Litmus

JANUARY 12, 2023

What email design trends and best practices do we see on the horizon this year? Combined with our own thoughts, here are email marketing design trends we expect to see in 2023 with examples. Should you leverage email marketing design trends? ” One way is by leaning into email design trends.

Marketing AI 98

Marketing AI Design Email Marketing Trends 98

Zoominfo

DECEMBER 12, 2019

There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the spam trap. Spam traps instill fear in marketers because most people don’t really understand how spam traps work or how common they are. Spam traps don’t just catch spammers: They can catch the good guys, too.

Data Hygiene 195

Data Hygiene CAN-SPAM Marketing Automation Services Zoominfo 195

Marketing Insider Group

JANUARY 14, 2021

As every B2B marketer knows, getting traffic to your website is only half the battle. Spending some time on landing page optimization will decrease your bounce rate , increase your conversions, and decrease your lead acquisition costs, which in turn will increase the ROI of your marketing campaigns. Key Takeaways.

Landing Pages 283

Landing Pages Optimization B2B Click Rate 283

Martech

FEBRUARY 2, 2024

MarTech.org launched MarTechBot, the first generative AI chatbot for marketing technology professionals in May 2023. A June analysis of the first 600 MarTechBot prompts revealed users chiefly derived value from generative/creative tasks, while also using MarTechBot to help them unravel a variety of marketing dilemmas.

Marketing AI 102

Marketing AI Marketing Management Marketing Automation Services Planning 102

Act-On

SEPTEMBER 26, 2023

They say it’s important for SEO, but is it really ? SEO FAQ: Your Most Common Search Engine Optimization Questions Answered Link building is typically associated with shady practices. SEO FAQ: Your Most Common Search Engine Optimization Questions Answered Link building is typically associated with shady practices. Link building.

SME 140

SME FAQ Domain Link Building 140

Unbounce

AUGUST 31, 2021

A machine that writes emails, headings, landing pages, and more?! With AI, meet your new copywriting assistant that takes care of tedious writing tasks so that you can focus on what really matters: getting campaigns to convert. So, how can you use AI copywriting tools in your marketing efforts? What is the Best AI Copywriter?

Marketing AI 145

Marketing AI Copywriting Landing Pages Work Management 145

Optinmonster

MARCH 21, 2024

Customer feedback is also a powerful resource for your digital marketing strategy. That’s because social proof is one of the best ways to convince shoppers to give your product or service a try. Add glowing testimonials to your product pages and promotional email campaigns. Get Started With OptinMonster Today!

Marketing Websites 105

Marketing Websites Tips Customer Surveys Customer Satisfaction 105

Optinmonster

FEBRUARY 21, 2024

For example, one of our pillar articles at OptinMonster is 30 Content Upgrade Ideas to Grow Your Email List. Next, email the authors of the posts and thank them for the mention. Don’t forget direct traffic from your email list. The ones that have no link will be highlighted.

Paid Content 72

Paid Content Traffic Webinar Metrics Marketing & Strategy 72

Optinmonster

JANUARY 18, 2024

Does your SaaS business have a free trial marketing strategy? But what’s a good benchmark for free trial conversions? Lincoln Murphy of Sixteen Ventures warns that anything less than a 25% free-to-paid conversion rate means your marketing isn’t working. Are you struggling to convert free users into paid ones?

Conversion Rate 86

Conversion Rate Conversion Examples Marketing Analytics Tools 86

Litmus

NOVEMBER 16, 2023

When we think about creativity in email, we often consider imagery as the go-to solution for eye-catching designs. Learn how you can make an impact, too, as this guide explores: What email typography is What’s a typeface? Typography in email is all about your copy’s overall look and arrangement to make a visual impact.

Class 100

Class Tagging Paid Search Agency Design 100

Martech

JANUARY 9, 2024

It’s a pivot that’s tipping the scales from social ad spend to more influencer marketing investment — where genuine, community-focused engagement means richer content, more strategic partnerships and deeper market penetration as the creator economy barrels ahead. Why pay attention to the creator economy? Treat them as partners.

Advertising Agencies 129

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 129

SmartBug Media

DECEMBER 7, 2023

This blog was co-authored by fellow SmartBug Rebekah Goode. Marketing leaders who use AI can achieve real results. You’ve got to create the right ChatGPT prompts to get to the good stuff. Wondering how to write awesome ChatGPT prompts for marketing? Here’s how to get the best out of ChatGPT for marketing : 1.

Marketing AI 69

Marketing AI Ideal Customer Profiles Work Management Peer-to-peer 69

Martech

MARCH 20, 2023

The results you get from AI powered tools like ChatGPT will only be as good as the prompts you give them. Here are three essentials for writing a good prompt. General: What are best practices for CRM? Precise: What are best practices for using CRM with account based marketing? Blog ideas?

Account Based Marketing 96

Account Based Marketing Marketing AI Top of Funnel Forrester 96

Martech

SEPTEMBER 28, 2023

You can spend a lot of money trying to increase the results of your marketing communications. If you have a halfway decent marketing martech stack and follow the best practices for your channel, maximizing engagement and response becomes easier. This is true for B2C and for B2B marketers. But you don’t have to.

Trigger Marketing 126

Trigger Marketing Work Management Marketing Management Paid Search Agency 126

Vision6

JUNE 6, 2023

Building your email list from scratch can give you a better idea of your customers interests and purchasing behaviours. On the other hand, puchasing an email list can land you in hot water. How to build your email lists the right way Building an email list is an important step in any marketing campaign.

Purchase 94

Purchase Ad Building CAN-SPAM Opt-out 94

ClearVoice

NOVEMBER 4, 2022

We are fortunate to live in a world where so much knowledge is available through marketing blogs, newsletters, and other resources. In its State of Content Marketing 2022 Global Report , Semrush asked, “Which tactics helped you the most to make your 2021 content marketing strategy successful?” MarketingProfs.

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134

Martech

OCTOBER 13, 2023

Marketing technology is progressing at such an accelerated pace that it’s hard to keep up and easy to let the tech do the driving. We now have machine learning and AI driving much of our marketing platforms. And listening to the most important computer in marketing today — the one between your ears. Distrust but verify.

Marketing AI 135

Marketing AI Paid Content Paid Search Agency Automation 135

Vision6

JANUARY 31, 2023

Transactional emails. Like so many staples it’s not always easy to get them right, so we’ve asked our friends at Cumulo9 to help us out with some transactional email tips. What are transactional emails? A transactional email is a personalised, system-triggered one-on-one email with your customers about a specific transaction.

Marketing Analytics Tools 98

Marketing Analytics Tools Tips Deliverability Trigger Marketing 98

Martech

JULY 24, 2023

One of the things I brought back from vacation, besides a great tan and lots of memories, is a treasure trove of email ideas. As part of that creative surge, I assembled a collection of email campaigns and practices that impressed me because they exemplify the best practices for emails you should send at key points in your program.

Budget Programs 88

Budget Programs Optimization Cross-Selling Opt-out 88

Litmus

MARCH 18, 2021

As email marketers, we’re always looking for that elusive sweet spot: sending the right message at the right time to the right person. Get any of those wrong, and your email could fall flat. So how can you get closer to this ultimate email dream? Email preference centers. The benefits of email preference centers.

Opt-out 144

Opt-out CAN-SPAM Opt-in Tips 144

Hubspot

FEBRUARY 14, 2024

The last thing you want from a sales email is sleazy, spammy… or even sales-y copy. That might sound counterintuitive, but I interviewed Yuval Ackerman , email strategist, who shared her top tips for writing sales email marketing that don’t give you the ick! Gaudio’s sales emails receive: 36.3% click-through.

Copywriting 67

Copywriting Click Rate Open Rate Paid Search Agency 67

Optinmonster

JANUARY 24, 2024

Are you using testimonials in your marketing? Use client testimonials in your sales pages, landing pages , social media channels, and email marketing campaigns. But there’s a tricky part: How can you collect quality testimonials that will really help you convert leads into loyal customers? Sounds easy, right?

Ideal Customer Profiles 74

Ideal Customer Profiles Tips Case Study Case Studies 74

Salesforce Marketing Cloud

NOVEMBER 3, 2023

“We know [current generative AI] has a tendency to not always give accurate answers, but it gives the answers incredibly confidently,” said Kathy Baxter, principal architect in Salesforce’s ethical AI practice. “So And with good reason. In fact, some AI tech leaders predict hallucinations will never really go away.)

Generation 127

Generation Lead Ranking API Knowledge Base 127

Vision6

AUGUST 8, 2023

Email banners have emerged as vital tools for conveying your message and establishing your brand identity from the moment your recipient opens your email. But what are the optimal email banner dimensions and how do you design your email so it displays perfectly on every device and screen? What is an email banner?

Banners 52

Banners Design Template Mobile Marketing 52

Optinmonster

APRIL 8, 2024

It’s where people decide to become your customers or leave your site for good. Breadcrumbs In digital marketing lingo, breadcrumbs are links that show users where they are on a website relative to the homepage. As the camera zooms in and out, buyers can get a much better idea of what a product looks like in reality: 5.

Product 91

Product Lead Ranking Urgency Marketing Cross-Selling 91

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Martech

AUGUST 28, 2023

While it’s been around for a long while, it recently has really started to enter our lives in obvious ways. For instance, martech platforms are rolling out tools that allow users to generate campaign ideas. Drums, dinosaurs, and ducks Recently, I was using a marketing campaign management platform. Get MarTech! In your inbox.

Marketing AI 90

Marketing AI Ethics Sample Keywords 90

Martech

MARCH 14, 2024

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. Fair practices, customer-centric policies and sometimes even commitment to ethical causes can all demonstrate good intentions.

Marketing AI 109

Marketing AI Work Management Marketing Management B2B Thought Leadership 109

Optinmonster

FEBRUARY 11, 2024

You’ll know the best growth hacks to beat those stats and create a strong, growing business by the end. Hack Your Email List Growth With Exit Intent Email marketing is one of the best ways to connect with your visitors, and encourage them to become subscribers and customers. That’s it!

Paid Content 84

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 84

Litmus

FEBRUARY 8, 2021

In 2020, we launched the Email First Awards to celebrate all of the great work email teams have been doing. I had the pleasure to speak with her recently about her winning Innovator Award entry that gives email teams an efficiency boost. The problem with this method of designing emails is two-fold. Annett Forcier.

Template 104

Template Paid Search Agency Copywriting Design 104

Circle Studio

SEPTEMBER 16, 2021

Establishing, conveying and maintaining a powerful brand is a critical component of an A/E/C firm’s overall marketing strategy. In their branding and marketing, many A/E/C firms focus their attention on the tangible attributes of their firms—the who, what, when, where and how. Establish a distinctive visual identity.

Brand Identity 145

Brand Identity Branding Differentiation Marketing Proposals 145

Litmus

NOVEMBER 9, 2021

Instead of taking it personally, you can use abandonment and re-engagement emails to kickstart the customer relationship again. When a potential customer or subscriber begins to stray and become inactive , you can use automated email marketing to bring them back into the fold and close the sale. Browse abandonment emails.

Automation 93

Automation Opt-out Opt-in Trigger Marketing 93

Velocity Partners

JANUARY 24, 2024

Spotify Wrapped is one of the biggest marketing success stories in recent history. For a few weeks every year, Spotify’s marketing team grows by tens of millions. And what can B2B marketers like you steal from Spotify Wrapped? The good news is B2B companies deal in something way more tangible: actual capital.

Peer-to-peer 84

Peer-to-peer Work Management Marketing Management Lead Scoring 84

Litmus

DECEMBER 22, 2021

Every email has a purpose. In this blog, we’ll cover CTA best practices, including: Why is a call-to-action important? In this blog, we’ll cover CTA best practices, including: Why is a call-to-action important? Designing calls-to-action for email. Just like an email needs a purpose, so does a CTA.

Email Marketing 127

Email Marketing Planning Design Mobile Marketing 127

Martech

AUGUST 2, 2021

While having a Kanban board is important, you are not really practicing Kanban with this alone. Kanban is really tricky for most people to get their heads around because it’s so much more about culture than process. A practice of evolutionary change. Even though it was a small company, it was taking more than three weeks.

Copywriting 114

Copywriting Order Practices Act-On 114

Optinmonster

JANUARY 18, 2024

Does your SaaS business have a free trial marketing strategy? But what’s a good benchmark for free trial conversions? Lincoln Murphy of Sixteen Ventures warns that anything less than a 25% free-to-paid conversion rate means your marketing isn’t working. Are you struggling to convert free users into paid ones?

Conversion Rate 52

Conversion Rate Conversion Examples Marketing Analytics Tools 52

Litmus

OCTOBER 28, 2022

And just like that, Litmus Live 2022—the premier email event of the year—is over. We had a blast connecting with email geeks from all over the globe, especially our speakers, who left us with tons of ideas and inspiration to fuel our own email program. That’s really what an open rate is—the firing of a pixel.

Open Rate 82

Open Rate Privacy Protection Marketing Management Click Rate 82