Gaining an edge over competitors with a knowledge base
NOVEMBER 17, 2016
A knowledge base is a tool that every company should rely on, as it easily improves customer support, collaboration, knowledge-sharing, and workflow within a company. If you are looking for a way to stay ahead of your competition, implementing a knowledge base for your business is necessary. Types of knowledge base software solutions. Like this post?
Knowledge management in the age of social media
FEBRUARY 20, 2017
Realizing that user or customer engagement can ensure success, businesses worldwide recognized it as a lucrative opportunity to extend reach and clientele base. Understanding the relevance of knowledge management. The use of information, operational knowledge, and their distribution are able to lead an organization towards success. Social media trends. billion active users.
Everything you need to know about user guides and manuals
FEBRUARY 8, 2017
Even as we speak, smart technology is reshaping the way we live and work–with appliances, gadgets, and gizmos being omnipresent, a basic kind of technical knowledge is mandatory. When it comes to managing technical knowledge, they are extremely helpful. What is their level of technical knowledge? What is a user guide? Why are they important? How to write a helpful user guide?
Here’s the Answer: The SnapApp Knowledge Base
DECEMBER 4, 2015
This week we want to highlight one of our favorite resources: the SnapApp Knowledge Base. Thus, we do our best to ensure the Knowledge Base is your go-to spot for help. Read on to find out how to access the Knowledge Base, its sections, and what to do if you still can’t find an answer. Where’s this knowledge? This will open its homepage. Let us know!
8 Ways to Use Video for Customer Success, Education, and Advocacy
JANUARY 29, 2016
If you want to build a customer base that’s learning, growing, getting the most out of your product or service, and loving you while they do it, video is the way to go! And sure, the same thing goes for text-based onboarding, but since video is so much more captivating and keeps viewers engaged for longer, why not start your customer’s journey off right? Knowledge Base Videos.
6 Cross Channel Tactics That Successful Marketers Do That Most Don’t
It's All About Revenue
OCTOBER 20, 2016
Focus on technology as a way to enable good people to deliver great results , not just focus on buying technology to try and solve problems (many of which are organisational or knowledge based problems). Orchestrating highly targeted and individualised marketing campaigns for your prospects and customers takes more than just great creative. Cross Channel Marketing
A creative director’s take on marketing strategy and tactics
Sales Lead Insights
SEPTEMBER 4, 2015
I did a campaign years ago for a company that used a knowledge base, which is like a database on 3-D multi-media steroids. A knowledge base can incorporate audio, video, graphics, as well as text and numbers and store it in an unstructured repository. The need to know what to say and what to show based on who’s expected to read, watch, or listen to the information.
8 Opportunities for Quality Conversations in Inside Sales
Sales Prospecting Perspectives
SEPTEMBER 19, 2014
Utilize their knowledge base. Sales Prospecting Perspectives is pleased to bring you a post from Michaela Cheevers , Business Development Representative at AG Salesworks. As a business development representative, it is important to make every contact attempt count in order to provide your client with the best information possible. Leave effective prospecting voicemails.
Using Video to Collect Subject Matter Expertise
AUGUST 25, 2015
Typically, your knowledge base doesn’t sit in the same department as the people that have the skills to create compelling content (usually marketing). So how can you extract this knowledge in such a way that you can marry it up with resources that know how to create content and get it in front of prospects? Content creation starts with access to subject matter expertise.
How to Transform Yourself into a Marketing Technologist
APRIL 17, 2014
I honestly believe that anyone, at any age, has an innate capacity to learn and add to their knowledge base. I am writing this post as a call to action for marketers of all ages and professional dispositions. Here’s the crux of my argument. As the marketing function is increasingly influenced by digital technologies, it is becoming more complex, multivariate and integrated.
Driving Long-Term B2B Growth with an Omni-Channel Presence
SEPTEMBER 15, 2015
To optimize information sharing, an omni-channel support strategy requires several components, including a self-service knowledge base customers can access 24/7 to get the answers they need. Guest post by Robert C. Johnson. 68% of B2B buyers now purchase goods online via their phone or tablet (and soon maybe their Apple watch). Image credit: i-SCOOP. Robert C.
Does Marketing Have A Marketing Problem?
B2B Marketing Insider
JUNE 23, 2014
When we evolved away from being in fight or flight mode on a daily basis, we used stories to entertain and create a shared knowledge base. Imagine this: You walk into your first day at a new job and find out you will be presenting to more than 100 very senior marketing executives at an invitation-only event in 2 days. 2 days! Our customers are tuning out ineffective marketing content.
How to Ignore Annoying Strangers and Build an Online Community Your Way
grow - Practical Marketing Solutions
MARCH 12, 2015
Types of business communities and ideas for success metrics: - Customer support (staff and/or peer-to-peer support) – faster resolution of customer issues - FAQ/knowledge base – reduction in support calls - Market research – reduction in cost for focus groups, faster turnaround for research projects - Partner programs – reduction in outreach costs through. Not making that up. Thanks.
How B2B Marketers Can Build Meaningful Customer Relationships In 3 Steps
OCTOBER 15, 2015
Higher commitment actions obviously include full purchase, but may also include requests for quote, demo, trial, subscription-based purchase, upgrades or add-ons, and requests for referral. Part blog, part knowledge base, Canva’s design school serves as a go-to resource for people who may need how-to advice to use Canva’s features or tips for making more beautiful graphics.
SnapApp October Release: Make Your Own Custom Theme
OCTOBER 28, 2016
For more information on October’s new features, check out the release notes section of the Knowledge Base or contact your Customer Success Manager. October saw a huge release for SnapApp with the ability to create custom themes for all of our customers. Custom themes is an extension of this and appears right above our default themes in a section called “My Themes.”. . .
A Look Back Before We Look Ahead: A SnapApp Product Recap of 2016
JANUARY 31, 2017
The highlights above only scratch the surface of what was added to the product in 2016; SnapApp clients can check out all the details in our Knowledge base. 2017 is going to be an amazing year for SnapApp and our platform (for a glimpse, see the last section of this post), but I wanted to take a few minutes to reflect back on 2016. Let’s look at a few highlights. Lots & Lots More.
Ideas For Content Marketing
APRIL 11, 2013
Build a Knowledge Base - create a more content driven FAQ section. Host a Meetup in Your Area - increase your client base by meeting decision makers face to face and understanding their needs. High quality, engaging, sharable content can allow your brand to be seen by the world within minutes. Ten years ago, that would have cost hundreds of thousands of dollars. If you don’t have a content marketing strategy, you are losing business to your competition. From Search Engine Journal, here are 20 content marketing ideas. View Original Article
Help. I’m enslaved by my smartphone.
grow - Practical Marketing Solutions
MARCH 29, 2016
Creates new contacts for me based on mail and phone calls. Look around you at any given time and you will likely see the majority of the people holding their precious brain/assistant/knowledge base in their hands. My device: - Keeps the time (I don't wear a watch) - Creates new contacts for me based on mail and phone calls - Wakes me up (HA! By Brooke B. Wakes me up (HA!
Your Customers Are Way More Efficient Than You Are
B2B Marketing Unplugged
NOVEMBER 24, 2015
Now, before you are willing to open a ticket and start helping, they need to spend a month or so wandering around in your Helpful Knowledge Base where they will surely find the answer. I just love sitting in the quiet zone on the train. No marimba ringtones, screaming babies are but a distant menace and nobody feels the need to talk to me about hockey.
Avoid these 10 Marketing Automation Rookie Mistakes
It's All About Revenue
AUGUST 31, 2015
Across the board, a key ingredient in the recipe for proper marketing automation implementation is a strong, reliable knowledge base. If your company is considering marketing automation or you have recently implemented it, you are not alone. Clearly, a lot of marketers are going to be very new to this. They will have to try and convince stakeholders to budget for marketing automation.
8 Common Ways Most Content Marketers Fail
It's All About Revenue
MAY 9, 2016
Tailored Experiences) Because content is living in different locations, marketers tend to organize content based on its type. Creating a knowledge base with articles written and videos produced by support gives customers (and prospects) a more technical view of how they can use your product and gives them an easy way to troubleshoot any problems they’re experiencing.
Introducing the Single Page Calculator: SnapApp September Release
SEPTEMBER 28, 2016
Back Button: one of the most commonly requested features from SnapApp customers, this button allows users in Canvas or Question-based content types to navigate back through any page of the app with the click of a button. For more information on September’s new features, check out the release notes section of the Knowledge Base or contact your Customer Success Manager.
The Un-Tapped Value of Employee Social Capital
grow - Practical Marketing Solutions
OCTOBER 23, 2014
is a critical fuel for corporate knowledge sharing, innovation and growth. Social capital is best explained as: The benefits an individual (and by extension the company) derives from the network connections to others who might have what you need – mostly knowledge or information. Consult the corporate knowledge base? Consult the corporate knowledge base?
Brighter, Shinier: Get To Know SnapApp's 3.8 Release
DECEMBER 1, 2014
For this release, we’ve made updates to the menus to streamline workflow, improved existing functionality, and provided easier access to our knowledge base. For question-based SnapApps, you can also now style questions and results independently of one another. New Knowledge Base. release includes an overhaul to our Knowledge Base. The 3.8
November 2016 Release: Customize Your URL Domain Name
NOVEMBER 28, 2016
For more information on our new features, check out the release notes section of the Knowledge Base or contact your Customer Success Manager. When a SnapApp is published, you have the option to deploy it to a SnapApp-hosted landing page. By default, this is formatted as [link] where you can customize the ending text to anything not already in use, such as [link]. Content loading
Top 20 Most Useful Twitter Blog Posts of 2010
DECEMBER 16, 2010
Replies and Retweets on Twitter from Sysomos [2,050] If you want to geek out on stats, this piece of research from Sysomos should satisfy you and give you the base data you need to develop your tweeting strategies. Twitter 2010 Blog brian solis Business Cameron Chapman Chris Brogan knowledge based marketing Mashable microblogging online social networking personal blog posts power users real-time web Social Media Marketing Social Networking spring clean the digital marketer top 20 topic tweet twitter power useful Vadim Lavrusik Web 2.0 Classic Brogan advice. VIDEO] .)
How to Use Live Streaming Video to Build Your Brand
MARCH 16, 2016
Events are one of your opportunities to be a thought leader, and to give vital, valuable knowledge to your audience to help them reach their own goals. What if these team members offered live streamed video to share news and updates with your customer base? Strong brands give their customers what they need to feel special, to feel cool, better, smarter, faster, etc. Event parties.
How ReadyPulse Delivers Influencer Marketing Success
JUNE 30, 2016
And when it comes to using the ReadyPulse platform itself, we created ReadyPulse Academy —a knowledge base for ReadyPulse users. Just as social influencer marketing has boomed in the last year, the ReadyPulse team has grown as well. The Client Success team, in particular, has doubled in just the last few months. In order to ensure the Client Success team stays true to our core beliefs, we wanted to craft a set of ethos and a mission statement. The first item on our to-do list? Craft a meaningful team mission statement. What did influencer marketing success mean to our clients?
How Should I Segment My Database?
Modern B2B Marketing
SEPTEMBER 17, 2014
For example, you might create segments based on: Job title. But on the more advanced end, some solutions can segment based on cross-channel behaviors – on your website, in your emails, on social, or in person. Buyers who have visited your company’s knowledge base more than three times in the last week. How Should I Segment My Database? Company size. Industry. Language.
Don't Be a Ding Dong: 5 Ways to Embrace Innovation
NOVEMBER 20, 2012
To compete in our dynamic, global, tech-based economy, companies must embrace change, not shun it. Use your past knowledge for perspective and guidance, but apply new innovations. Given these resources, there is no reason not to continually evolve your business skill set and knowledge base. Don’t be like him. Past performance is not a predictor of future success.
Social Media Engagement: How to Pick and Use The Right Networks
The Forward Observer
JUNE 11, 2013
In a 2012 LinkedIn study " The Mindset Divide ," it was found that people gravitate to different social media networks based on what frame of mind they''re in. On LinkedIn you can focus more on building their knowledge base. When late night comedy show host Conan O''Brien was on NBC, he would predict the future in a segment called " In the Year 3,000.". in a falsetto.
Skills for the New Marketer
FEBRUARY 2, 2016
This last point is crucial: Marketing, like any other knowledge-based job, requires collaboration. I recently talked with my colleague Jon Pogact about the marketing department of the future. Our discussion touched upon the skills and duties of marketers. Then I got to thinking: What does a marketer do? People expect seamless communication. Marketer as data scientist.
Is Your Website All Beauty With No Brains?
EMagine B2B Blog
APRIL 22, 2015
Educates your prospects and customers not only on your offerings, but on your vast knowledge base. StayinFront provides complete, mobile, cloud-based sales force automation (SFA) and customer relationship management (CRM) solutions that empower their customers to work more efficiently, know more about their business and performance and sell more effectively. Gilbane, Inc.
Why Influencer Marketing Benefits Add Icing to a Content Marketing Cake
SEPTEMBER 1, 2016
An influencer can offer their knowledge on building community, what key audiences need and how they prefer to receive information. When a brand creates an action plan based on mutual benefit, each side is able to create, and reach, bigger goals. Knowledge is power, so empower your influencer to be a natural ambassador through education. Save time, money and resources.
Under the Hood: SnapApp’s Spring Release
MARCH 25, 2015
For the full breakdown, check out our Knowledge Base , where we’ve compiled webinars, overview guides and more to help you make the transition. If you're a SnapApp customer and haven’t already noticed, the SnapApp Spring Release is here! Our latest release includes some BIG changes, including a freshly organized platform and an all-new builder. The Platform. The Builder. Page Manager.
The Customer Experience Success Triangle: A CEO’s Perspective on Why Companies Need to Invest in Customer Experience
AUGUST 3, 2016
When implementing the success triangle, it is no longer good enough to focus on individual interactions with customers; instead a holistic view of the customer base must be taken. The goal is to create a consistent customer experience across all touch points that meets or exceeds the standard you have set in terms of your base KPIs. The Customer Experience Success Triangle. Product.
Google Working on New Fact-Based Ranking System
JUNE 11, 2015
A team of scientists at Google are reportedly working on putting together a whole new ranking system that is based on factual content. This would be a radical shift from the existing system that is essentially a popularity contest, ranking a site based on the number of links to it. That metric will then be used to calculate a page’s Knowledge-Based Trust score.