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Biznology

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The past, present, and future of content marketing- in 500 words

Biznology

And since the past is perfect, the present can never measure up. The Present. The post The past, present, and future of content marketing- in 500 words appeared first on Biznology. Instead, I will offer some insights based on what we’ve seen in the past and the trends emerging now. The past was perfect. It always is.

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How to nail your next presentation: 10 rules for public speaking success

Biznology

I was recently invited to address a local professional group and the invitation got me thinking about what goes into a good presentation. Follow these to nail your next presentation! For every minute of presentation time, give yourself at least 15 minutes of prep time. can be a big help in guiding your presentation.

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How Video Scripts and Storyboards Work

Biznology

Not through spoken words, but through the visuals. There are lots of different ways to present storyboards. More often, you’ll see sketches that show how on-screen action is supported by the words being spoken. This is the best time to make adjustments to the words that will be spoken and the action on-screen.

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Conversational Video for Hybrid Selling

Biznology

A technology consultant contacted me recently looking for a video solution to his problem — spreading the word about some of his firm’s software solutions in order to start pilot projects for new applications. What he had in mind was a 2-Minute Explainer® video — that’s what we’re best-known for. Hybrid selling is here to stay.

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Making Text Work Harder in Video

Biznology

A picture is supposed to be worth a thousand words, after all. The idea underlying fast typography is Rapid Serial Visual Presentation (RSVP) — speeding up the reading process by displaying text one word at a time, or in very small groupings. Don’t narrate on-screen text word-for-word. Stick with the subject.

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30-point video production checklist

Biznology

Presents a compelling reason why viewer should care about what you’re saying in the first 15 seconds. ? Presents a true-to-life situation facing the target customer. ? Word order matches on-screen events. ? Messaging. ? Tells a story and helps to build a video library of good stories. ? Narration. ? Distribution. ?

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Planning is critical to website success. So is a clear picture of your goals

Biznology

Later this week, I’ll be presenting at Wordcamp in New York on the documents and processes that can help ensure your web development project runs smoothly and produces your desired results. In other words, garbage in, garbage out. Wireframes. You’ll likely also find some references to the functionality underlying all content elements.

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