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Presentations Need More Dragons: Corporate Storytelling Techniques

B2B Marketing Insider

You know, deep in your heart, what presentations lack. As a content strategist for a presentation design firm, my company wages war against […]. The post Presentations Need More Dragons: Corporate Storytelling Techniques appeared first on Marketing Insider Group. Free doughnuts, yes, but they are also devoid of excitement, clarity, and fun.

How storytelling can shape the corporate brand and culture


These excessive conditions provide the main impetus for the re-emergence of storytelling for inspiring, engaging and connecting to others. Storytelling is ageless and remains the most powerful form of persuasion. Socrates recognized the value of storytelling, so did Aesop, Jesus, Muhammad, Confucius and even Mark Twain. And this is what storytelling does. Like this post?

How to Use Storytelling for More Effective Content Marketing


Just one aspect of content marketing – storytelling – can make your website come alive, humanize B2B marketing content, attract visitors and expose the world to the value you provide. By incorporating storytelling into your marketing strategy, you break away from traditional “marketing speak,” replacing it with narratives that reflect the values of your brand. Be Prepared.

The Rise Of Visual Storytelling

B2B Marketing Insider

How To Take Advantage Of Visual Storytelling. Follow the top photos, videos and presentations on a regular basis and try to understand what makes them so popular. The post The Rise Of Visual Storytelling appeared first on B2B Marketing Insider. The social, mobile Web has disrupted businesses in more ways than most people realize. How can brands compete? Information Overload.

B2B Marketing Trends for 2016

Carla Johnson, Strategist, Speaker and Storyteller, Type A Communications B2B Marketing Trends for 2016 33 Manage the Customer Experience Leverage Technology to Manage the Overall Customer Experience Advanced B2B marketers will go beyond acquisition to include retention. magazine, and presented at blogging and social media conferences. B2B Marketing.

The 25 Best Slideshare Presentations Of 2013

B2B Marketing Insider

So I looked through the most popular presentations published in the last 12 months and picked the top 25 slideshare presentations of 2013 for business leaders, marketers and growth hackers. The 25 Best Slideshare Presentations of 2013. 1. million pageviews, Mary Meeker does it for the 2nd year in a row as one of the the top presentations of the year on Slideshare.

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Creativity, Technology, And The Future Of Storytelling

B2B Marketing Insider

Here is the 18 minute video of my presentation:). Because he understood that marketing is about storytelling. presented the case for why marketing still has a marketing problem : most people still think marketing is advertising, selling and somehow lacking value. The Future of Storytelling. So what does the future of storytelling hold? Tweet This! ]. ” �.

How Brand Storytelling Redefines the Marketing Budget

Content Standard

Content engines sound attractive in concept but present a paradigm shift for the large number of brands who have shifted toward them over the past 10 years. Fast forward a few years to today, though, and many content marketers are talking about the need for quality storytelling. Storytelling, while content based, still represents a shift in the paradigms of content marketing.

Brand storytelling lessons from the Serial podcast


It’s the storytelling technique, which Koenig has mastered in her role as producer and reporter at This American Life, the WBEZ radio show hosted by Ira Glass. If we all agree that modern marketing is less about the sound bite and more about the story, then digital marketers should pay attention to Koenig’s storytelling method. Had it always been that way? This seemed weird.”).

B2B Marketing Trends for 2016

Carla Johnson, Strategist, Speaker and Storyteller, Type A Communications B2B Marketing Trends for 2016 33 Manage the Customer Experience Leverage Technology to Manage the Overall Customer Experience Advanced B2B marketers will go beyond acquisition to include retention. magazine, and presented at blogging and social media conferences. B2B Marketing.

Data-driven Marketing: Where Has All the Storytelling Gone?


The original historical record was through storytellers, leaders who learned the oral history of their village or culture and ensured it was passed down through future generations. Today’s storytellers are often creating stories through written words, filmed video and fantastic soundtracks. The post Data-driven Marketing: Where Has All the Storytelling Gone?

Visual Storytelling UX: Why Stories Need Design


This post, Visual Storytelling UX: Why Stories Need Design , written by Justin Lafferty , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. The same can happen to great content presented with an ineffectual user experience. Readers and customers know the difference between bland and enticing presentation. Happy reading! Appearance Matters.

15 Storytelling Techniques


Storytelling is a major part of any content marketing strategy. Storytelling helps to solve that problem by sharing real experiences of your brand, or even fictional pieces that help your visitors understand what you do, with your visitors. And since it’s so important, we’ve decided to compile a list of 15 highly effective storytelling techniques. 1. It’s online. Be Authentic.

Interactive Storytelling 101: User Experience & Information Architecture

Content Standard

Interactive storytelling, however, involves a whole new set of best practices. Interactivity opens up a lot of creative possibilities for digital storytellers, but it also creates a lot of additional complexities around user experience and information architecture. Applying UX Principles to Interactive Storytelling. Layered Approach to Storytelling. Flexible Navigation.

Why You Need Long-form Storytelling to Become a Thought Leader


This is a preview/snippet from our piece:  Without Long-form Storytelling, You Will Never be a Thought Leader. The power of storytelling can be harnessed and applied to thought leadership content by incorporating narrative devices to: Articulate new paradigms and possibilities. Present original research and data in a palatable format. How Storytelling Supercharges Content. There is a science to storytelling and its effect on readers. Humans are hardwired to remember stories, making storytelling an exceptional vehicle for disseminating thought leadership.

B2B Marketing Trends for 2016

Carla Johnson, Strategist, Speaker and Storyteller, Type A Communications B2B Marketing Trends for 2016 33 Manage the Customer Experience Leverage Technology to Manage the Overall Customer Experience Advanced B2B marketers will go beyond acquisition to include retention. magazine, and presented at blogging and social media conferences. B2B Marketing.

At Visionary Companies, Storytelling Runs Deep

Content Standard

We started this transformation by bringing a world-renowned storytelling expert, Robert McKee , to Boston, where he did a full-day seminar with our team on story craft. How would we teach our contributors and creatives to be great storytellers? Marketers have lost customer trust by presenting only positive news to their customers and prospects. How Skyword Is Embracing Story.

25 Killer Resources to Learn Storytelling


You know what the best thing about brand storytelling is? To help you get started, here are some of my favorite resources online: For best practices, check out 15 Storytelling Techniques for Writing a Better Brand Story. 1. Duarte is a graphic designer-turned-agency owner, who’s quickly become the leading expert on visual brand storytelling. Image source. Nancy Duarte.

Unleash the power of storytelling in your content marketing


Would you use a PowerPoint presentation with slides of bullet points? There’s an alternative: content marketing that incorporates storytelling. How can you harness the power of storytelling in your marketing? Look at the growth and popularity of infographics today…that proves that people like visuals, so don’t forget to incorporate visuals into your storytelling efforts.

Storytelling and data: when beautiful metrics can’t beat words


Family storytelling die-hards may have heard of Bill Gordh , an award-winning, banjo-playing storyteller that has performed with the New York Philharmonic as well as at the White House Easter Egg Roll. He has also traveled extensively around the world. I had the opportunity to attend one of Bill’s storytelling workshops a few weeks ago. Storytelling, deconstructed.

The Best Example You Will Find On The Value Of Storytelling

B2B Marketing Insider

Well I know there is more value to effective storytelling over hard selling and cold calling. I’ve proved it out in a variety of roles and in many different scenarios. I’ve seen it in companies I’ve worked for and in companies I work with. love making connections with anyone in the content game, but Michele started talking about storytelling. needed to know more.

How TED Talks Can Help You Create Better Client Presentations

KoMarketing Associates

One of the challenges of client presentations is they are often given over the phone or through a web conferencing system. To create a better client presentation, whether it’s a sales pitch, a monthly report, or a presentation on content ideas, we have to go above and beyond bullet point slides. Master the Art of Storytelling. Did they even get it? Enter TED.

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The Power of Visual Storytelling: 15 Stunning Examples to Inspire You


Visual storytelling -- or passing on a lot of information through a relatively simple visual aid -- has been a cornerstone of marketing for thousands of years. I’d like to say we’ve come a long way, but really? That’s where today’s visual storytellers have a chance to not only say “Hey, you can get this here!” 15 Stunning Examples of Visual Storytelling. 1) Modcloth. even NASA.

Think Like a Publisher: 5 Storytelling Rules for Marketers [DECK]

It's All About Revenue

As if marketers didn’t already wear many hats, “storyteller” has become another task to manage, for brand awareness, audience engagement, and providing value that builds trust. Here are 5 storytelling rules for the marketer. Check out the deck from yesterday’s Bootcamp presentation, ‘Think Like a Publisher: 5 Storytelling Rules for the Marketer”.

The Four-Letter Words Of Business Storytelling

B2B Marketing Insider

The same can be said for business and storytelling. When prepping for that presentation, sales pitch, or marketing copy, do you study desire and the consequences of pursuing it? The post The Four-Letter Words Of Business Storytelling appeared first on B2B Marketing Insider. While it’s trendy to portray them as new BFFs, the duo has always held a tight relationship.

Nine Practical Guides to Public Speaking and Presentations


Whether you’re the type of person who eagerly dashes off a proposal for every speaking opportunity that comes your way, or the type who avoids the spotlight as much as possible, public speaking—delivering presentations to our peers, customers, prospects, or other audiences—is a part of virtually every marketing and PR professional’s life. Effectively use humor?

Scaling Your Video Storytelling Without Selling Your Soul


It’s just too easy to fall into the trap of converting presentations into animated videos or to simply have someone read a document in front of a camera. These quick and dirty tricks will produce video but not content worth watching and then you’re simply distancing your audience instead of scaling quality video storytelling. So with this growth in volume how do we maintain quality?

What Great Divide? How Storytelling Erases the Lines Between B2B and B2C Marketing Tactics

Content Standard

Selling Is Storytelling. For B2C brands, this is primarily a problem of presentation and finding creative ways of making buying feel like part of the experience that leads up to it. For B2B marketing , the problem tends to be a lack of brand storytelling in the funnel altogether. When I was seven years old, I thought Bring Your Kid to Work Day meant I was getting a job.

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How to Win Customers’ Hearts with The Art of Storytelling


They used the art of storytelling to bypass your logical mind and put their message straight in your heart. So how do you use the art of storytelling to win your customers’ hearts? What makes good storytelling? builds a bond between you and the storyteller. Practical Tips to Use Storytelling to Win Customers Over. Where to Use the Art of Storytelling.

5 Amazing Ways to Impact Your Audience With Data Storytelling


Data storytelling hits an  emotional and intellectual pulse  that rivets your audience and keeps them coming back for more. . Sarah Slobin at Wall Street Journal  reveals  why data storytelling is the way forward: . Now that this kind of data is available to us, digital storytelling can be both energized and grounded in information. . Use Data Storytelling to Illuminate Trends.

5 Amazing Ways to Impact Your Audience with Data Storytelling


” Data storytelling hits an emotional and intellectual pulse that rivets your audience and keeps them coming back for more. Sarah Slobin at Wall Street Journal reveals why data storytelling is the way forward: We can paint pictures of our entire lives with our digital trails. Data storytelling means different things to different people. And we’re missing the boat.

Interview: Guided Selling with Storytelling, Insights and Financial Justification

The ROI Guy

Alinean’s ValueStory is an example of a great tool – evolving beyond the current solutions: traditional “death by PowerPoint” presentations, old-fashioned whiteboards, and difficult to use business case spreadsheets, ValueStory helps assemble the right value storytelling / messaging, insights and justification intelligently based on the vertical and roles of the prospects being engaged.

Combining Storytelling and Science to Create Real Revenue


Multiple sessions touched on the need for companies to use advanced analytics to support the creation of engaging, personalized buyers journeys that will enhance the customer experience and ultimately lead to more purchases. I’ve talked before about how I think there needs to be a resurgence of storytelling in the B2B world. predictive analytics siriusdecisions

The Optometrist Storyteller

B2B Marketing Insider

What’s Business Storyteller?” he asked in his Wyoming drawl. “I teach business people how to take their ideas, messages and presentations and turn them into stories,” I said. He’s an optometrist storyteller. The post The Optometrist Storyteller appeared first on B2B Marketing Insider. I lost my distance eyeglasses a couple of weeks ago. Figuring that they’d show up sooner or later, I forced myself to wander through a blurry world. However, when all hope of such a reunion vanished, I made an appointment to see a local optometrist. “Dr. B.” is a big, gregarious guy.

20 Must-See SlideShare Presentations That'll Inform, Inspire & Entertain


If you''re regularly on our blog, you know that we love SlideShare presentations. Last year we posted an article about 20 inspiring SlideShare presentations we wanted to share with our audience. There are so many more presentations like these that are valuable that we wanted to share another 20 for you to check out. 16) Storytelling in 2014, Gary Vaynerchuk.

Forward 2016, Day 1: Why Content Marketing ? Brand Storytelling

Content Standard

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. ” On the other hand, storytelling conveys meaning through a sequence of events that reveals a character’s true self. Embrace the true art of storytelling. So what should marketers do?

Data Storytelling 101: Helpful Tools for Gathering Ideas, Designing Content & More


And few things have the power to cut through this noise like data storytelling. Combining the visual appeal of images with the trust engendered by raw data, data storytelling is a force to be reckoned with. Marketers are using data storytelling to support every part of the buyer’s journey, from attraction and consideration to conversion and delight. Not a data analyst?

How to Present a Compelling Argument When You're Not Naturally Persuasive


Whether you're pitching a new idea to a client or giving a presentation to your colleagues, these tips will help you take your case up a notch. Before you even walk into the conference room, your audience will have preconceived notions about you, and about the presentation they're about to receive. Your audience isn't grading your presentation for logical validity. Ethos.

The Psychology of Stories: The Storytelling Formula Our Brains Crave


Storytelling is a community act that involves sharing knowledge and values. When we consume uninteresting information, like listening to a presentation with boring bullet points, a certain part of our brain called the Wernicke’s area is activated to translate the words into meaning. If you do it right, storytelling could serve to be a really powerful marketing tool.

Forward 2016, Day 2: How to Turn Content Marketing into Sustainable Storytelling

Content Standard

It’s not enough for brands to learn story-craft and apply the form to content production; brand leaders need to understand the greater role storytelling plays in conveying purpose in the market. ” Davis asked, “How can we know the storyteller from the story?” There doesn’t have to be a difference between the story and the storyteller.