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Report: CX Marketers Getting Audience Data from Wide Range of Resources

KoMarketing Associates

As customer experience-oriented marketers look for new ways to resonate with their target audience, research suggests that they are harvesting data and analytics from a wide range of resources. Research showed that they are getting their data from several resources, such as social media (68.2 percent), surveys (74.3 percent).

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Products in the “long tail” of martech have a wide range of different strategies and aspirations

chiefmartech

The post Products in the “long tail” of martech have a wide range of different strategies and aspirations appeared first on Chief Marketing Technologist. The morphing of software in the Age of AI has just begun, so it’s hard to predict. But I suspect we haven’t hit the ceiling yet.

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LinkedIn Data: 91% Of Applicants Want Salary Range In Job Posting via @sejournal, @MattGSouthern

Search Engine Journal

A LinkedIn study finds 91% of job seekers are more inclined to apply for a position if the job posting includes the salary range. The post LinkedIn Data: 91% Of Applicants Want Salary Range In Job Posting appeared first on Search Engine Journal.

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It’s not the size of your martech stack, it’s your range of use cases

chiefmartech

Anyone can buy martech products that, at least technically, enable a range of use cases. The post It’s not the size of your martech stack, it’s your range of use cases appeared first on Chief Marketing Technologist. There are a couple of important points buried in that statistic. But that is theoretical potential.

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6 Proven B2B Marketing Strategies and How to Use Them

Get an in-depth look into six successful B2B marketing campaigns across a wide range of industries. What happens when strong partnerships, cross-channel strategies, and compelling content come together in a B2B marketing campaign? Happier customers. Higher revenue. A healthier bottom line. You'll learn: Tips for inspiring your own strategy.

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Google’s Topics API provokes a range of reactions

Martech

The post Google’s Topics API provokes a range of reactions appeared first on MarTech. “We are going to have to adjust our thinking about what ‘accurate targeting’ actually means and come down off of the sense of strong or accurate targeting that we feel like we have had up until this point.”. Additional reporting by Kim Davis.

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How to pitch your GTM messaging to a full range of personas

Tomorrow People

Discovering the right channel, language, and messaging to convince all stakeholders in your target companies. In a world that’s driven by technology, it’s amazing how many people simply don’t care about it. That isn’t to say that technology’s not important, or appreciated. Of course it is.

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LinkedIn + ZoomInfo Recruiter: Better Data for Better Candidates

Check out our latest ebook for a guide to the in-depth, wide-ranging candidate and company data offered by ZoomInfo Recruiter — and make your next round of candidate searches faster, more efficient, and ultimately more successful.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Ready to generate more leads, interest, and revenue with your B2B marketing?

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The Art and Science of Explaining Your Product Strategy

Speaker: Jason Tanner, CEO of Applied Frameworks

Join Jason Tanner, CEO of Applied Frameworks, as he reviews a range of frameworks and practices to construct a clear, compelling product strategy connected to the business model for the product. Product leaders can project confidence and competence through practical, convincing articulation of product strategy.