Trending Sources

What’s the Best Show on Cable Today?

Fearless Competitor

[link]. Let’s have some fun. Please vote on which of these shows you like best. Is it Mad Men, Breaking Bad, or one of the others? Please share your thoughts in this Linkedin poll. Filed under: Fearless Competitor , Find New Customers. Fearless Competitor Find New Customers

Cable 19

Search marketers: Don’t forget to keep an eye on your PPC market visibility

Biznology

We decided to dig into The Search Monitor’s monitoring tool to see how the leading companies in two sub-categories of telecom–cable and mobile–were scoring. First, let’s talk about market visibility for the four dominant cable providers in the last month or so. Speaking of cable, were you also surprised that TimeWarner Cable is merging with Comcast ?

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In-Depth Guide: Calculate Your Lead Generation Campaign ROI

Act-On

Say you’re a cable company and you generate $100 from each customer each month and, on average, customers stay with you for four years. Going back to the cable provider example, we established that the CLV is $4,800 ($100 per month x 48 months). 10% of $4800 is $480, which is the amount of money the cable company can reasonably spend to acquire each new customer.

All your best content may now be considered fake news

Biznology

If I were conspiratorial, I might fancy this as an aggressive hearts-and-minds land-grab by the mainstream media to sell more papers and cable subscriptions, and to train us that nothing but traditional mainstream media can be trusted (and in a post Smith-Mundt Act world , who can we trust?). It’s time for you to really invest in your own personal or professional social platforms.

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Another Sign of Outbound Marketing's Death: Cable TV Sees First Ever Decline in Subscribers

Hubspot

For the first time in the history of cable television, the industry is seeing a decline in paid subscribers. Should cable TV companies be worried about the future of their industry? In the world of advertising and outbound marketing, TV has been the undisputed king in large part because of an ever-growing audience. Marketing Takeaway. Download the ebook now! Connect with HubSpot

The Who, What, Why & How of Sharing Information [Infographic]

Crimson Marketing

adults aged 18-34 than any cable network. Infographic Text: 6 Types of Sharers. Hipster: Less likely than other sharers to use email for sharing content. These sharers are creative, young and popular. Careerist: These sharers are savvy business networkers and are more likely to share content on LinkedIn. Selectives: These sharers are resourceful, careful, and thoughtful. How We Share.

Cable 100

Should Facebook be regulated?

grow - Practical Marketing Solutions

Cable channels and subscription radio are not covered under these regulations because they’re considered “subscriptions.” So it is more like a cable channel than a network broadcaster. Should children be exposed to graphic violence on Facebook without your knowledge and consent? Facebook’s “terror policy” is pretty weak. Or, is it? Ready for this?

Brian Kardon, Lattice Engines CMO: Stop Guessing What Your Buyers Want— Use Predictive Marketing Technology! [Podcast]

Crimson Marketing

Key insights include: Common ground: How the health care, fraud detection and cable television industries currently benefit from predictive marketing intelligence technology. “Instinct”—long the stuff of corporate American leadership legends like Jack Welch and Dave Packard, the latter of whom once famously said “Marketing is too important to be left to the marketing people.”

Happy St. Patrick’s Day from Find New Customers!

Fearless Competitor

As they said yesterday on the webinar I attended, social media marketing is a LOT less expensive than advertising on buses or cable TV and they’re right, so if your company is advertising on buses or TV, maybe we should talk. Cable TV          $  7.00. The most likeable company in marketing Find New Customers , wishes you and yours a wonderful St. Despite our slow connection.)

Search marketers: Don’t forget to keep an eye on your PPC market visibility

Biznology

We decided to dig into  The Search Monitor’s monitoring tool  to see how the leading companies in two sub-categories of telecom–cable and mobile–were scoring. First, let’s talk about market visibility for the four dominant cable providers in the last month or so. Speaking of cable, were you also surprised that  TimeWarner Cable is merging with Comcast ? In March, TimeWarner Cable’s market visibility took a pronounced dip into the single digits where it remained through mid-March. Have you looked at this stat lately? Almost too close! Way to go Cricket!

Cable 21

Why There Won’t Be a Live-Streaming Sports Revolution Anytime Soon

Contently

Today you can easily go to the website of a television network like ESPN or NBC, sign in with your cable subscription, and stream sports on your computer. 1. Using an over-the-top service such as Apple TV, Amazon Fire, or Xbox One, you could watch an NFL game on your TV—no cable required. The networks are already preparing for a time when more people watch sports through apps than a cable box. household subscribers to cable and satellite services will drop below 100 million by the end of 2016. The ability to live stream sports has been around for years. Who knows?

There’s More Demand for Premium Video Than Ever Before

ScribbleLive

Tech platforms like Netflix and Amazon Prime, in their efforts to disrupt the traditional cable industry, have launched their own Emmy-winning programming, and this glut of fantastic television has spawned an entire cottage industry of web writers who recap and dissect each week’s episode. Flash forward eight years, and the demand for premium video couldn’t be higher. Design

Cable 54

The Truth About the ROI of Online Video Ads, in 5 Charts

Contently

Digital video is still a lot like cable. Once they gain recognition and blast their message, they’ll switch to shorter ads on more niche cable channels. So while it might be nice to brag that your Facebook video got a million views, those views still don’t tell you how many people remembered the ad or decided they wanted to buy your product. Content environment matters.

Cable 38

What’s an Open Marketing Ecosystem? And Why Should You Care?

Act-On

This was the manufacturer’s way of selling more cables, and it worked really well – for the manufacturer. The situation is improving; many smartphones can now use the same micro USB cables, but it’s still a problem with lots of devices, at least in the US. Yes, there are a lot of buzzwords in our industry. Open marketing ecosystem” may not be one of them. What’s an open platform?

Cable 73

Netflix’s Meteoric Rise is a Testament to the Power of Original Content

Volacci

Surpassing cable juggernaut HBO in total number of subscribers is an important benchmark considering many see Netflix as being for the Internet what HBO was for cable. As HBO continues to move into online spaces, and Netflix gets more comfortable with cable TV streaming, it will be interesting to see how the two cohabitate.

Cable 47

Have Digital Marketing and Social Media Killed the Industrial.

Industrial Marketing Today

It was called “Video Killed the Radio Star” by the British band The Buggles and was aired at 0001 hours on August 1, 1981, the day the cable station was launched in the U.S. Home Marketing Matters About Contact B2B Marketing Store Company Website Have Digital Marketing and Social Media Killed the Industrial Sales Job? And digital marketing and social media are as disruptive as they come.

Keeping your content promise, even when it hurts

grow - Practical Marketing Solutions

The cable company? The cable company? I have a friend who is a hard-working mom trying to establish herself as a social media advisor. have a soft spot for anybody trying to make their way in the world and do my best to help folks starting out in the field. She had an idea for a guest post and I thought it was a good one — original, timely, passionate. That is a slippery slope.

Cable 69

Marketing Strategy: 3 Steps to find the best tactics and results

B2B Lead Generation Blog

Humphrey recalls when a budget reduction forced her to end cable television advertising. Tweet There have never been more ways to connect with customers, but how can we cut through all of the options, stay within our budgets, and choose what works best for our specific marketplace? Cindy Humphrey advises going back to marketing basics. “It’s too easy to get lost in the noise.”

The Promise and Peril of Digital Technology

Synecore

Today’s cable and Internet media providers like Xfinity, Netflix, and Amazon bring a seemingly unending stream of free or inexpensive digital content, much of it high-quality, right to our fingertips. Since the dawn of recorded history (and likely before), pundits and pontificators have warned of the promise and peril of new technologies. Which do you think I chose? Distractions abound.

Cable 94

Exploring 5 Essential Baidu Tools For B2B Online Marketers

KoMarketing Associates

Coaxial Cable)”. For example, sometimes the keyword results list will show keywords like “Beijing Coaxial cable” (IE, keyword with city name as an initial qualifier). coaxial cable)”. coaxial cable)”. For example, if you plan to investigate the estimate bid for the keyword “coaxial cables” with exact match type, you just need to submit “[coaxial cables]”.

Cable 49

Have You Checked Your Website’s Oil Lately?

Haley Marketing

Network cables. Oil changes. Tune-ups. Tire rotations. New wiper blades. Maintaining your can be inconvenient, but you do it anyway, right? And the reason is simple: even though it's a pain in the a$$, you know that regular maintenance keeps your car performing reliably and efficiently. Your website is a lot like your car. When it comes to maintenance, anyway! Time to pop the hood? Switches.

Social media, echo chambers, and the decline of discourse

Biznology

This doesn’t stop cable news and news websites from leaning on them as a substitute for the first-hand quotations that reporters no longer have the time to secure. When I fell in love with social media a decade ago, I was convinced that media democratization would be the best thing for informed political discourse since the invention of television. could not have been more wrong. The U.S.

E-commerce: An Important Channel for Industrial Sales

Industrial Marketing Today

Developers of industry-leading Energy Chain cable carriers, Chainflex® continuous-flex cables, iglide plastic bushings, igubal spherical bearings, and DryLin linear bearings and linear guides. I am seeing more and more manufacturers and industrial distributors using e-commerce as a sales channel for growth. The adoption rate has been much slower as compared to the online retail industry but B2B marketers are catching on fast. Manufacturers have used e-commerce to sell components, spare parts and off the shelf industrial products for a long time. MRO distributor W.W. igus® Inc.

What you need to know about emerging content forms

grow - Practical Marketing Solutions

The move isn’t likely to threaten the dominance of Verizon and AT&T, by far the two largest carriers in the nation, but it’s potentially a big deal to the cable companies. The move isn't likely to threaten the dominance of Verizon and AT&T, by far the two largest carriers in the nation, but it's potentially a big deal to the cable companies. Can it scale? Can it scale?

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6 Steps to Content Marketing Domination

Junta 42

ESPN, originally started as a sports-only cable television station in 1979, began with a $9,000 investment by Bill and Scott Rasmussen. For 13 years, ESPN directed its attention to one channel for 100 percent of its audience-building focus – cable television. I know, I know. used one of those link-bait titles. Well, this post is all about what is possible. Reverse engineering. model.

SME 62

Twitter Unveils Live Video: Here's What You Need to Know

Hubspot

This live video launch could help Twitter attract more partnerships like the ones they made with professional sports leagues and cable news networks to get more eyes on video content on their platform. On December 14th, Twitter announced that users would be able to broadcast live video directly from Twitter on iOS and Android mobile devices. How to Go Live on Twitter. https://t.co/y3dJS6bygD

How Social Media Overtook Legacy Media

Sazbean

And this worked for a variety of reasons: People had less distractions without things like digital cable, or even the Internet. study performed by Pew Internet found that around 75% of people get their news from social networking sites (as opposed to other means like newspapers and cable television), while around 52% of people regularly post news topics or articles to social media networks. How Social Media Overtook Legacy Media. In the New Media era (social media, blogging, online journalism), Gilbert Gichen’s contribution seems somewhat trivial. In 1895, Charles M.

Driving Long-Term B2B Growth with an Omni-Channel Presence

Webbiquity

Prior to founding TeamSupport, Robert was President and CEO of Sundance Digital, one of the world’s leading providers of automation software to television and cable broadcasters. Guest post by Robert C. Johnson. 68% of B2B buyers now purchase goods online via their phone or tablet (and soon maybe their Apple watch). Image credit: i-SCOOP. Robert C.

20 Experts Provide Their Content Marketing Predictions For 2016

B2B Marketing Insider

As more and more consumers download ad blockers on their computers and cell phones, opt-out of telemarketing lists, and cut their cable subscription cords, marketers will start to see the futility of spending so much of their budgets on ads no one wants. Last week I ran my own content marketing prediction : A Correction In The Advertising Market. But what the heck do I know? Jason Miller. 1.

Long Live the Boob Tube: Digital Video Ad Convergence Keeps TV Relevant

Synecore

In 2009, the US switched all free-over the air TV programming from analog to exclusively digital broadcasting; US cables companies likewise followed suite. Lest we forget, Comcast, the nation''s largest cable company, is in the process of buying Time Warner Cable, the nation''s second largest cable company, for a cool $45.2 Long Live the Boob Tube. Why is this relevant?

A Stroll Down Out-of-Memory Lane

Webbiquity

We were cleaning out a storage area in our basement helping an older friend clean out his basement recently when we came across a box of old computer parts, cables, and software from my early days in engineering documentation early in his career. and Canada. So in the spirit of taking a midsummer break from work, here’s a completely off-topic post. Windows 3.1 Random random

Cable 31

16 Slides On The Future Of Digital

B2B Marketing Insider

While online and Cable TV advertising is up. This week I attended Business Insider ‘s Ignition conference where the topic was “The Future of Digital.” ” The topics ranged from digital content to advertising, to the rise of the mobile web and e-commerce to social media and technology start-ups. So the future is mobile. But digital content is exploding. Is the PC dead?

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Seven strategies to stay ahead of overwhelming social media change

grow - Practical Marketing Solutions

1975 – cable TV, and now, arguably, the move toward asynchronous viewing on mobile devices.  If you do a lot of print advertising, the fundamentals have been the same since the advent of the printing press in 1450! Can we have an honest conversation among friends? Trying to keep up with social media is overwhelming! Little wonder. But social media? How is this possible? hate that.

Social Media Marketing and Darwin: Evolution or Irrelevance

Buzz Marketing for Technology

There were also a growing number of cable channels that allowed smaller brands to afford broadcast advertising that could be delivered to more precise audience segments. “If you don’t like change, you’re going to like irrelevance even less.” – ” – General Eric Shinseki, former U.S. Army Chief of Staff. Have your marketing efforts evolved with them?

10 things you need to know NOW about OmniChannel Marketing

grow - Practical Marketing Solutions

” I like this characterization from John Bowden, Senior VP of Customer Care at Time Warner Cable as it appeared in a recent  Marketo post : “Multi-channel is an operational view – how you allow the customer to complete transactions in each channel. OmniChannel anticipates that customers may start in one channel and move to another as they progress to a resolution. Why is this hot now?

20 Amazing Facebook Cover Photos

Tomorrow People

Now I don’t have cable or Satellite TV, so that was maybe part of the problem, but there is a method in my madness…it minimizes the temptation to sit in front of the “ idiot box ” and so allows me more time for reading and blogging. I switched on the Television last night very briefly and I can now see why Facebook is so popular! There was nothing to watch. Intel. 9.

Cable 49

Conversations Matter

B2B Marketing Unplugged

They knew who their guests were and put out a great spread of electronic bits, cables, blinky things and rocket engines. Oh dear, poor Radio Shack has bought the farm. To be honest, I thought they’d gone to Retail Heaven years ago, but apparently they struggled on far longer than I would have thought likely. That’s the promotion bit of things. This festive stuff is the product part.

Build a Highly Targeted Prospect List Using LinkedIn

Jill Konrath's Fresh Sales Strategies Blog

Challenge: Within 45 days, starting from scratch, I built a prospect list of North American telecoms, cell phone and cable companies that have more than 200,000 subscribers (about $150MM sales) from a total cohort of 1200 companies. Stuart Armstrong faced a big challenge. He needed to get his company into as many decisions as humanly possible -- and he was starting from scratch.

What Happens to the Yahoo! Mail Inbox Now That Verizon Bought Them?

Act-On

Title 3 (“Cable Services”) was controversial, as it allowed for media cross-ownership. The more things change…. The  Telecommunications Act of 1996  was the first significant overhaul of United States telecommunications law in more than sixty years, amending the  Communications Act of 1934. Among the changes were: The Internet was included in broadcasting and spectrum allotment.

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What are the boundaries of inbound marketing?

grow - Practical Marketing Solutions

There was probably one in the entire ten-year-period: the emergence of cable TV. There was probably one in the entire ten-year-period: the emergence of cable TV. One of the most interesting aspects about being an observer in this particular time and place in the history of marketing is watching the continuous cycle of innovation, experimentation, and maturity. Or does it? Z.E.R.O.: