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Elevate B2B Marketing News Weekly Roundup: Marketers Increase Social Spending & LinkedIn Updates Newsletters

Top Rank Marketing

Also be sure to check out our own Elevate B2B Marketing LinkedIn newsletter which recently premiered. In the meantime, you can follow us on our LinkedIn page , or at @toprank on Twitter for even more timely daily news. percent of time expected to be spent on video during 2023, and reaching 60.1

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Unlocking Opportunities: 6 Ways LinkedIn’s Latest Features Help Drive B2B Marketing Excellence

Top Rank Marketing

Since its inception LinkedIn* has been the leading business social media platform, and with increasing numbers of brands and users having turned away from Twitter since its highly-publicized 2022 ownership and policy shifts, in 2023 LinkedIn has grown to over a billion members.

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Blastoff for My New Social Media Newsletter

Convince & Convert

3 must-read articles about social media (plus a bonus from the Convince & Convert vault) Sent twice per week (usually Monday and Friday) Sent at 1pm pacific time 3-2-1: it’s the greatest newsletter in the history of social media newsletters.

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How to Track Marketing Campaigns in WordPress

Optinmonster

In this article, we’ll show you how to track marketing campaigns on your WordPress site using Google Analytics and UTM (Urchin Tracking Modules) tags. Some examples of conversions include: Newsletter signups. Are they newsletter subscribers? Fortunately, there’s an easy solution: UTM tags. What Are UTM Tags?

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How to Create a Conversion-Driven Image SEO Strategy

Webbiquity

If you’re looking for alternatives, there’s also a way to add schema using Tag Manager. This can be effectively achieved by using a collaborative sharing dashboard like Agorapulse to handle multi-level social media sharing on Twitter, LinkedIn, and Facebook. You can also use these images in your email newsletter.

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How Long Should a Blog Post Be? And Other Frequently Asked Content Marketing Questions

Launch Marketing

The most commonly used B2B social media platforms are Twitter, Facebook, LinkedIn and Instagram. Here are the character limits for each: Twitter: 280 characters Facebook: 63,206 characters, but it is recommended to keep the post around 100 characters LinkedIn: 3,000 characters Instagram: 2,200 characters.

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4 Coronavirus-Fueled Marketing Trends to Take Advantage Of

Marketing Insider Group

Check the information listed on your website, Facebook, Instagram, Twitter, and other social media pages. Additionally, if you already have a way to communicate directly with your customer base, such as an email newsletter or SMS marketing, send the update out in those channels.