t have to imply a dire or serious need. A wedding magazine like Brides isn’t likely to pivot to investigative reporting.

PR 143
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How We Doubled Webinar Leads By Becoming Our Own Biggest Advertiser

Contently

“The rest of advertising had been ruined and dammit, we weren’t going to let that happen this time.” Truthfully, we didn’t expect to double our webinar audience with a few tweaks. Aren’t people supposed to be blind to the spots designated for banner ads around the web? ” If only.

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Three Focus Areas for Outstanding Appointment Setting

Only B2B

Prospects: It’s critical that you don’t just “smile and dial” anyone. Don’t be afraid to start with the C-suite. They may make it simpler for you to receive a call with the proper person even if you don’t call the right person the first time.

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Why Your Company Needs a Facebook Group

Contently

If it weren’t for Facebook groups about rats, I would have deleted my account a long time ago. For many media companies, especially ones that don’t value SEO, the hit to their Facebook traffic is enough to threaten their existence. Publications have started groups that function like a comment section for their readers.

Facebook 162
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The Seven Best WordPress SEO Tips No One Talks About

Webbiquity

Among the most recommended SEO-optimized WordPress themes are MH Magazine, Schema, Genesis, and Pofo. However, simply uploading a bunch of inappropriate images won’t help; you need to choose relevant images carefully. Don’t rely on the free SSL certificate that comes bundled with the web hosting beyond its trial period.

SEO 164
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Top Content Marketing Ideas for Ecommerce Brands

Marketing Insider Group

The best and most innovative e-commerce brands are starting to recognize that this isn’t enough. The outline provided in the previous section provides some insight into what some of those changes might be from a high-level strategic perspective, but what do the changes actually look like when put into practice?

eCommerce 246