Would you use a PowerPoint presentation with slides of bullet points? There’s an alternative: content marketing that incorporates storytelling. How can you harness the power of storytelling in your marketing? Look at the growth and popularity of infographics today…that proves that people like visuals, so don’t forget to incorporate visuals into your storytelling efforts.

But my love of writing and storytelling eventually drew me into marketing and PR, where I could bring true customer stories to life and help people understand the transformative potential of technology. As it turns out, many of the elements of storytelling apply to writing customer stories, new releases, blog posts and other marketing content as well. ” Setting: creating the context or setting the scene is the essential first step in storytelling. I took several creating writing courses back in junior high and high school. While being attacked by a shark. Twice.