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Presentations Need More Dragons: Corporate Storytelling Techniques

B2B Marketing Insider

You know, deep in your heart, what presentations lack. As a content strategist for a presentation design firm, my company wages war against […]. The post Presentations Need More Dragons: Corporate Storytelling Techniques appeared first on Marketing Insider Group. Free doughnuts, yes, but they are also devoid of excitement, clarity, and fun.

How to Use Storytelling for More Effective Content Marketing


Just one aspect of content marketing – storytelling – can make your website come alive, humanize B2B marketing content, attract visitors and expose the world to the value you provide. By incorporating storytelling into your marketing strategy, you break away from traditional “marketing speak,” replacing it with narratives that reflect the values of your brand. Be Prepared.

The Rise Of Visual Storytelling

B2B Marketing Insider

How To Take Advantage Of Visual Storytelling. Follow the top photos, videos and presentations on a regular basis and try to understand what makes them so popular. The post The Rise Of Visual Storytelling appeared first on B2B Marketing Insider. The social, mobile Web has disrupted businesses in more ways than most people realize. How can brands compete? Information Overload.

The Art of Storytelling [Video]

B2B Marketing Insider

” This was one of the main points on “the art of storytellingpresented by Julie Roehm, Chief Storyteller at SAP at the Inbound Marketing Summit on April 3, 2013. Julie showed many visual and multimedia examples of how storytelling has been around for as long as humans have walked the earth. The first TV ad was run by Bulova in 1941. Content Marketin

Content Marketing Playbook: Strategy and Roadmap

Auditing Your Existing Storytelling Assets 24 V. With Comstock’s guidance, storytelling would become. succeed in their storytelling mission and brought in. storytelling assets. D: Conducting a gap analysis to identify the topics, per- spective, or voice that present opportunities to reach. on storytelling. with zero storytelling assets on hand.

Visual Storytelling UX: Why Stories Need Design


This post, Visual Storytelling UX: Why Stories Need Design , written by Justin Lafferty , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. The same can happen to great content presented with an ineffectual user experience. Readers and customers know the difference between bland and enticing presentation. Happy reading! Appearance Matters.

Data-driven Marketing: Where Has All the Storytelling Gone?


The original historical record was through storytellers, leaders who learned the oral history of their village or culture and ensured it was passed down through future generations. Today’s storytellers are often creating stories through written words, filmed video and fantastic soundtracks. The post Data-driven Marketing: Where Has All the Storytelling Gone?

5 B2B Brands That “Get” Storytelling

It's All About Revenue

by Jesse Noyes | Tweet this Corporate storytelling is nothing new. Presentations and books on telling a great story – opposed to shilling product – are abundant. As content marketing and brand journalism takes hold, better corporate storytelling examples have emerged, especially in B2B marketing where sales cycles are long and the need to engage an audience is pivotal. Cisco.

The 25 Best Slideshare Presentations Of 2013

B2B Marketing Insider

So I looked through the most popular presentations published in the last 12 months and picked the top 25 slideshare presentations of 2013 for business leaders, marketers and growth hackers. The 25 Best Slideshare Presentations of 2013. 1. million pageviews, Mary Meeker does it for the 2nd year in a row as one of the the top presentations of the year on Slideshare.

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B2B Marketing Trends for 2016

Carla Johnson, Strategist, Speaker and Storyteller, Type A Communications B2B Marketing Trends for 2016 33 Manage the Customer Experience Leverage Technology to Manage the Overall Customer Experience Advanced B2B marketers will go beyond acquisition to include retention. magazine, and presented at blogging and social media conferences. B2B Marketing.

Brand storytelling lessons from the Serial podcast


It’s the storytelling technique, which Koenig has mastered in her role as producer and reporter at This American Life, the WBEZ radio show hosted by Ira Glass. If we all agree that modern marketing is less about the sound bite and more about the story, then digital marketers should pay attention to Koenig’s storytelling method. Had it always been that way? This seemed weird.”).

Interactive Storytelling 101: User Experience & Information Architecture

Content Standard

Interactive storytelling, however, involves a whole new set of best practices. Interactivity opens up a lot of creative possibilities for digital storytellers, but it also creates a lot of additional complexities around user experience and information architecture. Applying UX Principles to Interactive Storytelling. Layered Approach to Storytelling. Flexible Navigation.

15 Storytelling Techniques


Storytelling is a major part of any content marketing strategy. Storytelling helps to solve that problem by sharing real experiences of your brand, or even fictional pieces that help your visitors understand what you do, with your visitors. And since it’s so important, we’ve decided to compile a list of 15 highly effective storytelling techniques. 1. It’s online. Be Authentic.

Storytelling and data: when beautiful metrics can’t beat words


Family storytelling die-hards may have heard of Bill Gordh , an award-winning, banjo-playing storyteller that has performed with the New York Philharmonic as well as at the White House Easter Egg Roll. He has also traveled extensively around the world. I had the opportunity to attend one of Bill’s storytelling workshops a few weeks ago. Storytelling, deconstructed.

B2B Marketing Trends for 2016

Carla Johnson, Strategist, Speaker and Storyteller, Type A Communications B2B Marketing Trends for 2016 33 Manage the Customer Experience Leverage Technology to Manage the Overall Customer Experience Advanced B2B marketers will go beyond acquisition to include retention. magazine, and presented at blogging and social media conferences. B2B Marketing.

25 Killer Resources to Learn Storytelling


You know what the best thing about brand storytelling is? To help you get started, here are some of my favorite resources online: For best practices, check out 15 Storytelling Techniques for Writing a Better Brand Story. 1. Duarte is a graphic designer-turned-agency owner, who’s quickly become the leading expert on visual brand storytelling. Image source. Nancy Duarte.

Forward 2016, Day 1: Why Content Marketing ? Brand Storytelling

Content Standard

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. ” On the other hand, storytelling conveys meaning through a sequence of events that reveals a character’s true self. Embrace the true art of storytelling. So what should marketers do?

The Power of Visual Storytelling: 15 Stunning Examples to Inspire You


Visual storytelling -- or passing on a lot of information through a relatively simple visual aid -- has been a cornerstone of marketing for thousands of years. I’d like to say we’ve come a long way, but really? That’s where today’s visual storytellers have a chance to not only say “Hey, you can get this here!” 15 Stunning Examples of Visual Storytelling. 1) Modcloth. even NASA.

Think Like a Publisher: 5 Storytelling Rules for Marketers [DECK]

It's All About Revenue

As if marketers didn’t already wear many hats, “storyteller” has become another task to manage, for brand awareness, audience engagement, and providing value that builds trust. Here are 5 storytelling rules for the marketer. Check out the deck from yesterday’s Bootcamp presentation, ‘Think Like a Publisher: 5 Storytelling Rules for the Marketer”.

B2B Marketing Trends for 2016

Carla Johnson, Strategist, Speaker and Storyteller, Type A Communications B2B Marketing Trends for 2016 33 Manage the Customer Experience Leverage Technology to Manage the Overall Customer Experience Advanced B2B marketers will go beyond acquisition to include retention. magazine, and presented at blogging and social media conferences. B2B Marketing.

How TED Talks Can Help You Create Better Client Presentations

KoMarketing Associates

One of the challenges of client presentations is they are often given over the phone or through a web conferencing system. To create a better client presentation, whether it’s a sales pitch, a monthly report, or a presentation on content ideas, we have to go above and beyond bullet point slides. Master the Art of Storytelling. Did they even get it? Enter TED.

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Forward 2016, Day 2: How to Turn Content Marketing into Sustainable Storytelling

Content Standard

It’s not enough for brands to learn story-craft and apply the form to content production; brand leaders need to understand the greater role storytelling plays in conveying purpose in the market. ” Davis asked, “How can we know the storyteller from the story?” There doesn’t have to be a difference between the story and the storyteller.

Unleash the power of storytelling in your content marketing


Would you use a PowerPoint presentation with slides of bullet points? There’s an alternative: content marketing that incorporates storytelling. How can you harness the power of storytelling in your marketing? Look at the growth and popularity of infographics today…that proves that people like visuals, so don’t forget to incorporate visuals into your storytelling efforts.

4 Ways to Use Storytelling for B2B Social Media

Social Media B2B

B2B companies who embrace social media to connect with prospects and customers need to understand storytelling as a means for communication. As many B2B marketers still struggle with this change in marketing focus to a customer-centric model, we offer the following suggestions for storytelling ideas. Marketing Sales B2B marketing B2B Social Media storytellingCompany History.

Nine Practical Guides to Public Speaking and Presentations


Whether you’re the type of person who eagerly dashes off a proposal for every speaking opportunity that comes your way, or the type who avoids the spotlight as much as possible, public speaking—delivering presentations to our peers, customers, prospects, or other audiences—is a part of virtually every marketing and PR professional’s life. Effectively use humor?

The Four-Letter Words Of Business Storytelling

B2B Marketing Insider

The same can be said for business and storytelling. When prepping for that presentation, sales pitch, or marketing copy, do you study desire and the consequences of pursuing it? The post The Four-Letter Words Of Business Storytelling appeared first on B2B Marketing Insider. While it’s trendy to portray them as new BFFs, the duo has always held a tight relationship.

Scaling Your Video Storytelling Without Selling Your Soul


It’s just too easy to fall into the trap of converting presentations into animated videos or to simply have someone read a document in front of a camera. These quick and dirty tricks will produce video but not content worth watching and then you’re simply distancing your audience instead of scaling quality video storytelling. So with this growth in volume how do we maintain quality?

Key Takeaways & Brand Storytelling Insights From The Skyword #ContentRising Summit

KoMarketing Associates

In the words of Skyword CEO & Founder Tom Gerace , the event “explored the art and science of storytelling.” He adds that, in today’s consumer-centric landscape, it’s crucial for marketers to “move beyond product narrative and transform content marketing to address customers’ wants and needs.”. Finding storytellers. Creating a storytelling engine. Thinking visually.

The Best Example You Will Find On The Value Of Storytelling

B2B Marketing Insider

Well I know there is more value to effective storytelling over hard selling and cold calling. I’ve proved it out in a variety of roles and in many different scenarios. I’ve seen it in companies I’ve worked for and in companies I work with. love making connections with anyone in the content game, but Michele started talking about storytelling. needed to know more.

Data Storytelling 101: Helpful Tools for Gathering Ideas, Designing Content & More


And few things have the power to cut through this noise like data storytelling. Combining the visual appeal of images with the trust engendered by raw data, data storytelling is a force to be reckoned with. Marketers are using data storytelling to support every part of the buyer’s journey, from attraction and consideration to conversion and delight. Not a data analyst?

Combining Storytelling and Science to Create Real Revenue


Multiple sessions touched on the need for companies to use advanced analytics to support the creation of engaging, personalized buyers journeys that will enhance the customer experience and ultimately lead to more purchases. I’ve talked before about how I think there needs to be a resurgence of storytelling in the B2B world. predictive analytics siriusdecisions

The Optometrist Storyteller

B2B Marketing Insider

What’s Business Storyteller?” he asked in his Wyoming drawl. “I teach business people how to take their ideas, messages and presentations and turn them into stories,” I said. He’s an optometrist storyteller. The post The Optometrist Storyteller appeared first on B2B Marketing Insider. I lost my distance eyeglasses a couple of weeks ago. Figuring that they’d show up sooner or later, I forced myself to wander through a blurry world. However, when all hope of such a reunion vanished, I made an appointment to see a local optometrist. “Dr. B.” is a big, gregarious guy.

Make Your Storytelling Content Worth Sharing

WindMill Networking

Storytelling is the most powerful messaging tool available to us. At present he is responsible for various marketing and social business objectives that emerges from his twelve year-old consulting practice named Big Block Studios. Make Your Storytelling Content Worth Sharing by Justice Mitchell - Maximize Social Business. It doesn’t matter if that story comes from blog articles, video, podcasting, or other channels. Nothing can convey the heart and soul of brand, product or personal essence like a solid story that can be retold (shared) with contemporary social tools.

The Psychology of Stories: The Storytelling Formula Our Brains Crave


Storytelling is a community act that involves sharing knowledge and values. When we consume uninteresting information, like listening to a presentation with boring bullet points, a certain part of our brain called the Wernicke’s area is activated to translate the words into meaning. If you do it right, storytelling could serve to be a really powerful marketing tool.

How to Win Customers’ Hearts with The Art of Storytelling


They used the art of storytelling to bypass your logical mind and put their message straight in your heart. So how do you use the art of storytelling to win your customers’ hearts? What makes good storytelling? builds a bond between you and the storyteller. Practical Tips to Use Storytelling to Win Customers Over. Where to Use the Art of Storytelling.

5 Amazing Ways to Impact Your Audience with Data Storytelling


” Data storytelling hits an emotional and intellectual pulse that rivets your audience and keeps them coming back for more. Sarah Slobin at Wall Street Journal reveals why data storytelling is the way forward: We can paint pictures of our entire lives with our digital trails. Data storytelling means different things to different people. And we’re missing the boat.