markempa

AUGUST 1, 2017

Do you focus on capturing product stories or customer-hero stories? Despite all the time, money, resources spent on improving sales productivity, just 13% of sales people produce 87% of revenue in a typical organization according to the Sales Benchmark Index. What are customer-hero stories and why should we focus on them now?

Sales Qualified Leads 324

Sales Qualified Leads Peer-to-peer Buyer Personas Work Management 324

Sprout Social

NOVEMBER 25, 2020

In this resource, you’ll find all our essential guides to paid social advertising. Instagram Story ads. With the addition of Instagram Stories comes Instagram Stories ads. Learn how brands build engagement and target audiences on Instagram Stories. This is your one-stop shop to better performing paid ads.

Social Media 142

Social Media Resources Advertisements Advertising 142

Sprout Social

NOVEMBER 8, 2021

You already know that Instagram Stories are a great tool for engaging your audience on Instagram. But with Stories lasting only 24 hours, it seems like a lot of work to create content visible for a short period of time. This is where your Instagram Stories Highlights come in. What are Instagram Stories Highlights?

Effectiveness 138

Effectiveness Ideal Customer Profiles Profiling Paid Search Agency 138

Salesforce Marketing Cloud

OCTOBER 10, 2023

Their stories also touch on what it means to be a part of our worldwide developer community, and the many ways that one can make a difference to fellow developers and the community at large. Find the Perfect Developer Career Path for You Explore resources and learn key skills for the path that’s right for you.

Peer-to-peer 115

Peer-to-peer Communities Blogger Youtube 115

Zoominfo

NOVEMBER 6, 2020

GIDI stands for Global Inclusion and Diversity Initiative, and comprises five Employee Resource Groups (ERGs): Zoom In Color Women’s Initiative Network ZoomInfo Pride ZoomInfo Military and Families Zoom Around The World. Yet what makes it truly special is its origin story. What Is GIDI, And How Did It Get Started?

Zoominfo 189

Zoominfo Thought Leadership Statistics Demographics 189

KoMarketing Associates

JANUARY 30, 2018

To help our fellow B2B marketers in their paid efforts, we compiled a thorough list of resources and guides for seven paid platforms. On the other hand, Bing Ads also has a great resource section with tons of guides as well as an insights page with industry trends and success stories. LinkedIn Ads. Twitter Ads.

Resources 179

Resources Advertising Agencies B2B Marketing Paid Search Agency 179

Marketing Insider Group

DECEMBER 16, 2019

Stories are an effective tool not just for writers but also for leaders. The world’s most successful brands invest in storytelling training for their leaders and even hire “Chief storytellers” The Power of a Good Story. But they’re not the only people who can benefit from the power of a good story.

Storytelling 227

Storytelling Thought Leadership Lead Scoring Lead Ranking 227

Salesforce Marketing Cloud

DECEMBER 19, 2023

As 2023 winds down, we took a look back at all the stories we’ve published this year about generative AI. This regularly updated glossary is your go-to resource for AI terminology. Business leaders were eager to embrace this exciting new technology, and hungry for ‌practical guidance on how to get the most out of it. There were a lot.

Marketing AI 115

Marketing AI Generation Enterprise Management eCommerce 115

Sprout Social

SEPTEMBER 2, 2022

The more team members you onboard, the more important it becomes to keep up with the best training resources out there. We’ve gathered 32 of the best social media training resources and courses to help keep your growing team up-to-speed and yourself up-to-date. Free social media marketing training and resources. Level: Beginner.

Social Media 118

Social Media Training Course Resources 118

Zoominfo

NOVEMBER 1, 2022

But along with that practical insight, you also get great stories — concrete examples of how your work makes a difference in people’s lives, from the first time they check the email over their morning coffee to the moment they close their laptops at the end of the day.

Zoominfo 130

Zoominfo Marketing Analytics Tools Press Intent Data 130

SmartBug Media

DECEMBER 23, 2021

We have our own virtual community at SmartBug® called #LadyBugs, where we share articles and resources—or even vent when we need to. Last week, our #LadyBug members shared some of their favorite resources that are by women and for women, including podcasts, newsletters, and websites. I’ve compiled them all in this article.

Resources 98

Resources Fulfillment Newsletter Communities 98

ClearVoice

MAY 16, 2020

And many resources to help fuel your business as we await the next steps. From applying for small business loans to filing for unemployment and more, consider this your COVID-19 resource guide. 9 Important COVID-19 resources for freelancers: 1. However, there is a light at the end of the tunnel. PEN Writers Emergency Fund.

Resources 122

Resources Budget Programs Act-On Television marketing 122

Trade Press Services Newsletter

MARCH 7, 2024

Many aspiring authors have a story or message they want to share with the world but don’t know where to start. Writing a book takes a monumental investment of time, energy, and resources. Writing, developing, distributing, and marketing a book requires an investment of time and resources.

Paper 311

Paper Thought Leadership Planning Storytelling 311

Heinz Marketing

DECEMBER 22, 2021

A story doesn’t work when its your story. It works when it becomes their story”. As marketers, it is obvious to the point of cliché that messaging needs to be about the value to the customer, it needs to be their story. How does our story become their story? The one that makes their story happen.

Tips 115

Tips Work Management Word of Mouth Marketing Management 115

Adobe Experience Cloud Blog

JULY 9, 2020

Especially when we must work within the limitations of speed and resources while information and markets move and change ever more rapidly. Quick, clear, and compelling data visualization allows you to present large amounts of complex information as a powerful story for any audience. . Now you need to find the stories within the data.

Lead Ranking 174

Lead Ranking Creativity Thought Leadership Analysis 174

Zoominfo

FEBRUARY 18, 2021

As everyday routines began to shift, so did the needs of our customers, and some companies were fortunate (and resourceful) enough to be able to adapt to those new needs. Consider Zoom Video Communications, which grew its customer base exponentially during the pandemic.

Cross-Selling 214

Cross-Selling Loyalty Urgency Marketing Zoominfo 214

Brightedge

JANUARY 14, 2022

I-Want-To-Do - Instructional resource searches. Tools and Resources for Journalists. To better enable local news storytelling, Google also announced two new resources for journalists and publishers: Census Mapper – Part of what makes news local is the people and communities affected or involved in a story.

Resources 105

Resources Google Features Comparison 105

Marketing Insider Group

APRIL 15, 2024

Quick Takeaways B2B content creators make specialized content that share valuable insights and stories, connecting with business audiences and shaping future interactions. They focus on delivering insights, advice, and stories that matter to businesses. Resource Constraints Another key challenge is the lack of resources.

Enterprise Management 234

Enterprise Management B2B B2B Thought Leadership SMB 234

Martech

FEBRUARY 21, 2022

For the past 20 years at Real Story Group, we’ve helped hundreds of enterprises make good martech stack decisions, and over that span, I’ve been fortunate to advise a wide array of technology selection teams. Allocate time and resources in proportion to the criticality of this technology to your overall business success.

Vendors 98

Vendors Tips Allocation SWOT 98

Martech

JANUARY 14, 2022

I won’t opine here about whether we’re living through another tech bubble, but as a marketing technology evaluation firm, at Real Story Group, we do see quite a few “zombie” vendors: not quite dead, but not fully alive either. The post Real Story on MarTech: Is that vendor a zombie? A new generation of zombies.

Enterprise Management 113

Enterprise Management Marketing Management Vendors Burn Rate 113

Salesforce Marketing Cloud

OCTOBER 11, 2022

Sales is all about telling the right person the right story at the right time. For each of those quadrants, you want to determine if you have the right sales coverage and resourcing, which might require rolling out new sales or communication channels for easier customer engagement and folding in more reps to handle complex accounts.

Efficiency 98

Efficiency Resources Promotion Enterprise Management 98

Martech

SEPTEMBER 3, 2021

Because in an era of visual story-telling, managing digital assets is no longer a “nice to have” but a “must have” for digital marketing. Greater operational efficiency entails increased communication and collaboration; automation; and sharing of resources, systems, and processes. Paying the price.

Digital Asset Management 126

Digital Asset Management Enterprise Management Work Management Marketing Management 126

Optinmonster

SEPTEMBER 11, 2023

But this post and OptinMonster almost didn’t happen… Our Crazy Origin Story In late 2012, I connected with my business partner Syed Balkhi at a WordCamp event in North Carolina. We are big believers in using our own products, so we made the decision to use it on WPBeginner first, the most popular WordPress resource site.

Trigger Marketing 106

Trigger Marketing Planning Intent Template 106

Zoominfo

NOVEMBER 6, 2020

Yet what makes it truly special is its origin story. Trailblazer and member of Zoom In Color, Cam Johnson, ZoomInfo’s employee resource group for Black professionals, reflects on why GIDI and D&I are important to him. What Is GIDI, And How Did It Get Started? Basically, it started with a few employees and a meeting.

Zoominfo 100

Zoominfo Thought Leadership Statistics Demographics 100

DemandBase

JUNE 12, 2020

In an effort for us to do better as an organization, we’ve compiled this list of resources so that we at Demandbase can learn, grow, and do better together. Additionally, many lists are being shared right now across social media and websites, which may include some of these resources and others. Americanah , by Chimamanda Ngozi.

Resources 83

Resources DemandBase Lock-In Class 83

Convince & Convert

JULY 29, 2015

must tell a variety of stories. Most of what we hear lately focuses on the core purpose story, also known as the brand story. And that is a really important story because, if it is done well, it says to the world who we are and what we value. Well done, this core story allows customers to see themselves in that narrative.

Organization 167

Organization Marketing & Strategy Storytelling Work Management 167

RebelMouse

APRIL 27, 2022

Both for recirculation purposes and SEO purposes, it’s crucial to link to related stories on your own site and other sites with high domain authority. Google Trends : This is a great resource to compare the traffic for sets of keywords, even across geographic regions. It’s also a good idea to include internal links in your content.

Resources 52

Resources SEO CTR SERP 52

Engagio

MARCH 30, 2021

During Women’s History Month in March, the employee resource group at Demandbase Women@DB asked the #badasswomen at Demandbase to share their stories. Without further ado, here are the stories of amazing women, told by some equally amazing women from Demandbase: _. We all have one. Sammie Krouner. Claire Lupatkin.

DemandBase 112

DemandBase Enterprise Management Work Management Paid Search Agency 112

Parse.ly

APRIL 7, 2022

In fact, in our Content Matters 2022 Report where we surveyed over 800 content marketers, we found that video is the number one content type marketers want to do more of—if they only had the resources. Read on for a blueprint you can follow to start producing more vital video content marketing resources for your company.

Resources 52

Resources Video Marketing Planning Work Management 52

Convince & Convert

OCTOBER 16, 2015

We know that it’s an integrated approach to content creation, SEO, social media marketing, and influencer and customer engagement, but this is where the story ends, and far too often, it takes your brand—and its story—with it. The Fundamentals of a Good Story. You know who tells great stories? Burroughs Family Farms is.

Effectiveness 165

Effectiveness Storytelling Content Cross-Selling 165

Buffer

NOVEMBER 8, 2018

An incredible 400 million people around the world use Instagram Stories on a daily basis (with that number rapidly growing by the minute). Besides being an interesting and fun way to connect with friends and family, stories offer businesses a unique opportunity to capture the direct attention of audiences and potential customers.

Research 111

Research Verticals Cost Per Click Ad Frequency 111

Martech

OCTOBER 20, 2021

To that extent, this model parallels Real Story Groups’s tongue-in-cheek “ Martech Mall ” approach to stack analysis. Read next: More from Tony Byrne of Real Story Group. Platforms offer the latter — but only if you resource them fully. How you should respond.

Enterprise Management 107

Enterprise Management Work Management Marketing Management Product 107

Sprout Social

FEBRUARY 1, 2021

In 2020, we applied this same concept to an important initiative at Sprout, our Business Resource Groups (BRGs), which are employee-led groups for traditionally underrepresented communities to come together at Sprout. We listened to each group’s stories and used our skills to synthesize and visualize them.

Resources 94

Resources Design Business Lead Ranking 94

Biznology

MAY 6, 2021

If you are not equipped or prepared to do that, you may want to shift some resources or find some help. The post Going Digital in a Pandemic: The Data Tells the Story appeared first on Biznology. Consumers online expect a response, and they expect an immediate one. Within an hour ideally. Seven days a week.

Social Media 104

Social Media Digital Transformation Facebook Small Business Marketing 104

Conductor

JUNE 11, 2020

The one thing I personally take away from these posts and stories is that there are now a ton of highly qualified — and even more important — high-integrity people that have just hit the job market. With that in mind here are some resources that we have put in place to help you get your next SEO or digital marketing position.

Resources 59

Resources SEO SERP Forrester 59

Martech

AUGUST 5, 2021

So I’m happy to share twenty-five specific questions for which my Real Story Group colleagues and I have experienced good results. Sometimes another individual is a more informed resource. The post The Real Story on MarTech: Ask the Right Reference Questions appeared first on MarTech. And it’s all about fit !

Enterprise Management 110

Enterprise Management Work Management Marketing Management Budget Programs 110

MarketJoy

FEBRUARY 24, 2021

As a growing company, the client prioritized efficiency, getting the best results possible out of fewer resources. The post Success Story | Computer Software Company appeared first on MarketJoy.

Software 52

Software Companies Efficiency Resources 52