Biznology

APRIL 9, 2018

In addition, looking at this data longitudinally provides a clear view of content trends — which topics are rising in interest and which are falling — as well as seasonality. Regardless of what business you may be in, it’s crucial to leverage digital insights to inform your business and marketing strategies. Like this post?

Paid Search Agency 184

Paid Search Agency Buying Cycle Classified Ads Keywords 184

Biznology

OCTOBER 12, 2017

I guess I shouldn’t be surprised at their interest in the topic. These are the people who know the most about the products and can give the “inside” information B2B buyers are hungry for. It’s really hard convincing them to invest considerable time and energy on a side interest, for any length of time.

Paid Search Agency 187

Paid Search Agency Work Management Marketing Management Advertising Agencies 187

Biznology

OCTOBER 27, 2017

But even using good old Google Analytics , you can see what companies have visited your website and develop strategies for how to take advantage of this information. Your B2B buyer is a person, with a personal life and a lot of interests outside of business.

Account Based Marketing 207

Account Based Marketing Tactics B2B Marketing Lead Qualification 207

Biznology

JULY 17, 2017

Instead, social media is used ahead of the sale to generate interest, promote expertise, and build a sense of trust. If you’re interested in giving social media a try–or even if you’re already trying it and you want to tighten your program up–spend some time thinking about your objectives. What you can do.

Social Media 167

Social Media B2B Thought Leadership Media Customer Satisfaction 167

Biznology

FEBRUARY 12, 2018

As important as the testing itself is your approach: the testing will be far more productive if you view it as an on-going process rather than a one-time undertaking that gives you all the information you’ll ever need. The on-going approach will help you react to changes in your audience, your industry, and your own marketing needs.

Email Marketing 180

Email Marketing Segmentation Mobile Marketing Studies 180

Biznology

MARCH 21, 2022

Yet one or more of them clearly shared my information with their “partners.”. Their arguments have all been along the lines of, “Well, we know they’re motivated because they wouldn’t share their email address without if they weren’t really interested.”. Trust simply isn’t there because transparency is so lacking.

Transparency 163

Transparency Trust Marketing Privacy Terms and Conditions 163

Biznology

JUNE 30, 2017

They are valuable as background information for the B2B marketing videos we create , because a webinar is an opportu nity to hear real people use real words ( as opposed to marketing-speak ) to describe solutions to customer problems. Don’t tell me why you’re going to talk about it or how interesting it will be. Just get on with it.

Webinar Metrics 128

Webinar Metrics Video Marketing Account Based Marketing ABM 128

Biznology

JANUARY 5, 2018

Google’s own Webmaster Guidelines suggest this tactic, especially for product pages where it is in their best interests to serve the correct page to the correct user in the correct country. For example, users in the US will get all currency information in dollars after the system detects their IP address location. emphasis mine].

SEO 192

SEO Guidelines Mobile Marketing Paid Search Agency 192

Biznology

DECEMBER 17, 2020

I’ve known Shellye Archambeau since my IBM days, and follow her career with interest. Koen de Witte , founder of LeadFabric , the Antwerp-based demand gen agency, is one of the best-informed B2B marketing technologists around. You can find plenty of wisdom in his Network for Business Information website.

B2B Marketing 197

B2B Marketing Paid Search Agency Advertising Agencies Marketing Management 197

Biznology

FEBRUARY 14, 2022

If you complete a profile — and I’m not entirely sure that LeashBoss offers this — that includes information about the pets you have, how much they weigh, and so on, you’re not getting anything directly in exchange for that. You’re simply hoping that the offers and information you receive will be more useful to you if LeashBoss has more info.

Forrester 104

Forrester Differentiation Opinions Social Media 104

Biznology

JANUARY 20, 2022

In many video libraries, all the buyer has to go on is the video listing — a thumbnail, a product name, and a line or two about product benefits — information the buyer probably had before they got there. The resulting clicks on specific subjects provide insight into customer interests. Providing a table of contents.

Video Marketing 192

Video Marketing Product B2B Sales Webinar Metrics 192

Biznology

DECEMBER 6, 2021

The unexpected experience of a clear, concise explanation of something that matters to you is both rare and refreshing in the “new normal” online information environment, don’t you think? The format can be quite informal and personal, like video chat. Or felt enlightened during an online meeting? Getting started.

Video Marketing 197

Video Marketing Cost Segmentation Email Marketing 197

Biznology

MAY 25, 2017

We use them both to obtain and access new information with the use of technology. In other words, when you create something that is truly interesting and something you deem more valuable, then you can have that content promoted. A knowledge base needs to be updated, the information offered needs to be recent, relevant and verified.

Social Media 155

Social Media Work Management Peer-to-peer Media 155

Biznology

MARCH 23, 2018

Here’s an interesting one. The theory is that if you post irresistible content to your website, you’ll rise in search rankings and attract interested buyers to find you. My rationale is that business buyers need information from suppliers to do their jobs, and they want to be up to speed in their fields.

B2B Marketing 190

B2B Marketing Work Management Marketing Management Opt-out 190

Biznology

FEBRUARY 13, 2017

Pique your customer’s interest. This makes it important to select keywords that are relevant to people who want to find new information. Another goal of your YouTube video is to send fully interested prospects to your website to get more information about what you offer. Qualify leads. Build loyalty through consistency.

Youtube 153

Youtube Advertising Channels Tips Keywords 153

Biznology

JANUARY 19, 2018

My list is about the most interesting people that I came across in B2B marketing during 2017. I find them fascinating not only as interesting people, but also for making valuable contributions to our business and our world. Top 10 lists are everywhere this year. I even ran across a top 10 list of top 10 lists — hilarious!

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Biznology

MAY 3, 2017

Pique your customer’s interest. This makes it important to select keywords that are relevant to people who want to find new information. Another goal of your YouTube video is to send fully interested prospects to your website to get more information about what you offer. Qualify leads. Build loyalty through consistency.

Youtube 146

Youtube Advertising Channels Tips Custom Publishing 146

Biznology

NOVEMBER 9, 2017

The major hole in our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing is the lack of information on marketing artificial intelligence (AI). Suppose you want to serve content to your audience based on their interests, as Netflix does. But much of it suffers from a common flaw: tagging. How does Netflix do it?

Marketing AI 138

Marketing AI Enterprise Management Tagging Work Management 138

Biznology

MARCH 7, 2018

Positioning statements are supposed provide a framework for messaging, but they tend to be formulaic and not very interesting. The straightforward information in a positioning statement seems like a good place to start. And a lively 30-second video that communicates that information seems like putting your best foot forward.

Positioning 160

Positioning Video Marketing Gartner Differentiation 160

Biznology

APRIL 7, 2021

Another interesting article by Training Industry says that retail companies’ use to train employees how to handle large crowds on Black Friday is safe and effective. These trainees also reported feeling four times as focused during the experience and completed it 1.5 times faster. So, what will it cost?

Small Business Marketing 156

Small Business Marketing Training Business ROI 156

Biznology

JULY 9, 2019

Collecting information about website visitors, a standard practice in B2B marketing, is now becoming available to consumer marketers. Using VIG, site owners can now capture the contact information of as much as 45% of their visitors, for analysis and ongoing marketing communications. It doesn’t capture any PII, or personal information.

Marketing Websites 149

Marketing Websites Sales Qualified Leads Lead Ranking Lead Scoring 149

Biznology

NOVEMBER 2, 2020

They’re clearly interested in your category and it’s very likely they are in the market for an offering like yours. A content offer is the most effective way to persuade visitors to give you their contact information. Website visitors are among your most valuable prospects. They have found you, searching around for a solution.

Marketing Automation Services 197

Marketing Automation Services Marketing Websites B2B Paid Search Agency 197

Biznology

SEPTEMBER 6, 2017

You can increase the credibility of a straight testimonial by providing additional information about the customer’s application. All would benefit from clickable enticing chapter headings that summarize topics covered and allow the viewer instant access to information she cares about.

Tactics 150

Tactics RFP Top of Funnel Video Marketing 150

Biznology

OCTOBER 3, 2016

It shows viewers how many interesting subjects the video contains, which will encourage longer viewing. It generates data that tells you what buyers are most interested in. A similar approach to increasing engagement is to make the key information in your videos easier to find. It provides a better customer experience.

Video Marketing 159

Video Marketing FAQ Youtube Landing Pages 159

Biznology

MARCH 12, 2020

Optimizing your content for informational intent. The first step and the first type of intent that you need to optimize your content and website for is informational intent – the idea behind it being that the customer is just researching some questions and topics that they’re interested in. Over to you.

Intent 104

Intent Startups SEO Paid Search Agency 104

Biznology

MAY 6, 2021

I love mucking around in a good data set, especially when it is super interesting. There are two such data sets that were released last week, and both of them have applications for companies interested in social media or digital marketing. That is sensitive information that your customer expects you to keep private.

Social Media 104

Social Media Digital Transformation Facebook Small Business Marketing 104

Biznology

APRIL 20, 2017

In fact, small businesses can and should collect valuable customer information, just like big businesses. Basic Contact Information. Ideally, you’re gathering the contact information from people before they become customers. Incentivize participation in this sort of information collection.

Privacy Policies 143

Privacy Policies Ideal Customer Profiles Marketing Analytics Tools Terms and Conditions 143

Biznology

FEBRUARY 15, 2018

The statistics and information in our article come from a 2017 research project as part of the Get “In Touch!” Baby boomers best recalled points of reference such as website domains or contact information. 52% felt interested. ” campaign. Credit: [link]. 46% felt thankful. 43% felt appreciated.

Promotion 196

Promotion Product Merchandising Mobile Advertising 196

Biznology

DECEMBER 29, 2017

As interest grows, so will marketing departments focus on how to deliver consistent, informative, and enjoyable experiences—online and off—to customers and prospects. Even in B2B, where things are supposed to be so rational. Sirius Decisions has been following this topic for some years.

Marketing Management 199

Marketing Management Marketing AI B2B Marketing Marketing Automation Services 199

Biznology

SEPTEMBER 3, 2020

They want more detailed information from a knowledgeable human. The purpose of video isn’t to drive orders, it’s to get people to consume more information. But customers and prospects lured into a live meeting (or recorded webinar) have almost certainly looked at the top-of-the-funnel overview on your website product page.

Video Marketing 138

Video Marketing Top of Funnel Stats Marketing Funnels 138

Biznology

NOVEMBER 3, 2021

He was formerly Chairman of Thomson Reuters China, responsible for building relationships, providing thought leadership, and creating strategy for operations across interests in financial markets, legal and regulatory databases, scientific information, and journalism. I love to explore new things with interesting people.

Ideal Customer Profiles 104

Ideal Customer Profiles Consulting Profiling Thought Leadership 104

Biznology

SEPTEMBER 8, 2020

And informing sellers about all that at a general level, but also for specific leads. Using that technology to leverage the ongoing effort to build, measure, and improve the actions and information that further the buyer journey. And that also means constantly measuring engagement both on the buyer and seller sides of the conversation.

Work Management 151

Work Management Marketing Management B2B Sales Vendors 151

Biznology

JANUARY 17, 2018

However, a good portion of the world population simply — and often unconsciously — just follows instinct, ease of access, and volume of information to determine what they deem to be real. So if they hear similar news from several sources, that just becomes their reality.

Amazon 154

Amazon Buzz Opinions Facebook 154

Biznology

FEBRUARY 23, 2018

Vendors like Gainsight , Totango , Strikedeck , and Influitive publish a lot of useful information about tactics and measurement in this area. More analysts are covering the subject, with Laura Ramos at Forrester and SiriusDecisions publishing some interesting research on building your customer marketing organization.

Top of Funnel 205

Top of Funnel Work Management Marketing Management Churn Rate 205

Biznology

SEPTEMBER 14, 2021

In my work as a mentor for startups and as an informal career coach for others, I often tell people about the moment in time when I made a major career change. At the time, I was just a reader of the pub and didn’t think anyone would be even interested in hiring me, let alone want to know what I thought was important and interesting.

Trade Show 104

Trade Show Internet Marketing Network Marketing Startups 104

Biznology

MAY 22, 2017

The interesting thing about this new regulation is, it’s not about marketing per se. The data elements likely to be at issue include a name, a photo, an email address, bank details, posts on social media, medical information, or a computer IP address. Most B2B marketers have customers worldwide.

Privacy 139

Privacy Data Hygiene Marketing Management Paid Search Agency 139

Biznology

MAY 23, 2018

However, while sponsors are the main audience, feature presentations are public events: anyone who’s interested is welcome to attend. This leads to a robust and informed discussion. And when you’re talking about people who might attend out of general interest … well, not many do. Merely describing the work (e.g., Challenges.

Features 156

Features Work Management Deliverability Organic Leads 156