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Screencasting, a Love Story with Clients Involved.


It’s called screencasting. Screencasting is great for: Onboarding new clients. Tools of the screencast: Recording. Screencasting is a practice that can benefit any SaaS company, and it’s really worth it to invest a little in a software specialized in conducting a screencast. Screencast-O-Matic $15/yr: This one works on all operating systems since it’s a web app.

Camera Shy & Short on Time? Try Screencasting to Create Video Content

Vertical Response

Whether you’re already doing a lot of video marketing, or just figuring out how to make video a part of your mix, consider screencasting: capturing your computer screen output in a video, along with audio narration and sometimes video of the presenter. In contrast to a videoconference or webinar, screencasting lets you create a video from your desktop that can be viewed again and again. He shares some tips and tricks and best practices for more effective screencasting. Before getting started, make sure screencasting is the best tool for your goals.

10 Easy-to-Use Tools for Creating Animated Images and Videos


Need to make a fast screencast, such as a simple demo? YouTube videos are a great source for screencasts. If your users create screencasts of how they use your product, turn those videos into animated GIFs to share with your community. So what's a marketer to do? One option that often gets overlooked is animated images or videos. 1) WhatFix. Price: Freemium. Animated GIFs.

Leveraging Video to Get More Sales Meetings [Podcast]


So I’ll do a screencast of their current video setup, and talk about how Vidyard can have a positive impact on that. The more we talk to sales people, the more we realize that cold calling just isn’t cutting it anymore. And when you’re targeting large, enterprise companies, you need every edge you can get just to get your prospects’ attention — let alone land a meeting.

14 of the Best Content Marketing Tips, Tactics and Techniques of 2013


Here are a handful of practical tips for how to repurpose existing content, such as transcribing videos: “If you have videos, screencasts or webinars produced for your content marketing campaign then getting these transcribed into an eBook can offer a valuable way to create a new opt in offer.” So it is with Content Marketing Week. What pitfalls should content marketers avoid?

Using What You’ve Got: Video Marketing on a Budget

Modern B2B Marketing

Here are some video marketing tips that make use of what you’ve got: Use screencasts: A screencast is a digital recording captured straight from your computer screen. Putting your face on camera is a great way to build rapport with your audience, but if you’re not ready for this step, screencasts are a good alternative. Simple Video Tips to Get You Started. Modern Marketing

How to Use Video in Your Marketing: 20 Ideas to Try Today


Screencast a demo of your product. Remember when it was enough to have a decent-looking website with a couple of your keywords on a few product pages? How times have changed! Increasingly, marketers have to come up with innovative ways to grab visitors' attention. Minds were blown, hats were taken off, people applauded. Life was good. Want to hop on this trend? Pre-Recorded Video Ideas.

How to Improve Your Website Experience: 10 User Testing Tools to Try


Littauer sends each website owner a document outlining the problems of the website and a screencast of him reviewing the site. This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. When our jeans no longer fit, we buy new ones. When our coffee pot starts to make a funny noise, we beeline it to Bed Bath & Beyond to pick up a replacement.

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Can you DIY? How and When to Update Old Video Content


Screencasts or product shots. You know that wooden chair you snagged off the side of the road? Or the old nightstand you got off of Kijiji for $10? They still function well! But someone decided they weren’t up-to-date with current trends. Good thing you have an eye for DIY projects and a way with that white milk paint. Sometimes all it needs is a quick refresh. Even if you are a DIY wiz.

Mi6 Quick Tip #9: Social Sharing

MI6 Marketing Agency

While it’s not perfect, as you’ll see in the screencast below, it’s a good starting point in integrating the traditional news release with social media and networks. Pitch Engine Makes It Easy-ish to Share News Releases. In this Mi6 tip I show you how to socially share a news release using Pitch Engine’s social sharing capabilities. Unable to display content. Adobe Flash is required. Related Posts. The Network Effect of Twitter. Twitter for B2B Marketing. More Mi6 Quick Tips. Chris Herbert is the founder of Mi6. He tweets under the handle @B2Bspecialist.

17 Ways to Recycle Content and Triple Its Lifespan


Film a Screencast. Film your monitor while you’re hard at work, and utilize it for an informational screencast. Can a company ever have too much branded content ? The statistics seem to indicate that the answer is no way. In spite of the fact that corporate spend on content marketing will exceed $118.4 It’s clear that the solution isn’t opting to drop the quality of your blog posts.

Marketing’s True North: Align Your Marketing Around Your Mission

Modern B2B Marketing

We already had a screencast of our product on our homepage. Author: Chris Savage When we started Wistia in 2006, all of our marketing was centered around our video hosting product. We thought we were doing all the right things—demos over the phone, a PR firm, a “business-like” team page—so we didn’t understand why we had no money and only 5 employees. So we agreed to let him do his thing.

57 Notable and Unique Content Marketing Ideas


Screencasts. Screencasts can be a highly effective form of tutorials, allowing you to showcase critical skills in video form without a need for expensive lighting or editing. The average marketer today uses 12 different content marketing tactics. Let that statistic just sink in for a minute. Ten years ago, only a handful of us had even heard of content marketing. Co-Creation. Posts.

[Video] How To Add a Facebook Like Button to Your WordPress Blog or Website

WindMill Networking

Today I recorded my first screencast to show you how to actually implement this on your WordPress powered blog or website. If you’ve ever thought about blogging, I hope this screencast illustrates how truly easy it is to customize your blog, should you wish to begin blogging. These are part of the new Facebook “Social Plugin&# options. Thanks!

KCNN: Principles Module

Buzz Marketing for Technology

Thought leaders in citizen media and traditional journalism offer their guidance in a slide show on best practices, interviews, a screencast on how to make corrections online, a tip sheet and a confession corner where journalists admit some gut-wrenching gaffes. This Web site is an initiative of J-Lab: The Institute for Interactive Journalism. J-Lab. J-New Voices. J-Learning. | --> Get J-Flash newsletter. | RSS Feed. ABOUT. RESOURCES. LEARNING MODULES. RESEARCH. CITMEDIA SITES. CONTACT. Top 10 Rules for Limiting Legal Risk. Journalism 2.0: How to Survive and Thrive. Make Internet TV.

VerticalResponse’s Top 50 Marketing Blog Posts of 2014

Vertical Response

Try Screencasting to Create video Content. Creating valuable content is a consistent mission for us here at VerticalResponse. In 2014 (so far), we published and produced more than 315 pieces of original content. This includes 18 videos , 5 infographics , 12 guides , and 280 blog posts. We gave tips, ideas, and actionable takeaways for a wide variety of marketing topics, tailoring our content to you. Hard work also pays off. The VerticalResponse blog won “best web writing/content” at the American Business Awards. Sites including Fast Company, Mediabistro, Yahoo!

10 Social Media Tools - Best Kept Secrets

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Screencasts that allow you to show instead of tell.  My friend Scott Abel ( The Content Wrangler ) gave an outstanding presentation at Web Content 2009 on social media tools - best kept secrets.    The full presentation is below, but here's the quick take on the 10 Scott shared: 10 Web 2.0 Tools Marketers Can Use Today View more Microsoft Word documents from Scott Abel. Google Docs Forms Designer. Create custom forms for surveys and downloads. Customize in less than 10 minutes. Delicious Promotions. Scott's favorite tool. Write once, publish many.

17 Ways to Repurpose Content and Triple Its Lifespan


Film a Screencast. Film your monitor while you’re hard at work, and utilize it for an informational screencast. Can a company ever have too much branded content ? The statistics seem to indicate that the answer is no way. In spite of the fact that corporate spend on content marketing will exceed $118.4 It’s clear that the solution isn’t opting to drop the quality of your blog posts.

41 Fresh Blog Post Ideas For Your Company Blog


Do a screencast with Screenr of your product and share it on your blog. Show a step-by-step guide on how to do something in a screencast, how-to video, or show the steps in a series of photos. This is an excerpt from our new ebook – 100 Content Ideas for Community Managers. For tips like these for Twitter and Facebook, download the eBook here. Multi-media and Visuals. Research.

The Marketer’s Guide to Producing Product Videos

Content Standard

Unlike a screencast or a demo, which often provide step-by-step walkthroughs, a product video’s goal is to create a deeper connection with an audience through story or narrative, and to show viewers the value of a product instead of telling them about it. I’m a girl on the go. And while some prospects might prefer a fact sheet, others may want a peek inside the platform itself.

White Paper Alternatives for the Savvy B2B Marketer


Explainer Video for InVision App from Mac Screencast Productions on Vimeo. Sometimes you get tired of the conventional lead-gated eBook and you need something fresh that piques the interest of your audience. And as a B2B marketer, you’re constantly thinking of new ways you can relate to your audience on a more human level. Double whammy! Let’s dive in. Podcasts. Videos. Example: . Webinars.

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)


Erik Bratt expounds on the popularity of video marketing (“video capability was the fastest-growing website feature for small-business advertisers in 2009, with one in five hosting website video by the end of the year&# ) and the different types of videos businesses can consider using, including screencasts, customer testimonials and video email. What should I monitor for? What to do?

Wikipedia Management for Dummies


I will embed both deck I uploaded to Slideshare , How To Manage Your Wikipedia Page , and the screencast of that same webinar as soon as I can get a copy from the host of the webinar, Bob Fine, editor of The Social Media Monthly and The Startup Monthly magazines. “Why should I?,” ” No you can’t. My best advice is: don’t be shady. I’m not on Wikipedia.

5 Easy Tips to Create Video Screencasts Like a Pro


One type of video that is easy for any marketer to create is the screencast, or a video recording of action or movement on your screen. Check out a recent screencast I created to explain HubSpot's email marketing software. A screencast is both easy to create and can serve as a great complement to a sea of text on a web page. Have you created a screencast before?

The 5 W’s of Your Video Marketing Strategy


You could create a simple screencast with voiceover, a talking-head in front of a backdrop, or an animated project using a tool like GoAnimate. Video marketing has been around for a long time. Since the first advertisement aired on television, we have been bombarded with commercials. Most of them annoy us, but we all have our favorite few that really resonated. In-House or Outsourcing.

How to Use Wistia: A Step-by-Step Guide


Whether you hope to delight a customer with a friendly, personalized video or teach them how to use a tool with a quick screencast, Wistia makes it easy to create and share video content right within your emails. Whether you're a B2B or B2C business, videos can help you strengthen relationships with your customers, save time, and boost conversion rates. But that's just the beginning. Sales.

How to Check Your Website’s SEO Health


In this screencast below, I’ll review many tools — most are free, a few are not — that merchants can use. There’s no reason, really, why ecommerce merchants cannot improve the search engine visibility of their websites. That’s because there are many free tools to gauge the search-engine-optimization health of those sites, and suggest SEO corrections to them. – How to Check Your Website’s SEO Health. News & Notes

29 Content Strategy Offers Ideas You’ve Never Dreamed Of


Create a Screencast. If your product is web-based, or you’re an expert at a process that matters to your prospects, film a simple screencast which details the ins and outs of the task. Pssst. Your lead generation strategy isn’t going to be very effective unless you’re willing to give back. An additional 62% use whitepapers , and 32% are investing in eBooks. Publish Original Research.

Five Killer Content and Social Media Marketing Resources

WindMill Networking

But what about Screencasts? As I explained in my last column , I do quite a bit of reading to stay up-do-date with the content and social media marketing fields. There is so much great content about content marketing, and I often link to articles and cite experts. Usually, I just add a few words to relate the article to the topic du jour. They are all great resources. And… a fourth: shared.

5 Tips for Video Social Media Marketing

Client Bridge

Screencasts - Several software packages allow you to capture computer usage, great for tutorials. Video is the next best alternative to meeting someone in person. From social media expert Mari Smith, five ideas for creating video to share as part of your social media marketing efforts: Talk to the camera - These videos can be impromptu and should be short (60-90 seconds). Video Interviews - Participants need not be in the same location. Stream Live. Launch an Internet TV show. View Original Article

LinkedIn Tips and Tweaks: Do More with your LinkedIn Account

Buzz Marketing for Technology

Make Screencast Videos In Firefox with Capture Fox. LinkedIn Tips and Tweaks: Do More with your LinkedIn Account. If you are on LinkedIn but haven’t had a chance to explore all the features yet, this quick LinkedIn guide should come in handy. It shares tweaks and some lesser known features of LinkedIn that help you do more with your profile. You should be logged into LinkedIn for any of these tips to work. Export LinkedIn Contacts. To export your LinkedIn contacts to Outlook or your Gmail address book, go here and save the details of your LinkedIn connections as a CSV file. email.

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114+ Copywriting Formulas to Get Traffic & Leads


But, instead of a long section on his personal experience, he uses his free screencast to let the audience get to know him and build trust. He doesn’t encourage commenting, but he still encourages taking a specific action – watching the screencast. Copywriting formulas are an easy and effective way to write great copy without having to start from scratch every time. Most Popular.


Social Media U: Take a Class in Social Media - ReadWriteWeb

Buzz Marketing for Technology

Also for extra credit or even an advanced course, Id emphasize "Make a video tutorial/screencast". ReadWriteWeb. RWW Network. ReadWriteWeb. ReadWriteTalk. Last100. AltSearchEngines. About. Subscribe. Contact. Advertise. RWW Daily by Email. RWW Weekly Wrap-up. Web Apps. Trends. Google. Microsoft. Facebook. Archives. Social Media U: Take a Class in Social Media. 25 Comments. Social media.

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The Content Creator's Master List of Commonly Troublesome Words


screencast: One word. Any online content creator knows: Writing for the web is no easy feat. In fact, one of the most frustrating challenges we face is due to the fact that new, web-related words are being coined all the time. As a result, we often run into questions like, "Do I capitalize this? Is this one word or two? Should I hyphenate it?". Now let's clear the air. Plural: apps. blog (n.,

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The Power of Educational Technology: Preparing Students to Succeed in the 21st Century

Buzz Marketing for Technology

Diigo Screencast. (1). Flock Screencast Browsers. (1). screencasts. (1). I created these screencasts to help explain some useful Web 2.0 Getting Started With Twitter - Screencast. skip to main | skip to sidebar. The Power of Educational Technology. Demonstrating the power of technology to improve learning, create communities and inspire new thinking. Sunday, May 25, 2008. Preparing Students to Succeed in the 21st Century. I often talk about this as a goal. Lately, Ive been trying to articulate what this really means. Preparing students for digital citizenship.

The Bamboo Project Blog

Buzz Marketing for Technology

Fortunately for us, Tony Karrer is a whiz at using LinkedIn to find expertise and hes recorded a couple of excellent screencasts to show the rest of us how its done. In Tonys screencast example (below), "Moodle" and "WizIQ" are the two search terms hes using. The Bamboo Project Blog. The Power of Blogging ISNT Just in Reading Them. RANT ALERT! ) Web 2.0 END RANT ).

Starting a Blog: 20 Attainable Steps to Epic Success


Screencasts. Regardless of how well you know your buyer personas or Google analytics, putting effort into growing a business blog is critical in modern marketing. An estimated 60% of companies in the US have a blog, and many view it as an integral part of their outreach. If you’ve been hesitant to get started, fear not. Image credit: HubSpot. Define Your Buyer Personas. Research Your Niche.